The 31st Micro Center in the U.S. brings hands-on tech to Silicon Hills, with a Grand Opening Celebration on Friday, November 13.

HILLIARD, Ohio, Oct. 26, 2026 /PRNewswire-PRWeb/ — Micro Center, a leading national retailer of computers and electronic devices, will open its new Austin store on November 13, 2026. The Austin location is Micro Center’s 31st store in the U.S. and its third in Texas, joining the Dallas and Houston stores and bringing the company’s hands-on approach to Central Texas for the first time.

The store will be located at 12707 N Mopac Expy, in the heart of the city’s tech corridor. It will be staffed by over 100 employees, creating new jobs in the Austin area.

“Austin is one of the most creative and technical cities in the country, and we’re thrilled to open our doors here,” said Rick Mershad, CEO, Micro Center. “From developers working on AI to gamers, makers, and the filmmakers and musicians who make Austin what it is, we can’t wait to help everyone find the right tech and get hands-on with it.”

With more than 45 years of experience, Micro Center serves IT professionals, developers, and engineers working with specialized AI PCs; gamers looking for the most powerful hardware; power users who need the latest Ubiquiti networking gear; makers exploring 3D printing, single-board computing, and DIY projects; and content creators who want the best tools for Austin’s film and live music scenes. Micro Center was named “America’s Best Tech Retailer” by PCMag readers, the third consecutive year the company has earned the title.

The Austin store features Micro Center’s signature immersive shopping environment, with more than 20,000 products on hand, including the latest CPUs and GPUs, AI PC hardware, and networking solutions. Customers can test the latest technology in person before they buy, and a dedicated Knowledge Bar offers personalized help with building, upgrading, and repairing computers right in the store.

Store features: Ubiquiti, AI development, and more

Highlights of the Austin store include:

Ubiquiti In-Store Experience: A dedicated destination for pro-level networking gear, where customers can explore the latest UniFi solutions in a specialized environment.Hardware for AI Development: The right tools for pushing the limits of AI, from Blackwell-based GPUs to systems built for 200B+ parameter models.3D Printer Department: From prototypes to precision parts and creative builds, customers can explore various 3D printers on display and browse a large selection of over 500 filament products.

Micro Center’s expansion into Austin reaffirms its commitment to brick-and-mortar retail. The approach delivers a hands-on shopping experience, expert advice, and immediate product availability that online shopping can’t match.

The official Micro Center Austin page has the latest details on Grand Opening events. Dedicated Micro Center fans can also get into the new store before the official Grand Opening through the VIP Days program.

VIP Days

Sign up online to be notified of Grand Opening deals and receive a coupon for a free 128GB flash drive with signup. VIP Days offer a special preview just before the Grand Opening, so you can shop the deals and pick up your gift ahead of the crowds. Bring friends, and make sure everyone signs up to receive a flash drive.

Grand Opening Celebration: Friday, November 13

Micro Center’s official launch for everyone. Join us on opening day for:

Exclusive Grand Opening dealsA custom Micro Center Austin mugSwag bags for the first customers in lineExclusive Micro Center Austin t shirts (very limited quantities)Live PC builds and content creatorsVendor booths and giveaways

Check the official Micro Center Austin page for the latest details and to sign up for VIP Days: https://www.microcenter.com/site/stores/austin.aspx

About Micro Center

Micro Center operates thirty large computer and electronics stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center is designed to satisfy the dedicated computer and electronics user. Uniquely focused on computers and related products, Micro Center offers more computers and related items (more than 20,000 items in stock) than any other retailer. Micro Center is passionate about offering a high level of customer service, with a knowledgeable and tenured sales team. Customers can visit Micro Center’s 30 stores (with more locations coming soon) from coast-to-coast or microcenter.com for thousands of computer-related items, electronics, and other technology products.

Micro Center stores are located in:

Atlanta (2), Baltimore, Boston, Chicago (2), Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Indianapolis, Kansas City, Los Angeles, Miami, Minneapolis, New York (5), Philadelphia, Phoenix, St. Louis, Washington, D.C. (2), Santa Clara, and coming soon, Austin.

