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Gift Card Market to Grow by USD 1.1 Billion (2024-2028), Driven by E-Commerce Growth and AI Redefining the Market Landscape – Technavio

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NEW YORK, Jan. 6, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 14.46% during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.46%

Market growth 2024-2028

USD 1100 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.01

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, Australia, Japan, UK, and Germany

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards have become a popular trend in both physical and digital retail spaces. Prepaid cards loaded with a specific amount of money are widely used for various payments at stores, websites, restaurants, and even for experiences like travel and OTT platforms. Consumers love the convenience of gifting without the hassle of carrying cash or tangible gifts. Businesses, retailers or brands, other businesses, and corporate clients use gift cards as rewards & incentives for customer loyalty, employee engagement, and B2B sales. Digital gifting options have gained popularity among younger generations, especially Millennials and Gen Z, who prefer cashless transactions and e-commerce activities. Impacting factors include loyalty programs, customer behavior, internet penetration, and the Demonetization and Digital India initiatives. Market participants include FinTechs, PayTechs, and mobile wallets, offering digital platforms for gifting, making the process more practical, customizable, and environmentally friendly. Strategic alliances between retailers, travel companies, and content platforms like SonyLiv, Zee5, MakeMyTrip, Yatra, Cleartrip, Thomas Cook, Ola, Starbucks, Domino’s, Chaayos, and E-Commerce Market have further boosted the trend. Gift cards serve as a marketing tool for brand owners, offering tax-advantage cards, e-gifting, M-commerce, and E-commerce options. 

An increasing trend among vendors is the launch of open-loop gift cards instead of closed-loop ones. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility for customers. With acceptance almost everywhere, these cards have gained popularity. InComm Payments, a leading UK-based company, introduced Vanilla Go, a global open-loop gift card brand, several years ago. Continuous innovation in this segment is driving growth for vendors. 

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 Market Challenges

Gift cards have become a popular payment method for consumers during special occasions like birthdays, holidays, and other celebrations. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses and individuals alike. For the giver, convenience is a key factor, as digital gifting options allow for instant delivery. However, challenges persist. Consumers prefer tangible gifts, and younger generations, including Millennials and Gen Z, increasingly opt for cashless transactions. Retailers and brands, other businesses, and corporate clients use gift cards as rewards & incentives, employee engagement tools, and marketing strategies. Impacting factors include loyalty programs, customer behavior, internet penetration, and the growing popularity of mobile wallets and digital platforms. In the retail sectors, travel companies, OTT platforms like SonyLiv and Zee5, and food chains such as MakeMyTrip, Yatra, Cleartrip, Ola, Starbucks, Domino’s, and Chaayos, have embraced gift cards as a strategic alliance to boost sales, cash flow, and customer loyalty. Digital services, including e-commerce marketplaces and spa services, have also seen in demand for digital gifting options. The challenges for market participants include tax-advantage cards, e-gifting, M commerce, and e-commerce, as well as the need for strategic alliances and the integration of digital cards, virtual cards, and mobile gift cards into their offerings. The impact of demetization, the Demonetization initiative, and FinTechs and PayTechs on the payment methods and customer journeys in physical retail spaces and online retail spaces continues to shape the gift card market.Gift cards offer an additional spending opportunity beyond the initial credit. However, they come with certain challenges. For instance, some cards have expiration dates, requiring users to utilize them within a specified timeframe. With busy schedules, this may result in unused funds or even the loss of the card. Additionally, gift cards are available in various denominations, leading to leftover balances after purchases. These unused amounts cannot be refunded or transferred, resulting in wasted funds. To mitigate these issues, consider digital gift cards or setting reminders for expiration dates.

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Segment Overview 

This gift card market report extensively covers market segmentation by

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 E-gifts cards- E-gift cards have become a popular and convenient gifting solution in the retail sector, offering enhanced versatility and flexibility over traditional physical cards. These digital cards are instantly delivered via email, eliminating logistical barriers and serving as a suitable last-minute gifting option for consumers with busy lifestyles. The growth of e-gift cards is driven by the increasing digitalization of the retail industry and the convenience they offer to both senders and receivers. In the corporate sector, e-gift cards have gained traction as a preferred gifting option for employees, clients, and stakeholders, reducing the effort required to select personalized gifts. Vendors benefit from e-gift cards as they eliminate printing costs and can be easily integrated with their core products and services, increasing operational efficiencies. The launch of full-service gift card malls, such as TheGiftCardShop.com by InComm Payments, further simplifies the process of sending e-gifts. These factors are expected to fuel the growth of the e-gift card segment in the market during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to use a specific amount of money for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards makes them a popular choice for consumers, especially younger generations, who prefer e-gifting, M commerce, and e-commerce. Consumer behavior trends show an increasing preference for gift cards as they offer flexibility and convenience. Retail outlets, restaurants, and businesses use gift cards as a marketing tool to boost sales and customer loyalty. Strategic alliances between brands and card issuers further expand the reach of gift cards. Digital and virtual cards add to the convenience, allowing instant delivery and easy redemption. Mobile gift cards offer contactless payment options, making them a preferred choice during the pandemic. With the rise of e-commerce and m-commerce, gift cards have become an essential component of the retail landscape.

