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Social Media Analytics Market to grow by USD 14.01 Billion (2024-2028), driven by data availability and complexity, with AI-powered market evolution report – Technavio

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NEW YORK, Dec. 4, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global social media analytics market  size is estimated to grow by USD 14.01 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 31.33%  during the forecast period. Growing availability and complexity of data is driving market growth, with a trend towards surging use of advanced targeting options. However, concerns associated with interpreting unstructured data  poses a challenge. Key market players include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Application (Sales and marketing management, Customer experience management, Competitive intelligence, Risk management, and Public safety and law enforcement), End-user (Retail, Government, Media and entertainment, Travel, and Others), Deployment (On-premise and Cloud), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl

Key Market Trends Fueling Growth

Social media analytics is a vital business tool that helps companies make data-driven decisions. Advanced technologies like AI speech recognition and machine learning power this market, collecting and analyzing data from social media platforms and tools. Real-time monitoring, performance measurement, and campaign optimization are key trends. Blockchain solutions and cybersecurity measures ensure data security. Self-learning systems and neuroscientific principles enhance insights. Demographic information, competitive information, and business information are crucial data points. Profit margins, workforce management, and customer data are other essential areas of focus. Unstructured social data, cloud adoption, and SaaS solutions are emerging trends. Industries like media & entertainment, IT & telecom, healthcare, and travel benefit greatly. Data identification, preparation, modeling, visualization, and data security concerns are ongoing challenges. Social media analytics drives customer service, engagement, and targeted marketing. User sentiments, competitor intelligence, and influencer tracking are essential for businesses. Cloud-based analytical solutions and AI-powered tools are the future. 

Social media analytics plays a crucial role in identifying potential customers for businesses by analyzing user data on various social networks. Beyond demographic and geographic targeting, social media analytic tools offer interest targeting, allowing brands to reach consumers based on their stated interests, activities, and skills. This service, available on Facebook, LinkedIn, Pinterest, and Twitter, enables effective keyword research and market exploration. By promoting product segments to interested audiences, social media analytics enhances the reach and effectiveness of social media advertising. 

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Market Challenges

Social media analytics is a vital business tool for understanding customer behavior, trends, and competition in today’s digital landscape. Advanced technologies like AI speech recognition and machine learning help in data modeling, identification, and preparation. However, challenges include data collection from various social media platforms and tools, real-time monitoring, and data security. Blockchain solutions and cybersecurity measures ensure data privacy and integrity. Self-learning systems and neuroscientific principles enhance performance monitoring and customer engagement. Profit margins rely on demographic information, competitive and business intelligence, and customer data. Emerging technologies like cloud adoption, SaaS, and AI-powered solutions offer unstructured social data analysis, targeted marketing, and emotional intelligence. Industries like media & entertainment, IT & telecom, healthcare, and travel benefit from social media analytics. Data security concerns and cloud deployment models are key considerations for large enterprises. Brands use social media analytics for customer service, workforce management, and user sentiments analysis.In today’s business landscape, managing a company’s social media presence is a crucial aspect of brand building and customer engagement. Social media platforms provide both free and paid services for businesses to advertise, promote, and endorse their products and services. An experienced professional is responsible for managing the organization’s social media profile, ensuring timely updates and relevant feeds. Customer interaction on these platforms is essential for determining the success of products and building brand loyalty. The sheer size of the audience requires a substantial investment in manpower to effectively manage the official page. Companies delegate this responsibility to individuals or teams to maintain a strong online presence.

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Segment Overview 

This social media analytics market report extensively covers market segmentation by

Application 1.1 Sales and marketing management1.2 Customer experience management1.3 Competitive intelligence1.4 Risk management1.5 Public safety and law enforcementEnd-user 2.1 Retail2.2 Government2.3 Media and entertainment2.4 Travel2.5 OthersDeployment 3.1 On-premise3.2 CloudGeography 4.1 North America4.2 APAC4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Sales and marketing management-  Social media analytics (SMA) professionals utilize natural language processing and analysis to understand consumer behavior on social media platforms. These tools identify industry capability gaps and inform sales and marketing strategies based on customer feedback. Amidst the COVID-19 pandemic, brands have had to adapt their advertising, marketing, and promotional activities. Consumer engagement through social media has shifted, leading businesses to restructure their campaigns for sustained interest and spending while maintaining a healthy return on investment. These factors contribute to the growth of the SMA market during the forecast period. Organizations leverage social media data to optimize marketing techniques and boost sales.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2017 – 2021) 

Research Analysis

Social media analytics is a dynamic and evolving market driven by advanced technologies that help businesses make data-driven decisions. It involves data collection from various social media platforms, audience analysis to understand customer behavior, and competitor analysis to stay ahead of the competition. Content optimization and campaign measurement are crucial for effective social media marketing, while sentiment analysis provides insights into public opinion. Real-time monitoring is essential for timely response to customer queries and crisis management. Emerging technologies like AI speech recognition and cloud-based analytical solutions are transforming the market. With increasing internet penetration and social media users, small and medium-scale organizations are adopting social media analytics for growth. Data security concerns are being addressed through cloud deployment models. Mobile phones and tablets are the primary devices for social media access, and e-commerce and online shopping are major sectors leveraging social media analytics.

