Technology

Mars Announces Partnerships Supporting Regenerative Agriculture Transition Across its European Pet Food Supply Chain

Published

1 year ago

December 6, 2024

Mars, Incorporated, is focused on scaling climate-smart agriculture in its value chain which will help to deliver more than one million acres of regenerative agriculture practices by 2030 across the globe. Multiple partnerships across Europe will help transition 20,900 hectares (almost twice the size of Paris) of wheat and maize crops to regenerative agriculture practices by 2028. In Europe, Mars Petcare is working with agribusiness companies and solutions providers, including Cargill, Agreena, ADM, Biospheres, Horta and Soil Capital.

LONDON, Dec. 6, 2024 /PRNewswire/ — Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, has announced major collaborations to scale regenerative agriculture practices across its pet nutrition business in Europe.

Multiyear collaborations have begun with suppliers including Cargill and ADM, and technical experts Biospheres, Horta, Agreena and Soil Capital in Europe. Through these partnerships, farmers in Poland, Hungary, and the UK will receive financial incentives and expert advisory services to support adoption of regenerative agriculture practices, including crop rotation, minimal tillage, and cover crops. The programmes will support farmers to invest in new methods, and offer training, to build knowledge and confidence while reducing barriers to adopting regenerative agriculture practices.

The implementation of regenerative practices aims to deliver benefits such as increased yields, lower greenhouse gas (GHG) emissions through reduction and carbon sequestration, improved water quality, enhanced soil health and improved biodiversity. Adoption of regenerative agriculture across the Mars supply chain contributes to scope 3 carbon reductions as part of the Mars Net Zero Roadmap.

“At Mars, we know businesses like ours play a key role in securing a sustainable future for pet food. Healthy soil is the backbone of a resilient food system. Through these partnerships, we’re extremely proud to be playing our part in driving regenerative agriculture practices across Europe, restoring soil health, cutting carbon and building a stronger and more sustainable supply chain for farmers and future generations of pets and pet parents” said Deri Watkins, Regional President, Mars Pet Nutrition Europe.

Mars will track the impact of the various projects through robust measurement, reporting, and verification systems to ensure transparency, focusing on enhancing soil health and reducing GHG emissions. Through multi-year collaborations, Mars will work with partners to implement regenerative agriculture in the UK, Hungary, and Poland — promoting ecosystem resilience, supporting local economies, and securing a sustainable pet food supply for the future.

Our Partners:

• Cargill: Through this partnership with Cargill RegenConnect®, farmers across Poland will receive payments for carbon sequestered after adopting regenerative practices, like cover cropping and reduced tillage. The program aims to improve soil health on more than 4,600 hectares in Poland from 2024 to 2026. Through the RegenConnect® program farmers can access on-the-spot agronomic support on crop rotation patterns, cover crop selection and usage of appropriate machinery.

• Horta: This partnership with Horta aims to provide support to farmers by helping them make informed decisions about irrigation and the appropriate amount of fertilizer to use. Additionally, farmers are encouraged to implement cover crops and reduce or eliminate tilling as part of the program’s incentives. This partnership will support regenerative agriculture practices across more than 3,600 hectares of wheat and maize crops in Hungary.

• Soil Capital: This partnership with Soil Capital aims to support and finance the regenerative agriculture transition for wheat farmers across the UK. The programme aims to improve soil health, soil carbon sequestration, and reduced erosion across more than 3,200 hectares between 2024 and 2028.

• Biospheres and Agreena: This 3-year partnership with Biospheres and Agreena is intended to support the expansion of regenerative agriculture in Hungary through a grower-centric programme. The partnership aims to deliver an improvement in soil health, soil carbon sequestration, and reduced erosion while also providing an economic incentive for farmers to adopt regenerative practices. The partnership will cover up to 5,500 hectares of wheat crops in Hungary between 2024 and 2026.

• ADM: This partnership with ADM is a 5-year (2023-2028) regenerative agriculture program in Poland, focusing on soil health improvement, carbon sequestration, and erosion reduction. Through this partnership, farmers across Poland will receive financial incentives for implementing regenerative agriculture practices. It will support the transition of 4,000 hectares of wheat crops in Poland over 5 years to 2028.