Market Research Overview

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These cards allow the giver to load an amount of money onto a card, which can be used for payment at various stores, websites, restaurants, and businesses. The recipient enjoys the convenience of making cashless transactions for their purchases, especially during special occasions like birthdays, holidays, or other celebratory events. Digital gifting options have become increasingly popular among consumers, especially younger generations such as Millennials and Gen Z. With the rise of mobile wallets and digital platforms, consumers can now send digital gift cards to their loved ones online. This trend is impacting various retail sectors, including travel companies, OTT platforms like SonyLiv and Zee5, food chains such as Starbucks, Domino’s, and Chaayos, and e-commerce marketplaces. Factors like loyalty programs, customer behavior, and internet penetration are driving the growth of the gift card market. Brands and retailers use gift cards as a marketing tool to boost sales, customer engagement, and cash flow. Other businesses, including corporates and individual users, also use gift cards for B2B sales, employee engagement, and tax-advantage cards. The convenience, customizability, and practicality of gift cards make them a preferred choice for consumers. Moreover, the growing trend of e-gifting, M commerce, and strategic alliances between digital services and physical retail spaces are further expanding the market’s reach. The impact of the Digital India initiative and demonetization on e-commerce activities have also contributed to the growth of the gift card market. FinTechs and PayTechs have entered the market, offering innovative payment methods and customer journeys, making it a dynamic and exciting space to watch.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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CGI launches high-security sovereign AI platform in Finland for enterprise and public sector use

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GIB (NYSE)
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New KATAKRI-compliant service enabling AI development and deployment with data sovereignty, compliance, and scalable infrastructure

HELSINKI, April 27, 2026 /PRNewswire/ – CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, has launched a high-security sovereign AI and data services platform in Finland. The service provides an KATAKRI-compliant (National Security Auditing Criteria) environment enabling organizations to develop and operate AI applications in a secure and compliant environment.

As clients accelerate AI adoption, organizations must address strict data protection, security, and sovereignty requirements. CGI’s new high-security sovereign AI platform offers a deployment model delivered from a Finland-based data center, supporting enterprise and public sector clients that require the highest levels of security aligned with KATAKRI standards and control over their data and workloads, while enabling scalable adoption.

“With CGI’s local proximity model, we are uniquely positioned to partner with clients across industry sectors as they address evolving data protection, security, and sovereignty requirements,” said Niraj Sood, President, Finland, Poland and Baltics operations at CGI. “Our consultants, experts and engineers work side by side with our clients here in Finland, enabling a deep understanding of their needs, while also drawing on our global capabilities. With the integration of Agentic AI into the enterprise a top-of-mind priority for clients, we act as a trusted advisor: helping clients assess and build the right solution for their specific context, whether in high-security, cloud, or on-premise environments. We are pleased to complement these options with a platform that supports secure and scalable AI adoption where enhanced control and compliance are required.”

The platform is delivered from CGI’s high-security hybrid service, one of the few data centers certified against Finland’s national KATAKRI security audit criteria, which assesses information, physical, and administrative security for environments handling classified and other sensitive workloads. It supports the secure deployment of modern AI applications, enabling multiple large language models, seamless integration with existing systems via an OpenAI-compatible API, and a standardized delivery model that provides cost efficiency and predictability for enterprise-scale use.

“CGI helps clients assess different AI implementation options and select the most suitable approach for each use case. Our sovereign AI platform complements this by enabling organizations to operate data and AI applications within CGI’s data centers in Finland, under client governance and control, in a KATAKRI-certified setting,” said Jenni Mikkola, Senior Vice-President and Business Unit Leader for Global Technology Operations, CGI Finland.

“Generative AI offers significant potential for innovation and efficiency, and organizations are currently evaluating different ways to integrate AI into their overall architecture. CGI’s high-security AI platform provides a trusted alternative to public cloud and hybrid solutions, enabling clients to adopt AI quickly and securely while maintaining strong control over their data and environment,” said Mikkola.

