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STEM Toys Market to grow by USD 8.09 Billion (2024-2028), driven by emphasis on STEM education; Report on AI’s impact on market trends – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global science, technology, engineering and mathematics (STEM) toys market size is estimated to grow by USD 8.09 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.89%  during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards integration of artificial intelligence (AI) and machine learning (ML) technologies in stem toys. However, high cost of stem toys  poses a challenge. Key market players include Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd..

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Science, Technology, Engineering And Mathematics (STEM) Toys Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 8.89%

Market growth 2024-2028

USD 8.09 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.87

Regional analysis

APAC, North America, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key countries

US, Canada, China, Japan, and Germany

Key companies profiled

Building Blocks Learning Solutions Pvt. Ltd., Dilly Dally Kids, Elation Edtech Pvt. Ltd., Elenco Electronics Inc., Evollve Inc., Fat Brain Toys LLC., Franckh Kosmos Verlags GmbH and Co. KG, Fun Express LLC, Funvention Learning Pvt. Ltd., GoldieBlox Inc., Hape International Inc., Hasbro Inc., Innovation First International Inc., Learning Resources Ltd., LEGO System AS, Makeblock Co. Ltd., Makey Makey LLC., Mattel Inc., MobilizAR Technologies Pvt. Ltd., MVW Holdings Inc., Nesta Toys, Piper Learning Inc., PlanToys.com, PlayMonster LLC, Ravensburger AG, Scientifics Direct Inc., SmartGurlz, Smartivity Labs Pvt. Ltd., SND Digital Retails LLP, Sphero Inc., Spin Master Corp., Thimble, Timbuk Toys, Tinkering Labs Inc., and Xinxiang Alpha Manufacturing Ltd.

Market Driver

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. This trend is driven by the integration of engineering, mathematics, gravity, and coding into educational curriculums. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are capitalizing on this trend by stocking educational robots, coding toys, and STEM-focused digital gaming. Toy subscriptions and one-day delivery services are also gaining popularity. The market is fragmented with market players employing both organic and inorganic strategies, including business expansions, acquisitions, and innovation. Geographic segmentation reveals varying consumer interests and material impact in different regions. The ecosystem includes emerging players offering niche offerings, while digital transformations and personalized learning styles are driving innovation. The outlook for the short-term is positive, with steady YOY growth expected. Business resilience and bottom-line management are key concerns for vendors, while research data and analyst support are essential for informed decision-making. The value chain includes toy distribution and toy manufacturing, with alternative products and educational benefits attracting consumer interest. Digital replicators and interactive experiences are enhancing the learning experience, while exploration and experimentation remain fundamental to STEM education. 

The STEM toys market has experienced significant growth with the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced technologies have transformed the educational value of toys by offering personalized learning experiences and encouraging critical thinking. AI and ML enable STEM toys to adapt to a child’s unique abilities and learning style. For instance, the Cubetto Playset is a coding toy that utilizes AI technology to provide customized learning paths. The toy applies ML algorithms to analyze a child’s interactions and adjusts the challenge level accordingly. This innovative approach enhances the potential for experimentation and exploration in STEM learning. 

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Market Challenges

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning experiences for their children. STEM toys, which include engineering and mathematics toys, have a material impact on problemsolving and logical reasoning skills. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms are key distribution channels. Engineering and mathematics toys, such as those based on gravity, coding, and educational robots, are popular. Innovation and digital transformations are driving the market, with emerging players offering niche offerings. Geographic segmentation and analysis are essential for business expansions and acquisitions. The value chain includes vendor management, research data, and analyst support. The market is fragmented with YOY growth, personalised learning, and interactive experiences being key trends. Alternative products and educational benefits attract consumer interest. Business resilience is crucial, with bottomline management and one-day delivery important for market players. The outlook is positive for short-term, mid-term, and long-term growth. Digital replicators and vivid images provide instant feedback for experimentation and exploration, catering to different learning styles.The global STEM toys market faces a substantial hurdle due to the high cost of these educational products. The advanced technology, premium materials, and extensive research involved in creating STEM toys result in a higher price point. For instance, a robotics kit that enables children to construct and program their robots comes with a premium price tag. The intricate components, sensors, and software included significantly increase the cost, ranging from USD100 to several hundred dollars. This price barrier can restrict market growth and hinder the widespread adoption of STEM toys among a broader consumer base.

