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STEM Toys Market to grow by USD 8.09 Billion (2024-2028), driven by emphasis on STEM education; Report on AI’s impact on market trends – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global science, technology, engineering and mathematics (STEM) toys market size is estimated to grow by USD 8.09 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.89%  during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards integration of artificial intelligence (AI) and machine learning (ML) technologies in stem toys. However, high cost of stem toys  poses a challenge. Key market players include Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd..

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Science, Technology, Engineering And Mathematics (STEM) Toys Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.89%

Market growth 2024-2028

USD 8.09 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.87

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd.

Market Driver

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. This trend is driven by the integration of engineering, mathematics, gravity, and coding into educational curriculums. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are capitalizing on this trend by stocking educational robots, coding toys, and STEM-focused digital gaming. Toy subscriptions and one-day delivery services are also gaining popularity. The market is fragmented with market players employing both organic and inorganic strategies, including business expansions, acquisitions, and innovation. Geographic segmentation reveals varying consumer interests and material impact in different regions. The ecosystem includes emerging players offering niche offerings, while digital transformations and personalized learning styles are driving innovation. The outlook for the short-term is positive, with steady YOY growth expected. Business resilience and bottom-line management are key concerns for vendors, while research data and analyst support are essential for informed decision-making. The value chain includes toy distribution and toy manufacturing, with alternative products and educational benefits attracting consumer interest. Digital replicators and interactive experiences are enhancing the learning experience, while exploration and experimentation remain fundamental to STEM education. 

The STEM toys market has experienced significant growth with the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced technologies have transformed the educational value of toys by offering personalized learning experiences and encouraging critical thinking. AI and ML enable STEM toys to adapt to a child’s unique abilities and learning style. For instance, the Cubetto Playset is a coding toy that utilizes AI technology to provide customized learning paths. The toy applies ML algorithms to analyze a child’s interactions and adjusts the challenge level accordingly. This innovative approach enhances the potential for experimentation and exploration in STEM learning. 

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Market Challenges

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. STEM toys, which include engineering and mathematics toys, have a material impact on problemsolving and logical reasoning skills. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are key distribution channels. Engineering and mathematics toys, such as those based on gravity, coding, and educational robots, are popular. Innovation and digital transformations are driving the market, with emerging players offering niche offerings. Geographic segmentation and analysis are essential for business expansions and acquisitions. The value chain includes vendor management, research data, and analyst support. The market is fragmented with YOY growth, personalised learning, and interactive experiences being key trends. Alternative products and educational benefits attract consumer interest. Business resilience is crucial, with bottomline management and one-day delivery important for market players. The outlook is positive for short-term, mid-term, and long-term growth. Digital replicators and vivid images provide instant feedback for experimentation and exploration, catering to different learning styles.The global STEM toys market faces a substantial hurdle due to the high cost of these educational products. The advanced technology, premium materials, and extensive research involved in creating STEM toys result in a higher price point. For instance, a robotics kit that enables children to construct and program their robots comes with a premium price tag. The intricate components, sensors, and software included significantly increase the cost, ranging from USD100 to several hundred dollars. This price barrier can restrict market growth and hinder the widespread adoption of STEM toys among a broader consumer base.

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Segment Overview 

This science, technology, engineering and mathematics (stem) toys market report extensively covers market segmentation by  

Application 1.1 In-home1.2 In-schoolAge Group2.1 9-10 years2.2 6-8 years2.3 11-13 yearsSubjects 3.1 Science3.2 Engineering3.3 Mathematics3.4 TechnologyGeography 4.1 APAC4.2 North America4.3 Europe4.4 Middle East and Africa4.5 South America

1.1 In-home-  The in-home STEM toy market is experiencing significant growth due to several factors. First, the importance of early STEM education is increasingly recognized, leading to a greater demand for at-home learning resources. In-home STEM toys offer an accessible and engaging way for children to explore STEM concepts, fostering critical thinking, problem-solving, and creativity. Second, the need for educational entertainment at home is driving demand for these toys. With concerns about excessive screen time, in-home STEM toys provide an alternative form of entertainment that is both engaging and educational. These toys offer interactive experiences, challenges, and experiments that stimulate children’s curiosity and promote learning in a screen-free environment. Additionally, the convenience and accessibility of in-home learning opportunities are making STEM toys a popular choice for families. Parents appreciate the flexibility of having educational resources readily available at home, allowing children to engage in STEM activities at their own pace and convenience. Popular in-home STEM toys, such as the Snap Circuits Electronics Exploration Kit and the Gravity Maze Marble Run, introduce children to fundamental STEM concepts in a hands-on and engaging manner, making learning fun and enjoyable. These advantages are expected to continue driving demand for in-home STEM toys, contributing to the growth of the in-home segment in the STEM toy market during the forecast period.

