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Social Networking Market to grow by USD 238.4 Billion (2024-2028), driven by increased internet penetration, Report on AI driving market transformation – Technavio

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NEW YORK, Dec. 17, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global social networking market size is estimated to grow by USD 238.billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 19.96% during the forecast period. Increased internet penetration is driving market growth, with a trend towards social media advertisements gaining traction. However, privacy concerns obstruct market growth poses a challenge. Key market players include Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Social Networking Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 19.96%

Market growth 2024-2028

USD 238.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

17.25

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, China, UK, Japan, and Germany

Key companies profiled

Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group

Market Driver

Social media advertising due to its ability to reach vast audiences through advanced targeting. Influencer marketing and partnerships amplify this reach. Key platforms include Google Play Store, Apple IOS store, Microsoft store, and social networks like LinkedIn and Facebook. Devices like smartphones, laptops, tablets, and smart TVs are common targets. Performance indicators include in-app purchases, app sales, and user engagement. B2C enterprises leverage these channels using a bottom-up approach, focusing on independent databases and consumer attitudes. Exchange rates and messaging sites also impact the business of apps. 

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Market Challenges

Social networking markets face privacy challenges as platforms collect and share user data without consent, leading to identity theft and cybercrimes. B2C enterprises use this data for targeted advertising and sales to third parties. Tracking technologies monitor user activities across devices and websites. Key players include Facebook, WhatsApp, Telegram, Signal, and e-commerce platforms like Instagram and Facebook Shops. Data security concerns persist with the rise of Big Tech, 5G technology, and AI-based libraries. User behaviors and preferences shape this market, with interests in music, games, yoga, and live streaming videos.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This social networking market report extensively covers market segmentation by

Type 1.1 Advertising1.2 In-app purchase1.3 Paid appsDistribution Channel2.1 Google2.2 AppleGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Advertising- The global social networking market experienced significant growth in 2022, with advertising holding the largest market share. This trend is driven by the increasing use of social media for brand promotion and product awareness. Key developments include the integration of 5G technology for faster connectivity, data security concerns leading to advanced encryption methods, and Meta’s foray into the metaverse with 3D image context. National lockdowns accelerated the shift to online communities, leading to increased engagement in areas such as theatre, sports, art, music, games, and yoga. Live streaming videos and OTT platforms gained popularity, while AI-based libraries and customized photo collages enhanced user experience. Influencer marketing thrived on Android & iOS-based platforms like Google Play Store and Apple IOS store. Smart devices, including smartphones, laptops, tablets, and smart TVs, facilitated this growth. LinkedIn continued to dominate professional networking, while in-app purchases and cloud-based apps boosted revenue.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

In the dynamic world of B2C enterprises, the Business of Apps has witnessed significant growth, particularly in the realm of social networking. With the proliferation of smartphone users, messaging sites like Facebook, WhatsApp, Telegram, Signal, and Facebook Messenger, as well as e-commerce platforms and social media giants such as Instagram, have adopted a bottom-up approach to engage users through in-app purchases and the monetization of independent databases. The S-curve function illustrates this trend, with user adoption following a steady growth pattern. However, with the increasing use of these platforms, data security concerns have emerged as a major challenge. The advent of 5G technology and Meta’s foray into 3D image context further underscores the importance of this market. National lockdowns have accelerated the shift towards online communities, with users turning to social networking sites for entertainment, including theatre, sports, art, music, and games.

Market Research Overview

In today’s digital world, social networking apps have become an integral part of our lives. With an estimated 3.6 billion users worldwide, the social networking market is a powerful platform for businesses and individuals alike. Apps like Facebook, Instagram, Twitter, and LinkedIn offer unique features that cater to various needs. For instance, Facebook and Instagram focus on personal connections and visual content, while LinkedIn is geared towards professional networking. Purcheses, ads, and sponsorships are common in this market, with companies using targeted marketing strategies to reach their audience. Consumer behavior is influenced by factors such as location, interests, and online activity. The use of data analytics and artificial intelligence enables businesses to tailor their offerings and engage with their audience effectively. The social networking market is a dynamic and ever-evolving space, with new trends and technologies shaping the way we connect and communicate.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeAdvertisingIn-app PurchasePaid AppsDistribution ChannelGoogleAppleGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

View original content:https://www.prnewswire.com/news-releases/media-contributor-kianga-moore-to-host-executive-media-roundtable-on-ais-transformational-impact-in-retail-302753148.html

SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

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SOURCE Fairway Home Mortgage

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