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Fitness App Market to Grow by USD 101.6 Billion (2025-2029), Driving Health Management Amid Rising Chronic Diseases, Report on AI’s Market Impact – Technavio

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NEW YORK, Jan. 23, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global fitness app market  size is estimated to grow by USD 101.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  24.2%  during the forecast period. Empowering health management amid rising incidence of chronic diseases is driving market growth, with a trend towards innovative coaching platform approach with integrated video workout features. However, failing in user engagement and retention  poses a challenge. Key market players include Adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH.

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Fitness App Market Scope

Report Coverage

Details

Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

Gender (Female and Male), Application (Lifestyle monitoring, Health monitoring, and Others), Geography (North America, APAC, Europe, South America, and Middle East and Africa), Device, and Platform.

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH

Key Market Trends Fueling Growth

Fitness apps have become a major trend in the health and wellness industry, offering advanced features like activity tracking, calorie tracking, and diet chart monitoring. These apps cater to the awareness of fitness among smartphone users and laptop users, providing in-app fitness training and virtual fitness classes. With artificial intelligence and machine learning, personalized fitness plans and nutrition guidance are now accessible to mobile subscribers. Wearable technology like fitness trackers, smartwatches, and smart devices are integrating with these apps, enhancing user experience. In-home fitness equipment and online platforms offer convenience and flexibility, challenging the dominance of conventional fitness studios and gyms. Regulatory frameworks ensure health and hygiene standards, while personal training fees are becoming more affordable with online training. Future Fitness, Health Works Collective, and other apps are leading the way with highest retention rates, offering mental well-being education and virtual workout routines. Overall, fitness apps are revolutionizing the way we approach health and fitness. 

The global fitness app market is witnessing an emerging trend with the integration of advanced coaching platforms. These platforms offer video workout and video-on-demand (VOD) features, providing users with more interactive and personalized fitness experiences. Major companies are developing such coaching platforms to cater to the evolving preferences of consumers seeking convenience, flexibility, and expert guidance. The integration of video workouts and VOD features in coaching platforms is expected to boost the growth of the fitness app market during the forecast period. These platforms facilitate easier communication between clients and coaches during coaching and mentoring sessions, offering a competitive advantage in the market. 

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Market Challenges

Fitness apps have revolutionized the way we maintain our health and well-being. With features like activity tracking, calorie counting, and diet monitoring, these apps help users stay aware of their fitness levels. Advanced features, such as artificial intelligence and machine learning, provide personalized fitness plans and nutrition guidance. In-app fitness and virtual training sessions offer convenience for mobile subscribers, surpassing the need for conventional fitness studios and gyms. Wearable technology, including smartwatches and fitness trackers, integrate seamlessly with these apps, enhancing user experience. Future Fitness and Health Works Collective lead the market with the highest retention rates, offering advanced features and education on mental well-being. Regulatory framework ensures health and hygiene standards are met, while online platforms cater to smartphone users and laptop/tablet users alike. Subscriptions provide affordable access to personal training and personalized fitness plans, making fitness accessible to all. In-home fitness equipment and online training further expand the reach of these apps, catering to the needs of busy individuals. Overall, fitness apps offer a future-forward solution to maintaining a healthy lifestyle.The global fitness app market faces significant challenges in maintaining user engagement and retention. While initial downloads may be strong, keeping users over the long term proves to be a difficulty. This issue is amplified by the numerous competing apps offering similar features, leading to user attrition as individuals explore alternative options. To sustain engagement, it’s essential to consistently provide fresh and compelling content, such as new workout routines, challenges, and motivational incentives. Failure to do so may result in users losing interest or abandoning the app. Additionally, ensuring a smooth user experience and addressing technical issues promptly is crucial for retaining user trust and loyalty.