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Research Analysis

The STEM toys market is experiencing significant growth due to urbanization and the increasing number of literate parents seeking unique learning opportunities for their children. These toys, which focus on Science, Technology, Engineering, and Mathematics, offer hands-on experiences that foster problem-solving and logical reasoning skills. Sustainability is also a key consideration in the industry, with many manufacturers using eco-friendly materials and educational curriculums aligning with STEM education. STEM toys can be found in various retail channels, including supermarkets, hypermarkets, departmental stores, and specialty stores. Engineering and mathematics-focused toys often incorporate principles of gravity and other scientific concepts. Innovation and digital transformations continue to shape the market, with emerging players offering niche offerings and established companies expanding through business acquisitions. Geographic segmentation and geographic analysis are essential for understanding the market’s trends and opportunities. Research data indicates that the Asia Pacific region is expected to dominate the market due to its large population and increasing focus on STEM education. Vendor management is crucial for retailers to effectively manage their supply chains and ensure the availability of these popular items.

Market Research Overview

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning opportunities for their children. STEM toys encompass engineering, mathematics, and scientific concepts, often incorporating gravity, educational curriculums, and coding. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms serve as key distribution channels. Digital gaming, educational robots, and toy subscriptions are emerging trends. Geographic segmentation and analysis reveal innovation and digital transformations in the market. The ecosystem includes niche offerings from various market players, with some employing inorganic strategies for business expansions and acquisitions. The value chain involves vendor management and research data support. Analysts anticipate continued YOY growth, driven by personalized learning, fundamental thinking, experimentation, and exploration. Alternative products offer educational benefits, consumer interest, and resources, while digital replicators and interactive experiences provide vivid images and instant feedback. The fragmented nature of the market calls for bottomline management and business resilience. The outlook for the short-term and long-term is positive, with a focus on sustainability and problem-solving skills.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationIn-homeIn-schoolAge Group9-10 Years6-8 Years11-13 YearsSubjectsScienceEngineeringMathematicsTechnologyGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AiRISTA Launches Newest Version of Sofia™, Setting a Standard for Enterprise-Grade Real-Time Location Systems

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Platform modernization delivers unmatched flexibility, enterprise security, and open interoperability — reinforcing AiRISTA’s position as the RTLS platform built to scale with any technology environment

TIMONIUM, Md., July 21, 2026 /PRNewswire/ — AiRISTA, a leading provider of real-time location systems (RTLS) trusted by more than 300 organizations worldwide, today announced the newest release of its flagship Sofia™ real-time location intelligence platform. Building on the foundation established with the Vision RTLS platform, Sofia represents the next evolution of AiRISTA’s location intelligence platform to meet the evolving needs of enterprise and government customers.

As organizations increasingly rely on location intelligence to improve staff safety, operational efficiency, and workflow automation, Sofia enables them to leverage existing technology investments through an open, technology-agnostic platform rather than a single-vendor ecosystem.

Sy Sajjad, Founder and CEO, AiRISTA: “Sofia reflects what we’ve believed since founding AiRISTA: location intelligence should adapt to how an organization actually operates, not force the organization to adapt to a single vendor’s technology. With this release, we’ve strengthened the security, flexibility, and scalability that enterprise and healthcare customers require — while staying true to the open, technology-agnostic architecture that has always set Sofia apart.”

Key enhancements in the new release include:

A modernized user experience with simplified administration

Enterprise-grade security with Single Sign-On (SSO), Multi-Factor Authentication (MFA), TLS 1.3, and enhanced access controls

A centralized Integrations Hub supporting leading wireless infrastructure and enterprise applications, including EHR, MES, nurse call, and other operational systems

Multi-tenant tag roaming for seamless multi-site deployments

Enhanced dashboards, reporting, alert management, and platform performance

Unlike RTLS platforms built around a single positioning technology, Sofia supports Wi-Fi, Bluetooth® Low Energy (BLE), Ultra-Wideband (UWB), infrared (IR), GPS, and RFID within a single platform, allowing organizations to select the right technology for each use case without vendor lock-in. 