Market Research Overview

Social media analytics is a dynamic and evolving market driven by advanced technologies and the increasing use of social media platforms. Data collection is at the core, with real-time monitoring, performance measurement, and campaign optimization key components. Unstructured social data from various sources is identified, prepared, and modeled for insights. AI speech recognition, machine learning, and self-learning systems apply neuroscientific principles to understand emotions and customer sentiments. Cloud adoption and SaaS solutions enable access to data and analysis from anywhere. Emerging technologies like blockchain and cybersecurity measures ensure data security. Large enterprises in sectors like media & entertainment, IT & telecom, healthcare, and travel leverage social media analytics for business intelligence, competitive information, and customer data. Small/medium-scale organizations and online shopping/e-commerce also benefit from targeted marketing and workforce management tools. Internet penetration and social media users continue to grow, fueling the demand for advanced social media analytics. However, data security concerns and cloud deployment models remain critical issues. The market is expected to see continued innovation with AI-powered solutions, augmented reality, and targeted marketing applications.Voices and user sentiments are increasingly important for brands, making social media analytics an essential tool for businesses.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationSales And Marketing ManagementCustomer Experience ManagementCompetitive IntelligenceRisk ManagementPublic Safety And Law EnforcementEnd-userRetailGovernmentMedia And EntertainmentTravelOthersDeploymentOn-premiseCloudGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Sungrow Unveils Full-Scenario Solution to Address Emerging Global Energy Challenges

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HEFEI, China, April 27, 2026 /PRNewswire/ — Sungrow, the globally leading PV inverter and energy storage system (ESS) provider, presented its full-scenario solution at Sungrow GRES (Global Renewable Energy Summit) 2026 on April 24th, outlining how integrated energy solutions can address the surging power demands and structural challenges facing industries worldwide.

Sectors such as mining & microgrid, hydrogen production, and EV charging are expanding at an unprecedented speed, with power supply becoming increasingly critical. According to third-party analysis, combined annual electricity demand from these sectors is expected to reach 4,000 TWh by 2030, while the power costs have already become a major operational challenge.

Despite a shared demand for reliable and affordable electricity, each industry faces unique pain points. Additionally, the wide divergence in operating environments, grid strength, load conditions, and power quality requirements underscores the need for scenario-specific energy solutions. Sungrow believes that premium, customized energy solutions are essential to addressing the diverse needs of different scenarios.

Customized Designs for Full-Scenario Applications
AIDC Scenario
In the digital era, rapid advances in AI are driving a surge in data center power demand, calling for a next-generation power supply architecture defined by high efficiency, high density, and strong resilience. Leveraging its expertise in power electronics and renewable energy, Sungrow entered the AIDC (Artificial Intelligence Data Center) sector last year with a comprehensive grid-to-chip solution. This year, Sungrow will launch a dedicated SST (Solid-State Transformers) solution for data centers, significantly reducing footprint while improving efficiency. Sungrow will also integrate grid-forming technology in AIDC ESS to mitigate grid disturbances and enhance system stability.

Mining Microgrid Scenario
Most mines are located in remote areas with limited grid access, complex loads, and strict power stability requirements, making energy supply a significant challenge. Sungrow addresses this with an integrated PV–wind–storage–EV charger–controller solution, reducing energy costs by 20–50% compared with a diesel generator. Given the variability of mining loads, Sungrow leverages advanced simulation capabilities to deliver tailored solutions with optimized equipment configurations, ensuring a reliable power supply and reduced CAPEX. Moreover, a five-level progressive protection system further safeguards stable operations under extreme conditions.

PV-ESS-EV Charging Integrated Scenario
Many EV charging projects suffer from poor coordination among system components, resulting in underperformance and reduced returns. Sungrow addresses this challenge with a one-stop, fully integrated solution that enables deep synergy across equipment and incorporates AI-driven operations, increasing overall revenue by more than 50%. Meanwhile, grid-forming technology has been extended to C&I applications to mitigate grid fluctuations caused by large-scale ultra-fast charging. In addition, Sungrow’s systems enable seamless integration with VPPs (Virtual Power Plants) through unified interfaces, unlocking greater value through diversified, future-ready revenue streams.

