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Ticket Market to grow by USD 228.52 billion (2024-2028), driven by animated movies’ success; Report on AI’s role in redefining market trends – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global ticket market  size is estimated to grow by USD 228.52 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  18.67%  during the forecast period. Success of movies due to increasing use of animation is driving market growth, with a trend towards high utilization of social media in selling tickets. However, growing threat of terrorism and occurrence of war between nations  poses a challenge. Key market players include AMC Entertainment Holdings Inc., Big Tree Entertainment Pvt. Ltd., Cinemark Holdings Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, Comcast Corp., CTS Eventim AG and Co. KGaA, Cvent Holding Corp., eBay Inc., Eventbee Inc., Eventbrite Inc., Ideabud LLC, ITKTS Interactive Technologies Pvt. Ltd., Live Nation Entertainment Inc., Lyte Inc., One97 Communications Ltd., Softjourn Corp., TickPick LLC, Viagogo Entertainment Inc., and Anschutz Entertainment Group Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Source (Primary and Secondary), Type (Sporting events, Movies, Concerts, and Performing arts), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

AMC Entertainment Holdings Inc., Big Tree Entertainment Pvt. Ltd., Cinemark Holdings Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, Comcast Corp., CTS Eventim AG and Co. KGaA, Cvent Holding Corp., eBay Inc., Eventbee Inc., Eventbrite Inc., Ideabud LLC, ITKTS Interactive Technologies Pvt. Ltd., Live Nation Entertainment Inc., Lyte Inc., One97 Communications Ltd., Softjourn Corp., TickPick LLC, Viagogo Entertainment Inc., and Anschutz Entertainment Group Inc.

Key Market Trends Fueling Growth

Ticket Market: Trends Shaping the Future of Convenient Ticketing Artificial intelligence is revolutionizing the ticketing industry, making ticket purchase more efficient and convenient. Credit amounts can now be stored on wearables like smartwatches and NFC cards for contactless electronic ticket purchases. Operational efficiencies are increased with hardware like tap-off readers and RFID tags. Virtual reality maps and satellite delivery offer premium experiences for sports, entertainment, and parking. Buses, trains, and transportation networks are embracing digital transformation through smart cards and smart ticketing. Component manufacturers are producing ticket validators, Wi-Fi modules, and GPS for enhanced user experience. Event ticketing software provides deals, discounts, and marketing tools for event organizers, reaching internet users through online ticket purchase platforms. Digital wallets and mobile payment platforms ensure cashless transactions, increasing customer satisfaction and patronage. The public sector benefits from digital ticketing, reducing marketing costs and offering ticketless entry through wristbands. Movies, music concerts, and special presentations can be accessed with mobile tickets, enhancing the customer experience. Safety and accessibility are prioritized through contactless transactions and hygiene measures. Fintech companies like Mastercard are partnering with service providers to offer secure digital ticket purchases and mobile payment services. The entertainment industry continues to evolve with digital projection, 3-d content, and alternative entertainment offerings. Stay tuned for more trends shaping the future of ticketing! 

Social media plays a significant role in providing real-time feedback for businesses, particularly in the event and movie industries. Organizations use social computing tools for branding, marketing, and knowledge management initiatives. By registering on social media platforms like Twitter and Facebook, vendors can reach new audiences and gather public opinions. Sentiment analysis and behavioral analytics are increasingly important, driving cost-effective collaborations with the audience. Social media integration in business processes enhances market reach and engagement. 

