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Identity and Access Management Market to grow by USD 14.80 billion (2024-2028), driven by rising global data thefts, with AI powering market evolution – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global identity and access management market  size is estimated to grow by USD 14.80 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 13.04%  during the forecast period. Increase in data thefts globally is driving market growth, with a trend towards increased adoption of byod concept. However, threat from open-source iam solutions  poses a challenge. Key market players include Avatier Corp., CyberArk Software Ltd., Dell Technologies Inc., EmpowerID Inc., ForgeRock Inc., FusionAuth, International Business Machines Corp., Microsoft Corp., Okta Inc., Ping Identity Corp., Quest Software Inc., Salesforce Inc., SAP SE, SecureAuth Corp., Simeio Solutions LLC, Zoho Corp. Pvt. Ltd., Zuora Inc., ASSA ABLOY AB, Broadcom Inc., and Oracle Corp..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises, Government organizations, and SMEs), Deployment (On-premises and Cloud-based), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Avatier Corp., CyberArk Software Ltd., Dell Technologies Inc., EmpowerID Inc., ForgeRock Inc., FusionAuth, International Business Machines Corp., Microsoft Corp., Okta Inc., Ping Identity Corp., Quest Software Inc., Salesforce Inc., SAP SE, SecureAuth Corp., Simeio Solutions LLC, Zoho Corp. Pvt. Ltd., Zuora Inc., ASSA ABLOY AB, Broadcom Inc., and Oracle Corp.

Key Market Trends Fueling Growth

Identity and Access Management (IAM) is a crucial business area focusing on managing digital identities and controlling access to systems and data. Trends in IAM include AI for identity analytics, automation, and policy enforcement. Cloud technologies and digital platforms are driving the deployment of IAM solutions, with options for on-premise, cloud, or hybrid deployment. IAM solutions help manage access privileges, user verification, and biometric solutions for smartphones. IAM is essential for preventing data breaches and digital identity fraud in various industries like SMEs, Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, and Manufacturing. IAM contracts often include components such as directory services, multifactor authentication, provisioning, password management, single sign-on, and production costs. Connectivity, identity modifications, and prerogatives are also managed through IAM. Capital technology investments include installation costs for IAM solutions and cloud-based IAM services. Internet services are integral for IAM, with WAN and cloud computing enabling seamless access. Policy violations and inactive accounts are key areas of focus for IAM. 

Organizations are embracing the use of mobile devices in the workplace, allowing employees to work remotely and access organizational data and resources. The Bring Your Own Device (BYOD) trend is gaining popularity among businesses, enabling a significant increase in productivity and efficiency. Small and medium enterprises (SMEs) are particularly adopting this approach, as employees can use their personal laptops, smartphones, and tablets for professional tasks. This shift to mobile devices as primary tools in the workplace is a response to the growing need for flexibility and connectivity in today’s business environment. The use of personal devices in the workplace is becoming increasingly common, and IT departments are providing necessary support to ensure secure access to corporate networks and data. 

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Market Challenges

•         Identity and Access Management (IAM) is a crucial business function that helps organizations manage digital identities and control access to their systems and applications. However, implementing an IAM solution comes with several challenges. Artificial intelligence (AI) and automation are transforming IAM, but deployment, especially in cloud technologies and digital platforms, can be complex. Inactive accounts and policy violations pose security risks, leading to production costs and potential data breaches from digital identity fraud. Access privileges must be managed carefully to prevent unauthorized access, and user verification is essential for securing prerogatives. IAM contracts, installation costs, and connectivity are key considerations when choosing an IAM solution. Biometric solutions and smartphones offer convenient user verification methods. SMEs in sectors like Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, and Manufacturing face unique IAM challenges. IAM components include directory services, multifactor authentication, provisioning, password management, single sign-on, and on-premise, cloud, or hybrid deployment. IAM solutions must address challenges like Wide-Area Network (WAN) connectivity, cloud computing, and capital technology investments.

•         Open-source Identity and Access Management (IAM) solutions are gaining popularity, particularly among small-scale enterprises in developing economies like India and China. These solutions offer less upfront expense and more flexibility compared to on-premises and cloud-based IAM alternatives. With open-source IAM solutions, businesses can download and run software on all platforms, making it an affordable option for those with limited budgets. For instance, Soffid, a provider of free and fully available open-source software, offers a comprehensive Single Sign-On (SSO) and Identity and Access Management (IAM) solution for administrators. This solution allows businesses to securely manage user identities and access to applications, ensuring data security while keeping costs low.

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Segment Overview 

This identity and access management market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Government organizations1.3 SMEsDeployment 2.1 On-premises2.2 Cloud-basedGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  Large enterprises are expected to boost the Identity and Access Management (IAM) market growth due to its benefits, including performance, affordability, security, enterprise-class scalability, and easy management of sensitive information. IAM solutions enable large enterprises to effectively manage a vast number of identities within and outside their organization, mitigate cyber risks, and ensure end-to-end supply chain visibility. The increasing adoption of Bring Your Own Device (BYOD) policies in large enterprises, with around two-fifths of employees using their devices for work, necessitates the implementation of IAM solutions to secure corporate data from unauthorized access. Furthermore, large enterprises with intricate IT environments require IAM vendors to manage access requirements for both on-premises and cloud-based applications. Procurement services, such as order management, content sourcing, and spot purchase management from IBM, and spend analysis, category management, strategic sourcing, and tail spend management from GEP, offer convenience and help large enterprises improve efficiency, assess risks, and coordinate data points in their process networks. These factors collectively contribute to the increasing adoption of IAM and procurement outsourcing services among large enterprises, driving the growth of the market.

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Research Analysis

The Identity and Access Management (IAM) market is experiencing significant growth due to the increasing importance of securing digital identities in the era of cloud-based services and remote work. Cloud-based IAM services offer flexibility, scalability, and cost savings, making them a popular choice for businesses. However, they also introduce new challenges, such as multifactor authentication to enhance security, digital identity fraud, and data breaches. IAM solutions address these concerns by providing user verification, identity modifications, biometric solutions, single sign-on, password management, provisioning, access privileges, and inactive account management. Additionally, IAM solutions offer policy violations detection, audit, compliance & governance, regulatory compliance management, identity analytics, and digital platform integration. Automation, production costs, and installation costs are also significant factors in the IAM market.

Market Research Overview

The Identity and Access Management (IAM) market is experiencing significant growth due to the increasing adoption of Artificial Intelligence (AI) technologies, Cloud technologies, and Digital platforms. Deployment options include on-premise, cloud, and hybrid, with cloud-based IAM services gaining popularity for their cost-effectiveness and ease of use. IAM solutions automate Identity analytics to detect inactive accounts, policy violations, and access privileges, reducing production costs. Connectivity and user verification are crucial components, with biometric solutions and smartphone authentication enhancing security. IAM contracts are essential for organizations, with Capital technology leading the way in IAM services. SMEs, Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, Manufacturing, and other industries are investing in IAM solutions to mitigate data breaches and digital identity fraud. Multifactor authentication, provisioning, password management, Single sign-on, and Directory services are key components of IAM solutions. Installation costs vary depending on the deployment option and the size of the organization.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesGovernment OrganizationsSMEsDeploymentOn-premisesCloud-basedGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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