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Segment Overview 

This fitness app market report extensively covers market segmentation by

Gender 1.1 Female1.2 MaleApplication 2.1 Lifestyle monitoring2.2 Health monitoring2.3 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and AfricaDevicePlatform

1.1 Female-  The global fitness app market is witnessing significant growth due to the increasing popularity of lifestyle monitoring applications. Fitbit, a subsidiary of Alphabet, is a leading vendor in this sector, offering fitness trackers and an accompanying app that enables users to monitor physical activity, sleep patterns, heart rate, and nutrition intake. MyFitnessPal, a subsidiary of Under Armour, is another prominent player, allowing users to track nutrition intake, log meals, and monitor calorie consumption with a vast food database and app syncing capabilities. These apps offer comprehensive solutions, empowering users to manage their overall well-being by optimizing various lifestyle aspects. The demand for holistic health solutions is driving the growth of the fitness app market.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

Fitness apps have revolutionized the way we approach health and wellness, offering convenience and accessibility for users on the go. With the rise of virtual fitness, in-app workouts, and online training, traditional gyms and conventional studios are facing increased competition. Subscriptions to fitness apps provide access to a vast library of workout routines, activity tracking, and personal training, all from the comfort of smart devices like laptops, phones, and tablets. Mental well-being and awareness of fitness are also prioritized, with features promoting healthy habits and mindfulness practices. Regulatory frameworks ensure the safety and effectiveness of these apps, making them a smart choice for those seeking a comprehensive fitness solution. Diet charts and health and hygiene tips are also often included, making fitness apps a one-stop shop for overall wellness. Smartphone users can take advantage of these apps to stay motivated, track progress, and achieve their fitness goals from anywhere.

Market Research Overview

Fitness apps have revolutionized the way we approach health and wellness, offering advanced features like activity tracking, calorie counting, and diet chart monitoring to help users stay on top of their fitness goals. These apps go beyond just tracking workouts and footsteps, with in-app fitness classes, personalized diet charts, and virtual coaching sessions available to subscribers. Machine learning and artificial intelligence technologies provide personalized fitness plans and nutrition guidance, while wearable devices and smartphones enable real-time tracking and analysis. The future of fitness is here, with virtual fitness classes, online platforms, and in-home fitness equipment offering convenience and flexibility for busy lifestyles. Mental well-being is also a priority, with apps offering educational resources and stress management tools. With the highest retention rates among mobile subscribers, fitness apps are the go-to solution for those seeking to improve their health and fitness, regardless of location or access to conventional gyms and fitness studios. Regulatory frameworks ensure health and hygiene standards are met, while personal training fees are eliminated, making fitness accessible to all.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

GenderFemaleMaleApplicationLifestyle MonitoringHealth MonitoringOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And AfricaDevicePlatform

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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TS Imagine Expands Integration with Trumid’s Fixed-Income Trading Platform

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Adds Access to Trumid RFQ Automation
and Trumid Full Self Trading (FST™)

NEW YORK, July 23, 2026 /PRNewswire/ — TS Imagine, a leading global cross-asset provider of trading, portfolio, risk management and prime brokerage solutions, announced an expanded workflow integration with Trumid, a financial technology company and leading fixed income electronic trading platform.

The enhanced integration provides TS Imagine clients with broader access to Trumid’s electronic trading ecosystem, including its list-based workflows—Trumid RFQ and Portfolio Trading (PT)—while expanding RFQ automation and cross-protocol capabilities. Clients can now access:

Trumid’s RFQ network, enabling automated workflows through RFQ Auto-Submit via Trumid AutoPilot™ for RFQ, along with API-driven executionHeadless RFQ responder, initiator, and voice inquiry workflows Trumid Full Self Trading (FST™), Trumid’s automated cross-protocol execution capability connecting liquidity and execution opportunities across Trumid RFQ and Swarms, with expansion to Trumid Attributed Trading (firm dealer streams) planned for H2 2026. 

TS Imagine first integrated with Trumid in 2020, including support for Trumid’s Fair Value Model Price (FVMP™) predictive pricing model for corporate bonds.

Alexis Sainte Marie, Fixed Income Product, TS Imagine, said:

“Our expanded relationship with Trumid is an important step for TS Imagine clients seeking greater access to liquidity and workflow automation. We’ve particularly seen significant growth in areas like portfolio trading and RFQ and will continue to work closely with the Trumid team to enhance trading opportunities for our customers.”

Jason Quinn, Chief Product Officer & Global Head of Sales at Trumid, said: 

“Our mutual clients continue to benefit from the integration with TS Imagine, particularly as adoption of Trumid’s list-based workflows continues to accelerate. As clients increasingly engage across multiple Trumid trading protocols, we see additional opportunities to expand our relationship and deliver even greater value for our mutual clients.”

