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Meta, Watsons Hong Kong, Hong Kong Life and OPTICAL 88 unlocked WhatsApp potential with Omnichat

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Create end-to-end customer journeys using WhatsApp Flows and ads that click to WhatsApp with Meta to accelerate business growthRedefine customer engagement with Omnichat’s WhatsApp membership system and enhance campaign tracking and optimisation through the Conversions APIWatsons Hong Kong integrated WhatsApp into the customer journey, from initial product discovery through to final purchase and payment, thereby offering customers a more convenient O+O experienceHong Kong Life revolutionised its interactions with customers by WhatsApp marketing, streamlining the acquisition of potential customers and elevating the overall customer experienceOPTICAL 88 leveraged WhatsApp’s direct messaging capabilities to create tailored, one-on-one conversations with customers, strengthening relationships and boosting satisfaction, resulting in an impressive 26% click-through rate on messages

HONG KONG, Nov. 26, 2024 /PRNewswire/ — Omnichat, an all-in-one omnichannel customer experience platform offering conversational commerce solutions, recently hosted a highly scalable conference titled “Unlocking Revenue Potential with Omnichannel Customer Experience”, which featured insights on delivering exceptional customer experiences via WhatsApp, with contributions from industry experts at the global social media giant Meta, international health and beauty retailer Watsons Hong Kong, the one-stop insurance and financial service provider Hong Kong Life, and the professional optical brand OPTICAL 88.

 

Omnichat, as the WhatsApp Business Solution Provider of Meta, introduced how its advanced omnichannel customer experience solutions empowered businesses to effortlessly drive customer loyalty and achieve personalisation through seamless journeys during the event. “Numerous businesses are seeking ways to streamline customer journeys, and WhatsApp Flows offers the perfect solution. Integrating WhatsApp Flows with marketing campaigns empowers businesses to design, build, and customise experiences. This provides customers a fast, simple way to complete tasks within a conversation, ultimately driving conversions and delivering better results,” said Alan Chan, Founder and CEO of Omnichat. The newly launched WhatsApp membership system offers brands and their customers a user-friendly loyalty solution by leveraging WhatsApp, the most popular messaging app in Hong Kong. “When constructing end-to-end customer journeys, loyalty is a crucial element that must not be overlooked. The WhatsApp membership system is designed to strengthen customer relationships through loyalty points, coupons, and membership cards, facilitating future re-engagement and encouraging potential repurchases.” Leveraging the power of Omni AI, auto-generated message content can be customised for various customer segments, enhancing efficiency in marketing and customer service while achieving personalisation. 

WhatsApp has the highest social media platform penetration rate of 79% in Hong Kong, according to the survey conducted by GWI. Driving engagement and growth across the customer lifecycle, the WhatsApp Business Platform plays a pivotal role in connecting with customers from discovery, consideration, purchase to re-engagement. “Meta has continually expanded the capabilities of business messaging to empower companies across various sectors to drive awareness, boost conversions, and create meaningful customer relationships for remarketing,” said Vicky Yiu, APAC Strategic Partnership Manager of Meta. “By creating a customised WhatsApp experience, WhatsApp Flows has achieved measurable results in generating more leads, appointments, and revenue directly within the platform, providing increased convenience for both businesses and their customers.” Meta also offers comprehensive tracking of the entire customer journey with the Conversions API. From the initial ads that lead to WhatsApp engagement, through subsequent WhatsApp interactions, to the final conversion, businesses can now generate actionable insights and fine-tune their advertising strategies with precision.

Prolog Leung, Online Business Director of Watsons Hong Kong also shared in the seminar, “Watsons Hong Kong has successfully integrated WhatsApp commerce into its innovative O+O (Offline plus Online) retail strategy by seamlessly implementing Omnichat’s conversational commerce solution, streamlining the checkout process and delivering an unparalleled shopping experience. It bridges the gap between digital convenience and personalised service. We are now handling tremendous customer enquiries monthly via WhatsApp, minimizing the waiting time of customers to answer their enquiries. Our ‘Watsons Here For You’ service offers one-on-one consultations with pharmacists, Chinese medicine practitioners, and dietitians via WhatsApp. This seamless integration of digital and physical retail spaces allows our customers to engage with our brand at their convenience, not only boosting online engagement and sales but also driving foot traffic to our physical stores.” 

