Technology
Edtech Market to Grow by USD 170.8 Billion (2025-2029), Driven by Shift to Ebooks, Report Explores AI-Driven Market Transformation – Technavio
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1 year agoon
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NEW YORK, Jan. 27, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global edtech market size is estimated to grow by USD 170.8 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 15.9% during the forecast period. learners shifting toward ebooks is driving market growth, with a trend towards increased demand for distance learning However, availability of open-source learning content poses a challenge.Key market players include 2U Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., Discovery Education Inc., edX LLC, Ellucian Co., Google LLC, Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., and Warner Bros Discovery Inc..
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Edtech Market Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2023
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 15.9%
Market growth 2025-2029
USD 170.8 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
14.4
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
North America at 37%
Key countries
US, Germany, China, Canada, India, Japan, South Korea, UK, France, and Brazil
Key companies profiled
2U Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., Discovery Education Inc., edX LLC, Ellucian Co., Google LLC, Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., and Warner Bros Discovery Inc.
Market Driver
The Edtech market is thriving with the increasing adoption of digital tools by educators and learners alike. Online learning platforms, educational apps, and digital learning tools are trending, offering personalized learning experiences. Artificial Intelligence is transforming the corporate training space, enabling upskilling and reskilling. Remote learning solutions, e-learning platforms, and interactive displays are becoming essential in the new normal. The COVID-19 pandemic has accelerated digital transformation, creating infrastructure challenges and the digital divide. Hybrid learning models, edutainment, and gamification are gaining popularity. Companies like Zoom Video Communications are leading in the business end-user segment, while mobile learning, microlearning, and data analytics dominate the consumer end-user segment. Hardware such as tablets, laptops, and virtual reality headsets are essential components. Cloud deployment, learning management systems, and virtual classrooms are key services. AI technology, data privacy norms, and smart classrooms are critical considerations. The content segment includes eBooks, digital content, and printed content in various languages, formats, and accessibility options. Venture capitalists are investing in adaptive learning platforms, game-based learning, and preschool segments. Big data, adaptive learning, chatbots, and IoT are shaping the future of Edtech.
Online learning has experienced substantial growth over the past decade, with educational institutions embracing the internet to offer individuals opportunities for skill acquisition. The COVID-19 pandemic significantly increased the importance of online learning, forcing schools, universities, and companies to operate remotely. Initially, educational institutions responded by implementing remote learning modalities as an emergency measure. As the pandemic progressed, institutions have adapted, with some schools partially or fully reopening. Despite this, online learning remains a crucial aspect of education, catering to the ongoing demand for flexible and accessible educational opportunities.
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Market Challenges
The Edtech market is experiencing significant growth as educators and learners embrace digital tools like online learning platforms, educational apps, and interactive displays. However, challenges persist. The COVID-19 pandemic has highlighted the digital divide and infrastructure challenges, making remote learning solutions essential. In the corporate training space, digital transformation, upskilling, and reskilling are driving demand for e-learning platforms, personalized learning experiences, and AI technology. The business end-user segment and consumer end-user segment are adopting mobile learning, microlearning, and gamification. Hardware like tablets, laptops, and virtual reality headsets, along with cloud deployment and learning management systems, are essential. Data analytics and learning analytics are crucial for adaptive learning and chatbots. Challenges include data privacy norms, AI technology implementation, and the need for integrated facilities solutions. Venture capitalists are investing in edtech startups, focusing on preschool, business, consumer, on-premises, and content segments.The EdTech market faces a challenge due to the abundance of free learning content available online. Prior to the COVID-19 pandemic, universities provided massive open online courses as an additional learning resource. However, the pandemic forced schools and universities to shift to digital platforms, making the Internet a primary source of education. Economically challenged countries, such as Brazil, Argentina, Chile, and South Africa, have experienced a decline in their GDP, making it difficult for them to reopen educational institutions. This shift to online learning has impacted the traditional education system significantly. The EdTech market’s growth may be hindered due to the availability of free content, but it also presents an opportunity to provide affordable and accessible education to a larger population.