Hydrogen Production Scenario
In hydrogen production applications, Sungrow optimizes equipment configuration, reducing CAPEX by over 20% through PV–wind–storage–hydrogen integration and system-level simulation. In parallel, PV–storage–hydrogen DC coupling and flexible production technologies enhance energy efficiency and lower electricity costs by more than 10%.

Powering the Next Phase of Energy Transition
Renewable energy is shifting from a supplementary resource to a primary power source. This transition drives demand for premium energy solutions built on multi-energy integration for cost-efficient power, systematic grid-forming technologies for enhanced stability, and customized designs tailored to diverse scenarios. Sungrow believes that the deep integration of premium products and proven expertise is key to delivering truly scenario-adapted solutions.

Looking ahead, Sungrow will continue to build a more flexible, resilient, and sustainable energy landscape, helping industries meet growing energy demand and accelerate the transition to a low-carbon future.

About Sungrow
Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 29 years. As of Dec 2025, Sungrow has installed over 1000 GW of power electronic converters worldwide. The company is recognized as the world’s most bankable PV inverter and energy storage company (BloombergNEF). Its innovations power clean energy projects across the globe, supported by a network of 520 service outlets guaranteeing excellent customer experiences. At Sungrow, we’re committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com/en

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Sumsub Recognized as Leader in Chartis RiskTech Quadrant for Enterprise Fraud Solutions 2026

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Building on consistent Chartis recognition across fincrime, identity, and compliance reports for the third consecutive year

LONDON, April 27, 2026 /PRNewswire/ — Sumsub, a global verification and anti-fraud leader, has been recognized as a Category Leader in the Chartis RiskTech Quadrant® for Enterprise Fraud Solutions* 2026. The report evaluates vendors based on the completeness of their offering and its market potential, positioning Sumsub among the top providers addressing increasingly sophisticated fraud threats faced by enterprises worldwide.

The 2026 recognition builds on a consistent track record in Chartis research. In 2024, Sumsub was acknowledged in the same category, as well as received two further recognitions as a Category Leader in RiskTech Quadrant for AML Transaction Monitoring Solutions and for its Best-in-Class Capabilities for Application Fraud and Identity Risk. In 2025 Sumsub was named Winner in Chartis Financial Crime and Compliance 50. Together, these placements reflect Sumsub’s sustained performance across identity verification, fraud prevention, and compliance.

“Sumsub has shown itself to be a strong cross-functional player, with Category Leader, Enterprise Solution and Best of Breed positions respectively in our Enterprise, Fraud Platforms, and Payment Fraud RiskTech Quadrants,” said Phil Mackenzie, Senior Research Principal at Chartis. “Its identity-centric approach is a clear differentiator, combining identity signals with performant real-time fraud signals – making it particularly appropriate for digital-first financial institutions and cross-border use cases.”

“Being recognized again as a Category Leader by Chartis reflects our ongoing focus on delivering reliable, scalable solutions that help businesses stay ahead of evolving risks”, added Andrew Sever, CEO and co-founder of Sumsub. “As fraud is becoming more complex and AI-driven, with the share of sophisticated multi-step attacks having increased by 180% over 2024-2025, we remain committed to equipping companies with the tools they need to safeguard trust, meet regulatory requirements, and grow securely.”

Sumsub’s recognition is underpinned by its advanced Fraud Prevention solution, which combines AI-powered anomaly detection, device intelligence, and behavior monitoring to identify and stop fraud across the entire user journey in real time. Alongside its technology offering, the company invests in industry education through the Sumsub Academy: its recently-launched Fraud Prevention course equips risk and compliance professionals with practical knowledge and frameworks to combat evolving fraud threats.

To learn more about 2025-2026 fraud trends and predictions, feel free to check the latest edition of Sumsub Identity Fraud Report here: https://sumsub.com/fraud-report-2025/.

Chartis Research is a leading provider of research and analysis on the global market for risk technology. Its RiskTech Quadrant® reports are widely regarded as an industry benchmark, offering an independent assessment of vendors’ capabilities, market presence, and strategic direction across key risk and compliance categories.

To access the full Chartis RiskTech Quadrant® for Enterprise Fraud Solutions 2026 report, please go to their website.

*Enterprise Solutions Description:

The Enterprise Solutions category covers vendors that deliver scalable platforms capable of supporting fraud and financial crime risk management across large, complex financial organizations. These solutions typically cover data ingestion, analytics, and case management within a unified architecture, enabling controls across multiple business lines, geographies, and channels. Key differentiators include coverage of fraud typologies (including advanced or proprietary techniques, behavioral modelling and libraries of pre-packaged rules), modelling and testing capabilities, and the overall infrastructure of the solution including deployment options, flexible workflow and case management.

