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Edtech Market to grow by USD 162.7 Billion (2024-2028), driven by learners shift to eBooks, with AI shaping market trends – Technavio

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NEW YORK, Dec. 6, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global edtech market size is estimated to grow by USD 162.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.82% during the forecast period. Learners shifting toward ebooks is driving market growth, with a trend towards increased demand for distance learning. However, availability of open-source learning content poses a challenge. Key market players include 2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., edX LLC, Ellucian Co., Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Type (Hardware, Content, and Software), Sector (K-12, Higher education, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., edX LLC, Ellucian Co., Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc.

 

Key Market Trends Fueling Growth

Online learning has experienced substantial growth over the last decade, with educational institutions embracing the internet to offer opportunities for skill acquisition. The COVID-19 pandemic accelerated this trend, as schools, universities, and businesses shifted to remote work. Initially, institutions responded with emergency remote learning. However, as the pandemic progressed, they adopted more comprehensive online learning solutions. Many schools have reopened, but the popularity of online education persists. Top-tier universities, such as Stanford and Harvard, now offer courses online in subjects like computer science, engineering, mathematics, business, art, and personal development. This democratization of education is fueling the expansion of the global EdTech market. 

The Edtech market is thriving with innovative trends, catering to various segments like Physical Disabilities, Preschool, Business, and Consumer. Educational content is being transformed into Audio format for Vocabulary and Interpretive Reading. Integrated Facilities Solutions offer Facility Scheduling, Work Orders, and IoT for Smart Classrooms. AI technology and Big Data fuel Adaptive Learning Platforms, providing Personalized Learning Experiences. Venture Capitalists invest in Game-based Learning and Digital Transformation in the Corporate Training Space. Edtech includes Digital Tools for Educators, Online Learning Platforms, Educational Apps, and Digital Learning Tools. Remote Learning Solutions and eLearning Platforms are essential in today’s world. AI and Multimedia (Animations, Video, Graphics) enhance engagement, while Data Privacy Norms ensure security. Upskilling and Reskilling through interactive Displays and AI are key trends in the industry. 

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Market Challenges

The global EdTech market faces a challenge due to the abundance of open-source learning content. The COVID-19 pandemic has accelerated the shift from traditional classroom learning to online education. However, economically disadvantaged students in countries like Brazil, Argentina, Chile, and South Africa, who lack Internet access, are being denied education. To make online education more inclusive, universities and institutions are providing free or low-cost open-source courses. This trend may decrease the demand for paid EdTech services, potentially impacting market growth negatively.The Edtech market is thriving with the increasing adoption of digital tools by educators and learners alike. Online learning platforms, educational apps, and digital learning tools are transforming the education sector. However, challenges persist. In the corporate training space, digital transformation, upskilling, and reskilling require advanced tools like Artificial Intelligence, virtual reality headsets, and interactive whiteboards. Infrastructure challenges and the digital divide hinder access to these solutions. Hybrid learning models, edutainment, and gamification are popular trends. Businesses and consumers use Zoom Video Communications, mobile learning, microlearning, and eBooks for convenience. Data analytics and learning analytics help personalize learning experiences. Hardware like laptops, tablets, and interactive displays are essential. The COVID-19 pandemic accelerated this digital transformation, making it a critical area for investment.

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Segment Overview 

This edtech market report extensively covers market segmentation by

Type 1.1 Hardware1.2 Content1.3 SoftwareSector 2.1 K-122.2 Higher education2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hardware- The Edtech market encompasses various hardware segments, including educational PCs, interactive displays, classroom wearables, sound systems, projectors, and lecture capture solutions. Notably, the adoption of educational PCs, such as desktops and laptops, has witnessed significant growth due to the large student population in higher education institutions. Technology-enabled classrooms increasingly rely on computing devices to facilitate information access and dissemination. Higher education institutions are also investing in digital displays with touch screens. Document cameras have gained popularity due to their benefits, enabling the recording, sharing, and live streaming of lectures. Tablets remain a significant hardware component in Edtech, with sales increasing by approximately 19.2% in Q4 2020 compared to the previous year, according to IDC data. Detachable tablets have gained traction, with sales growing by 27.9% during the same period due to their productivity, flexibility, and ease of use. Slate tablets also experienced a 13.7% growth in sales during Q4 2020 as consumers sought entertainment options. Despite this, the growth of the global Edtech market is expected to remain slightly affected by the increasing sales of detachable tablets.