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Segment Overview
This edtech market report extensively covers market segmentation by
Type 1.1 Hardware1.2 Content1.3 SoftwareSector 2.1 K-122.2 Higher education2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa
1.1 Hardware- The Edtech hardware market encompasses educational PCs, interactive displays, wearables, sound systems, projectors, and lecture capture solutions. The higher education sector’s significant student population drives the adoption of educational PCs, such as desktops and laptops, due to the need for technology-enabled classrooms. Institutions increasingly use digital displays, including touch screens, to facilitate information dissemination. Document cameras have gained popularity for recording, sharing, and live streaming lectures, allowing students to access missed sessions. Tablets remain a significant hardware component in Edtech, with sales increasing by around 19.2% in Q4 2020, driven by the shift towards productivity-focused devices like detachable tablets. Detachable tablets, which offer productivity, flexibility, and ease of use, grew by 27.9% during the same period, often competing with notebooks. Backlogs for PCs led some consumers to purchase detachable tablets instead, while slate tablets also experienced a 13.7% growth in sales. Although tablets contribute to slight market growth decline during the forecast period, their significance in Edtech remains substantial.
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Research Analysis
Educational Technology, also known as Edtech, refers to the use of digital tools and online learning platforms to enhance education. It provides educators with innovative solutions to deliver personalized learning experiences to students in various settings. Digital learning tools include educational apps, e-learning platforms, and remote learning solutions, which enable access to education beyond traditional classrooms. Artificial Intelligence plays a significant role in Edtech, offering intelligent tutoring systems, language learning tools, and adaptive learning platforms. The corporate training space is also embracing Edtech for upskilling and reskilling employees. Hardware, such as laptops and tablets, and virtual reality, are transforming classrooms into learning environments. Digital content comes in various formats, including eBooks, digital content, and printed content, catering to diverse learning styles and needs. Edtech also addresses the needs of students with physical disabilities through assistive technologies and accessible educational content in audio format. Integrated facilities solutions and facility scheduling systems streamline the management of educational institutions, ensuring efficient use of resources.
Market Research Overview
Educational Technology, also known as Edtech, refers to the use of digital tools and online learning platforms to enhance and transform the education experience. Digital learning tools include educational apps, interactive displays, tablets, laptops, and cloud deployment services. Remote learning solutions and e-learning platforms offer personalized learning experiences, with some utilizing Artificial Intelligence (AI) and gamification for enhanced engagement. The COVID-19 pandemic has accelerated the digital transformation in education, creating infrastructure challenges and the digital divide. Hybrid learning models, edutainment, and microlearning are emerging trends. The business end-user segment includes corporations investing in upskilling and reskilling through digital means. Consumers also benefit from mobile learning and interactive whiteboards. Virtual reality headsets, learning management systems, and virtual reality offer educational experiences. Adaptive learning platforms use data analytics and AI technology to cater to individual learning needs. Venture capitalists are investing in innovative Edtech startups, with a focus on adaptive learning, game-based learning, and preschool segments. The use of hardware, such as interactive whiteboards and virtual reality, requires careful consideration of data privacy norms. The content segment includes eBooks, digital content, printed content, and multimedia formats, catering to various languages and physical disabilities. Big data and IoT are also being integrated into educational facilities, improving facility scheduling and work orders. AI technology is revolutionizing the corporate training space, offering efficient and effective solutions.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
TypeHardwareContentSoftwareSectorK-12Higher EducationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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Fuutura Launches as a Blockchain Infrastructure Company Building a Compliance-First Financial Ecosystem for the Global Market
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PANAMA CITY, Panama, April 24, 2026 /PRNewswire/ — Fuutura, a blockchain infrastructure company building a compliance-first financial ecosystem for the global market, today announced its official launch. Founded by Oliver Cook KC and Ellis McGrath, Fuutura launches with three integrated products designed to replace the fragmented financial infrastructure that prevents over a billion adults from fully participating in global financial markets.