Hong Kong Life has revolutionised its marketing and customer service strategies by leveraging WhatsApp and Omnichat’s advanced messaging solutions. Initially implemented to manage multi-channel enquiries on social media platforms, Hong Kong Life had quickly realised the transformative potential of WhatsApp for business growth and customer experience enhancement. “We have uncovered the limitless potential of WhatsApp in our marketing and customer service. The automated chatbot can now efficiently handle over 90% of simple enquiries, allowing our team to focus on marketing and nurturing deeper customer relationships,” said Jonathan Ko, Chief Marketing Officer of Hong Kong Life. “We have strategically implemented interactive Q&A games via WhatsApp chatbots, incentivising participation with exclusive coupons. This not only enhances customer engagement but also significantly expands our WhatsApp database. Leveraging this growing database to deliver targeted marketing broadcasts, our campaigns have recorded a remarkable 70% read rate, substantially boosting business conversions.” 

OPTICAL 88 has further solidified its reputation for exceptional customer service by leveraging the WhatsApp Business Platform. This strategic move has not only enhanced communication efficiency but also instilled a greater sense of trust and convenience among customers, thanks to the platform’s authorised blue tick verification. Andrea Chan, Digital Marketing Manager of OPTICAL 88 emphasised the significance of this digital transformation, “Maintaining a close, personal connection between our sales team and customers is a cornerstone of our brand values. We have observed that regardless of demographic, our customers overwhelmingly prefer the immediacy and interactivity of WhatsApp over traditional email communications, resulting in up to 26% click-through rate on our messages.” OPTICAL 88 has also broadened its tactical approach beyond one-to-one communications. Andrea further explained, “By integrating omnichannel chatbots with our social media strategy, particularly for Facebook comment auto-replies, we have facilitated engaging social media campaigns while effectively driving online traffic to our physical stores.”

By seamlessly integrating automated systems with personalised human interactions, the comprehensive chat commerce solutions are revolutionising the way businesses interact with their customers across WhatsApp Business Platform, Facebook Messenger and Instagram Direct, and setting new industry standards for customer experience excellence. 

About Omnichat:
Founded in 2017 with its headquarter in Hong Kong, Omnichat is an omnichannel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency and productivity.

With a strong presence in the Asia Pacific region, the company has established a solid reputation for serving local and international retail and e-commerce brands. By offering an omnichannel social customer data platform, online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat strives to empower brands to deliver personalised customer journeys and drive digital transformation, ultimately converting visitors into customers through chats.

Website: https://www.omnichat.ai/
WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsApp
LinkedIn: https://hk.linkedin.com/company/omnichat-easychat
Facebook: https://www.facebook.com/OmnichatAI

For media enquiries, please contact:
Omnichat Limited
Lily Yeung
Associate Director of Communications
Tel: (852) 9803 5977
Email: lily.yeung@omnichat.ai

Macy Chun
Communications Manager
Tel: (852) 6234 9555
Email: macy.chun@omnichat.ai

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SOURCE Omnichat Limited

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DTE Energy intends to pause future electric rate requests following upcoming filing as data centers come online

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Affordability benefits from data centers expected to help offset reliability investments for all customers

DETROIT, April 23, 2026 /PRNewswire/ — DTE Energy (NYSE: DTE) announced today that its electric company intends to forego asking for rate increases for at least two years following its upcoming filing with the Michigan Public Service Commission (MPSC) on April 28, 2026.

“Now more than ever, we know affordability matters to our customers – and we’re doing everything we can to keep energy bills as low as possible while also providing the reliable power they need,” said Joi Harris, president and chief executive officer, DTE Energy. “As long as the first data center project we’re supporting comes online as planned by the end of 2027 and we’re able to receive other regulatory approvals, we will refrain from filing another rate request until at least 2028—providing customers two years without an increase in rates after the current request is complete.”

Affordability Benefits of Data Center Development

When a new large customer is brought onto the electric system, fixed costs can be spread more widely. DTE’s two data center contracts – one approved and one currently with the MPSC for approval – will contribute nearly $9 billion to improving DTE’s electric system through 2045, helping to reduce the total amount needed from other customers.

“That’s why we’re excited to see the expected benefits of responsible data center development come to fruition,” said Harris. “This new industry is not only helping to grow Michigan’s economy, but once the data centers are fully online, it will make energy more affordable for all customers while bolstering our investments in creating the grid of the future.” 

Upcoming investment request

DTE Electric’s upcoming investment request is designed to build on recent reliability gains and continue strengthening its electric grid for the customers and communities the company serves in southeast Michigan. The request reflects DTE’s ongoing commitment to targeted investments that reduce outages, restore power faster when interruptions do occur and ensure reliable and cleaner energy for customers every day.

