Technology
HOME AFFORDABILITY WORSENS AGAIN ACROSS U.S. IN FOURTH QUARTER AS HOME PRICES KEEP CLIMBING
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2 years agoon
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Major Home-Ownership Expenses Consume 34 Percent of National Average Wage;
IRVINE, Calif., Dec. 19, 2024 /PRNewswire/ — ATTOM, a leading curator of land, property data, and real estate analytics, today released its fourth-quarter 2024 U.S. Home Affordability Report showing that median-priced single-family homes and condos remain less affordable in the fourth quarter of 2024 compared to historical averages in 98 percent of counties around the nation with enough data to analyze. The latest trend continues a three-year pattern of home ownership requiring historically large portions of wages as U.S. home prices keep reaching new heights.
The report also shows that major expenses on median-priced homes currently consume 34 percent of the average national wage. That level marks an increase of more than one percentage point both quarterly and annually, pushing the figure even farther above the common 28 percent lending guideline preferred by lenders.
The downturns in current and historic affordability represent the latest measures of how home ownership remains a financial stretch for average workers around the nation. They come as the national median home price has climbed to $364,750 this quarter and mortgage rates, while declining, remain over 6 percent. Combined, those forces are helping to keep the ratio of ownership expenses to wages in the unaffordable range.
Fourth-quarter trends also have reversed a slight improvement during the third quarter of this year that had signaled a possible step in the right direction for homeowners. The portion of average wages nationwide required for typical mortgage payments, property taxes and insurance now stands almost 13 points beyond a low point reached early in 2021, right before home-mortgage interest rates shot up from the lowest levels in decades.
“The U.S. housing market continues to generate great profits for most home sellers but also more and more financial stress for would-be buyers. Average workers now must shell out a larger portion of their wages for major home-ownership expenses than at any time since right before the housing market tanked in the late 2000s,” said Rob Barber, CEO for ATTOM. “Despite recent declines in mortgage rates, down payments on typical home purchases have reached four times the average national wage.”
He added that “at some point, something’s got to give, or a growing number of buyers will have no choice but to toss in the towel and wait for home ownership to become more affordable. But we clearly are not there yet.”
The latest numbers reflect yet another period when year-over-year changes in major expenses on typical single-family homes and condos have outrun changes in average wages around the country. Expense totals have either grown faster or declined less than wages during 14 of the last 15 quarters dating back to late 2020, pushing affordability in the wrong direction for house hunters.
The report determines affordability for average wage earners by calculating the amount of income needed to meet major monthly home ownership expenses — including mortgage payments, property taxes and insurance — on a median-priced single-family home and condo, assuming a 20 percent down payment and a 28 percent maximum “front-end” debt-to-income ratio. That required income is measured against annualized average weekly wage data from the U.S. Bureau of Labor Statistics (see full methodology below).
Compared to historical levels, median home ownership costs in 556 of the 566 counties analyzed in the fourth quarter of 2024 are less affordable than in the past. That is virtually unchanged from both the third quarter of 2024 and the fourth quarter of 2023.
Historic measures remain negative as the portion of average local wages consumed by major home-ownership expenses on typical homes are considered unaffordable during the fourth quarter of 2024 in about 70 percent of the 566 counties in the report, based on the 28 percent guideline. Counties with the largest populations that are unaffordable in the fourth quarter are Los Angeles County, CA; Maricopa County (Phoenix), AZ; San Diego County, CA; Orange County, CA (outside Los Angeles) and Miami-Dade County, FL.
On the flip side, the most populous of the counties with affordable levels of major expenses on median-priced homes during the fourth quarter of 2024 are Cook County (Chicago), IL; Harris County (Houston), TX; Wayne County (Detroit), MI; Philadelphia County, PA, and Cuyahoga County (Cleveland), OH.
View Q4 2024 U.S. Home Affordability Heat Map
National median home price up quarterly and annually amid mixed picture at county level
The national median price for single-family homes and condos has risen to a record high of $364,750 in the fourth quarter of 2024. The latest figure represents a 2.1 percent increase over the third quarter of this year and is 11.4 percent above the typical price in the fourth quarter of 2023.
