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$315 Billion Revenue Opportunity in Biometric Digital Identity Projected by The Prism Project 2024 Flagship Report

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Report Evaluates 250+ Industry Players and Highlights Key Dynamics Driving Growth of the Global Digital Identity Ecosystem

DENVER, Jan. 7, 2025 /PRNewswire-PRWeb/ — The Prism Project’s highly anticipated Biometric Digital Identity Flagship Report evaluates more than 250 industry players and identifies the key market dynamics driving extraordinary growth in the emerging global digital identity ecosystem. Published by Acuity Market Intelligence, the leading biometric digital identity research consultancy, the report highlights the critical role of biometrics in reducing fraud, improving operational efficiency, preserving privacy, and enhancing user experience in the era of digital transformation.

“With biometric-centric digital identity, enhancing customer experience becomes an opportunity to reduce fraud, improve operational efficiency, protect privacy, all while satisfying compliance requirements and increasing revenue”

Forecasting over $315 billion in global revenue and 5.6 trillion biometric transactions between 2024 and 2028, the report reveals the massive potential of biometric digital identity solutions. The Prism Project’s intense market focus based on the foundational conviction that the only true, reliable link between humans and their digital data is biometrics, and supported by proprietary survey data, market forecasts, and analysis models, exposes the digital transformation challenges common to all markets that can be addressed with orchestrated biometric technologies.

Transformative Impact of Biometrics

“The scale of biometric digital identity adoption reflects its pivotal role in shaping the evolution of digital transformation across the world,” said Maxine Most, founder of The Prism Project and Acuity Market Intelligence and report author. “From fraud prevention to improved user experiences, the potential for biometrics to revolutionize the emerging global digital ecosystem is unprecedented.”

Designed to illuminate the rapidly evolving landscape of biometric digital identity, this report is a valuable resource for industry stakeholders and technology innovators. It empowers influencers and decision-makers to understand, evaluate, and implement biometric digital identity technology and solutions. The report delivers actionable insights into how biometrics can be leveraged to address critical challenges from fraud prevention and automation to enhancing guest experiences and meeting regulatory requirements.

Addressing Challenges and Opportunities

The report identifies critical challenges in the digital identity marketplace, such as deepfakes and synthetic identity fraud, data privacy concerns, and siloed identity infrastructures. It offers real-world case studies demonstrating how biometric technologies such as liveness and deepfake detection integrated into decentralized identity platforms with privacy-first design principals and fraud prevention tools are solving these problems today.

“With biometric-centric digital identity, enhancing customer experience becomes an opportunity to reduce fraud, improve operational efficiency, protect privacy, all while satisfying compliance requirements and increasing revenue,” Most said. “The Flagship Prism Report is not just a roadmap for biometric digital identity’s future; it’s a call to action for businesses and consumers, governments and citizens, to prioritize secure and inclusive identity solutions as a means to usher in a privacy-first future of user-empowered identity that is more intuitive, convenient, and profitable.”

What’s Inside the Flagship Prism Report

Comprehensive Insights: Holistic analysis of the global digital identity industry framed around common challenges and biometric solutions.Market Forecasts: Original research predicting 47.5% CAGR with a total of $315 billion in revenue and 5.6 trillion transactions over the forecast period from 2024 – 2028.Vendor Evaluations: Proprietary assessment methodology applied to more than 250 vendors and organizations operating in and supporting the global digital identity ecosystemPrism Market Landscape Model: Flagship version of the proprietary Biometric Digital Identity Prism market framework that positions market players as Luminaires, Catalysts, or Pulsars based on their individual evaluations.Real-World Use Cases: Deployed solutions showcasing how biometric digital identity is reducing fraud, lowering costs, delivering enhanced guest experiences, improving efficiency, and increasing virtual and physical security all while protecting citizen and consumer privacy and personal data.

Key Findings

User Experience: Biometric integration enhances customer satisfaction and operational efficiency, especially in travel and e-commerce sectors.Regulatory Compliance: Biometric solutions streamline adherence to stringent data privacy, anti-money laundering (AML), and Know Your Customer (KYC) requirements.Fraud Mitigation: Biometrics offer robust defenses against synthetic identity fraud and AI-powered scams that cost the global economy billions annually.

