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E-Commerce Market to grow by USD 12.95 Trillion (2023-2027), Benefits of E-Commerce Platforms Drive Growth, Report Highlights AI-Powered Market Evolution – Technavio

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NEW YORK, Jan. 27, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global e-commerce market size is estimated to grow by USD 12.95 trillion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of almost 27.15%  during the forecast period. Advantages of e-commerce platforms is driving market growth, with a trend towards enhancement of consumer experience through technologies. However, regulatory issues  poses a challenge. Key market players include Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

E-Commerce Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 27.15%

Market growth 2023-2027

USD 12951.56 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.6

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 48%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alibaba Group Holding Ltd, Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., Ebates Performance Marketing Inc., eBay Inc., Flipkart Internet Pvt. Ltd., Groupon Inc., Inter IKEA Systems B.V., JD.com Inc., Lojas Americanas S.A., Otto GmbH and Co. KG, priceline.com LLC, Shopify Inc., The Home Depot Inc., Walmart Inc., Wayfair Inc., Zalando SE, and Etsy Inc.

Market Driver

The E-Commerce Market is experiencing significant growth, driven by the increasing internet population and the adoption of smartphones. Digital content in travel and leisure, financial services, and other sectors is attracting large enterprises and established organizations to e-tailing. Technological awareness and connectivity are crucial for user experience, with browsing and online purchasing becoming the norm. The middle-class population’s increasing wealth and communication tools like Google ads and Facebook ads are driving online marketing. Infrastructure and operational costs, including inventory and payment gateways, are key considerations. Vertical and specialized marketplaces are gaining popularity, with the marketplace model and direct model co-existing. Rising internet penetration and consumer tastes favor e-commerce, with major players like Bharat Craft and Alibaba leading the way. MSMEs are also leveraging e-commerce platforms like GeM. Mobile shopping, branded apps, 5G Wi-Fi, social shopping, and emerging technologies like augmented and virtual reality are shaping the future of the E-Commerce Market. 

E-commerce technology has advanced significantly, with vendors integrating augmented reality (AR) and virtual reality (VR) to enhance the shopping experience. In May 2019, IKEA introduced a VR app, enabling users to virtually decorate their homes. By inputting room dimensions and selecting products, customers can view items in different colors and textures using their smartphones. This innovative approach allows for more informed purchasing decisions in the home decor segment. 

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 Market Challenges

The E-Commerce Market is experiencing significant growth, driven by the increasing smartphone-using population and rising internet penetration. Businesses face challenges in reaching an internet-connected client base, particularly in sectors like Travel and Leisure, Financial Services, and E-tailing. Technological awareness is crucial for communication and infrastructure development. Consumer wealth and adoption of smartphones have led in online shopping. Established organizations and large enterprises dominate the market, using online marketing tools like Google ads and Facebook ads, as well as social media applications. Operational costs, inventory costs, and payment gateways are key concerns. Vertical and specialized marketplaces, such as Bharat Craft and GeM, cater to niche markets. The marketplace model and direct model coexist, with major e-commerce players like Alibaba and MSMEs leveraging social media for sales. User experience, browsing, and connectivity are essential for customer engagement. Advancements in technology, including 5G Wi-Fi, augmented reality, virtual reality, and the metaverse, offer opportunities for innovative online purchasing experiences. Retailers and banks collaborate to provide seamless payment gateways. The middle-class population continues to adopt online shopping, making it a vital aspect of the business landscape.The global e-commerce market faces regulatory challenges that impact businesses. Inconsistent laws, such as taxation, vary between countries, including developed ones like the US. Domestic incorporation is another issue, with governments favoring local e-commerce companies to boost employment and business opportunities. Legal limitations also exist, as each country sets its own rules on sellable items. These factors necessitate international e-commerce companies to adapt and comply with local regulations to expand their reach.