Trumid’s list protocols continued to deliver strong growth during Q2 2026. Trumid RFQ Average Daily Volume (ADV) increased 122% year-over-year, while automated trade volumes executed through Trumid AutoPilot™ for RFQ more than doubled. Trumid PT volume rose approximately 40% year-over-year, with the protocol recording its highest quarterly ADV alongside all-time highs in buy-side participation and lists traded. 

About TS Imagine 

TS Imagine delivers a best-in-class SaaS platform for integrated electronic front-office trading, portfolio management, prime brokerage, and financial risk management. Our global team of technologists continuously develops software and deploys new technologies that empower financial institutions to outperform markets and manage risk in real time. Many of the world’s leading financial institutions trust TS Imagine’s platform to manage their risk exposure and make better trading decisions across derivatives, equities and fixed income, cutting complexity and driving efficiencies.

About Trumid

Trumid is a financial technology company and fixed income electronic trading platform focused on US dollar-denominated Investment Grade, High Yield, Distressed, and Emerging Market bonds. Trumid optimizes the credit trading experience by combining agile technology and market expertise, with a focus on product design. The result is a differentiated ecosystem of protocols and trading solutions delivered within one intuitive platform. Learn more at www.trumid.com.

MEDIA CONTACTS

Greentarget for TS Imagine
tsimagine@greentarget.co.uk

Trumid Press
+1 (212) 618-0300
press@trumid.com

View original content:https://www.prnewswire.com/news-releases/ts-imagine-expands-integration-with-trumids-fixed-income-trading-platform-302832754.html

SOURCE Trumid

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Passage Preparation Wins 2026 CODiE Award for Best Professional Learning Platform

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CHARLOTTESVILLE, Va., July 23, 2026 /PRNewswire/ — Passage Preparation™, a division of K12 Coalition, has been named a 2026 CODiE Award Winner in the category Best Professional Learning Platform.

The CODiE Awards recognize the most innovative products, platforms and services across technology and education. Winners are selected through a rigorous evaluation process led by independent industry experts who assess each solution based on innovation, functionality, market impact, and overall value.

Selected from 228 finalists across 75 categories, the 2026 CODiE Award winners represent the solutions setting new standards for excellence and innovation.

“We are honored to receive this recognition from the CODiE Awards,” said Nathan Estel, Managing Director of Passage Preparation. “This award reflects our team’s commitment to helping aspiring educators build the knowledge, confidence, and instructional expertise they need to succeed on their licensure exams. We remain dedicated to strengthening the educator pipeline through innovative learning experiences that prepare great teachers for the classroom.”

As schools across the country face persistent teacher shortages, Passage Preparation is helping accelerate the path from aspiring educator to licensed classroom teacher. The platform provides comprehensive licensure exam preparation tailored to state certification requirements and subject areas, ensuring candidates focus on the content most relevant to their certification pathway. Developed by experienced teachers and teacher educators, every course is aligned with both licensure standards and evidence-based instructional practices, equipping candidates with the skills they need to succeed on certification exams and in the classroom.

Unlike traditional test-preparation programs that emphasize memorization and test-taking strategies, Passage Preparation builds lasting content knowledge and teaching proficiency through engaging, interactive learning experiences. Candidates benefit from diagnostic assessments that identify strengths and areas for improvement, detailed progress reporting, practice assessments, and personalized study plans. Flexible self-paced learning is complemented by live virtual cohorts that provide instructor guidance, peer collaboration, and accountability, creating a supportive professional learning community for busy educators.

Designed with accessibility and flexibility in mind, Passage Preparation includes tools such as Immersive Reader, offering real-time translation in more than 100 languages, text-to-speech functionality, customizable display settings, and other features that support diverse learning needs. The platform has consistently helped improve certification exam pass rates, enabling many candidates to earn licensure on their first attempt, saving valuable time and costs. By preparing more educators to enter the profession successfully, Passage Preparation helps districts fill critical teaching positions faster and strengthens the educator workforce nationwide.

“The 2026 CODiE Award winners represent some of the most innovative and impactful solutions in the industry,” said Jennifer Baranowski, President of the CODiE Awards. “These organizations are solving meaningful challenges, delivering measurable outcomes, and helping shape the future of technology.”

A complete list of 2026 CODiE Award winners is available at https://codieawards.com/winners.