Survey Insights

The report draws from surveys of vendors and relying parties across key sectors, revealing the following trends:

Primary Motivators: Regulatory compliance, fraud protection, and enhanced customer experience are top drivers for adoption among relying parties.Alignment Gaps: Though vendors also see fraud as a major motivation for adoption, a disparity exists between vendor perception of automation driven demand, and their customers, the relying parties, who are focused on compliance and customer experience key adoption factors.Deployment Trends: Authentication, onboarding, and access control are the most widely adopted applications, while employee time and attendance has seen minimal interest, marking a shift in biometric use cases.

Market Projections

The report highlights significant growth of biometric digital identity globally and across key regions and vertical markets:

Total Market Growth: $315 billion in revenue and 5.6 trillion transactions globally with North America leading in revenue share (35%) and APAC dominating transaction volumes (48%).Financial Services: 1.2 trillion transactions generating $40 billion in revenue. As with the global market, North America leads in revenue share (35%) and APAC dominates transaction volumes (48%) .Travel and Hospitality: 262 billion transactions driving $72 billion in revenue, with air travel accounting for 50% of the market, followed by 33% for hotels and resorts.Government Services: 6.4 trillion transactions generating $202.5 billion in revenue, driven by initiatives across Europe, North America, and APAC.

The Finale of the 2024 Prism Reports Series

The Flagship Prism Report is the last of four Biometric Digital Identity Prism reports released by The Prism Project in 2024, alongside the Financial Services Prism Report, the Travel and Hospitality Prism Report, and the Government Services Prism Report.

Each report builds on the Biometric Digital Identity Prism, a proprietary market landscape framework that helps influencers and decision-makers understand, evaluate, and implement digital identity technologies and solutions. The Prism is the only truly biometric-centric market model for understanding and evaluating the global digital identity ecosystem. It is based on the foundational conviction that in the age of digital transformation, the only true, reliable link between humans and their digital data is biometrics.

Together, these reports provide in-depth analyses of biometric digital identity’s transformative potential across critical industries, addressing unique challenges and opportunities in each domain.

All reports are available for download after a brief registration at www.the-prism-project.com/reports.

The Role of Collaboration in a Transformative Era

The success of the 2024 Flagship Prism Report is rooted in the collective commitment and forward-thinking contributions of its 28 sponsors and partners – a who’s who of the global digital identity intelligentsia. They are:

Anonybit, AuthenticID, AuthID, Aware, Biometria Aplicada, Daon, ID Dataweb, Ideem, IDEMIA, Identity Week, Identy, ID Tech, iiDENTIFii, Incode, Innovatrics, Indicio, Inverid, iProov, Kantara Initiative, Keyless, Panini, Peak IDV, SITA, Sodec Technologies, Tech5, Veratad, Veriff, and Wicket.

These leaders in the biometric and digital identity share The Prism Project’s vision for a secure, inclusive digital identity ecosystem. Their contributions highlight the innovation and collaboration needed to build scalable, privacy-centric solutions that empower global digital transformation.

A Platform of Independence and Integrity

While sponsorship provides organizations with increased visibility and opportunities for profiles and case studies, The Prism Project maintains strict independence and unbiased assessments. Sponsorship does not influence vendor evaluations or rankings, ensuring readers receive transparent, objective insights.

About The Prism Project – The Prism Project (www.the-prism-project.com) is at the forefront of biometric and digital identity research and education. Created by Acuity Market Intelligence, it bridges the gap between identity technology experts and organizations seeking innovative solutions for digital transformation. Through industry collaboration and comprehensive research, The Prism Project empowers influencers and decision-makers to forge a secure, human-centric digital identity future.

About Acuity Market Intelligence – Acuity Market Intelligence (www.acuitymi.com) is a trusted research and strategic advisory firm specializing in biometrics, identity, and digital transformation. Known for delivering actionable insights and proprietary market forecasts, Acuity helps organizations navigate the rapidly evolving digital identity landscape with confidence and clarity.

For further information, interviews, sponsor inquiries, or to download Prism reports, please visit www.the-prism-project.com or contact info@the-prism-project.com.

Media Contact

Maxine Most, The Prism Project, 1 3034491897, info@the-prism-project.com, www.the-prism-project.com

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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