Media Contact

Dan Ackermn, Micro Center, 1 6462791062, dackerman@microcenter.com, microcenter.com
Meg Adrion, Micro Center, +1-614-850-3000, madrion@microcenter.com

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SOURCE Micro Center

LAS VEGAS, Oct. 26, 2026 /PRNewswire/ — ENROAD, a premium automotive travel lifestyle brand, will showcase its award-winning Nomadix Pro Smart Roof Box at SEMA Show 2026, at Booth 59033 in the West Hall with Diamond Lot, from November 3rd to 6th.

Recognized with the German Red Dot Design Award, Nomadix Pro reimagines the traditional roof box with fingerprint unlocking, solar-powered operation, and ENROAD’s Trispark energy system. Combining intelligent convenience with sleek, automotive-inspired design, it transforms roof storage from a simple cargo solution into a smarter companion for every journey.

ENROAD’s debut at SEMA Show marks an important step in bringing its vision of Smart Automotive Travel to the global automotive aftermarket and outdoor recreation communities, where innovation, personalization, and adventure meet.

Automotive-Inspired Design, Refined for Every Journey

A roof box should do more than add cargo space—it should complement the vehicle it sits on. The Nomadix Pro combines a streamlined silhouette and a clean, contemporary profile with distinctive integrated rear lighting, creating a more recognizable look that brings automotive-inspired design to a traditionally utilitarian accessory.

The Nomadix Pro received the 2025 Red Dot Design Award, recognizing its design, and represents three years of product development supported by more than 10 proprietary patents.

Smart Access, Without the Extra Steps

One of the Nomadix Pro’s standout features is its fingerprint-based unlocking system, offering an alternative to carrying and using a traditional key. A mechanical backup key provides another access option when needed.

ENROAD has also rethought the details that affect everyday use. Its ClickHold™ mounting system replaces conventional bulky knobs with a rack-and-cam lever mechanism, designed to simplify installation while preserving usable interior space.

The RailTie™ fastening system, featuring adjustable aluminum rails and zinc-alloy buckles, helps secure belongings during travel. A front-mounted secondary lock provides an additional measure to help keep the lid closed at speed, while four-bar hinges allow the box to open from either side of the vehicle.

Together, these features are designed to make installation, loading and accessing gear more straightforward.

Lighting That Works Beyond the Drive

Inside the Nomadix Pro, motion-sensing is equipped, with dual sensing for light and human body, that means less fumbling around when looking for a bag, jacket or piece of camping equipment after dark. The exterior rear lighting adds a distinctive visual details and safety while driving.

Nomadix Pro also incorporates ENROAD’s Trispark solar-powered energy system, which combines solar charging, portable power and campsite illumination in one integrated solution.

Trispark features a 24,000mAh battery, fast-charging capability and adjustable lighting modes, bringing additional utility to time spent outdoors.

From its exterior lighting to its interior illumination and portable power options, ENROAD is exploring ways to make the roof box a more considered part of the automotive travel.

Built Around Real-World Use

The Nomadix Pro has undergone 24 reliability tests covering scenarios including emergency maneuvers, lane changes, rough roads, prolonged vibration, extreme cold and repeated opening and closing cycles.

Its interior features molded felt lining to help protect stored equipment, while its mounting, fastening and locking systems address the practical demands of carrying gear on the road.

These details reflect ENROAD’s focus on combining a modern look with features that serve a clear purpose.

A First Look at What’s Next

SEMA 2026 will also offer an early look at ENROAD’s upcoming smart roof box. The new version will expand the ENROAD lineup, bringing its focus on contemporary design, practical storage and user-friendly features to a broader range of customers.

Visit ENROAD at SEMA 2026

Dates: November 3–6, 2026
Location: Las Vegas Convention Center
Booth: West Hall with Diamond Lot — 59033
Website: ENROAD – Easy to Go, Easy to Feel.

About ENROAD

Established in 2024 as a lifestyle brand under PGYTECH, ENROAD specializes in innovative automotive travel solutions. Its Nomadix Pro Smart Roof Box, developed over three years with 10+ proprietary patents, won the 2025 Red Dot Design Award, combining smart convenience, functional design, and green technology.