We are excited to be on this long-term regenerative agriculture journey with our partners, working together to expand the hectares of farmland across Europe that embrace regenerative agriculture practices. This effort contributes to Mars’ work to scale climate-smart agriculture in its value chain, which will help to deliver more than one million acres of regenerative agriculture practices across the globe by 2030. Recently, Mars, Incorporated released the 2023 Mars Sustainable in a Generation Report, announcing record 8% GHG emissions reduction, which doubled Mars’ total GHG reduction across our full value chain and delivered our single largest GHG reduction against a 2015 baseline. With almost 60% of the company’s value chain GHG footprint coming from agricultural ingredients, Mars is scaling up climate-smart agriculture initiatives to drive continued decarbonisation.

To learn more, click here.

About Mars, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

About ADM

ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.

About Biospheres Group

Biospheres is a French company and an international leader in the development and large-scale deployment of ecosystem regeneration practices. It uses a method that simplifies and secures the agro-ecological transition, with both strategic support for its key account partners (territories, agri-food, cosmetics, consumer goods) and operational work on the ground with farmers in various sectors (fruit and vegetables, grapes, cereals, arboriculture, etc.). Since 2013, Biospheres has developed projects in 18 countries and has teams on the ground in France, Spain and Eastern Europe. Biospheresgroup.com

About Horta

At Horta, we assist farmers and companies in rejuvenating soil health and achieving sustainable agricultural production. Specializing in regenerative agriculture, digital farming, and emission reduction, we support the agri-food supply chain in transforming these goals into measurable outcomes. Our projects focus on reducing greenhouse gas emissions and optimizing production processes. With our expertise and advanced Decision Support Systems (DSS), businesses can implement regenerative practices, reduce their carbon footprint, and enhance production quality and efficiency. Managing over 130,000 plots across Italy and internationally, Horta is a trusted partner for adopting sustainable and efficient practices aligned with global development goals.

About Soil Capital

Soil Capital is a certified B Corp with a mission to support farmers in their transition to regenerative and sustainable agriculture. Operating in France, Belgium, and the UK, the business has developed an innovative programme that connects companies seeking to enhance the resilience of their supply chains with farmers who are compensated for their vital contributions to soil health, climate change mitigation, and food security preservation.

About Cargill

Cargill is committed to providing food, ingredients, agricultural solutions, and industrial products to nourish the world in a safe, responsible, and sustainable way. Sitting at the heart of the supply chain, we partner with farmers and customers to source, make and deliver products that are vital for living. Our 160,000 team members innovate with purpose, providing customers with life’s essentials so businesses can grow, communities prosper, and consumers live well. With 159 years of experience as a family company, we look ahead while remaining true to our values. We put people first. We reach higher. We do the right thing—today and for generations to come. For more information, visit Cargill.com and our News Center.

About Agreena

Agreena is a Danish climate solutions pioneer, supporting farmers’ transition to regenerative agriculture. Bridging the worlds of finance, technology, and agriculture, Agreena is developing a range of financial solutions for those delivering a more sustainable food and farming system. Agreena is working with thousands of farmers across 4.5 million hectares of arable farmland in 20 European markets – giving them access to carbon finance to accelerate the global shift to regenerative agriculture. AgreenaCarbon is Europe’s leading soil carbon programme. Through a network of farmers, businesses and experts, Agreena shares knowledge and resources to secure the future of agriculture. Its advanced digital Measurement, Reporting, and Verification (dMRV) capabilities measure tangible impact from the ground up, supporting farmers, companies, and governments on the road to net zero. Visit: www.agreena.com

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Technology

Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’

Published

29 minutes ago

April 23, 2026

Hyundai Motor, together with Nordeus, launches the ‘Hyundai NEXT Cup Tour,’ an immersive in-game event on the popular mobile football management game ‘Top Eleven: Be a Football Manager’The campaign builds on Hyundai Motor’s 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)The event integrates Hyundai Motor’s strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skillsThis collaboration marks Hyundai Motor’s expansion into the tactical football management genre, moving beyond traditional racing game partnerships

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — Hyundai Motor Company today announced the launch of the ‘Hyundai NEXT Cup Tour,’ a new in-game event in ‘Top Eleven : Be a Football Manager‘, one of the world’s most popular mobile football management games.

Running from April 23–May 2, the event coincides with Top Eleven’s 16th Anniversary season, leveraging a period of peak player engagement. As football fandom continues to evolve, Hyundai Motor has been exploring new ways to connect with fans across different environments and moments — from shared live experiences to more personal, digital-first forms of engagement. Rather than simply branching into new genres, the initiative broadens the football experience beyond physical venues — creating a vibrant space for fans to connect with the sport anytime, anywhere.

“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the ‘Hyundai NEXT Cup Tour’ in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven’s commitment to continuously finding new ways to deliver unique, evergreen football stories for fans.” – Marko Jevtic, Executive Vice President at Nordeus

What is the ‘Hyundai NEXT Cup Tour’?

