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Events Industry Market to Grow by USD 722.67 Billion (2024-2028), Driven by Increased Corporate Events, with AI Redefining the Market Landscape – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global events industry market size is estimated to grow by USD 722.67 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  10.63%  during the forecast period. Rise in number of corporate events is driving market growth, with a trend towards growing popularity of events in education. However, emerging threat from open-source virtual events solutions  poses a challenge. Key market players include Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel Services BV, CL EVENTS AND WEDDINGS, Clarion Events Ltd., CS Ellis, Cvent Holding Corp., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Freeman, Liberty Media Corp., Questex Media Group LLC, Regpack Inc., RELX Plc, Riviera Events, Theism Events, and Group Seven Events Ltd..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Events Industry Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.63%

Market growth 2024-2028

USD 722.67 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

9.97

Regional analysis

Europe, North America, APAC, Middle East and Africa, and South America

Performing market contribution

Europe at 34%

Key countries

US, China, Japan, UK, and Germany

Key companies profiled

Access Destination Services, Anschutz Entertainment Group Inc., ATPI Ltd., BCD Travel Services BV, CL EVENTS AND WEDDINGS, Clarion Events Ltd., CS Ellis, Cvent Holding Corp., DRP Holdings Ltd., Entertaining Asia Ltd., Event Rhythm, Freeman, Liberty Media Corp., Questex Media Group LLC, Regpack Inc., RELX Plc, Riviera Events, Theism Events, and Group Seven Events Ltd.

Market Driver

The global events industry market is experiencing significant growth due to the adoption of virtual classrooms for education. These classrooms offer flexible learning opportunities, enabling students to access educational content anytime and anywhere. Virtual events provide access to qualified instructors, transcending geographical boundaries. Interactive features like game dynamics and social media integration enhance student engagement and improve attention span. The Cisco WebEx Training Center is an example of a platform that addresses online instructional challenges, offering features such as audio, video, data sharing, and breakout sessions for collaborative learning experiences. These advancements are driving the expansion of the events industry market. 

The events industry market is experiencing significant growth, with numerous organizations and businesses focusing on creating unique and memorable experiences for their clients. The use of technology, such as virtual and augmented reality, is becoming increasingly popular in the industry. Conferences and seminars are being held online, allowing for greater accessibility and convenience. Additionally, the trend towards sustainable events is gaining momentum, with many organizations prioritizing eco-friendly practices. The market for event management software and tools is also expanding, making it easier for businesses to plan and execute events efficiently. Overall, the events industry is adapting to the changing landscape and embracing new trends to meet the evolving needs of their clients. 

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 Market Challenges

Open-source virtual events pose a significant challenge to the global events industry market due to their cost-effectiveness and widespread availability. While they offer similar basic features as proprietary virtual events, the potential for data security and privacy breaches is a major concern. This threat may deter event organizers and attendees, hindering market growth during the forecast period. Open-source solutions, such as OpenSim, VirtualBox, and Xen Project, are freely available and accessible to a wide range of users, increasing the risk of vulnerabilities being exploited. This concern may undermine stakeholder trust and confidence in open-source virtual events.In the Events Industry, several challenges exist that impact the success of conferences, seminars, and other gatherings. One major challenge is the increasing competition, as more organizations seek to host events to engage with their audiences. Another challenge is the need to provide unique and innovative experiences to attendees, as expectations continue to rise. Additionally, the use of technology in events is becoming essential, with the need to offer seamless registration, virtual events, and contactless check-ins. Cost management is also a significant challenge, as organizations strive to keep expenses low while delivering high-quality events. Lastly, the impact of global events, such as pandemics, can disrupt the industry, requiring quick adaptations and creative solutions.

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Segment Overview 

This events industry market report extensively covers market segmentation by  

Type 1.1 Corporate events and seminar1.2 Music concert1.3 Festival1.4 Sports1.5 OthersSource 2.1 Sponsorship2.2 Ticket sale2.3 OthersGeography 3.1 Europe3.2 North America3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Corporate events and seminar- The corporate events and seminars segment is experiencing growth due to digitization, customer focus, and an increase in events like product launches and conferences. This market caters to private organizations, corporations, trading associations, educational institutions, and political parties. Services provided include research, venue selection, transportation, and food arrangements. Despite growth, the market share is decreasing due to expansion in other industries like corporations, music, and concerts. Transactions from professional development conferences, strategic meetings, and shareholder meetings are driving the industry’s overall growth.