In 2025, DTE’s electric customers experienced the company’s best reliability performance in nearly 20 years — progress driven by sustained investments in tree trimming, grid hardening, automation and other system improvements.

“Reliable power isn’t just about keeping the lights on, it’s about supporting families, businesses and the broader Michigan economy,” said Matt Paul, president and chief operating officer, DTE Electric. “While we’re proud of our progress, we know we have more work ahead. Every investment we make moves us closer to our goal: a stronger, more reliable grid for every DTE customer, no matter the weather.”

As DTE continues investing in reliability and cleaner energy, the company is focused on limiting the long-term impact on customer bills and reducing the need for future rate requests. DTE continues to drive efficiencies in its operations and expects growing data center development to create meaningful customer affordability benefits over time.

What Happens Next

The filing on April 28 represents a formal request of $474.3 million to support several billion dollars of investment in the electric grid and power generation, marking the beginning of an approximately 10‑month regulatory review process. A final decision by the MPSC and any potential rate changes are not expected until late February 2027.

Key Things Media Should Know

The filing itself does not result in a bill increase. The filing will be reviewed by the MPSC as a contested case with opportunity for intervenor testimony. A final decision on the rate request will not be received from the MPSC until February 2027, with a customer rate change happening soon after.

Customers are seeing real reliability improvements – when we invest, it works.
DTE delivered its most reliable year in nearly 20 years in 2025, reducing the time customers spent without power by 60% compared to 2024, building on a 70% improvement the year before. Continued investment is essential to delivering the reliability customers demand and deserve. Learn more: Building a stronger, more reliable electric grid for you

These investments are enhancing DTE’s clean energy advancements. The upcoming filing also supports the completion of the conversion of the Belle River Power Plant from coal to natural gas as well as the development of the Trenton Channel Energy Center – expected to be the largest stand-along battery energy storage facility in the Great Lakes region when it is commissioned. Learn more: DTE CleanVision IRP: Roadmap to Net Zero by 2050

DTE remains focused on affordability. Since 2021, DTE’s electric bill growth has been among the lowest in the country. Residential electric bills are in the first quartile nationally and remain below the state of Michigan, Great Lakes region and national averages. For more information about DTE’s plans to build the energy grid of the future and the impact of our investment requests, visit https://www.dteenergy.com/future

No costs related to data centers are included in this investment request and data centers will not raise customer rates. Data centers—including the one DTE has been approved to support in Saline Township and the project under review in Van Buren Township – are governed by separate contracts and are required to pay the full cost of the infrastructure needed to serve them, ensuring other customers are protected. DTE customers will NOT subsidize data center rates. For more information, visit dteenergy.com/datacenterfacts

About DTE Energy 

DTE Energy (NYSE:DTE) is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its operating units include an electric company serving 2.3 million customers in Southeast Michigan and a natural gas company serving 1.4 million customers across Michigan. The DTE portfolio also includes energy businesses focused on custom energy solutions, renewable energy generation, and energy marketing and trading. DTE has continued to accelerate its carbon reduction goals to meet aggressive targets and is committed to serving with its energy through volunteerism, education and employment initiatives, philanthropy, emission reductions and economic progress. Information about DTE is available at dteenergy.com, empoweringmichigan.com, x.com/DTE_Energy and facebook.com/dteenergy.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dte-energy-intends-to-pause-future-electric-rate-requests-following-upcoming-filing-as-data-centers-come-online-302752078.html

SOURCE DTE Energy

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Therap Timesheet Module: Simplifying Staff Hours and Activity Management

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TORRINGTON, Conn., April 23, 2026 /PRNewswire/ — Therap Services, the national leader in HIPAA-compliant electronic documentation solutions for organizations in Long-Term Services and Supports (LTSS), Home and Community-Based Services (HCBS), and other human services industries, has introduced a new Timesheet module designed to simplify how staff track daily work activities and paid/unpaid time off, helping agencies reduce administrative complexity and focus more on delivering quality services.

Centralized Time Tracking and Administration

The Timesheet module brings staff time tracking into one centralized system, reducing the need for manual processes and disconnected tools. Agencies can track staff activities consistently across teams, improving clarity and standardization.

Flexible Timesheet Creation and Approval Workflow

With built-in workflows for submitting and reviewing time entries, the module helps reduce administrative burden while supporting timely approvals. Agencies gain better control over staff hours, helping ensure accurate records and smoother internal processes.

Self-Service Tools for Staff

Staff can easily log their hours and time off through a simple interface, empowering them to manage their own entries. This reduces back-and-forth communication and allows teams to focus more on service delivery.