At the county level, the pattern is more varied. Median home prices have increased since the fourth quarter of last year in 503, or 88.9 percent, of the 566 counties included in the report. Quarterly, however, typical values they have risen in only 210, or 37.1 percent of those markets. That is a sign that the latest jump in national median price may be driven more by larger numbers of sales in markets with bigger increases.
Data was analyzed for counties with a population of at least 100,000 and at least 50 single-family home and condo sales in the fourth quarter of 2024 with sufficient data.
Among the 47 counties in the report with a population of at least 1 million, the biggest year-over-year increases in median prices during the fourth quarter of 2024 are in Bronx County, NY (up 13.3 percent annually); Wayne County (Detroit), MI (up 12.9 percent); Cook County (Chicago), IL (up 12.1 percent); Suffolk County (Long Island), NY (up 11.5 percent) and Santa Clara County, CA (up 11 percent).
The only counties with a population of at least 1 million where median prices remain down from the fourth quarter of 2023 to the same period this year are New York County (Manhattan), NY (down 3.3 percent) and Kings County (Brooklyn), NY (down 1 percent).
Prices improving more than wages in three-quarters of U.S.
As home values keep rising throughout most of the U.S., year-over-year price changes have outpaced changes in weekly annualized wages during the fourth quarter of 2024 in 429, or 75.8 percent, of the counties analyzed in the report. That has helped push affordability levels down for average workers around the country.
The latest group of counties where prices have increased more than wages annually include Los Angeles County, CA; Cook County, (Chicago), IL; Maricopa County (Phoenix), AZ; San Diego County, CA, and Orange County, CA (outside Los Angeles).
On the other side of the spectrum, year-over-year changes in average annualized wages have bested price movements during the fourth quarter of 2024 in just 137 of the counties analyzed (24.2 percent).
Home ownership consuming larger portion of wages in majority of U.S.
Despite falling mortgage rates in recent months, the portion of average local wages consumed by major expenses on median-priced single-family homes and condos has risen quarterly in 357, or 63.1 percent, of the 566 counties analyzed, although it is still down annually in slightly more than half.
Nationwide, the typical $2,092 cost of mortgage payments, homeowner insurance, mortgage insurance and property taxes is up 4.6 percent quarterly and 6.1 percent annually to a new all-time high. That has outpaced the 1 percent quarterly and 3.1 annual gains in the average national wage.
The latest expense total commonly consumes 34 percent of the average annual national wage of $73,918. That is up from 32.5 percent the third quarter of 2024 and from 32.7 percent in the fourth quarter of last year. The current level is nearly 13 percentage points more than a recent low point of 21.3 percent hit in the first quarter of 2021.
The cost-to-wage ratio exceeds the 28 percent lending guideline in 436, or 77 percent, of the counties analyzed, assuming a 20 percent down payment. That percentage is unchanged from the third quarter of 2024, based on the same group of counties, but is up slightly from 75.4 percent a year ago. It is far above the 31 percent figure recorded in early 2021.
In about one-third the markets analyzed around the U.S., major expenses consume at least 43 percent of average local wages, a benchmark considered seriously unaffordable.
Affordability downturns over the past year have hit hardest in low- and mid-priced markets, where prices fall below $350,000, with concentrations in the Northeast and Midwest. Those areas generally have been among the more affordable for local wage earners – a sign that they could be headed into the same difficult territory as more expensive markets.
Home ownerships on Northeast and West coasts still pose biggest financial burden for buyers
All but two of the top 25 counties where major ownership costs require the largest percentage of average local wages in the fourth quarter of 2024 are on the Northeast or West coasts, extending past trends. The leaders are Santa Cruz County, CA (115.5 percent of annualized local wages needed to buy a single-family home or condo); Maui County, HI (114.6 percent); Marin County, CA (outside San Francisco) (109.7 percent); Kings County (Brooklyn), NY (106.5 percent) and San Luis Obispo County, CA (96.2 percent).