Jon Collins, Director of Integrated Product Solutions, AiRISTA: “The latest release of Sofia was built around a simple principle: the platform should improve outcomes, not add complexity. Whether that’s enabling a faster staff duress response, integrating location intelligence with electronic health records (EHRs), manufacturing execution systems (MES), nurse call, or other enterprise applications, or scaling seamlessly across multiple sites, this release removes friction at every layer—for administrators, IT teams, and the frontline staff who rely on Sofia every day. “

Organizations shouldn’t have to replace existing systems to unlock the value of location intelligence. Sofia was designed to integrate with the technologies customers already rely on. The latest release extends that flexibility with a new, centralized Integrations Hub supporting HPE Networking solutions (including HPE Aruba Networking and Juniper Mist), Cisco Spaces, Cisco Meraki, Cisco CMX, and other leading infrastructure platform.

Wyatt Meek, Chief Commercial Officer, AiRISTA: “What we hear consistently from customers evaluating RTLS is that they don’t want to choose between capability and flexibility — they want both. Sofia gives organizations enterprise-grade security and a modernized experience without asking them to give up the freedom to choose the right technology for each use case. That combination is difficult to find elsewhere in this market.”

Sofia is available now. Existing customers can work with their AiRISTA account team to plan upgrades. To learn more, visit www.airistaflow.com.

About AiRISTA

AiRISTA is a leading provider of real-time location systems (RTLS) and location intelligence solutions for healthcare, industrial, and government organizations. Trusted by more than 300 organizations worldwide, the Sofia platform delivers real-time visibility into people, assets, and environments while integrating with a broad ecosystem of wireless infrastructure and enterprise systems. AiRISTA is ISO 9001 and ISO 27001 certified.

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SOURCE AiRISTA Flow

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GCG Advisory Partners Reports Strong First-Half 2026, Marked by Four Strategic Acquisitions, $1.1 Billion in New Assets, and Completion of Three-Platform Model

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Firm expands AUM, welcomes new advisory teams, and deepens its national footprint following 2025 recapitalization

CHARLOTTE, N.C., July 21, 2026 /PRNewswire/ — GCG Advisory Partners (“GCG”), a national wealth management aggregator platform, today announced a series of milestones completed in the first half of 2026 that reinforce the firm’s growth trajectory and its position as a partner of choice for independent financial advisors.

Since its August 2025 recapitalization with BharCap Partners, GCG has grown EBITDA by more than 200%, a pace that reflects both a disciplined deal strategy and the caliber of the teams choosing to join. The firm acquires and supports registered investment advisory (RIA) practices nationwide, giving each the infrastructure, capital, and flexibility to keep growing while staying focused on clients.

Completion of the Three-Platform Model

GCG also completed the build-out of its three-platform operating model (independent RIA, broker-dealer/corporate RIA, and hybrid RIA), so advisors can choose the affiliation that best fits their practice and clients. Every prospective partner now has a clear route in, whatever structure they prefer.

Four Acquisitions, Four New Chapters

Gunderson Capital Management. Closed April 3, 2026, this deal added roughly $578 million in AUM, custodied at Charles Schwab, and established GCG’s independent RIA channel. The Mount Pleasant, S.C. firm is led by nationally recognized market commentator Bill Gunderson.

Gateway Capital Advisors. Also effective that day, this $300 million-plus practice joined through an asset purchase, recognized for its entrepreneurial, organically driven growth and deep client-planning work.

Head Investment Partners. In June, this $180 million Knoxville practice joined GCG, led by 30-year advisor Daniel Head and known for its options and risk-management expertise, giving GCG its first footprint in Tennessee.

BlueChip Financial Advisors. A hybrid RIA custodying through Fidelity Institutional Wealth Services, it opened GCG’s first presence in the Northeast and rounded out the firm’s affiliation options, giving incoming teams the full range of ways to join.

Each brings specialized capabilities to GCG’s expanding roster of practices.

Leadership Perspective

“The first half of 2026 has been about disciplined execution: completing our platform, welcoming exceptional advisory teams, and building a firm that advisors and institutional partners alike can trust. We’re proud of what our team has accomplished, and we remain focused on sustainable, high-quality growth, driven by both organic momentum and disciplined acquisitions, through the back half of the year and into 2027.”

— Joel Burris, CEO & Managing Partner, GCG Advisory Partners

Looking Ahead

GCG continues to evaluate new opportunities and remains committed to supporting advisors and clients across all three affiliation models. The firm expects to share further updates later in 2026.

For entrepreneurial advisors looking to build lasting equity in their practice, GCG offers the capital, infrastructure, and partnership to make it happen. To start a confidential conversation, contact our team.

About GCG Advisory Partners

GCG Advisory Partners is a national wealth management aggregator that acquires and supports registered investment advisory practices nationwide. Through its independent RIA, broker-dealer/corporate RIA, and hybrid RIA channels, the firm gives advisors the infrastructure, resources, and flexibility to grow while staying focused on their clients. GCG is backed by BharCap Partners. For more information, visit www.gcgap.com.