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Research Analysis

Educational Technology, also known as Edtech, refers to the use of digital tools and online learning platforms to enhance and transform the education experience. This includes educational apps, digital learning tools, and remote learning solutions that offer personalized learning experiences. Artificial Intelligence plays a significant role in Edtech, providing innovative solutions for the corporate training space and facilitating digital transformation. Upskilling and hardware are essential components of Edtech, with virtual classrooms and e-learning platforms becoming increasingly popular. Digital content, available in both eBook and printed formats, can be accessed on various devices, making education more accessible to a wider audience. Language learning, accommodating physical disabilities, and providing educational content in audio format are other key areas where Edtech is making a difference. Integrated facilities solutions, including facility scheduling, further streamline the educational process.

Market Research Overview

Educational Technology, also known as Edtech, is revolutionizing the way we learn by integrating digital tools and online platforms into education. Digital learning tools include educational apps, interactive displays, tablets, laptops, and cloud deployment services. These technologies offer personalized learning experiences and remote learning solutions, enabling educators to reach students beyond traditional classrooms. Artificial Intelligence (AI) plays a significant role in edtech, powering adaptive learning platforms and chatbots for instant feedback and support. The COVID-19 pandemic has accelerated the digital transformation in education, creating a new normal for hybrid learning models. While the corporate training space and upskilling/reskilling initiatives have embraced e-learning platforms, the consumer end-user segment is also adopting mobile learning, microlearning, and gamification. Infrastructure challenges and the digital divide persist, but innovations like virtual reality headsets, learning management systems, and virtual classrooms are bridging the gap. Edtech also caters to diverse needs, such as eBooks, digital content, and multimedia for various languages and physical disabilities. Data analytics and learning analytics provide insights into student performance, while hardware and IoT solutions streamline facility management. Data privacy norms and AI technology ensure secure and effective learning experiences. Venture capitalists continue to invest in edtech, fueling innovation in preschool, business, and consumer segments. The future of edtech is bright, with game-based learning, virtual level, and interactive whiteboards shaping the landscape.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeHardwareContentSoftwareSectorK-12Higher EducationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Miami Startup BOB Raises $5.5M To Build An AI-Powered Banking Platform

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The Miami-based company is building the most useful small business finance agent and banking platform in the world, with participation from Codie Sanchez, Mark Pincus,  and others.

MIAMI, Oct. 23, 2026 /PRNewswire/ — BOB AI Holdings Corp. (“BOB”), the AI finance employee for small business, today announced it has raised $5.5 million in seed funding. The round was led by Mischief (founder of Plaid, Zak Perret), with funding from Peter Thiel and participation from Codie Sanchez, Mark Pincus, Karman Ventures, and a group of additional investors and operators. BOB will use the capital to expand its product, grow its team in Miami, and bring a free AI finance agent to more of the small business owners who keep the American economy running.

The seed round brings together investors who share a conviction that small businesses deserve the same caliber finance department g that large companies take for granted. Mischief led the round, and Peter Thiel joined as a backer alongside Codie Sanchez, the investor and operator known for championing Main Street business ownership.

The funding follows BOB’s private beta launch in September 2026 and will support three priorities: deepening the product’s financial capabilities, scaling customer onboarding, and growing BOB’s team in Miami.

BOB is an AI finance employee that works alongside small business owners to handle the annoying but necessary financial work that usually eats their nights and weekends. Owners talk to BOB the way they would talk to a trusted bookkeeper or CFO, over WhatsApp, text message, Slack, Microsoft Teams, email, or the BOB app. BOB keeps the books, sends invoices, accepts payments, holds funds in a deposit account, and helps owners see where their cash is headed so they can make decisions with confidence.

BOB’s long-term goal is to be the most useful banking product in the world, and a banking product specifically built for this new world of AI agents, robots, and drones. But they are getting started by building the most useful and safe financial agent for small business owners. And instead of handing owners another dashboard to learn, BOB just does the work for them and communicates in plain language.