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Research Analysis

The Events Industry Market encompasses a diverse range of activities, including public gatherings, business objectives, celebrations of achievements, and entertainment. These events cater to various community causes, conferences, exhibitions, corporate events, seminars, promotions, fundraising initiatives, sports events, festivals, trade shows, and conventions. The industry provides a hands-on learning environment for participants, fostering discussions, interactions, and knowledge exchange. Entertainment industry events, such as music concerts and club festivals, add to the industry’s appeal. Corporate organizations, public entities, and non-governmental organizations (NGOs) host these events to meet societal needs and marketing objectives. Incentive group events and marketing events are popular for special celebrations, while courses and training programs offer networking opportunities. Ticket sales are a significant revenue source for the industry.

Market Research Overview

The Events Industry Market encompasses various sectors, including conferences, exhibitions, festivals, and cultural events. This market is characterized by its ability to bring people together, foster innovation, and create memorable experiences. The use of technology, such as virtual and augmented reality, is increasingly popular in the events industry, enhancing attendee engagement and interaction. Sponsorships and partnerships play a significant role in event funding and marketing. The events industry is also subject to various challenges, such as logistical complexities, security concerns, and unforeseen circumstances. Despite these challenges, the market continues to grow, driven by the demand for unique and immersive experiences. The events industry is a dynamic and evolving sector that requires creativity, adaptability, and effective planning to deliver successful events.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeCorporate Events And SeminarMusic ConcertFestivalSportsOthersSourceSponsorshipTicket SaleOthersGeographyEuropeNorth AmericaAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/tvu-networks-and-tencent-cloud-unveil-next-generation-cloud-production-solution-at-nab-2026-302746450.html

SOURCE TVU Networks

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Television New Zealand Partners with Quickplay to Fully Transform Their OTT Platform, Evolving the Broadcaster into a World-Class Digital Platform

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AUCKLAND, New Zealand and TORONTO, April 19, 2026 /PRNewswire/ — Quickplay today announced that it has designed and implemented a comprehensive, cloud-native transformation of the Television New Zealand’s streaming platform, TVNZ+. The landmark project has been built on a new operating system, offering a suite of new services and leveraging AI tools to provide a more personalized experience for viewers. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

 Completed in just 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (AWS) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. Quickplay is available in AWS Marketplace and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program; the TVNZ project marks the first full-scale transformation delivered through the Quickplay AWS partnership.

“At TVNZ our ambition is clear: to be New Zealand’s number one streaming platform for entertainment, sport and trusted news. TVNZ+ already stands shoulder-to-shoulder with global streamers in our market, but standing still is not an option. To reach more Kiwis than anyone else in an increasingly digital world we knew we needed to make a step change. said Rob Hutchinson, Chief Digital Officer, TVNZ. “Working in lockstep with Quickplay we’re delivering something genuinely transformative – and at rapid pace. We’ve simplified our technology stack, reduced complexity and built a platform that lets us move faster and innovate harder. Every efficiency we unlock behind the scenes means a richer experience for New Zealand audiences.”

 Key Innovations include:

A Co-viewing capability: As a predominantly free-to-air broadcaster, advertising is of immense importance to TVNZ. Over 70% of TVNZ+ viewing happens over Connected TVs, where multiple people watch together. With this new feature, TVNZ can pass co-viewer data to the ad stack in real time, enabling them to put each ad into context based on what’s being watched and who’s watching.A unified Live Operations console with “Red Button” Live Ad Insertion: A new, streamlined console, powered by AWS Elemental Media Services, allows TVNZ to manage live channels and events with ad marker insertion via a single interface.Deep CTV Integration: This feature allows TVNZ content to be surfaced to viewers outside of the TVNZ+ app, directly within the CTV homepage.Consolidated Operations: Quickplay’s platform replaces existing systems for video CMS, live operations, UI, and data analytics.Scaling with Cloud: Migrated to a robust AWS cloud infrastructure to support significant concurrent viewership for a range of programs and events, such as the evening news and upcoming World Cup coverage. The live streaming of channels, sports and ad insertion on live TV and VOD is built on AWS Elemental Media Services and integrates Amazon Cloudfront (CDN).Enhanced Monetization: The system includes sophisticated ad-funded (AVOD) features, including sponsored rails, carousels, and pause-ad functionality to maximize revenue.Future-Ready Architecture: The platform integrates Evergent for advanced user management and billing, enabling TVNZ to introduce premium paid content and events for the first time.

