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Coding and Marking Equipment Market to grow by USD 1.54 Billion (2025-2029), driven by rising need for product traceability, AI redefining market landscape – Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global coding and marking equipment market size is estimated to grow by USD 1.54 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 6.8% during the forecast period. Increasing need for product traceability is driving market growth, with a trend towards deploying of equipment leasing business model. However, high operational costs poses a challenge. Key market players include ATD Ltd., BestCode, Brother Industries Ltd., Control Print Ltd., Cyklop International, Danaher Corp., Dover Corp., Engage Technologies Corp., Hitachi Ltd., ITW Marking and Coding, Illinois Tool Works Inc., Keyence Corp., Matthews International Corp., MULTIVAC Sepp Haggenmuller SE and Co. KG, Overprint Ltd., Paul Leibinger GmbH and Co. KG, Pro Mach Inc., REA Elektronik GmbH, RN Mark Inc., and SATO Holdings Corp..

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Coding And Marking Equipment Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 6.8%

Market growth 2025-2029

USD 1541.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.3

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 41%

Key countries

China, Japan, US, Germany, UK, India, South Korea, France, Canada, and Italy

Key companies profiled

ATD Ltd., BestCode, Brother Industries Ltd., Control Print Ltd., Cyklop International, Danaher Corp., Dover Corp., Engage Technologies Corp., Hitachi Ltd., ITW Marking and Coding, Illinois Tool Works Inc., Keyence Corp., Matthews International Corp., MULTIVAC Sepp Haggenmuller SE and Co. KG, Overprint Ltd., Paul Leibinger GmbH and Co. KG, Pro Mach Inc., REA Elektronik GmbH, RN Mark Inc., and SATO Holdings Corp.

Market Driver

The Coding and Marking Equipment market is experiencing significant growth, particularly in sectors like Flexible Packs, Medical Equipment, Food Safety, and Pharmaceuticals. Flexible packs require advanced marking solutions for brand protection and traceability. In the Medical Equipment industry, marking equipment ensures product identification and sterilization with disinfectants and masks. Food Safety and Food and Beverage sectors prioritize product traceability through serialization, tracking codes, and RFID tagging. Counterfeit automobile parts and pharmaceuticals are combated with unique product identifiers and brand protection technologies. Inkjet printers, laser markers, and thermal transfer printers cater to various industries, including Pharmaceuticals and Healthcare, Electronics, Aerospace and Defense, and Food Packaging. Online transactions necessitate high-resolution inkjet coders for information display and labeling. Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) technologies, along with Laser Marking and Thermal Printing, provide solutions for various packaging types, such as PET bottles, containers, and secondary packaging materials. Brand protection and artwork management systems, like Linx laser coders, ensure product authenticity and compliance with regulations. SIS Ink Solution offers continuous inkjet ink and solvent products for various marking applications. 

Organizations face high running costs when investing in coding and marking equipment. To mitigate this constraint, companies are increasingly turning to equipment leasing options. Leasing simplifies the coding and marking process by reducing costs associated with maintenance, servicing, and disposal. Leasing companies provide maintenance and servicing solutions, allowing end-users to focus on their core business activities. This model is particularly popular among Small and Medium Enterprises (SMEs), as it eliminates the need for large upfront investments, preserves working capital, and frees up cash flow. The benefits of equipment leasing include flexible payment plans, the ability to deploy printers as needed, line optimization, future-proof solutions, minimal downtime, and absence of equipment depreciation. 

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Market Challenges

The Coding and Marking Equipment market faces various challenges in diverse industries such as Flexible packs, Medical Equipment, Food Safety, and Counterfeit Automobile Parts. In Food and Beverage, Pharmaceutical, and Healthcare sectors, there is a growing demand for brand protection, traceability tags, serialization, and unique product identifiers. Disinfectants, masks, and sanitizers require clear information display for effective product labeling. Inkjet printers, laser markers, and thermal transfer printers are popular solutions, with Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) gaining traction. Online transactions necessitate high-resolution inkjet coders and RFID tagging. Pharmaceutical producers require Linx laser coders and labeling systems. Continuous inkjet technology, solvent products, and artwork management systems are essential for various packaging types, including PET bottles, containers, aluminum, and secondary packaging materials. Ink droplets and printhead technology are critical components, with CIJ and TIJ offering variable data printing and tracking codes to combat counterfeit pharmaceuticals.