Aside from Kings County, those with a population of at least 1 million where major ownership expenses typically consume more than 28 percent of average local wages in the fourth quarter of 2024 include Orange County, CA (outside Los Angeles) (96 percent required); Queens County, NY (79.4 percent); Alameda County (Oakland), CA (77.2 percent) and San Diego County, CA (72.9 percent).
Counties where the smallest portion of average local wages are required to afford the median-priced home during the fourth quarter of this year are Cambria County, PA (east of Pittsburgh) (11.5 percent of annualized weekly wages needed to buy a home); Schuylkill County, PA (outside Allentown) (12.8 percent); Macon County (Decatur), IL (13.3 percent); Peoria County, IL (13.4 percent) and Mobile County, AL (13.6 percent).
Wage needed to afford typical home 21 percent above U.S. average
Major home ownership expenses on typical homes sold in the fourth quarter of 2024 require an annual income of $89,649 to be affordable. That is 21.3 percent more than the latest average national wage of $73,918.
Annual wages of more than $75,000 are needed to pay for major costs on median-priced homes purchased during the fourth quarter of 2024 in 325, or 57.4 percent, of the 566 markets in the report. That continues to pose major obstacles as average wages exceed that amount in just 13.6 percent of the counties reviewed.
The 20 counties with the highest annual wages required to afford typical homes remain along the east or west coasts, led by San Mateo County, CA ($404,277); Santa Clara County (San Jose), CA ($377,190); Marin County, CA (outside San Francisco) ($360,875); New York County (Manhattan), NY ($357,923) and San Francisco County, CA ($346,004).
The lowest annual wages required to afford a median-priced home in the fourth quarter of 2024 are in Cambria County, PA (east of Pittsburgh) ($20,235); Schuylkill County, PA (outside Allentown) ($24,415); Robeson County, NC (outside Fayetteville) ($26,656); Mercer County, PA ($27,390) and Mobile County, AL ($29,356).
Home ownership still unaffordable by historical standards throughout U.S.
Home ownership is less affordable in the fourth quarter of 2024 compared to historic averages in 98.2 percent of the 566 counties analyzed. That is about the same as the level in both the third quarter of 2024 and the fourth quarter of last year, but more than 20 times higher than the 4.6 percent portion in the first quarter of 2021.
Historical indexes have worsened quarterly, mostly by small amounts, in about two-thirds of the counties reviewed. That had dropped the nationwide index to its lowest point since 2007.
Counties with a population of at least 1 million that are less affordable than their historic averages (indexes of less than 100 are considered historically less affordable) include Wayne County (Detroit), MI (index of 61); Fulton County (Atlanta), GA (65); Mecklenburg County (Charlotte), NC (65); Broward County (Fort Lauderdale), FL (65) and Hillsborough County (Tampa), FL (66).
Overall, counties with the worst affordability indexes in the fourth quarter of 2024 are Jasper County (Carthage), MO (index of 54); Jackson County, MS (56); Beaver County, PA (outside Pittsburgh) (56); Navajo County, AZ (Holbrook), AZ (57) and Muskegon County, MI (57).
The nationwide index of 74 is worse than in the third quarter of this year (78) and the fourth quarter of last year (77).
Report Methodology
The ATTOM U.S. Home Affordability Index analyzed median home prices derived from publicly recorded sales deed data collected by ATTOM and average wage data from the U.S. Bureau of Labor Statistics in 566 U.S. counties with a combined population of 250.7 million during the fourth quarter of 2024. The affordability index is based on the percentage of average wages needed to pay for major expenses on a median-priced home with a 30-year fixed-rate mortgage and a 20 percent down payment. Those expenses include property taxes, home insurance, mortgage payments and mortgage insurance. Average 30-year fixed interest rates from the Freddie Mac Primary Mortgage Market Survey were used to calculate monthly house payments.