Dynamic Views and Navigation

Multiple viewing options make it easier for both staff and administrators to understand schedules at a glance. This improved visibility supports better planning, coordination, and day-to-day decision-making, especially in fast-paced service environments.

Integrated EVV and Visual Tracking

By aligning timesheet entries with scheduled services, the module helps promote consistency between recorded time and delivered services. Visual indicators show the status of entries at a glance, making oversight more efficient and helping agencies stay compliant and audit-ready.

Why This Matters for Providers

The Timesheet module helps agencies:

Reduce manual effort and administrative workloadImprove accuracy and consistency in staff time trackingIncrease visibility into staff activities and schedulesSupport timely approvals and better oversightStrengthen alignment between services and recorded time

To know more, visit:

https://www.therapservices.net/products/comprehensive-esolution-for-person-centered-services/

About Therap Services

Therap’s comprehensive and HIPAA-compliant software is used in human services settings for documentation, communication, reporting, EVV and billing.

Learn more at:

https://www.therapservices.net/

View original content:https://www.prnewswire.com/news-releases/therap-timesheet-module-simplifying-staff-hours-and-activity-management-302752012.html

SOURCE Therap Services

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Groundfloor Co-Founder and CEO Brian Dally Named Entrepreneur Of The Year® 2026 Southeast Finalist by EY US

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EY US celebrates entrepreneurs shaping the future of business

ATLANTA, April 23, 2026 /PRNewswire/ — Groundfloor, the award-winning private markets platform, today announced that its co-founder and CEO, Brian Dally, has been named one of 35 finalists for the Entrepreneur Of The Year® 2026 Southeast Award, one of the most prestigious awards programs in the world.

Now in its 41st year, the Entrepreneur Of The Year program by EY US celebrates leaders who reshape industries, drive innovation, and create long-term value. An independent panel of judges selected Dally as a finalist following a rigorous application and interview process.

“We built Groundfloor from day one for the purpose of opening access to private markets on equal terms for the full spectrum of individual retail investors,” said Dally. “The importance of that mission has always been fuel for overcoming the barriers, misapprehensions, and challenges we’ve faced. I am profoundly grateful for this recognition, my 13-year partnership with Nick, and the believers who contributed their talent, capital, and ideas to making it possible.”

After a successful stint with Republic Wireless, where he helped deliver affordable mobile phone access to millions, Dally launched Groundfloor with the goal of expanding access to private capital markets. Despite early skepticism from industry experts, he and his co-founder, Nick Bhargava, invested significant personal resources and navigated complex regulatory hurdles to bring the concept to life. Their efforts led to the first-ever SEC qualification of its kind, opening a new pathway for individual investors to participate in private markets.

Under Dally’s leadership, Groundfloor has grown into a category leader with more than 300,000 registered users who have invested over $2.2 billion across its platform. The company pioneered fractional investments into deferred pay business purpose residential real estate debt, a now widely recognized asset class, and has continued to innovate with products like Groundfloor Notes. In keeping the company aligned with its vision, Dally also turned to individual investors instead of VCs for growth capital. Groundfloor is now proudly owned by 32% of its own customers.

Over the last 13 years, Groundfloor has been widely recognized for its innovation, growth, and unique approach to fundraising, earning accolades including the Forbes Fintech 50, Benzinga’s Best Alternative Investment Platform, and six consecutive years on the Inc. 5000 list.

Regional award winners for the Entrepreneur Of The Year 2026 Southeast Award will be announced on June 18th in Charlotte, N.C., and will go on to be considered for national honors later this year.

About Groundfloor
Groundfloor is an award-winning investing and lending company that unlocks institutional-grade private markets for investors and borrowers. Known for its regulatory prowess and developing new financial products, the company was the very first to be qualified to offer direct real estate debt investments for both accredited and non-accredited audiences alike. Groundfloor has won numerous awards for its product innovation and growth, including the Forbes Fintech 50 and six years in a row of being on the Inc. 5000. Since it launched in 2013, Groundfloor’s investors have invested $2.2 billion across its offerings. Start investing or borrowing at Groundfloor.com.

About Entrepreneur Of The Year ®
Founded in 1986, Entrepreneur Of The Year ® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 80 countries and territories globally. The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum ® in November where national finalists and award winners are announced. The national overall winner represents the US at the World Entrepreneur Of The Year ® competition. Visit ey.com/us/eoy.

Media Contact:
Hela Sheth
hela@katalystcomms.com

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SOURCE Groundfloor Finance Inc.

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