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Segment Overview 

This coding and marking equipment market report extensively covers market segmentation by

End-user 1.1 Food and beverage1.2 Healthcare1.3 Industrial1.4 OthersProduct 2.1 CIJ printing and coding2.2 Laser coding and marking2.3 PALM2.4 TTO2.5 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South AmericaSolution

1.1 Food and beverage- The coding and marking equipment market is experiencing significant growth due to the increasing adoption of this technology in the food and beverage industry. This sector is a major end-user, utilizing coding and marking equipment for packaging products such as processed foods, beverages, packaged snacks, and dairy foods. The equipment is essential for providing specific product information, including manufacturing and expiry dates, brand names, and prices. In Canada, regulations mandate specific barcodes and nutritional information on food packaging. In the bakery industry, non-contact coding techniques like CIJ, TIJ, and lasers are gaining popularity due to their ability to ensure product quality without the use of inks. The dairy sector, with its short product lifecycles and focus on safety and hygiene, requires coding and marking equipment that can print on various materials and meet stringent regulations. The packaged snacks sector, with its high-volume consumption and low margins, demands coding and marking equipment that can print fast and accurately while ensuring product safety. Beverage manufacturers use a range of packaging materials, necessitating equipment that can print on various surfaces. The availability of different coding and marking technologies enables manufacturers to meet diverse packaging needs. The global coding and marking equipment market is poised for growth due to the increasing demand for processed foods, packaged snacks, bakery products, and dairy products. Major vendors are investing in advanced technologies to increase production speed and efficiency.

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Research Analysis

The Coding and Marking Equipment market encompasses a wide range of technologies and applications. Flexible packs, bottles, tubes, cartons, and labels in various industries, including food safety, medical equipment, pharmaceuticals, and healthcare, electronics, and food and beverage, require coding and marking solutions. These solutions help ensure product authenticity, traceability, and regulatory compliance. Technologies such as Inkjet printers (Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ)), Laser markers, Thermal transfer printers, and Laser Marking are used to apply codes and marks. Online transactions have increased the demand for advanced coding and marking equipment to ensure secure and accurate tracking. Applications include marking pharmaceuticals, electronics, automobile parts, and food and beverage products. The market continues to evolve with advancements in technology and increasing demand for efficient and cost-effective solutions.

Market Research Overview

The Coding and Marking Equipment market encompasses a wide range of technologies and applications. Flexible packs, medical equipment, and food safety are significant sectors utilizing this technology for traceability and information display. In the realm of food and beverage, coding and marking equipment ensure product freshness and prevent counterfeit automobile parts from entering the market. Pharmaceuticals and healthcare sectors rely on this technology for brand protection, serialization, and traceability, especially in the fight against counterfeit pharmaceuticals. Disinfectants, masks, and sanitizers are marked with codes for expiration dates and batch tracking. Inkjet printers, laser markers, and thermal transfer printers are the primary equipment used in this industry. Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) are popular technologies for their ability to print variable data and tracking codes. The pharmaceutical producer benefits from high-resolution inkjet coders and Linx laser coders for serialization and unique product identifiers. The market also includes RFID tagging, labels, secondary packaging materials, and various packaging types, such as bottles, tubes, cartons, and containers made of PET, aluminum, and corrugated materials. Continuous inkjet technology uses ink droplets and a printhead to mark products, while Artwork Management systems and SIS Ink Solution provide solutions for ink selection and management. Continuous inkjet ink and solvent products are essential consumables in this industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userFood And BeverageHealthcareIndustrialOthersProductCIJ Printing And CodingLaser Coding And MarkingPALMTTOOthersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth AmericaSolution

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Air and Fathom5 Partner to Modernize Naval Fleet Readiness

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ARLINGTON, Va. and AUSTIN, Texas, July 20, 2026 /PRNewswire/ — Air, the leader in Enterprise Readiness, and Fathom5, a technology company dedicated to secure infrastructure for AI-powered machines, today announced a strategic partnership to transform the U.S. Navy’s maintenance, repair, and overhaul (MRO) capabilities.

The collaboration follows Fathom5’s selection as a winner in the Defense Innovation Unit’s NextMRO Prize Challenge Phase III, which aims to replace antiquated, siloed logistics frameworks with integrated, data-driven software. Fathom5 won based on its ability to transform real-world Navy data into intuitive, sailor-facing applications at the tactical edge.

To scale this solution for enterprise-wide Navy procurement, Fathom5 and Air are uniting Fathom5’s industry-leading, warship-deployed Condition-Based Maintenance AI with Air’s Enterprise Readiness platform. Air’s platform is purpose-built to close the “Readiness Gap”—the dangerous chasm between what the front line needs and what the enterprise delivers. It fuses predictive analytics, supply chain visibility, and repair cycle forecasting into a unified system that operates across Organizational, Intermediate, and Depot maintenance.