BOB’s wedge has been particularly effective because the company is laser-focused on small business owners who have largely been underserved by the wave of financial technology built over the last five to ten years. Many of those products were designed for the general market or for enterprise finance teams, and they assume the owner has time, training, or staff to run them. BOB starts from the opposite assumption. The owner of a roofing company, a restaurant, or a local services firm should be able to get real financial help without hiring a department to get it.

“Small business owners have been an afterthought for most of the financial technology built over the last decade,” said Adam Wininger, CEO of BOB. “They are running the business, doing the work, and then staying up late trying to make sense of their books. We built BOB to take that work off their plate entirely. Our goal is simple: to be the most useful banking platform in the world, and this funding lets us put our free CFO agent, BOB, in the hands of many more owners.”

“We invest in infrastructure that becomes indispensable, and a financial layer for autonomous agents is one of the clearest examples we’ve seen,” said Dustin Moring, General Partner at Mischief. “BOB is attacking an immense market at the exact moment AI is moving from advising on transactions to executing them. We’re proud to lead this round and back Adam and the team as they build the foundation agent banking will run on.”

About BOB

BOB AI Holdings Corp. is a Miami-based company building BOB, the AI finance employee and banking platform for small business. BOB handles bookkeeping, invoicing, payments, and cash flow for small business owners through the channels they already use, including WhatsApp, text message, Slack, and Microsoft Teams. BOB’s mission is to build the world’s most useful banking product in the world. Learn more at joinbob.ai. Disclaimer: BOB AI Holdings Corp is a financial technology company, not a bank.

Media contact

Joel Strauss – joel@strausscomms.com 

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SOURCE BOB AI Holdings Corp

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Union Home Mortgage unveils AI and automation advancements during 2026 Annual Partner Celebration

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The mortgage lender continues to make major technology investments going into 2027

STRONGSVILLE, Ohio, Oct. 23, 2026 /PRNewswire/ — Union Home Mortgage (UHM), a high-growth independent mortgage banking company with a world-class culture, recently unveiled an array of AI and automation-driven technological achievements during the company’s 2026 Annual Partner Celebration held Oct. 16-17 in Cleveland, Ohio. This world-class event brought over 850 UHM employees, known internally as Partners, together to highlight the lender’s year-to-date business results, set goals to multiply business success, and foster connection between colleagues. Most notably, technology took center stage, highlighting advancements made in 2026 and a sneak peek at what is coming next.

Attendees were given an inside look at the next phase of technology shaping the business, with demonstrations of both newly implemented tools and future-focused prototypes. These innovations, ranging from conversational voice agents for enhanced customer support to the elimination of tedious manual document review, showcased the transformative potential of technology and underscored the lender’s ongoing investment in smarter, more efficient workflows.

“What makes this event so meaningful is the chance to celebrate our Partners and the impact they have on our business and culture,” said Bill Cosgrove, CEO of Union Home Mortgage. “By creating opportunities for open dialogue and idea-sharing, we’re able to strengthen our culture and identify new ways to move our business forward. As we look ahead to 2027, we remain focused on our 3X initiative, empowering our Partners with the resources, technology, and support they need to achieve more while continuing to deliver a world-class experience for our borrowers. Technology will be the key to UHM’s future, and I can’t wait to see what new solutions are developed in time for our next Annual Partner Celebration.”

While this year’s Annual Partner Celebration was heavily focused on technology, the event also featured senior leadership across all departments and business channels taking the stage to share updates on critical areas such as sales performance, servicing, benefits, employee recognition, and more. UHM Partners also took part in a panel discussion and Q&A with CEO Bill Cosgrove and Sr. Vice President of Business Development Al Blank. In addition to those attending in-person, the rest of the mortgage lender’s 2,300 Partners streamed the event virtually across the country. Following the event, attendees were invited to attend a celebratory carnival featuring casino-style games, a golf simulator, Family Feud, a custom t-shirt press, and more – earning raffle tickets to win high-value prizes. The lender also raffled off tickets to the MLB American League Championship Series being played at Progressive Field, as Union Home Mortgage is the Official Mortgage Partner of both teams that played in the series – the Tampa Bay Rays and the Cleveland Guardians.

Throughout the week, Partners also attended individualized leadership summits specific to their department or role within the company, as well as a Hard Stops Summit aimed at examining existing hard stops in the loan process to streamline operational efficiency.