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Traditional financial systems were designed for specific markets, specific participants, and specific moments in financial history. According to the World Bank’s Global Findex 2025, 1.3 billion adults remain entirely excluded from the formal financial system – yet 900 million of them already own a mobile phone, and more than half have smartphones. The infrastructure to reach these populations exists and is growing. The financial architecture to serve them has never been built.
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Every product within the ecosystem is built around compliance from the protocol layer up, with KYC and AML integrated into the architecture rather than added as an afterthought.
“The financial systems that exist today were built to serve markets that already had the infrastructure to support them. Across the Global South, enormous populations have real demand for financial tools they simply cannot access. Fuutura is building the infrastructure that was always supposed to exist for them, built around compliance from the ground up and designed to support regulatory oversight as it develops.
Oliver Cook KC, Co-founder and Chief Legal Officer, Fuutura
“The same financial instruments available to people in developed markets should be available to anyone. We have built everything in-house, which means we are not dependent on third parties and we are not asking users to piece together a financial life from disconnected services. One ecosystem, genuinely accessible, with compliance built in from the start.”
Ellis McGrath, Co-founder and Chief Technology Officer, Fuutura
Fuutura is building for a market that existing financial infrastructure was never designed to serve. The company’s launch marks the beginning of a phased rollout, with further ecosystem development planned as the platform scales across the Global South and beyond.
About Fuutura
Fuutura is a blockchain infrastructure company building a compliance-first, accessible financial ecosystem for a global market. The platform brings together a reusable digital identity layer, a non-custodial multi-chain wallet, and a digital asset exchange spanning cryptocurrencies, stablecoins, and tokenised real-world assets. Identity verification and compliance attestation are built into the base architecture. Fuutura is designed to be open to regulatory oversight from the protocol layer up. We believe financial participation should be accessible to everyone, and we are building the infrastructure to make that possible.
Media Contact:
Fuutura
pr@fuutura.com
Forward-Looking Statements and Risk Disclosures
Digital asset risk. Digital assets are high-risk and their value may fall as well as rise. Trading digital assets involves significant risk and may not be suitable for all investors. Past performance is not a reliable indicator of future results.
Forward-looking statements. This press release contains forward-looking statements regarding Fuutura, its technology, products, business plans and future conduct, including statements relating to the phased rollout of the ecosystem, regulatory engagement and licensing outcomes, geographic expansion, and market ambitions. Forward-looking statements are identifiable by words such as “building,” “plans,” “intends,” “expects,” “designed to,” “anticipates” and similar expressions, as well as by statements regarding future outcomes, ambitions or strategic direction.
Forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that could cause actual outcomes to differ materially from those expressed. These include, without limitation, changes in the regulatory environment across jurisdictions; the availability and timing of licensing or authorisation; developments in digital asset markets; technological and cybersecurity risks; operational risks; counterparty and third-party risks; the pace of product development; and other factors beyond Fuutura’s control.
No offer or advice. Nothing in this press release constitutes an offer to sell, a solicitation to purchase, investment advice, or a recommendation in respect of any digital asset, crypto-asset, token, security, or financial product or instrument. Fuutura’s products and services may not be available in all jurisdictions and may be subject to regulatory restrictions. Access to Fuutura’s platform is restricted to residents of jurisdictions where its services are permitted.
No duty to update. Fuutura undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law.
This release is not for distribution in any jurisdiction where such distribution would be unlawful.
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Betterness Closes $2.5m Seed Round and Launches Bett-i, the First Fully Autonomous Voice-First Life-Coaching System for Health and Performance
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A roster of leaders from health-tech, medicine, capital markets, elite athletic performance, and global culture join Betterness as investors and advisors, backing the company’s mission to build the agentic infrastructure for the $6 trillion global health and wellness industry.