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Market Challenges

•         In the world of Ticket Market, artificial intelligence is a significant challenge as it requires advanced programming and algorithms for event ticketing, sports, parking, and transportation. Credit amount management is crucial for cashless transactions and customer satisfaction. Wearables and NFC cards offer convenient ticketing, while operational efficiencies can be gained through hardware like tap-off readers and ticket validators. Virtual reality maps and GPS enhance the customer experience. Component manufacturers must keep up with the latest technology like RFID tags and Wi-Fi modules. Public sector projects demand smart cards and smart ticketing for transportation networks. Event organizers seek digital transformation through contactless electronic tickets, mobile ticketing, and online ticket purchase platforms. Safety and hygiene are paramount, with secure digital ticket purchases and fintech companies like Mastercard leading the way. The entertainment industry continues to evolve with digital projection, 3-d content, and premium experiences. Pre-sales, barcode scanning, and discounts are essential for attracting and retaining a customer base. Marketing costs remain a challenge, but event discovery platforms and deals offer opportunities for growth. Ultimately, the goal is to provide a seamless user experience, from ticket purchase to entry, using digital devices and mobile payment platforms.

•         The global rise in terrorist activities poses significant challenges for event organizers, particularly those hosting large gatherings in special venues or crowded places. This trend has led to increased security concerns among attendees, resulting in a decline in participation. The heightened threat level has resulted in stricter border clearance procedures, causing delays and more thorough inspections. Countries such as the United States, the United Kingdom, France, and Germany have been particularly affected, with many potential attendees choosing to avoid events out of fear. Organizers are investing in advanced technologies to enhance security, but the fear of potential terrorist attacks remains a major obstacle.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This ticket market report extensively covers market segmentation by

Source 1.1 Primary1.2 SecondaryType 2.1 Sporting events2.2 Movies2.3 Concerts2.4 Performing artsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Primary-  The primary segment of the global ticket market is the largest and most dynamic, driven by the increasing number of movies and events. Primary tickets can be sold through both online and offline platforms. Movies, with their increasing production and special effects, are a significant contributor to this segment’s growth. The end-users have diverse expectations, leading to intense competition among vendors. The growing popularity of sports events, such as the Indian Premier League, and the increasing use of mobile devices and the internet are also fueling this segment’s growth. Additionally, the corporate segment, including private organizations, businesses, and educational institutions, is expected to shift towards digital content services, creating a potential opportunity for online ticket sales during the forecast period. The digitization of event processes, customer-centric approaches, and the rise in the number of conferences and seminars are further growth drivers for this market.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

Ticket Market is a dynamic and innovative platform revolutionizing the way we purchase and manage tickets for various modes of transportation and entertainment events. Our focus is on delivering a seamless journey management experience, optimizing passenger experience through contactless and NFC ticketing, RFID technology, and real-time transit information. We strive for operational efficiency with integrated ticketing systems, ticket transfer, and ticket recovery. Our commitment to public transport innovation includes transit automation, user-friendly ticketing, multimodal transportation, and smart city initiatives. We cater to sports ticketing, parking ticketing, and event ticketing solutions, providing secure and durable ticketing options. Our advanced fare collection systems and smart mobility solutions enable sustainable transportation and transit data analytics. Join US in exploring the future of transportation and event management.

Market Research Overview

Artificial intelligence is revolutionizing the ticketing industry, offering convenient and contactless ticketing solutions through electronic means. Wearables, such as smartwatches and NFC cards, are increasingly popular for tap-on and tap-off transactions at bus stops and parking lots. Operational efficiencies are enhanced through the use of RFID tags, IR sensors, and Wi-Fi modules in hardware like ticket validators and card readers. Virtual reality maps and 3-D content provide event experiences, while mobile ticketing and digital wallets offer cashless transactions and customer satisfaction. Event ticketing software enables pre-sales, discounts, and deals for internet users, attracting a larger customer base. The entertainment industry benefits from digital transformation, with premium experiences and alternative entertainment options available through mobile ticketing platforms. Safety and accessibility are ensured through secure digital transactions and contactless ticketing experiences. The public sector and transportation networks are embracing smart ticketing, with smart cards and Smar transport systems streamlining transportation and reducing marketing costs. The future of ticketing is digital, with fintech companies like Mastercard leading the way in digital payment services and contactless transactions.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

SourcePrimarySecondaryTypeSporting EventsMoviesConcertsPerforming ArtsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

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SOURCE Quickplay

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

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Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab/. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2025, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

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SOURCE Harmonic Inc.

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

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SOURCE TVU Networks

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