‘Hyundai NEXT Cup Tour’ invites Top Eleven players to manage their club through a series of 10 sequential missions across the world. The virtual tour begins in Indonesia and travels through 10 of Hyundai Motor’s key global markets, culminating in the United States, mirroring the brand’s story of global growth. This structure allows the brand to deliver high-impact engagement that connects with the game’s core loop of strategy, progression and decision-making.

How Does the In-Game Integration Work?

Rather than a one-way advertising exposure, the event seamlessly integrates Hyundai Motor’s flagship vehicle models into the player’s strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle’s unique selling proposition reinterpreted as an in-game football activity.

For example, IONIQ 5’s ultra-fast charging is framed as keeping a team’s condition high during a packed schedule, while INSTER’s blend of speed and compactness positions it well for reacting at a moment’s notice with velocity and agility. Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.

This initiative reflects Hyundai Motor’s commitment to evolving its brand experience for digital natives, carrying the energy, unity and inspiration of sport into the next generation of gaming experiences.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

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SOURCE Hyundai Motor Company

Technology

SK hynix Announces 1Q26 Financial Results

Published

29 minutes ago

April 23, 2026

Reports revenues of 52.5763 trillion won, operating profit of 37.6103 trillion won, net profit of 40.3459 trillion wonRecord-high quarterly performance driven by increased sales of high value-added products from strong AI demandBy launching advanced products, the company will try to address growing market demand in the looming agentic AI eraCompany to secure both stable supply and robust financial conditions through investment aligned with demand

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has recorded 52.5763 trillion won in revenues, 37.6103 trillion won in operating profit (with an operating margin of 72%), and 40.3459 trillion won in net profit (with a net margin of 77%) in the first quarter.

Revenue surpassed 50 trillion won for the first time on a quarterly basis, while operating profit and operating margin reached record highs at 37.6 trillion won and 72%, respectively[1]. Operating profit has nearly doubled compared to the previous quarter, clearly demonstrating an improving profitability.

[1] 4Q2025 Revenue: 32.8267 trillion won / 4Q2025 Operating Profit: 19.1696 trillion won

SK hynix noted that despite the fact that first quarter is typically a seasonal downturn, strong demand persisted due to expanded investments in AI infrastructure. The company sustained its upward performance trend by increasing sales of high-value-added products, including HBM, high-capacity server DRAM modules, and eSSDs.

Building on this strong performance, the company’s cash and cash equivalents at the end of the first quarter increased by 19.4 trillion won from the previous quarter, reaching 54.3 trillion won. Meanwhile, interest bearing debt stood at 19.3 trillion won down 2.9 trillion won from the previous quarter, enabling the company to reach a net cash position of 35 trillion won.

The company analyzed that as AI evolves from large model training to the stage of agentic AI, which repeatedly performs real-time inference across various service environments, the foundation for memory demand is expanding across both DRAM and NAND flash.

SK hynix also predicted that the spread of memory efficiency technologies will enhance the economic viability of AI services, leading to an expansion of the overall service scale and further drive memory demand. Based on this, the company forecasted that favorable pricing conditions will continue for both DRAM and NAND flash.

To meet this demand, the company, plans to continue rolling out new products across both DRAM and NAND flash to address the diversifying memory demand.

Regarding HBM, the company will further strengthen its capabilities, encompassing performance, yield, quality, and supply stability. In DRAM, the company will fully ramp up the shipment of LPDDR6, which applied 1cnm process, or the sixth-generation of the 10-nanometer technology, for the world’s first time, and the 192GB SOCAMM2, which is based on the same process and began mass production this month.

For NAND flash, the company will flexibly address AI demand with CTF[2] based 321-layer QLC[3] cSSD ‘PQC21’, and eSSD lineup of high-performance TLC and high-capacity QLC. Especially, by leveraging synergies with Solidigm, which holds strengths in high-capacity QLC eSSDs, the company plans to strengthen its competitiveness in the AI data center and AI PC storage markets.

[2] Charge Trap Flash (CTF): Unlike floating gate, which stores electric charges in conductors, CTF stores electric charges in insulators, which eliminates interference between cells, improving read and write performance while reducing cell area per unit compared to floating gate technology.

[3] Quad-level cell (QLC): NAND flash is categorized as single-level cell (SLC), multi-level cell (MLC), triple-level cell (TLC), QLC, and penta-level cell (PLC) depending on how many data bits can be stored in one cell. As the amount of information storage increases, more data can be stored in the same volume.