MIAMI, April 24, 2026 /PRNewswire/ — Betterness, Inc., the Augmented Wellness™ platform building agent-first infrastructure for the health and wellness industry, today announced the closing of its $2.5m seed round and the public launch of Bett-i™ — the first fully autonomous, voice-first AI life-coaching system ever created — available now at www.betti.bot.
The announcement marks a pivotal evolution for Betterness: from a longevity-focused consumer wellness platform into the company building the agentic operating layer on which the next generation of health and wellness products, services, and businesses will run. It follows the March 2026 debut of the Betterness MCP — the first agentic Model Context Protocol for real-world health and wellness services — and sets the stage for the upcoming launch of Betterness One, an enterprise solution that will fully automate health and wellness business operations on the same foundation.
“When we started Betterness, the question was whether AI could help any single person live better. Two years later the answer is obvious — and the real question has become whether AI can help every clinic, every gym, every longevity program, and every wellness brand run better. Our job now is to build the agentic infrastructure that makes that possible. Closing this round, launching Bett-i, and preparing Betterness One for enterprise is the trifecta that takes us there.”
— Demian Bellumio, Co-Founder & Co-CEO, Betterness
Introducing Bett-i — the first fully autonomous voice-first life coach
Bett-i (www.betti.bot) is the first voice-first, fully autonomous AI life-coaching system designed to accompany a human being through an entire day — not as a chatbot, but as a continuously running team of specialist agents that can order a lab, interpret a result, adjust a training plan, cancel a class, or send a recovery check-in without being asked.
Where previous generations of AI health tools wait for the user to ask a question, Bett-i initiates. It reads signal, it pattern-matches across a person’s life, and it takes action — always under explicit consent, always audit-logged, always voice-native.
What Bett-i can do, out of the box
Voice-first every surface. Wake-word conversational access, phone and SMS fall-through, Telegram, e-mail, and any MCP-compatible agent as a client. No app required.Autonomous daily briefs. Morning recovery + sleep-readiness + day-priorities brief, delivered via the user’s chosen channel. Evening wind-down, supplement reminders, and sleep-optimization protocol activation.End-to-end lab ordering. Bett-i can order labs across major diagnostic networks — Quest, LabCorp, BioReference — schedule draws, track biomarker trends, and surface actionable changes the moment a result returns.Agent marketplace. Hundreds of specialist agents — nutrition, endurance, sleep, longevity, hormone, recovery, fertility, clinical — with more from top partners added weekly. Any specialist can be summoned by voice; many run continuously in the background.Native wearable integrations. Apple Health, Oura, WHOOP, Garmin, Withings, Eight Sleep, and more — all flowing into the same context so every recommendation is life-aware, not generic.Contextual, life-situation-aware coaching. If you’re training for a marathon, Bett-i layers endurance biomarkers and recovery protocols onto your panel. If you’re planning a pregnancy, it pivots to preconception optimization. If you’re on a GLP-1, it watches the specific markers that matter.HIPAA-grade governance and trust. Consent-gated access, full audit trail, end-to-end encryption, never sold. Every tool call and every agent interaction is logged.
Bett-i is powered natively by the Betterness MCP, meaning it can be plugged into Claude, Cursor, or any MCP-compatible agent, and extended by any developer building on Betterness’ open agentic infrastructure.
“Precision health has always existed — but only for those who could afford it. Bett-i was built to change that. Bett-i coaches people through the most important decisions they make about their own health and wellness — autonomously, in their voice, with the full context of their life. Not when they remember to open an app. Just continuously, proactively, in their corner, keeping up with their real life 24/7. That’s what everyone deserves. That’s what everyone wants. That’s what we built.”
— Ari Katz, Co-Founder & Co-CEO, Betterness
The evolution of Betterness — an agentic infrastructure platform
The launch of Bett-i and the closing of this seed round complete the public picture of what Betterness has been quietly building: a coherent three-layer stack on which the global health and wellness industry can run.
