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Sinch Unveils 2025 Predictions: What’s Next for Digital Customer Communications

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ATLANTA and STOCKHOLM, Dec. 17, 2024 /PRNewswire/ — Sinch (Sinch AB (publ)) – (XSTO: SINCH), which is pioneering the way the world communicates through its digital Customer Communications Cloud, has unveiled its top predictions for 2025. Backed by insights from powering over 800 billion interactions annually for 175,000+ businesses, Sinch outlines the key trends set to shape the future of how brands connect with their customers and create more impactful experiences.

“The pace of change in customer engagement is incredible,” said Jonathan Bean, Chief Marketing Officer of Sinch. “To succeed, businesses need to innovate, personalize in real-time, and, above all, build trust with their customers. Those who get it right will be the ones leading the way.”

So what’s ahead for 2025:

The Era of Real-Time Responses
Customers crave faster answers, no matter where or how they reach out. To meet this growing demand, businesses must get creative by blending AI for routine queries with live agents who can handle complex problems. Generative AI will be a game-changer, with 80% of enterprises expected to adopt conversational AI by 2025. Bizbike, a Sinch customer and one of Belgium’s largest eBike providers, is already setting the standard—its AI chatbot now handles 30% of all customer FAQs, improving satisfaction and freeing up agents for more strategic tasks.’Context-First’ Channel Orchestration
The endless channel debates are finally over—forget ‘SMS vs. email’ The future isn’t about choosing winners but about orchestrating a context-first strategy. Leading enterprises are shifting their focus from open rates and cost-per-message to creating seamless multi-channel experiences tailored to geography, message urgency, and customer preferences. Sophisticated decision engines and fallback strategies are critical to ensuring smooth communication across platforms, keeping customer experiences front and center.
“Sophisticated enterprises don’t just blindly use SMS and email. They might send SMS to specific customers because they know they’re profitable users. They send email to others based on geography or where they are in the customer journey because they know that’s what’s most effective,” explains Bean, Sinch’s.Building Customer Trust
As online scams and impersonation attacks rise, trust will be a cornerstone of customer communication in 2025. Businesses must step up with visible security measures, such as verified messages and authenticated emails, to reassure customers. With Apple adopting RCS messaging and Gmail expanding BIMI support, verified brand logos will now appear alongside texts and emails, providing a game-changing way to build trust. Companies that embrace these practices will stand out as secure, reliable partners in their customers’ eyes.Notifications Evolve into Conversations
Static notifications are becoming a thing of the past. In 2025, businesses will use RCS to transform updates into dynamic, interactive touchpoints that spark conversations and drive sales. Imagine scheduling deliveries, upgrading flights, or making purchases directly within your messages. By embedding these capabilities into routine updates, brands can turn everyday notifications into opportunities for deeper engagement and meaningful connections.Conversational Commerce Comes of Age
Messaging apps are becoming digital storefronts, and businesses that embrace this trend will gain a competitive edge. These platforms are evolving into seamless shopping experiences, enabling customers to browse, interact, and purchase without leaving their favorite apps. Companies like Courir, a France-based footwear retailer, are already ahead of the curve, using AI shopping assistants to deliver highly personalized shopping journeys that customers love—and that drive significant ROI.Integration is Key to Intelligent Engagement
Disconnected systems create disconnected experiences, and today’s connected consumers expect seamless interactions. To meet and exceed these expectations, businesses must integrate customer data and communication platforms. By mapping customer data across systems and focusing on key journeys, companies can create interactions that feel personal, contextual, and effortless. Investments in technologies that consolidate communication data will be essential to delivering the next level of customer experience.Smarter Channel Spending
Businesses must move beyond focusing solely on cost and start optimizing communication channels based on the value they deliver. Developing ROI models that go beyond delivery expenses and incorporating factors like customer engagement and satisfaction are crucial. Experimenting with and refining channel combinations will help companies strategically allocate resources while achieving meaningful outcomes.

“These trends show that the future of customer communications will be faster, smarter, and more connected,” said Robert Gerstmann, Co-founder, and Chief Evangelist at Sinch. “The businesses that adapt now will be the ones creating the experiences customers truly value.”

For businesses ready to prepare for the future of digital customer engagement, Sinch is here to help. For more information, visit www.sinch.com.

For more information, please contact: 
Janet Lennon 
Director of Global PR & Communications 
janet.lennon@sinch.com

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/sinch-ab/r/sinch-unveils-2025-predictions—what-s-next-for-digital-customer-communications,c4083096

 

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Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Chef Robotics Physical AI Models Can Now Automate Baked Goods Packing

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SAN FRANCISCO, April 29, 2026 /PRNewswire/ — Chef Robotics, a leader in physical AI for the food industry, today announced that Chef robots can now automate tray assembly for baked goods packing. The application places baked products, such as burger buns, chocolate chip cookies, biscotti, butter cookies, biscuits, fortune cookies, granola bars, rusks, and shortbreads into trays and packaging containers before sealing.