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Segment Overview 

This science, technology, engineering and mathematics (stem) toys market report extensively covers market segmentation by  

Application 1.1 In-home1.2 In-schoolAge Group2.1 9-10 years2.2 6-8 years2.3 11-13 yearsSubjects 3.1 Science3.2 Engineering3.3 Mathematics3.4 TechnologyGeography 4.1 APAC4.2 North America4.3 Europe4.4 Middle East and Africa4.5 South America

1.1 In-home-  The in-home STEM toy market is experiencing significant growth due to several factors. First, the importance of early STEM education is increasingly recognized, leading to a greater demand for at-home learning resources. In-home STEM toys offer an accessible and engaging way for children to explore STEM concepts, fostering critical thinking, problem-solving, and creativity. Second, the need for educational entertainment at home is driving demand for these toys. With concerns about excessive screen time, in-home STEM toys provide an alternative form of entertainment that is both engaging and educational. These toys offer interactive experiences, challenges, and experiments that stimulate children’s curiosity and promote learning in a screen-free environment. Additionally, the convenience and accessibility of in-home learning opportunities are making STEM toys a popular choice for families. Parents appreciate the flexibility of having educational resources readily available at home, allowing children to engage in STEM activities at their own pace and convenience. Popular in-home STEM toys, such as the Snap Circuits Electronics Exploration Kit and the Gravity Maze Marble Run, introduce children to fundamental STEM concepts in a hands-on and engaging manner, making learning fun and enjoyable. These advantages are expected to continue driving demand for in-home STEM toys, contributing to the growth of the in-home segment in the STEM toy market during the forecast period.

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Research Analysis

The STEM toys market is experiencing significant growth due to urbanization and the increasing number of literate parents seeking unique learning opportunities for their children. These toys, which focus on Science, Technology, Engineering, and Mathematics, offer hands-on experiences that foster problem-solving and logical reasoning skills. Sustainability is also a key consideration in the industry, with many manufacturers using eco-friendly materials and educational curriculums aligning with STEM education. STEM toys can be found in various retail channels, including supermarkets, hypermarkets, departmental stores, and specialty stores. Engineering and mathematics-focused toys often incorporate principles of gravity and other scientific concepts. Innovation and digital transformations continue to shape the market, with emerging players offering niche offerings and established companies expanding through business acquisitions. Geographic segmentation and geographic analysis are essential for understanding the market’s trends and opportunities. Research data indicates that the Asia Pacific region is expected to dominate the market due to its large population and increasing focus on STEM education. Vendor management is crucial for retailers to effectively manage their supply chains and ensure the availability of these popular items.

Market Research Overview

The STEM toys market is experiencing significant growth due to urbanization and literate parents seeking unique learning opportunities for their children. STEM toys encompass engineering, mathematics, and scientific concepts, often incorporating gravity, educational curriculums, and coding. Supermarkets, hypermarkets, departmental stores, specialty stores, and online platforms serve as key distribution channels. Digital gaming, educational robots, and toy subscriptions are emerging trends. Geographic segmentation and analysis reveal innovation and digital transformations in the market. The ecosystem includes niche offerings from various market players, with some employing inorganic strategies for business expansions and acquisitions. The value chain involves vendor management and research data support. Analysts anticipate continued YOY growth, driven by personalized learning, fundamental thinking, experimentation, and exploration. Alternative products offer educational benefits, consumer interest, and resources, while digital replicators and interactive experiences provide vivid images and instant feedback. The fragmented nature of the market calls for bottomline management and business resilience. The outlook for the short-term and long-term is positive, with a focus on sustainability and problem-solving skills.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationIn-homeIn-schoolAge Group9-10 Years6-8 Years11-13 YearsSubjectsScienceEngineeringMathematicsTechnologyGeographyAPACNorth AmericaEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Quickplay’s Triple Play of New Customers, Products and Partnerships Set to Dominate NAB 2026