“TVNZ has become a powerhouse of innovation, which is particularly unique for the public broadcast segment. They knew that to deliver what their viewers were after, they had to transition to a streamlined, high-performance platform,” said Goutham Vinjamuri, COO of Quickplay. “With that in mind, we built TVNZ a content-to-value operating system that offers their viewers what they want and makes their content library commercially liquid. This evolution illustrates that when you connect a trusted brand to a native-AI ecosystem, you don’t just survive the digital shift – you lead it.”

At The NAB Streaming Summit, TVNZ’s Rob Hutchinson will talk about the powerful features of this brand new platform when he presents “How TVNZ+ Built a Co-Viewing Product that Turns Additional Viewers into Traditional Reach” on Tuesday, April 21 at 11:30am PT.

To schedule a meeting with Quickplay at NAB, email help@quickplay.com.

About TVNZ 
TVNZ (Te Reo Tātaki) is New Zealand’s national broadcaster. We’re at the heart of the moments that matter to Aotearoa, reaching more than 2 million Kiwis through broadcast channels TVNZ 1, 2, DUKE and online platform, TVNZ+. Our purpose is to inspire conversations that shape our nation and enrich the lives of all New Zealanders – connecting Kiwis through trusted journalism, live sport, and world-class entertainment. Every day, across every screen, we reflect who we are and imagine who we might be with stories that inform, challenge, and engage. Visit us at tvnz.co.nz.

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contacts:
Emily Amey for TVNZ
Emily.Amey@tvnz.co.nz

Breakaway Communications for Quickplay
Quickplaypr@breakawaycom.com
+1 917 731 5734

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SOURCE Quickplay

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2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation Exchange Program Concludes in Nanning

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NANNING, China, April 19, 2026 /PRNewswire/ — This is a report from china-asean-media.com.

The 14-day “2026 Vietnam-China Cross-Border Tourism AI Empowerment Cooperation and Exchange Program” successfully concluded on April 19 in Nanning, Guangxi. Co-hosted by the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region (China) and the Departments of Culture, Sports, and Tourism of Quang Ninh, Lang Son, Cao Bang, and Tuyen Quang provinces (Vietnam), the event brought together nearly 30 tourism officials and industry representatives from the four Vietnamese localities.

With the theme “Vietnam-China AI + Cross-Border Tourism Exchange and Cooperation,” the program combined expert lectures, case studies on AI applications, and field visits. Participants gained insights into ASEAN-China tourism policies, AI-driven cross-border cooperation models, and smart tourism technologies. Hands-on training enabled them to use AI tools for decision-making, product development, and destination branding.

The delegation conducted field studies in Nanning, Liuzhou, Guilin, and Hechi. They visited the China-ASEAN AI Innovation and Cooperation Center, the “Easy Visit Guangxi” platform, the No. Wang Cultural Industrial Park, and the BAO JUN base, experiencing Guangxi’s smart, industrial, landscape, and wellness tourism offerings.

A meaningful part of the program was retracing President Ho Chi Minh’s revolutionary footsteps in Guangxi, including visits to the former site of Yucai School in Nanning, the former residence of Ho Chi Minh in Liuzhou, and the “September 2” School site in Guilin. On April 17, all participants attended the launch ceremony of the 2026 Vietnam-China Border People’s Carnival in Nanning, witnessing the deep friendship and mutual support between the border communities of both nations.

At the closing ceremony on April 18, a cross-border tourism product design competition was held. The team from Quang Ninh won the Best Design Award, while teams from Lang Son, Cao Bang, and Tuyen Quang received Excellence Awards. Mr. Lưu Bá Mạc, Vice Director of Lang Son’s Department of Culture, Sports and Tourism, praised the program for fostering practical cooperation and opening new directions for the “comrades and brothers” friendship between local authorities.

The program not only provided Vietnamese tourism professionals with valuable knowledge in AI and smart tourism but also laid a solid foundation for future cooperation in building shared tourism information platforms, developing smart products, and enhancing data connectivity. Both sides reaffirmed their commitment to advancing high-quality development of the cultural and tourism industry through AI, contributing to the strategic Vietnam-China community with a shared future.

View original content:https://www.prnewswire.com/apac/news-releases/2026-vietnam-china-cross-border-tourism-ai-empowerment-cooperation-exchange-program-concludes-in-nanning-302746589.html

SOURCE china-asean-media.com

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