The report determined affordability for average wage earners by calculating the amount of income needed for major home-ownership expenses on median-priced homes, assuming a loan of 80 percent of the purchase price and a 28 percent maximum “front-end” debt-to-income ratio. For example, affording the nationwide median home price of $364,750 in the fourth quarter of 2024 requires an annual wage of $89,649. That is based on a $72,950 down payment, a $291,800 loan and monthly expenses not exceeding the 28 percent barrier — meaning wage earners would not be spending more than 28 percent of their pay on mortgage payments, property taxes and insurance. That required income is more than the $73,918 average wage nationwide, based on the most recent average weekly wage data available from the Bureau of Labor Statistics, making a median-priced home nationwide unaffordable for average workers.
About ATTOM
ATTOM provides premium property data and analytics that power a myriad of solutions that improve transparency, innovation, digitization and efficiency in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation’s population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include ATTOM Cloud, bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, making property data more readily accessible and optimized for AI applications – AI-Ready Solutions.
Media Contact:
Megan Hunt
Megan.hunt@attomdata.com
Data and Report Licensing:
949.502.8313
datareports@attomdata.com
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SOURCE ATTOM
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Info-Tech LIVE 2026 Draws Thousands of CIOs to Las Vegas to Tackle AI Execution and Enterprise Value
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Info-Tech LIVE 2026 brought together thousands of CIOs and senior IT leaders at the Bellagio Hotel and Casino from June 9 to 11 to explore how agentic AI is reshaping enterprise technology, cybersecurity, data, operating models, and IT leadership. Across keynotes and analyst-led sessions, the event reinforced a central message for technology executives navigating the current landscape: AI value within organizations depends on disciplined execution, strong governance, reliable data foundations, and the ability to scale the right work.
LAS VEGAS, June 19, 2026 /PRNewswire/ – Info-Tech Research Group has wrapped Info-Tech LIVE 2026 in Las Vegas, where thousands of CIOs, CISOs, CTOs, and senior IT leaders gathered at the Bellagio from June 9 to 11 to explore how organizations can move from AI ambition to measurable enterprise value. Centered on the theme Agentic IT: From Hype to Value, the three-day conference featured industry keynotes, hands-on workshops for IT leaders, a record number of software exhibitors, exclusive roundtables, breakouts, lightning rounds, and peer-led sessions focused on the leadership, governance, security, and operational disciplines required to scale agentic AI responsibly.
As organizations move beyond AI experimentation and begin embedding agentic capabilities into workflows, the global research and advisory firm set an agenda that prepared IT leaders to practically navigate new expectations about value realization, accountability, and execution. Throughout Info-Tech LIVE 2026, data-backed insights from analysts, speakers, and industry experts emphasized that the next phase of enterprise AI will not be defined by adoption alone, but by how effectively CIOs redesign operating models, strengthen data and security foundations, and decide which AI initiatives deserve investment.
Research from Info-Tech shared during the opening keynote reinforced the urgency of moving from AI enthusiasm to disciplined execution. Findings presented from the firm’s AI Adoption in the Enterprise Survey revealed that 91% of IT executives are bullish on AI and 96% expect AI budgets to increase over the next 12 months. However, only 42% of organizations report cross-departmental AI adoption with measurable impact, and only 50% have a board-approved dedicated AI strategy. The findings underscore a central theme from LIVE 2026: AI value depends on clear ownership, deliberate investment choices, governance, data readiness, and measurable execution.
“Our 2026 edition of Info-Tech LIVE in Las Vegas made clear that CIOs are no longer trying to prove whether AI matters; they’re now being asked to prove where it creates measurable value,” says Chief Research Officer at Info-Tech Research Group, Gord Harrison. “Agentic IT requires a different operating discipline that connects value creation and control through stronger strategy, governance, data readiness, security, and measurement. As shared across keynotes, panels, analyst one-on-ones, and privately amongst peers at various networking events throughout the week, the leaders who succeed will be the ones who know which AI bets to make, which to stop, and how to scale the work that delivers real outcomes.”