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LAS VEGAS, April 19, 2026 /PRNewswire/ — (2026 NAB Show) – Quickplay, the Content to Value Operating System, today unveiled a broad array of company news including: an AI-enriched solution that identifies social signals and trending topics, and connects them to relevant content within minutes; transformative customer deployments; and powerful industry research and partnerships.

Debuting at NAB, Social Signals is a new technology within Quickplay AI Studio that identifies trending cultural moments and matches them with high-value content assets to automatically generate social-ready clips and posts. By combining external trend data with performance insights from owned channels, Social Signals enables content teams to move from insight to publishing in minutes, rather than days.

Social Signals is a key part of Quickplay’s AI Studio Solution, which includes metadata enrichment, moment detection, smart verticalization and multi-platform publishing. Its Smart Verticalizer uses multimodal AI and action tracking to intelligently reframe video –preserving key visual elements such as faces, gameplay and on-screen graphics – to maintain broadcast-quality standards across short-form formats. The company has also partnered with Visible Things, the creator-driven platform to deploy the first implementation of Social Signals across the Visible Things infrastructure.

Quickplay further announced it has gone live with Gray Media (NYSE: GTN)’s new streaming experience, which included consolidating 1,300 digital touchpoint, including 163 websites, 326 mobile apps and 815 CTV apps onto a single data-driven platform powered by Quickplay and Google Cloud (NASDAQ: GOOGL). The system now manages 269 live channels and 123 FAST channels across Amazon Prime Video, Roku (NASDAQ: ROKU), Samsung TV Plus, Vizio and Fire TV, delivering hyper-local content to 37% of U.S. TV households.

Quickplay also announced the cloud-native transformation of Television New Zealand’s streaming platform, TVNZ+. Completed in 12 months, Quickplay replaced a fragmented ecosystem of six+ vendors across UI/UX, content management, video processing, advertising and analytics with a single, unified platform. The team at TVNZ also named Amazon Web Services (NASDAQ: AMZN) as its preferred cloud platform for the transformation, further increasing efficiencies and lowering costs by consolidating onto a single cloud vendor. The technology overhaul will drive unprecedented innovation and efficiency for TVNZ, New Zealand’s state-owned broadcaster, which reaches over two million New Zealanders daily.

“Broadcasters don’t need another point solution. They need an AI-enabled operating system that turns content into measurable outcomes,” said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. “At NAB, we’re showing how to bring cultural moments, content catalogs and distribution workflows together to create engaging and revenue opportunities in real time.”

In partnership with Caretta Research, Quickplay will also release new research, “The Broadcaster Revolution Will Not Be Televised,” highlighting a critical bottleneck in the industry: North American broadcasters spend approximately 75% of their time on technical workflows, leaving only 25% for content creation. The report outlines how automated workflows and unified operations can help broadcasters meet the growing demand for short-form video while maintaining editorial quality and accelerating monetization.

Additionally, Quickplay has joined NAB PILOT, a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. As a part of this group, Quickplay is expanding its collaboration with broadcasters to redefine how value is derived from content.

Quickplay at NAB 2026:

Paul Pastor, Jordan Bartow, and Peter Tanner of Quickplay, and Albert Lai of Google Cloud will be on a panel: An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters. Central Hall Stage, Monday, April 20 at 4:15p PTAt the NAB Streaming Summit TVNZ’s Chief Digital Officer, Rob Hutchinson, will present “How TVNZ+ Built a Co-Viewing Product” on Tuesday, April 21 at 11:30 AM PT.Live Demonstrations: See Quickplay technology in action at AWS, GCP, TwelveLabs and the Encore. To book a meeting, email hello@quickplay.com

About Quickplay:
Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization. By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime. 