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Segment Overview 

This e-commerce market report extensively covers market segmentation by  

Application 1.1 Home appliances1.2 Fashion products1.3 Groceries1.4 Books1.5 OthersType 2.1 B2B2.2 B2CGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Home appliances-  The home appliances segment in the e-commerce market encompasses consumer electronics, houseware, and kitchen appliances. This segment is mature and has experienced a declining growth rate in recent years. A major challenge for this segment is the absence of a comprehensive logistics platform for delivering home appliances purchased online. In developing countries, logistical barriers pose significant issues. Nevertheless, the home appliances segment is projected to remain the largest revenue generator in the global e-commerce market due to the rising standard of living and the increasing trend of upgrading homes. The credibility of e-commerce brands and the convenience they offer are significant factors contributing to the segment’s revenue. Additionally, improving recycling initiatives have led to a decrease in consumer-generated electronic waste, making the segment more sustainable. Despite the convenience of online shopping, many consumers still prefer purchasing home appliances from physical stores to ensure they can see, touch, or try the products before buying. In response, online retailers are establishing showrooms, offering multichannel shopping experiences. These showrooms allow consumers to interact with products and ask questions, bridging the gap between online and offline shopping.

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Research Analysis

The e-commerce market is experiencing exponential growth, fueled by the smartphone-using population and their increasing adoption of digital content. Travel and leisure, financial services, and various other industries are capitalizing on this trend by offering goods and services online. Technological awareness and connectivity have become essential for businesses looking to reach consumers, leading to the widespread use of e-tailing and online marketing tools like Google ads and Facebook ads. User experience is a top priority, with companies investing in infrastructure to ensure seamless browsing and buying processes. The rise of vertical and specialized marketplaces has also contributed to the market’s growth, allowing for more efficient buying and selling of goods and services. Despite operational costs, including inventory, the benefits of reaching a larger consumer base and reducing physical storefront expenses make e-commerce an attractive option for established organizations and large enterprises. Communication and social media applications further enhance the consumer experience, making online shopping a convenient and accessible option for all.

Market Research Overview

The E-Commerce Market is experiencing exponential growth, fueled by the smartphone-using population and their increasing digital content consumption. Travel and leisure, financial services, and various other industries have embraced e-tailing, driven by technological awareness and the adoption of smartphones. Online shopping is becoming the norm, with consumer wealth fueling the growth of established organizations and large enterprises. Communication and infrastructure have improved, enabling online marketing tools like Google ads and Facebook ads to reach a wider audience. Social media applications have become essential for online purchasing, with payment gateways provided by banks and retailers ensuring secure transactions. The marketplace model and direct model coexist, catering to the middle-class population and specialized marketplaces. The rise of 5G Wi-Fi, social shopping, and emerging technologies like augmented reality, virtual reality, and the metaverse, are set to revolutionize the e-commerce landscape. Bharat Craft and Alibaba are notable players in this market, along with numerous MSMEs and major e-commerce players, all vying for a share of the ever-expanding internet-connected client base.

Table of Contents:

Executive SummaryMarket LandscapeMarket SizingHistoric Market SizeFive Forces AnalysisMarket SegmentationApplicationHome AppliancesFashion ProductsGroceriesBooksOthersTypeB2BB2CGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And AfricaCustomer LandscapeGeographic LandscapeDrivers, Challenges, and TrendsCompany LandscapeCompany AnalysisAppendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

 

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SOURCE Technavio

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RocketReach Launches RocketReach MCP, Giving AI Assistants Direct Access to 700M+ Verified Contacts

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New integration empowers sales, recruiting, and marketing teams to prospect within ChatGPT, Claude, and others using existing RocketReach data

NEW YORK, July 22, 2026 /PRNewswire/ — RocketReach, the leading sales and lead intelligence platform trusted by more than 30 million users and 95% of the S&P 500, today announced the launch of the RocketReach MCP Server. This milestone gives AI assistants direct, real-time access to RocketReach’s database of 700 million verified contacts and 60 million companies via the Model Context Protocol (MCP).

The RocketReach MCP Server provides immediate compatibility with ChatGPT, Claude, and other MCP-enabled clients. The integration features a streamlined OAuth setup and allows users to perform lookups utilizing their current RocketReach credit balance without requiring additional billing or account creation.

“The best tools show up wherever people are already working. RocketReach MCP puts our entire contact database directly inside the AI assistants our customers use every day, no new tab, no new workflow, just a faster way to reach the right person. As AI transforms professional workflows, our strategy is to provide verified data exactly where teams are active. By integrating the world’s most accurate professional database directly into the AI assistants our customers rely on daily, we are removing friction and enhancing the speed of connection “

— Scott Kim, CEO, RocketReach

Optimizing Workflows Through Native AI Integration

The RocketReach MCP Server addresses the disconnect between AI assistants and the verified company data essential for sales teams. Users can ask a natural-language question such as ‘find me 20 VPs of Sales at Series B fintech companies in New York’ and get verified contact results directly inside their AI assistant, automatically saved to their RocketReach account.