About K12 Coalition 

K12 Coalition is a collective of specialized education products and services with a common mission to provide a great education for every student in every classroom every day. The company offers deep expertise in solving five macro K-12 education challenges: teacher certification, professional learning, literacy and math curriculum, accelerated student learning through summer school, and district support, including strategic planning and consulting. Learn more at k12coalition.com.

About Passage Preparation

Passage Preparation specializes in providing comprehensive licensure assessment preparation resources designed to bolster teacher confidence and proficiency. These learning resources equip licensure candidates with the knowledge necessary for success on exams and instill in them best teaching practices using methodologies thoughtfully curated to be engaging and aligned precisely with the content covered on the licensure exams. Passage Preparation is part of K12 Coalition, a certified B Corporation helping schools and teachers thrive nationwide.

Media Contact:
Alex Fairchild
K12Coalition@finnpartners.com 

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SOURCE K12 Coalition

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Knox Systems Partners with Microsoft to Accelerate Secure Government Access to Commercial Innovation on Microsoft Azure

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Strategic collaboration helps software companies bring cutting-edge commercial technology to the U.S. Government faster through Microsoft Azure Government Cloud

NEW YORK and WASHINGTON, July 23, 2026 /PRNewswire/ — Knox Systems (Knox), the largest, longest-running federal managed cloud, today announced a collaboration with Microsoft to help commercial software companies deploy secure, mission-ready solutions on Microsoft Azure Government Cloud for U.S. Government customers.

As demand for modern AI, cybersecurity, data, and enterprise software continues to grow across the public sector, the partnership is designed to reduce the barriers that have historically prevented government agencies from accessing the same technologies already transforming the commercial market.

Knox enables software providers to achieve production-ready federal cloud environments in as little as 90 days through its pre-authorized Federal Managed Cloud. By inheriting a substantial portion of required security controls, companies can reduce the time, effort, cost, and compliance burden associated with deploying compliant government cloud solutions. Combined with Microsoft Azure’s trusted government cloud platform, the collaboration provides an accelerated path for innovative software companies seeking to serve federal civilian and defense customers.

“America’s greatest technology companies shouldn’t spend years navigating compliance before they can help solve government missions,” said Irina Denisenko, CEO of Knox Systems. “Microsoft has built one of the world’s most trusted cloud platforms for government. Knox removes the operational barriers that can keep innovative software companies from deploying secure, compliant solutions on Azure Government. Together, we’re making it dramatically faster for agencies to access the technologies they need, securely, compliantly, and at mission speed.”

The collaboration strengthens Microsoft’s ecosystem for independent software vendors (ISVs) pursuing government opportunities while expanding the pathway for AI-native, cybersecurity, enterprise software, and critical infrastructure companies to bring production workloads to Azure.

“Microsoft is committed to helping software companies innovate for government while meeting the highest standards for security and compliance,” said Jamie Harper, VP, Defense Industrial Base, Microsoft. “Our collaboration with Knox provides organizations with an accelerated path to deploy innovative solutions on Microsoft Azure Government Cloud, helping government agencies gain faster access to the technologies that support critical missions.”

Knox currently operates one of the industry’s largest FedRAMP-authorized managed cloud environments, supporting more than 70 software companies and maintaining 16 US Federal and Department of War Authorizations to Operate (ATOs). Customers including Adobe, Armis, Celonis, BigID, and other leading software providers rely on Knox to bring commercial innovation to government faster while maintaining rigorous security standards.

As AI adoption accelerates across government, the partnership reflects a shared commitment to ensuring agencies can securely leverage the same cutting-edge technologies already powering the commercial economy.

About Knox Systems

Knox Systems operates the largest managed federal cloud, trusted by top agencies and partners across defense and civilian sectors. Built for speed, resilience, and compliance, Knox delivers FedRAMP authorization in 90 days – turning the biggest bottleneck in government IT into the fastest path to modernization. Knox proudly serves Adobe, Celonis, OutSystems, Armis, BigID, and more AI and SaaS providers, accelerating secure innovation across the federal landscape. Learn more at knoxsystems.com.

Media Contact:
knox@w2comm.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/knox-systems-partners-with-microsoft-to-accelerate-secure-government-access-to-commercial-innovation-on-microsoft-azure-302832781.html

SOURCE Knox Systems, Inc

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