About CGI
Founded in 1976, CGI is among the largest independent IT and business consulting services firms in the world. With 94,000 consultants and professionals across the globe, CGI delivers an end-to-end portfolio of capabilities, from strategic IT and business consulting to systems integration, managed IT and business process services and intellectual property solutions. CGI works with clients through a local relationship model complemented by a global delivery network that helps clients digitally transform their organizations and accelerate results. CGI Fiscal 2025 reported revenue is CA$15.91 billion and CGI shares are listed on the TSX (GIB.A) and the NYSE (GIB). Learn more at cgi.com.

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PATEO Joins Forces with AUMOVIO: AI-Driven Intelligent Driving Globalization to Jointly Expand the Global High-Computing SDV Market

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BEIJING, April 27, 2026 /PRNewswire/ — On April 25, at the Beijing International Automotive Exhibition, PATEO CONNECT Technology (Shanghai) Corporation (Stock Code: 2889.HK) entered into a strategic cooperation memorandum of understanding with AUMOVIO Holding China Co., Ltd. on the joint development of high-performance cross-domain integration and artificial general intelligence technologies and global market expansion.

According to the cooperation agreement, PATEO and AUMOVIO Group will fully leverage their respective research capabilities in high-computing SoC platforms, integrated cockpit-driving domain controllers and AGI algorithm research and development, as well as their industry influence in global supply chains, OEM customer resources and intelligent manufacturing, to jointly promote the global implementation of high-computing SDV domain control and AGI automotive application demonstration projects, and jointly promote the sustainable development of intelligent mobility and SDV technologies.

Regarding the specific details of the cooperation, the parties will jointly develop cross-domain integrated product solutions based on high-computing SoCs that meet future market demands. Meanwhile, a joint team will be formed to focus on demonstration projects for artificial general intelligence (AGI) automotive application products. Furthermore, PATEO and AUMOVIO Group will combine their respective advantages in technology, products, customers, supply chain, production and quality to jointly expand global SDV domain control and AGI application businesses. Based on their respective advantageous fields, the parties will realize a strong alliance of “channel + product”. At the technical level, upholding the principles of joint investment and technology collaboration, the parties will develop technologically leading high-computing and intelligent SDV technologies and products.

The signing of this Strategic Cooperation Memorandum of Understanding reflects AUMOVIO Group’s high recognition of the Company’s AI-centric, integrated “Software-Hardware-Chip-Cloud” automotive and mobile terminal solutions and ecosystem construction. This also marks a critical step for PATEO under its “AI + Globalization” dual-wheel drive strategy.

As an AI-centric provider of automotive and mobile terminal solutions and an ecosystem builder with integrated “Hardware-Software-Chip-Cloud” capabilities, PATEO has more than 2,100 employees globally and an R&D team of over 700 people, with its number of registered invention patents ranking first in the industry. This strategic cooperation with AUMOVIO Group is not only a significant milestone in PATEO’s globalization layout but also a powerful testament to its technical strength in the fields of high-computing SDV domain control and AGI application.

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ebike Market worth $74.98 billion by 2035| MarketsandMarkets™

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DELRAY BEACH, Fla., April 27, 2026 /PRNewswire/ — According to MarketsandMarkets™, the global ebike market is projected to grow from USD 46.39 billion in 2026 to USD 74.98 billion by 2035 at a CAGR of 5.5%.3

Browse 380 market data Tables and 156 Figures spread through 570 Pages and in-depth TOC on ‘ebike Market’

ebike Market Size & Forecast:

Market Size Available for Years: 2026-20352026 Market Size: 46.39 billion2032 Projected Market Size: 74.98 billionCAGR (2026–2035): 5.5%

ebike Market Trends & Insights:

>250W–<450W battery capacity ebikes to hold the largest market share globally.Mid-drive motors are expected to be the fastest-growing ebike motor type during the forecast period.North America is expected to be the fastest-growing ebike market during the forecast period.

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The global ebike market is growing gradually, with each region exhibiting different patterns. Asia Pacific dominates by volume, accounting for over 90% of global demand, driven by China’s large-scale adoption, affordability, and a strong manufacturing ecosystem, making ebikes a mainstream daily mobility solution. In Europe and North America, ebike demand has declined mainly due to structural and economic headwinds. In Europe, sales declined across key markets from 2023–2025 as high inflation, reduced consumer spending, and excess inventory from the pandemic surge led retailers to cut new orders. Some countries, like the Netherlands, reported a drop in bike sales in 2025, from 409,467 units in 2024 to 391,300 units; France dropped from 565,225 units in 2024 to 558,442 units; and Switzerland dropped from 151,772 units in 2024 to 142,223 units. The ebike market in Europe and North America is expected to recover in the second half of 2027.