The initial release of the RocketReach MCP Server includes seven core capabilities:

Comprehensive person search by title, location, and company, and moreAdvanced company filtering by industry, size, and funding stage, and moreVerified contact detail retrieval via profile identificationOn-demand access to detailed company profilesUnified calls for simultaneous person and company data lookupsReal-time account credit and usage monitoringServer connectivity and status verification

Verified by Default

Unlike single-vendor AI integrations from some competitors, RocketReach MCP is client-neutral by design — one server connects to every major AI platform. Every lookup runs through RocketReach’s real-time email verification, so AI assistants are working with data that’s accurate now, not a static cache. Connections run on OAuth 2.1, RocketReach never shares credentials with the AI client, and users can disconnect any individual AI client independently at any time from their RocketReach account settings.

“From day one, our focus was on building an MCP that customers could trust. Every lookup through RocketReach’s MCP server is verified in real time, using the same proprietary verification engine that powers our core platform.

— Jeremy Livingston, CTO, RocketReach

Market Availability

The RocketReach MCP Server is currently available to all RocketReach users. Search for RocketReach in ChatGPT Plugins, add RocketReach as a new custom Connector in Claude, or reference our detailed documentation and setup guides that can be found at knowledgebase.rocketreach.co.

About RocketReach

RocketReach is the leading sales and lead intelligence platform trusted by more than 30 million users and 95% of the S&P 500. Powered by proprietary technology, RocketReach provides access to over 700 million contacts and 60 million companies worldwide. Sales, recruiting, and marketing teams rely on RocketReach to connect directly with the right people and decision-makers. Learn more at www.rocketreach.co.

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SOURCE RocketReach.co

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Hood River Tree Farm Carbon Project Issues Core Carbon Principles (CCP) Labeled Offsets

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PORTLAND, Ore., July 22, 2026 /PRNewswire/ — The Climate Trust (TCT), an Oregon-based nonprofit leader in carbon finance and project development, today announced the first issuance of carbon credits from the Hood River County Tree Farm project. The forest carbon project joins the initial cohort of projects to receive the Core Carbon Principles (CCP) label from the Integrity Council for the Voluntary Carbon Market (ICVCM). Carbon revenues will support the county’s complex multiple use forest management strategy that seeks to combine timber revenue generation for the county budget with world-class recreational opportunities and diverse wildlife habitat.

“Generating offset revenues gives us an incentive to store substantially more carbon when managing the forest for long-term benefits” explained Doug Thiesies, Hood River County’s Forestry Director. “We are excited to embark upon this new chapter with The Climate Trust.” The County plans to purchase additional forestland with carbon revenues and enroll it in the project.

Spanning over 32,000 acres of Douglas-fir and ponderosa pine forest, most of which are over 65 years old, the project provides significant climate benefits by committing the county to sequestering and storing forest carbon over the project’s 40-year term. Registered under the ACR Improved Forest Management on Non-Federal U.S. Forestland Version 2.1 Methodology, the project was developed by TCT in partnership with the Hood River County Forestry Department.

In the Pacific Northwest’s highly productive forests and strong timber market, there is immense potential to store more carbon through extending timber rotations beyond typical practices. Landowners frequently harvest all their timber over 45 years old in the northwest. Carbon crediting is based on the County Tree Farm committing to extend the average rotation age up to 90-years, far exceeding average age class and structural diversity observed on nearby industrially managed forests. The project will employ a dynamic baseline that requires recalculating carbon credit impact every few years to ensure ongoing crediting accuracy.

County residents and the larger community will benefit from the carbon project being located on a publicly owned and managed forest. “Community forest carbon projects like the Hood River County Tree Farm benefit so many people,” said Julius Pasay, TCT’s Executive Director. “We are thrilled that this project is generating public revenue in addition to supporting recreational opportunities for the community.”

“In timber-dependent counties, counties look to timber harvest as a means to fund essential services,” elaborated Allison Williams, Hood River County’s Administrator. “The carbon project provides an incentive to manage the forest for public benefit and disincentivize increasing timber harvest to fund general operations.”