Layer 1 — Betterness MCP (launched March 2026). The first agentic Model Context Protocol for real-world health and wellness services. Labs, biomarkers, wearables, provider networks, and specialist agents, accessible to any AI system under consent.Layer 2 — Bett-i (launching today at www.betti.bot). The first fully autonomous, voice-first life-coach ever deployed at consumer scale. Demonstrates the full surface area of the MCP in a product a human being can actually talk to and trust.Layer 3 — Betterness One (June 2026). The enterprise solution that takes the same agentic stack and automates the day-to-day operations of health and wellness businesses — clinics, gyms, longevity programs, wellness brands, med-spas. Zero missed leads, less admin work, members that stay. The business-side counterpart to Bett-i.
All three layers run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready proprietary infrastructure platform.
Investors and advisors
The seed round and advisory board bring together operators, clinicians, capital-market builders, elite athletes, and cultural leaders across health-tech, medicine, capital markets, performance, and wellness lifestyle. Participating investors and advisors announced today include:
Health-tech founders & operators
Martin Varsavsky — Founder of Prelude Fertility and Certuma; one of Europe’s most prolific serial entrepreneurs in digital health and fertility.Justin Stone — Digital-health operator and general counsel to successive unicorn health-tech companies, including MDLIVE (acquired by Cigna), Thirty Madison, and Papa; long-time advisor to 40+ digital-health founders.
Medicine & longevity
Mark Rosenbloom, MD, MBA — Founder of Precision Performance Medicine℠, a concierge longevity and performance-medicine practice serving patients nationally; trained at Northwestern University Feinberg School of Medicine and Stanford GSB. His forthcoming book, ALIVE AF, publishes May 2026.Rabin Rahmani, MD, FACG — Medical Director- Gastroenterology Associates of Brooklyn/South Brooklyn Endoscopy Center.Lloyd Camper, MD, MPH — Center Physician at Cenegenics Miami and board-certified Family & Sports Medicine physician; USC-trained, with a Sports Medicine fellowship at Kaiser Permanente where he cared for athletes from high-school through the pros, including the Los Angeles Football Club (LAFC) of MLS.
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Carlos Domingo — Co-Founder & CEO of Securitize; the leading tokenization platform for real-world assets, bringing deep expertise in regulated digital infrastructure.David Garcia — CIO and Managing Partner at Borderless Capital; a leading global venture firm bridging traditional capital with programmable financial infrastructure.
Elite performance
Eduardo della Maggiora — Founder & CEO of Betterfly, Latin America’s first “social unicorn” and a purpose-driven insurance and wellness-benefits platform operating across Latam and Europe; four-time Ironman World Championship finisher and two-time runner-up at the Ironman 70.3 World Championships.Apolo Ohno — Eight-time Olympic medalist, the most decorated American winter Olympian in history, and a long-time advisor to athletic-performance and longevity brands.
Culture, brand & wellness lifestyle
Vivie-Ann Bakos (BLOND:ISH) — BLOND:ISH is a globally touring DJ, producer, and movement-builder who left a small Canadian town to become one of electronic music’s most uncompromising forces. As founder of Abracadabra, Bye Bye Plastic, and the $NRG token, she operates on one principle: energy is the only real currency.Jose Molla — Co-Founder of La Comunidad (acquired by Publicis) and CEO & Co-Founder of Plural Doers Hub, the independent, minority-certified content-production studio.
About Betterness
Betterness is the Augmented Wellness™ platform building agent-first infrastructure for the global health and wellness industry. Its products — the Betterness MCP, Bett-i, and the upcoming Betterness One — run on a shared enterprise-grade, HIPAA-compliant and SOC2-ready stack designed to let developers, businesses, and individuals build and run the next generation of AI-powered health systems.
Learn more: www.betterness.ai • www.betti.bot
Media Contact
Jose Molla
Chief Marketing Officer, Betterness
jose@betterness.ai
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