Key Sessions from Info-Tech LIVE 2026 in Las Vegas
Across the event, Info-Tech analysts and featured speakers outlined how technology leaders can prepare their organizations for more autonomous systems while maintaining control, resilience, and business alignment.
The 200+ sessions reflected the broader message carried through Info-Tech LIVE 2026 in Las Vegas: organizations are entering an era in which AI buy-in is no longer the central challenge, with execution becoming the differentiator. From agentic enterprise design and cybersecurity engineering to data-driven decision-making and CIO leadership, Info-Tech’s largest event to date highlighted the need for IT leaders to select the right workflows, strengthen governance, define ownership, and scale AI only where it can create measurable value.
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Agentic IT: From Hype to Value
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Through its research-driven agenda, Info-Tech LIVE 2026 in Las Vegas provided CIOs and senior IT leaders with practical insights into how agentic AI can be governed, secured, and scaled to deliver measurable business outcomes. The conference underscored that the path from hype to value requires more than technology adoption, including operating discipline, enterprise design, workforce readiness, and leadership capable of translating AI potential into organizational results.
Photos, press releases, and related assets are available on the LIVE Media Kit page. Keynote presentations from the event are also accessible through the Info-Tech LIVE Hub, offering additional access to the research, frameworks, and insights shared during the conference.
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Media Passes for Upcoming Events: Applications Open for Info-Tech LIVE 2026 in Barcelona and Toronto
Media professionals, including journalists, bloggers, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Barcelona, September 22-23, 2026, or Info-Tech LIVE 2026 in Toronto, November 10-12, 2026, to gain exclusive access to research, content, and interviews with industry leaders for their audiences.
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Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.
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Chau Nguyen of Vintage Modern, Inc named EY US Entrepreneur Of The Year® 2026 Southeast Award winner
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ATLANTA, June 19, 2026 /PRNewswire/ — Founder and CEO, Chau Nguyen of Vintage Modern, Inc was named an EY US Entrepreneur Of The Year® 2026 Southeast Award winner. Nguyen was selected among nearly 35 program participants, including 592 finalists across 17 regions, competing for the title.
Rising from humble beginnings to his third entrepreneurial success, Nguyen has built Vintage Modern into one of the country’s most innovative luxury automotive companies. After founding and exiting two technology ventures, including Campus Special, acquired by Chegg, and Hirewire, acquired by Seasoned, Nguyen launched Vintage Modern in 2018 with a vision to create an entirely new vehicle category: a classic-inspired luxury vehicle equipped with today’s safety features and technology.
Today, the Atlanta-based company handcrafts more than 250 vehicles annually, pairing classic-inspired design with fully modern platforms, safety systems and performance. With a global following of more than 4 million enthusiasts and a clientele that includes Mark Wahlberg, LeBron James and Ryan Reynolds, Vintage Modern has emerged as a disruptive force in the luxury automotive market.
“This honor is deeply meaningful because it recognizes a journey defined by resilience, discipline, and an unwavering belief that there is always a better way forward,” said Nguyen. “I’m grateful to the incredible team whose talent, craftsmanship, and commitment have helped transform a bold idea into an entirely new vehicle category. While I’m proud of what we’ve accomplished together, I believe our best work is still ahead as we continue building a new category in the luxury automotive space.”
Now in its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage and entrepreneurial spirit. It celebrates original founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.
Regional winners were chosen by an independent panel of past winners, top CEOs and business leaders. Judges assessed candidates on long-term value creation, entrepreneurial spirit, purpose-driven commitment, and significant growth and impact.
As a Southeast award winner, Nguyen will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives and investors converge to shape the future of business. The National Overall Award winner will move on to compete for the EY World Entrepreneur Of The Year™ Award in May 2027.