Internal loan officer coaching program Partners Coaching Partners (PCP), which pairs each participating loan officer with a high-performing mentor and an accountability partner at their production level, also held their Fall PCP Impact event on October 14-15. The group aims to equip members with the skills and knowledge to increase productivity, generate leads, finetune the origination process, improve teambuilding, and increase profit margins. Next year, the PCP program will celebrate its twentieth consecutive PCP Impact event, cementing its status as a pillar of Partner development at UHM.

About Union Home Mortgage
Union Home Mortgage Corp. (UHM) is a high-growth, full-service retail, wholesale, and consumer direct independent mortgage banking company with branches across the U.S. in 49 states + D.C. UHM is an in-house loan servicer offering world-class customer service through high touch communication & technology. A privately held family business, with a collaborative culture that stands out in the mortgage industry, UHM Partners (employees) are guided by a Code of Conduct that emphasizes respect, open communication, and accountability. All these principles translate to industry-leading customer retention and satisfaction. Some honors include being a Six-Year USA TODAY Top Workplace and a Twelve-Year Northeast Ohio Top Workplace. Learn more at www.uhm.com.

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SOURCE Union Home Mortgage

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Pew Funds 4 Biomedical Research Partnerships in Latin America

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Scientists will team up on interdisciplinary explorations

WASHINGTON, Oct. 23, 2026 /PRNewswire/ — The Pew Charitable Trusts announced today that four pairs of researchers from Latin America will receive funding to pursue collaborative biomedical research projects.

These eight esteemed scientists, all independent investigators in Latin America, will team up on interdisciplinary explorations that span plant biology, genetics, immunology, and more. Recipients will receive a combined $180,000 per pair—$90,000 annually over two years.

The Partnership Award was created to help advance scientific collaboration and networking among the biomedical research community in Latin America. Recipients include four alumni of Pew’s Latin American Fellows Program in the Biomedical Sciences, which has funded nearly 350 scientists from across the region since 1991. The Partnership awards were made possible by a grant from Biohub.

“Pew is proud to support these exceptional scientists from Argentina, Brazil, and Chile,” said Donna Frisby-Greenwood, Pew’s senior vice president for Philadelphia and scientific advancement. “Their creative ideas and pioneering approaches will undoubtedly lead to important discoveries that advance biomedical research across Latin America and the world.”

Recipients of this year’s Partnership Award are:

Luis F. Larrondo, Ph.D., Pontificia Universidad Católica de Chile, 2004 Pew Latin American Fellow

Gerardo Cárcamo-Oyarce, Ph.D., Pontificia Universidad Católica de Chile

Larrondo and Cárcamo-Oyarce will establish a new, light-based platform for studying the formation of biofilms by the bacterium Pseudomonas aeruginosa.

Priscilla Olsen, Ph.D., Universidade Federal do Rio de Janeiro (UFRJ), 2016 Pew Latin American Fellow

Beatriz Patricio, Ph.D., Universidade Federal do Estado do Rio de Janeiro (UNIRIO)

Olsen and Patricio will develop and test a new strategy to overcome antimicrobial drug resistance.

Paulo José P. L. Teixeira, Ph.D., Universidade de São Paulo, Escola Superior de Agricultura Luiz de Queiroz, 2013 Pew Latin American Fellow

Antonio Camargo, Ph.D., Universidade de São Paulo

Teixeira and Camargo will examine plant immune receptor specificity.

Marcelo Yanovsky, Ph.D., Fundación Instituto Leloir – CONICET, 2000 Pew Latin American Fellow

Esteban Beckwith, Ph.D., Instituto de Investigación en Biomedicina de Buenos Aires – CONICET – Partner Institute of the Max Plank Society

Yanovsky and Beckwith will study how organisms regulate gene expression in response to environmental stress.

Founded in 1948, The Pew Charitable Trusts uses data to make a difference. Pew addresses the challenges of a changing world by illuminating issues, creating common ground, and advancing ambitious projects that lead to tangible progress. Learn more at pew.org.

Press contact: Liz Lowe, 215-575-4812, elowe@pewtrusts.org

https://www.pew.org/en/about/news-room/press-releases-and-statements/2026/10/22/pew-funds-4-biomedical-research-partnerships-in-latin-america

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SOURCE The Pew Charitable Trusts

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