Meanwhile, SK hynix emphasized that within the environment where customer demand exceeds supply capacity, securing stable supply capability to meet the structural demand growth of the AI era has emerged as a key competitive advantage.

Accordingly, the company explained that this year’s investment scale will increase significantly compared to the previous year, focusing on the ramp-up of M15X, infrastructure preparation on the Yongin cluster, and securing key equipment such as EUV.

The company highlighted that it will secure both stable supply and robust financial conditions through investment aligned with demand and will strategically expand production bases to proactively respond to long-term demand growth.

1Q26 Financial Results (K-IFRS)

*Unit: Billion KRW

1Q26

QoQ

YoY

4Q25

Change

1Q25

Change

Revenues

52,576.3

32,826.7

60 %

17,639.1

198 %

Operating Profit

37,610.3

19,169.6

96 %

7,440.5

405 %

Operating Margin

72 %

58 %

14%P

42 %

30%P

Net Income

40,345.9

15,246.0

165 %

8,108.2

398 %

※ Financial information of the earnings is based on K-IFRS

※ Please note that the financial results discussed herein are preliminary and speak only as of April 23, 2026. Readers should not assume that this information remains operative at a later time.

Disclaimer

This material has been prepared by the Company for informational purposes only, and the information contained herein has not undergone any separate, independent verification process. No representations or warranties are made regarding the fairness, accuracy, or completeness of the information contained in this material, and such information should not be relied upon. Neither the Company nor its employees bear any civil, criminal, or administrative liability for any damages arising from this material or from its use.

Review of the FY2026 Q1 financial results has not been finalized. Figures in this earnings release are subject to changes during the independent auditing process.

All financial information contained in this document is based on consolidated K-IFRS.

This material contains forward-looking statements which can be subject to certain risks and uncertainties that could cause actual results to differ materially.

This material does not constitute a solicitation for the acquisition or purchase of securities, and no part of this material should serve as the basis for any contract, agreement, or investment decision, nor should it be relied upon in connection therewith.

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

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SOURCE SK hynix Inc.

Technology

RhythMedix Launches Next-Generation RhythmStar® SL Cardiac Monitor

Published

1 hour ago

April 22, 2026

Advancing Remote Cardiac Monitoring with Faster Insights, Greater Comfort, and Seamless Connectivity

MOUNT LAUREL, N.J., April 22, 2026 /PRNewswire/ — RhythMedix, LLC (RhythMedix), a nationwide U.S.-based cardiac monitoring company, today announced the launch of its next-generation RhythmStar® SL cardiac monitoring wearable. The third-generation design significantly enhances the patient experience, improving comfort, wearability, and patient adherence. These advancements are enabled by a compact lead configuration, waterproof IPX-6 rating, and increased battery life.

RhythmStar continues to differentiate through its built-in cellular connectivity, enabling ECG data to be automatically transmitted to the cloud for seamless, prompt review across all monitoring modes – without requiring device return by mail for data processing.

When paired with the company’s proprietary Augmented Arrhythmia Intelligence™ (AAI), RhythmStar SL delivers precise arrhythmia detection by combining advanced algorithms with a multi-layered data review process.

“RhythmStar represents our commitment to delivering a better way to monitor, one that prioritizes both patient comfort and clinical performance,” said Brian Pike, CEO of RhythMedix. “By combining a more wearable design with seamless data transmission and expert review, we’re helping clinicians access the insights they need, when they need them.”

“RhythMedix is taking a truly visionary approach to cardiac monitoring by combining patient-friendly design with advanced technology and expert oversight, helping clinicians make more confident, timely decisions,” stated George Shaw, MD, Electrophysiologist at AHN Allegheny Health Network. “It’s a meaningful step forward in how we deliver and manage cardiac care.”

With over 2 million hearts monitored to date, RhythMedix continues to advance remote cardiac monitoring through technology designed to improve both patient adherence and clinical workflow. The company will be exhibiting at HRS 2026 (Booth #531), including in-booth discussions with leading electrophysiologists.

About RhythMedix

Founded in 2013 and headquartered in Mount Laurel, New Jersey, RhythMedix is a fully integrated cardiac monitoring company providing end-to-end device manufacturing, software development, and 24/7 U.S.-based monitoring services. With no third-party dependence, RhythMedix delivers a seamless and secure remote cardiac monitoring experience for clinics, health systems, and patients nationwide.

To learn more, visit rhythmedix.com.

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SOURCE RHYTHMEDIX