Watch Chef robots in action.

Baked goods packing has historically been difficult to automate for high-mix production. Each item behaves differently on the production line—a granola bar compresses under the wrong grip, while a biscotti or rusk can crack if placed at the wrong angle. Surface textures range from glazed and smooth to crumbly and irregular, and strict presentation requirements leave little room for error. This variability has made it challenging for automation systems to reliably handle baked goods at production speeds, leaving food manufacturers dependent on manual labor and traditional bakery equipment.

To address this, Chef built its baked goods packing application on its existing piece-picking capability, which uses Chef’s AI-powered computer vision and physical AI models trained across diverse real-world production environments. This allows Chef robots to assess each item’s position, shape, and orientation in real time and determine how to pick the items from the pan and place them quickly and precisely without damaging them.

The baked goods packing application supports four distinct placement capabilities.

First, Chef’s vision system detects the angle at which each item sits in the pan and reorients it after picking, placing it on the tray at the exact angle required, regardless of its original position, enabling retail-ready presentation for SKUs that require precise angular placement.

Second, Chef robots can place multiple baked goods into the same packaging container in a single automated pass, completing full tray assembly without manual intervention.

Third, for packaging containers with multiple small compartments, Chef robots can precisely place items into each designated section, including multiple items in the same compartment, using Chef’s AI vision model to detect compartment positions and orientations in real time.

Fourth, Chef’s vision system identifies the exact center of each tray and places every item at a predefined offset from that center, ensuring a uniform, consistent arrangement across every pack regardless of how trays arrive on the conveyor.

For food manufacturers evaluating bakery systems and baked goods packaging automation, the application offers higher throughput, reduced labor dependency, and consistent presentation across shifts. The capability runs on Chef’s existing robotic hardware and software, allowing manufacturers to deploy it without requiring any changes to their production lines.

Chef’s baked goods packing application is available in the U.S., Canada, Germany, and the UK and is included as part of Chef’s robotics-as-a-service (RaaS) pricing model.

About Chef Robotics
Chef is the first company to have commercialized a scalable AI-driven food robotics solution. With over 104 million servings made in production, Chef leverages ChefOS, an AI platform for food manipulation, to offer a Robotics-as-a-Service solution that helps industry-leading food companies increase production volume and meet demand. Headquartered in San Francisco, CA, Chef aims to empower humans to do what humans do best by accelerating the advent of intelligent machines. Visit https://chefrobotics.ai to learn more.

View original content:https://www.prnewswire.com/news-releases/chef-robotics-physical-ai-models-can-now-automate-baked-goods-packing-302756923.html

SOURCE Chef Robotics

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Air Products to Expand Industrial Gas Supply for Samsung Electronics’ Next-Generation Semiconductor Fab in South Korea

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New investment underscores the company’s long-term commitment to Korea and its leading role in the global semiconductor industry 

LEHIGH VALLEY, Pa., April 29, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company and serving Samsung globally, today announced it has been selected by Samsung to supply industrial gases for its new advanced semiconductor fab in Pyeongtaek, Gyeonggi Province, South Korea.

Under the agreement, Air Products will build, own and operate multiple state-of-the-art production facilities and a bulk specialty gas supply system to supply nitrogen, oxygen, argon, and hydrogen for Samsung’s new semiconductor fab. The new facilities are expected to come onstream in multiple phases from 2028 through 2030.

Air Products has a long track record of executing multiple phase expansions in Pyeongtaek to support Samsung’s growing manufacturing needs. This latest project represents Air Products’ largest investment to date in the semiconductor industry and will establish Pyeongtaek as the company’s single largest operations site globally supporting the electronics industry. 

“Air Products is honored to be selected once again by Samsung and to have their continued confidence as a trusted partner supporting their strategic growth plans,” said SR Kim, President, Air Products Korea. “This significant investment reinforces Air Products’ role as a leading global supplier to the semiconductor industry and underscores our long-standing commitment to supporting our strategic customers with safety, reliability, efficiency and excellent service.”

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies. The company has operated in Korea for more than 50 years and has established a strong position in electronics and manufacturing sectors.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global supplier of hydrogen, Air Products also develops, engineers, builds, owns and operates some of the world’s largest clean hydrogen projects, supporting the transition to low- and zero-carbon energy in the industrial and heavy-duty transportation sectors. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedInXFacebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

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