Backed by PGYTECH’s 10+ years of product innovation, ENROAD brings this expertise to the automotive travel lifestyle mobility space,  redefining the automotive travel experience.

For more information, visit ENROAD – Easy to Go, Easy to Feel.

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SOURCE ENROAD

LONDON, Oct. 26, 2026 /PRNewswire/ — In 1926, John Logie Baird first demonstrated his pioneering television system at 22 Frith Street, London. A century later, Hisense, a leading global brand in consumer electronics and home appliances, returned to this historic site on 24–25 October to celebrate the centenary of television under the theme “Celebrating 100 Years of Television. Hisense, the Origin of RGB MiniLED.” At Outernet London’s The Now Building, near 22 Frith Street, an immersive big-screen experience brought a century of television history to life and showcased Hisense’s latest RGB technology.

A century of television innovation has transformed how people experience entertainment. Now, with RGB MiniLED, which represents the new origin of display innovation, Hisense aims to mark the next milestone in this ongoing journey. By connecting the origin of television with RGB MiniLED, Hisense launched a campaign at 22 Frith Street and Outernet London’s The Now Building. This celebration was not only a tribute to the past, but also a statement about the future of home entertainment, highlighting Hisense RGB MiniLED’s role in the next chapter of television. Martin Wilkie, Director at World Origin Sites, also praised what Hisense has contributed, ‘What Hisense has done is take television to the next stage — and the quality shows.’

Taking place on 24-25 October, Hisense’s “London Walk through TV History” connected five stops, inviting the public to follow the campaign map, enjoy a coffee, discover London’s rich television heritage and experience the latest in display technology along the way.

The main venue was Bar Italia at 22 Frith Street, Soho, a landmark site where Baird gave his first public demonstration of television in 1926. Here, visitors could enjoy a complimentary coffee while soaking up London’s television history and collecting limited-edition souvenirs and vouchers by participating in any one activity including a photo check-in, a Q&A quiz, or social media sharing.

Notably, on the afternoon of 25 October, Iain Logie Baird, grandson of television pioneer John Logie Baird, joined the celebrations at Bar Italia to mark this special milestone and honour the legacy of television. His presence lent historical weight to the event, which is a symbolic recognition of the continuity from his grandfather’s pioneering work to Hisense’s RGB MiniLED, the next step in television evolution. Hisense is doing something similar to my grandfather: taking something that had been exclusively in the laboratory and putting it into a product the public can buy and enjoy, said Iain Logie Baird.

As part of the trail, visitors were guided to The Now Building at Outernet London, Europe’s largest immersive digital experience space, featuring a 360-degree environment with ultra-high-definition LED screens. They could explore a museum-style exhibition celebrating 100 years of television history and experience Hisense’s latest RGB technology up close.

Bringing this immersive experience to life, Hisense’s latest RGB MiniLED technology marks the new milestone in display innovation. Exemplified by its flagship 116UXS TV, the technology delivers richer, more accurate colours, exceptional brightness and contrast, and lifelike picture quality, revealing a new level of realism to the viewing experience.

Visitors could also continue along the trail to the participating retail stores. These stores offer opportunities to explore Hisense RGB MiniLED products or enjoy exclusive vouchers, as detailed below:

John Lewis & Partners, Oxford Street:  Get hands-on with Hisense RGB MiniLED TVs.Selfridges, Oxford Street & Harrods, Brompton Road: Experience Hisense RGB MiniLED TVs and enjoy an exclusive 20% discount on eligible Hisense RGB MiniLED and MicroLED TVs when redeeming the voucher in store.

*Valid until 8 November 2026.

Arun Bhatoye, Head of Marketing for Hisense UK, said: “The UK’s rich heritage of broadcasting innovation makes it a particularly meaningful place to celebrate 100 years of television. As the origin of RGB MiniLED, Hisense is proud to help shape the future of display technology, pushing the boundaries of colour, brightness and contrast to deliver more lifelike visuals and enhanced viewing comfort. We’re excited to be part of the next chapter in television history and to bring these innovations to consumers around the world.”

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As an Official Partner of UEFA EURO 2028, Hisense continues its legacy of global sports partnerships, bringing people closer to the moments that unite fans around the world.

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