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Stork Club Launches Industry-First Condition-Based Care Pathways, Pioneering Personalization of Reproductive Care to Improve Health Outcomes and Reduce Employer Costs

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The world-first tailored care plans address over 40 conditions, including Polycystic Ovary Syndrome (PCOS), Endometriosis, Gestational Diabetes, Preeclampsia, and more.

SAN FRANCISCO, Nov. 26, 2024 /PRNewswire/ — Stork Club, a product leader in reproductive health enterprise benefits, has introduced its pioneering Condition-Based Care Pathways. This innovative approach personalizes care by tailoring proactive, evidence-based guidance to each member’s reproductive goals, medical conditions, and chronic health needs. Delivered through the Stork Club digital platform, this program is designed to improve clinical outcomes while significantly reducing healthcare costs for both employers sponsoring care and employees.

Stork Club’s Condition-Based Care Pathways are designed to address over 40 health conditions that affect reproductive outcomes, including Polycystic Ovary Syndrome (PCOS), Endometriosis, Diabetes (Type 1, Type 2, and Gestational), Heart Disease, Preeclampsia, Postpartum Depression, Cancer, Obesity, and more. By addressing the complete health profile, including relevant conditions, Stork Club’s covered members receive holistic, proactive care guidance tailored to their unique needs.

Proactive, Personalized Care for Optimal Outcomes

Unlike traditional benefits programs that take a one-size-fits-all approach, leaving members to navigate a maze of generic options, Stork Club leads with Condition-Based Care Pathways tailored to address the complete health profile of each member. Members receive unique personalized plans consisting of care tasks such as guidance on diagnostics, symptom management, covered programs, and policies, as well as recommendations for the right top-tier provider visit, either via a video visit or an in-clinic appointment.

Members complete care tasks, such as scheduling diagnostic tests, attending video consultations, and following vetted advice directly through the Stork Club app. Integrated covered services include high-quality fertility care (for either fertility preservation or building a family), maternity care (e.g., in-person birth doulas support through pregnancy and birth), and hormone replacement therapy (HRT) for all genders (e.g., menopause or men’s health optimization).

Example: Managing Gestational Diabetes During Pregnancy

Gestational diabetes mellitus (GDM) is a common condition that, if unmanaged, increases the risk of preterm delivery and neonatal intensive care unit (NICU) admissions. Infants born to mothers with GDM have a median NICU stay of 11 days, costing employers ~ $100,000 per case. Early management of GDM reduces the risk of preterm birth by 50%, potentially saving $50,000 per case on NICU cost alone while improving the health outcomes of mother and child (JAMA Pediatrics, 2018).

Through their Stork Club’s personalized care plan, the member receives regular reminders for glucose monitoring, dietary recommendations, and virtual consultations with endocrinologists and nutritionists to help proactively reduce risk for pre-term births or lower NICU admissions and associated costs for employers while ensuring healthier pregnancies and outcomes for members.

Advancing the Future of Reproductive Care

“Stork Club has been recognized for its product innovation in the health benefits industry, consistently delivering top clinical outcomes validated by national actuaries. This excellence has driven 100% customer retention since Day 1 and an outstanding NPS of 92+ over the years. Today, we are proud to continue leading employers and their members into a new era of proactive, hyper-personalized care. Stork Club’s approach not only reduces unnecessary costs but also ensures that every member feels genuinely seen and supported, with care tailored to their unique needs, goals, and health conditions—a critical and pioneering step forward in healthcare: ” said Jeni Mayorskaya, Founder & CEO of Stork Club.

About Stork Club

Stork Club is a next-generation reproductive care benefits solution for enterprise employers that combines managed care and direct provider contracting with digital innovation to deliver hyper-personalized, high-quality reproductive health solutions within fertility, maternity, and midlife life stages. Stork Club’s clinical results have been validated by a national actuary and exceed national benchmarks. Employers choose to add Stork Club to their benefits health plan to provide more inclusive support for their people while significantly reducing overall maternity costs ($130B per year in the US). Founded in 2018 and headquartered in San Francisco, Stork Club has raised $32.7M from investors, including General Catalyst, Bowery Capital, and Slow Ventures. Trusted by leading employers worldwide, Stork Club offers care for teams in over 100 countries, with HQ in the United States.

For more information, visit www.joinstorkclub.com

Media Contact
Madeline Jaime, Marketing
Manager
madeline@joinstorkclub.com

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SOURCE Stork Club Fertility, Inc

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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