Media Contact:

Nicole Caputo
Contact@gcgap.com
704-372-4491

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Buzz Health and VetHubRx Partner to Bring Real-Time Prescription Savings to Veterinary Care

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Strategic integration embeds multi-card discount pricing directly into veterinary e-prescribing workflows, expanding affordability and price transparency for pet owners at the pharmacy counter

FORT WALTON BEACH, Fla., July 21, 2026 /PRNewswire/ — Buzz Health™, a healthcare technology company, and VetHubRx, a veterinary e-prescribing platform, today announced a strategic partnership to integrate real-time prescription discount pricing directly into VetHubRx’s e-prescribing and consumer-facing platforms.

Through the collaboration, VetHubRx will embed Buzz Health’s RxCompare® pricing infrastructure into its prescribing workflow, enabling veterinary providers and pet owners to access and apply the lowest available discount price at the point of prescribing and fulfillment. The integration supports automated best-price routing via Buzz Health’s SmartBIN® across a configurable multi-card discount network, delivering real-time price visibility within the digital prescribing experience and seamless claims adjudication through RxCompare’s pharmacy network and infrastructure.

The partnership marks Buzz Health’s first integration with a veterinary e-prescribing platform, extending the company’s prescription affordability technology into a market where most medication purchases are paid entirely out of pocket, given that only 4 to 5% of pets in the U.S. are insured, according to the North American Pet Health Insurance Association.

Unlike human healthcare, pet insurance rarely covers prescription drugs at the point of sale, leaving pet owners fully exposed to retail pricing with limited visibility into available savings. Many pet owners are unaware that the same prescription discount programs available for human medications can also be applied to their pet’s prescriptions, a gap this partnership addresses by embedding savings directly into the prescribing workflow.

“Veterinary prescribing is undergoing a digital transformation, and this partnership positions Buzz Health at the forefront of that shift,” said Lathe Bigler, Senior Vice President, Business Strategy at Buzz Health. “By embedding real-time pricing and multi-card savings directly into the prescribing workflow, we are helping veterinary providers deliver price transparency to pet owners before they arrive at the pharmacy, reducing surprises at the counter and improving prescription fulfillment rates.”

VetHubRx is a standalone e-prescribing application designed for veterinary clinics and animal hospitals, enabling providers to generate and transmit prescriptions electronically to retail pharmacies nationwide. Animal hospitals typically do not dispense medications on-site, meaning prescriptions are mostly routed to retail pharmacies, making real-time pricing visibility at the pharmacy counter particularly valuable. The platform also includes a consumer-facing app that engages pet owners on refills and prescription management.

“Our providers want to give pet owners every advantage when it comes to affording the medications their animals need,” said MJ Hamilton, CEO and Founder of VetHubRx. “Integrating real-time discount pricing into our workflow means pet owners can see the most affordable option at the pharmacy closest to them, all within the same digital experience their veterinarian uses to prescribe. It removes friction from the process and helps ensure prescriptions are filled.”

The partnership focuses on prescriptions for human-equivalent medications commonly prescribed for pets, which are filled at retail pharmacies across the country. The integration applies SmartBIN technology to automatically route each prescription to the discount card offering the lowest available price using a single set of processing codes, ensuring pet owners receive optimal savings with no additional steps required by the prescriber or pharmacist.

Buzz Health currently supports prescription access across thousands of pharmacies nationwide and continues expanding its platform to serve e-prescribing applications, EMR/EHR integrations, and additional enterprise partners.

About Buzz Health

Buzz Health is a healthcare technology company delivering intelligent, customizable prescription solutions through its integrated platforms, including BuzzRx, RxCompare, and RxAffect. Designed for scale and flexibility, Buzz Health’s technology helps streamline pharmacy operations, optimize claims in real time, and improve access and affordability across the prescription ecosystem. By serving as the intelligence layer behind prescription savings and benefit navigation, Buzz Health enables measurable cost reductions, improved adherence, and better health outcomes. Learn more at www.buzzhealth.com.

About VetHubRx

VetHubRx is the first and only e-prescribing platform built exclusively for veterinarians, empowering clinics to electronically prescribe to virtually any participating pharmacy nationwide. By eliminating phone calls, faxes, and unnecessary administrative work, VetHubRx streamlines the prescribing process for veterinary teams while giving pet owners the freedom to fill prescriptions at the pharmacy that best meets their needs. Faster prescribing, greater convenience, and improved access to medications help create a better experience for both clinics and pet owners. Learn more at vethubrx.com.

Media Contact
buzzhealthPR@supremecomms.ai

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