Open to the public, The Hood River County Tree Farm serves as an important area for recreation activities such as mountain biking, OHV and hiking. In addition to these recreational opportunities, the Tree Farm’s sustainable management supports and protects a vibrant ecosystem that many threatened species rely on including the Northern Spotted Owl, Bull Trout, Chinook Salmon, Coho Salmon, and Steelhead.

If you’re interested in supporting this project, click here to connect with our team.

About The Climate Trust
Founded in 1997, The Climate Trust (TCT) is a nonprofit project developer focused on utilizing carbon markets to scale climate mitigation outcomes. TCT believes that carbon emissions reductions and good land stewardship go hand in hand – a core belief that has driven the organization’s work for over 25 years. TCT seeks to promote healthy ecosystems and resilient communities by scaling nature-based solutions and mobilizing markets to solve ecological issues in three areas of carbon project development and financing: Reforestation/Afforestation, Grassland Conservation, and Improved Forest Management.

Julius Pasay, Executive Director – jpasay@climatetrust.org 

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SOURCE The Climate Trust

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DCI Strengthens Lobbying and Strategic Alliances Teams, Announces New Hires

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Two senior hires bring decades of experience to DCI

WASHINGTON, July 22, 2026 /PRNewswire/ — Bipartisan public affairs firm DCI Group announced the hiring of two seasoned professionals, Tim Dupin and Tim Martin, further strengthening the firm’s strategic alliances and government relations capabilities. Dupin brings decades of experience in labor relations, center-left coalition building, and stakeholder engagement to the firm’s strategic alliances team, while Martin joins DCI Senior Advisor Doug Davenport to expand DCI’s lobbying practice.

Tim Dupin joins DCI as a Director, where he will support coalition-building, stakeholder engagement, and advocacy efforts, with a particular focus on labor organizations and allied constituencies. He brings extensive experience in center-left strategic alliances, grassroots advocacy, third-party engagement, and labor relations.

“Tim Dupin has built an impressive career bringing together organizations, advocates, and stakeholders to advance meaningful policy priorities,” said Managing Partner Brian McCabe. “As a bipartisan firm, his deep relationships within the labor community and extensive experience leading center-left coalition and grassroots efforts will strengthen DCI’s strategic alliances team and create even greater opportunities for our clients to build broad-based support for their initiatives.”

Prior to joining DCI, Dupin served as Director of Political Action at the International Association of Fire Fighters (IAFF), where he managed national political and legislative campaigns. Dupin previously served as a firefighter and labor leader in Kansas City, Missouri, including as President of the Greater Kansas City Fire Fighters IAFF Local 42, and retired as a Fire Captain. He received a Bachelor of Arts in Labor Studies from the National Labor College and attended the Harvard Trade Union Program at Harvard Law School.

“DCI was built on growing and maintaining relationships, and I’m thrilled to support the strategic alliances team,” Dupin said. “I’m impressed with the character of the people who work at DCI, their commitment to their clients, and their singular focus on execution. I’m excited to be part of the team.”

Meanwhile, Tim Martin joins DCI as a Senior Vice President, where he will help expand the firm’s government relations and lobbying practice. Working alongside DCI Senior Advisor Doug Davenport, he brings deep experience in transportation, energy, and regulatory policy.

“Tim Martin brings exactly the kind of experience clients need as they navigate an increasingly complex legislative and regulatory environment,” said DCI Managing Partner Justin Peterson. “His background advising on transportation, energy, and public policy, combined with years of experience on Capitol Hill and in private practice, will be instrumental as we continue to grow our government relations and lobbying capabilities.”

Prior to joining DCI, Martin served as Vice President at Invariant, where he advised clients on legislative and regulatory strategy and led the firm’s transportation and infrastructure practice group. He previously served as Public Policy Counsel at WilmerHale, legislative director for Congressman Rodney Davis (R-IL), and general counsel to Congressman Scott Tipton (R-CO). Tim received a Juris Doctor from New York Law School and a Bachelor of Arts in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. He is originally from Summit, New Jersey.

“I’m excited to help grow DCI’s lobbying practice,” Martin said. “For years, DCI has been known for having the best public affairs operation in the business. Adding lobbying services will only enhance the firm’s effectiveness for our clients, and I’m proud to be a part of that.”

 

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SOURCE DCI GROUP AZ, L.L.C.

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