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

Media Contact:
Breakaway Communications for Quickplay
quickplaypr@breakawaycom.com
+1 917-731-5734

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SOURCE Quickplay

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Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

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Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform

SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that DIRECTV is transforming its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software reduces operational costs while enabling scalable, exceptional-quality video delivery for the service provider’s vast array of linear channels.

“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” said Jeffrey Seto, vice president of satellite and software engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”

Harmonic’s VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software’s playout capabilities support ad insertion across DIRECTV’s high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV’s internal automation, storage and monitoring systems are integrated directly with Harmonic’s APIs, enabling seamless control of scheduling, automation and channel operations.

“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab/. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.

About Harmonic
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com

Legal Notice Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements concerning Harmonic’s business and the anticipated capabilities, advantages, reliability, efficiency, market acceptance, market growth, specifications and benefits of Harmonic products, services and technology are forward-looking statements. These statements are based on our current expectations and beliefs and are subject to risks and uncertainties, including the risks and uncertainties more fully described in Harmonic’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 2025, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K. The forward-looking statements in this press release are based on information available to Harmonic as of the date hereof, and Harmonic disclaims any obligation to update any forward-looking statements.

Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates. All other trademarks referenced herein are the property of their respective owners.

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TVU Networks and Tencent Cloud Unveil Next-Generation Cloud Production Solution at NAB 2026

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Strategic partnership combines TVU’s cloud-native production platform with Tencent Cloud’s global infrastructure to power next-generation live streaming workflows

LAS VEGAS, April 19, 2026 /PRNewswire/ — TVU Networks, a leader in cloud-native live video solutions, today announced a strategic partnership with Tencent Cloud to launch a next-generation cloud-based media production and distribution platform at NAB 2026. The joint solution empowers broadcasters, content creators, and enterprises to elevate the live streaming experience and unlock new revenue streams.

The global media industry is undergoing a structural shift. According to Omdia, total revenue from traditional TV and online video is projected to reach $1.03 trillion by 2030, with online video advertising expected to grow from $309 billion to $540 billion over the same period. The TVU–Tencent Cloud platform is purpose-built to help customers capture this growth — combining professional cloud production with internet-scale interactivity and monetization.

The platform serves three major segments: broadcasters and OTT providers launching agile FAST channels with global CDN distribution; media platforms and creators requiring mobile-first, broadcast-quality production from anywhere; and enterprises producing high-profile live events with professional-grade multi-camera setups and massive concurrent viewership.

At the core is TVU’s cloud-native microservices architecture — proven in the 2024 Paris Games Torch Relay, a global club football championship spanning remote production across nine countries, and BBC’s UK General Election coverage with 369 simultaneous live streams. Deep integration with Tencent Cloud delivers five key advantages: ultra-low latency streaming via intelligent routing across global edge nodes; elastic scalability powered by TKE container services; cloud-native optimization for peak reliability; AI-powered production including automated subtitles, intelligent editing, and content moderation; and enterprise-grade end-to-end encryption from acquisition through distribution.

Paul Shen, CEO of TVU Networks, stated: “TVU has always been committed to making professional production capabilities more efficient and flexible through cloud-native architecture. Tencent Cloud’s deep expertise and customer insights in the media sector are highly complementary to TVU’s product and technology strengths in cloud production — and that’s the foundation that brought us together. The goal of this joint solution is clear: to help customers build a complete pipeline from content production to audience engagement to monetization, making AI&cloud-based production a true engine for business growth.”

Yan Peng added: “Through our partnership with TVU, we can rapidly help customers build a next-generation technology infrastructure — enabling global acquisition, global production, and global distribution — while driving commercial growth through internet-based services.”

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