The Entrepreneur Of The Year program has recognized the leadership of entrepreneurs such as:
Jason McGowan, Crumbl CookiesReid Hoffman | Jeff Weiner, LinkedIn Corp.Saeju Jeong, NoomAllison Ellsworth | Stephen Ellsworth, PoppiJitendra Mohan | Sanjay Gajendra | Casey Morrison, Astera Labs
Shelly Ibach, Sleep NumberHoward Schultz, Starbucks Coffee CompanyHolly Thaggard | Amanda Baldwin, Supergoop! Jodi L. Berg, Vita-Mix CorporationMichael Happe, Winnebago IndustriesArthur Blank, Atlanta Falcons, The Home Depot, Georgia Force
Sponsors
Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, LLC, Marsh Risk, SAP and the Ewing Marion Kauffman Foundation. In the Southeast, sponsors also include VACO, LLC as the regional Platinum sponsor; ADP and King & Spalding as the regional Gold sponsors; and Babbit Bodner as the regional Silver sponsor.
About Entrepreneur Of The Year
Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 60 countries and territories globally.
The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced. The national overall winner represents the US at the EY World Entrepreneur Of The Year™ competition. Visit ey.com/us/eoy.
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About Vintage Modern
Founded in 2018 and headquartered in Atlanta, Vintage Modern (formerly Vintage Broncos) is a luxury vehicle builder that created an entirely new automotive category: the Modern Classic. Rather than restoring vintage automobiles or modifying existing classics, the company handcrafts classic-inspired vehicles on fully modern platforms, combining timeless design with today’s safety, technology and performance. Every Vintage Modern vehicle is FMVSS-compliant, crash-tested and equipped with six airbags. Producing more than 250 vehicles annually, the company serves a global clientele of celebrities, athletes, collectors and luxury enthusiasts, supported by coast-to-coast white-glove service. For more information, visit www.vintagemodern.com.
Media Contact:
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Trevelino/Keller
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Firma.dev, the cheapest e-signature API on the market, ranks #1 on Product Hunt
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The developer-first signing API charges just 3 cents per envelope, around 99% less than DocuSign, and topped all apps on Product Hunt on June 12.
BARCELONA, Spain, June 19, 2026 /PRNewswire-PRWeb/ — Firma.dev, the cheapest e-signature API built for developers, earned the #1 spot across all apps on Product Hunt on Friday, June 12, 2026. It was the company’s second launch on the platform.
The pitch is simple and the numbers do the talking. At €0.029 per envelope, roughly 3¢, Firma.dev runs about 99% cheaper than DocuSign, where a single envelope can cost up to $4 to $5 or more. There are no monthly minimums, no annual contracts, and no sales calls. Developers sign up, grab an API key, and start building the same day.
Firma.dev is a powerful, API-first platform rather than a signing app with an API added later. It ships a clean REST API, embeddable template and signing editors, and Customer Workspaces that give each of a company’s own customers an isolated space with separate templates and usage. Firma.dev is the only e-signature API that is fully white-label, letting teams put their own brand on the entire signing experience, from the editor to the signing flow to signer emails, so signing looks like a native part of their product rather than a third-party tool. For teams building with AI coding agents, Firma.dev provides two MCP servers, one for its documentation and one exposing 84 API tools, so agents can generate accurate integration code and manage signing requests directly.
The product is designed to support the frameworks that matter for legally recognized e-signatures, including ESIGN, UETA, HIPAA, GDPR, and eIDAS, and e-signatures are recognized in more than 55 countries.
The pricing and the no-sales-call model are already changing how small teams ship signing. Rasmus Rowbotham, founder of workflow automation startup FoundBase, integrated Firma.dev in a single evening. “I’m a geek. I don’t have to speak to anyone. I can just get started now,” he said.
Firma.dev offers a free sandbox key with real documents and unlimited usage, so developers can test the full flow before paying anything. Get started with Firma.dev for free, no credit card required, at firma.dev.
Media Contact
Derick Dorner, Firma.dev, 1 (503) 583-2842, press@firma.dev, https://firma.dev
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SOURCE Firma.dev
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