>250W–<450W battery capacity ebikes to hold the largest market share globally.

The 250–450W segment dominates the ebike market primarily because it is the standard configuration for city, trekking, and hybrid pedal-assist ebikes, which represent the largest use case globally. Also, ebikes in this range achieve optimal efficiency, with energy density, weight, and motor draw well matched to typical urban duty cycles. A 300–400 W pack paired with 250 W-class motors typically delivers ~40–90 km of real-world range at moderate-assist levels without pushing cells into high discharge rates that accelerate thermal stress and degradation, allowing simpler battery management systems and air cooling instead of heavier thermal controls. Keeping capacity below ~450 W also reduces pack mass by ~1–2 kg versus larger systems, preserving ride dynamics, frame integration, and braking performance while enabling standard charging (2–4 A) on household outlets.

This range has seen the highest adoption in Europe, where regulations cap motor power at 250W. This has led major manufacturers like Bosch, Yamaha, and Shimano to design their systems around this limit, ensuring mass-market compliance and efficiency. In the Asia Pacific region, the same range is widely used for its cost-effectiveness and suitability for short-distance daily commuting, while in North America it remains common in commuter models despite the availability of higher-power options. Overall, this segment leads because it offers the best balance of regulatory compliance, affordability, energy efficiency, and real-world usability, making it the most practical choice for large scale adoption.

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Mid-drive motors are expected to be the fastest-growing ebike motor type during the forecast period.

Mid-drive motors are widely preferred in Europe and North America for their higher torque, better weight distribution, and superior efficiency, which align with premium commuting and trekking needs. Leading OEM systems from Bosch eBike Systems, Shimano Inc., and Yamaha Motor Co., Ltd. are engineered for these performance-focused markets. In contrast, hub motors dominate in Asia Pacific, largely driven by cost-sensitive demand. Suppliers such as Bafang Electric specialize in affordable hub motor systems that are easier to mass-produce and integrate. Notably, while many APAC-based suppliers (e.g., Bafang, Ananda, Dapu) export mid-drive systems to Europe and North America, they still prioritize hub motors domestically because mid-drive integration requires higher R&D investment, complex frame redesign, and drivetrain engineering, whereas hub motors can be easily mounted on conventional bicycle frames at lower cost. Overall, the global motor supply is dominated by key players such as Bosch eBike Systems, Shimano Inc., Yamaha Motor Co., Ltd., Brose Fahrzeugteile SE & Co. KG, and Bafang Electric, with Bosch, Shimano, and Bafang alone holding significant global market share due to their extensive OEM networks and technological capabilities.

North America is expected to be the fastest-growing ebike market during the forecast period.

North America is emerging as the fastest-growing e-bike market, driven by policy support, shifting mobility preferences, and expanding use cases beyond recreation. Between 2024 and 2026, several US states introduced purchase incentives and rebate programs. California offered substantial statewide vouchers of up to USD 2,000 for qualifying residents, with a focus on safety certifications; Colorado provided a USD 225 instant, point-of-sale tax credit for qualifying electric bikes, with additional incentives for cargo bikes; and local and city programs, such as those in Denver, offered significant incentives of up to USD 1,400. These government incentives are promoting ebikes in North America. In addition, cities are investing in bike-lane infrastructure and safety regulations, alongside stricter standards for battery safety and UL certification, improving consumer confidence. At the same time, rising fuel costs and demand for last-mile and cargo mobility solutions are accelerating adoption, especially in urban areas, making e-bikes a practical alternative to cars rather than just a recreational product.

Meanwhile, mountain and trekking ebikes hold a dominant share in North America because of the region’s strong outdoor culture and diverse terrain, where consumers demand higher performance, durability, and longer range. These bikes are predominantly equipped with mid-drive motors from key players such as Bosch eBike Systems, Shimano Inc., and Yamaha Motor Co., Ltd., which provide greater torque, improved balance, and more efficient power transfer on steep or off-road terrain. This preference reinforces the premiumization trend in North America, where consumers increasingly prioritize performance-oriented ebikes over basic urban models.

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Top Companies in ebike Market:

The Top Companies in ebike Market are Giant Manufacturing Co., Ltd (Taiwan), Yamaha Motor Company (Japan), Accell Group NV (Netherlands), Yadea Group Holdings, Ltd. (China), and Pon Bicycle Holdings B.V. (Netherlands).

Browse Adjacent Market: Automotive and Transportation Market Research Reports & Consulting

Related Reports:

Electric Vehicle Market

Electric Two Wheeler Market

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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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