About Sumsub

Sumsub is a leading full-cycle verification platform that enables fraud-free, scalable compliance. Its adaptive, no-code solution covers everything from identity and business verification to ongoing monitoring—quickly adjusting to evolving risks, regulations, and market demands.

Recognized as a Leader by Gartner, Forrester, and IDC, Sumsub combines seamless integration with advanced fraud prevention to deliver industry-leading performance.

Over 4,000 clients—including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo—trust Sumsub to streamline verification, prevent fraud, and drive growth. The platform’s methodology follows leading global AML standards and regulations, and Sumsub has extensively engaged with leading research and public institutions like the UN, Statista, and INTERPOL.

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TeamViewer Advances Toward Autonomous Endpoint Management: Tia Now Generates Automations From Customers’ Own Proven Fixes

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LONDON, April 27, 2026 /CNW/ — TeamViewer today introduced AI-driven scripting for Tia (TeamViewer Intelligent Agent) at the Gartner Digital Workplace Summit 2026 in London. Building on more than one million AI session summaries produced since launch, Tia can now learn from an organization’s support history and turn resolved issues into ready-to-run automations, giving IT teams a faster, more consistent path to standardizing proven fixes. The release marks an important milestone in TeamViewer’s Autonomous Endpoint Management (AEM) roadmap.

The new capabilities address one of IT’s most persistent inefficiencies: even when issues are resolved, the applied fixes are rarely captured in a way that prevents the same problem from recurring. Tia now tackles this in two connected steps: First, it draws on AI insights from real support sessions to ground its troubleshooting recommendations in an organization’s actual support history and context, surfacing proven remediation steps from past sessions rather than relying on general knowledge. From there, IT teams can choose to turn any resolved session into a script that Tia generates based on the documented remediation steps. The automation is then ready for the team to review and refine before deploying it to selected devices or device groups.

The release reflects how TeamViewer is building out its AEM vision in stages through TeamViewer ONE, its unified digital workplace platform: from secure remote support and real-time endpoint observability to in-session AI expert augmentation and knowledge capture, and now to AI-driven automations grounded in proven fixes. Each resolved incident makes the next one easier to prevent, as AI sessions and endpoint telemetry combine to surface recurring patterns across the IT environment. Where remote support platforms, DEX tools, and RMM solutions each address parts of this challenge in isolation, Tia connects them, grounding every automation in verified remediation steps drawn from the customer’s own support history and relevant context.

“IT teams are under pressure to do more with the resources they have, and too much of their time is still spent resolving the same issues over and over,” said Mei Dent, Chief Product & Technology Officer, TeamViewer. “Tia’s new capabilities mean that every resolved incident becomes an asset: one that can be tested, deployed, and used to protect other devices from the same disruption. That is what consistent, scalable IT operations en route to AEM looks like in practice.”

TeamViewer is unveiling the innovation at the Gartner Digital Workplace Summit 2026 in London, where the company is also presenting two sessions: “Building the Autonomous Workplace with a DEX Knowledge Layer” on April 28, and “The Top 3 DEX Myths Sabotaging Your Digital Strategy” on April 27. Attendees can visit TeamViewer at Expo Booth 207 or the Engagement Zone in the foyer on Level 1.

About TeamViewer

TeamViewer provides a Digital Workplace platform that connects people with technology – enabling, improving and automating digital processes to make work work better.

In 2005, TeamViewer started with software to connect to computers from anywhere to eliminate travel and enhance productivity. It rapidly became the de facto standard for remote access and support and the preferred solution for hundreds of millions of users across the world to help others with IT issues. Today, more than 635,000 customers across industries rely on TeamViewer to optimize their digital workplaces – from small to medium sized businesses to the world’s largest enterprises – empowering both desk-based employees and frontline workers.

Organizations use TeamViewer’s solutions to prevent and resolve disruptions with digital endpoints of any kind, securely manage complex IT and industrial device landscapes, and enhance processes with augmented reality powered workflows and assistance – leveraging AI and integrating seamlessly with leading tech partners. Against the backdrop of global digital transformation and challenges like shortage of skilled labor, hybrid working, accelerated data analysis and the rise of new technologies, TeamViewer’s solutions offer a clear value add by increasing productivity, reducing machine downtime, speeding up talent onboarding, and improving customer and employee satisfaction.

The company is headquartered in Göppingen, Germany, and employs around 1,900 people globally. In 2025, TeamViewer achieved a revenue of around EUR 768 million. TeamViewer SE (TMV) is listed at Frankfurt Stock Exchange and belongs to the SDAX. Further information can be found at www.teamviewer.com.

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SOURCE TeamViewer Germany GmbH

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