Together, the companies will address the Navy’s most critical sustainment vulnerabilities with the ability to:

Eliminate data silos and provide a single, authoritative source of truth.Use natural language to query technical manuals, analyze parts availability, proactively forecast issues, and identify alternative vendors in seconds, andAllow forward-deployed Sailors to execute work orders offline in Degraded, Denied, Intermittent, and Limited (DDIL) environments.

Proven Defense Impact

Air brings a successful track record of optimization across the Department of War. In recent sustainment operations, Air delivered a 99.6% reduction in part identification time, identifying replacement parts and suitable substitutes in minutes instead of days. By accelerating part allocation and replacing manual processes, the platform has saved commands hundreds of down days annually while sustaining 90% equipment readiness across echelons.

“This partnership will be pivotal as we work to close the Readiness Gap,” said Tara Murphy Dougherty, CEO of Air. “Together, Fathom5 and Air are uniquely positioned to accelerate Naval logistics by drastically shortening turnaround times, maximizing asset availability, and executing modern digital workflows at the speed of operational demand.”

“The future of naval readiness depends on giving Sailors the right information at the right time, wherever the mission takes them,” said Zac Staples, Founder and CEO of Fathom5. “By combining Fathom5’s AI-powered Condition-Based Maintenance capabilities with Air’s Enterprise Readiness platform, we’re helping transform maintenance from a reactive process into a predictive, data-driven advantage. Together, we’re enabling a more resilient fleet that can sustain operations in contested environments while keeping more ships mission-ready.”

About Fathom5

Fathom5, headquartered in Austin, Texas, develops secure digital infrastructure and advanced actuator technologies that strengthen the resilience and readiness of complex industrial systems. The company has achieved significant milestones, including delivering the first program-of-record artificial intelligence system deployed aboard a U.S. Navy warship and securing 17 patents across actuator technology and cybersecurity. Through its flagship Nsyte platform, Fathom5 provides secure edge infrastructure for maintenance and readiness applications, enabling advanced analytics and actionable insights at the point of need.  For more information, please visit www.fathom5.com.

About Air

Air, formerly Govini, created Enterprise Readiness, a new category of AI-native systems that close the Readiness Gap, the dangerous chasm between what the front line needs and what the national security enterprise can deliver. Air Enterprise Readiness platform aligns development, production, delivery, and sustainment into one coordinated execution system, revealing true capacity, exposing real constraints, coordinating critical resources, and executing at the speed of operational demands.The result: the national security enterprise has what it needs to succeed. For more information on Air and the Enterprise Readiness platform, visit www.air.ai.

Media Contacts

Fathom5: coleman@zilkermedia.com

Air: media@air.ai and air@weareinvariant.com

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SOURCE Air

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DoubleLine Paper: Honebuto Shock: Japan Courts a Truss-Like Redux

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TAMPA, Fla., July 20, 2026 /PRNewswire/ — Sell-offs in Japanese Government Bonds (JGBs) and the yen have put Japanese Prime Minister Sanae Takaichi on notice, a DoubleLine paper argues, that Japan’s creditors have little tolerance for her government’s unorthodox proposal for a mixture of unfunded fiscal expansion with docile central-banking. 

Surveying the “Honebuto shock,” so-named after debt-and-yen sell-off following Tokyo’s annual fiscal policy statement, Bill Campbell, head of the DoubleLine’s Global Sovereign & Emerging Markets team, sees parallels to the gilts and British pound revolt over a 2022 proposal for unfunded fiscal expansion by U.K. Prime Minister Liz Truss that swiftly brought down her government.

“Having committed to more than 370 trillion yen of public-private investment through fiscal 2040, the government is calling for monetary policy “in coordination with” that growth agenda,” Mr. Campbell writes. “In the eyes of the financial markets, this demand for the subordination of monetary policy to a political platform only adds fuel to the fire beneath a central bank already under criticism for what critics deem an overly cautious rate-hiking path.”

Mr. Campbell warns, “The Takaichi government should not assume the JGB market, having found its voice, will prove more patient than the gilts market that laid low the Truss government in 2022. In today’s inflationary climate, fiscal credibility is earned, not presumed – even in the G-7 countries. And a G-7 sovereign who embarks on unfunded fiscal expansion risks courting a buyers’ strike.”

The paper, titled “Honebuto Shock: Japan Courts a Truss-Like Redux,” is available here: https://doubleline.com/wp-content/uploads/DoubleLine_Honebuto-Truss-Redux_Campbell_071526.pdf

Mr. Campbell heads the Global Sovereign & Emerging Markets team at DoubleLine and serves as the lead Portfolio Manager for emerging markets and international fixed-income strategies. He is a permanent member of the firm’s Fixed Income Asset Allocation Committee. Mr. Campbell has written extensively in research papers and client briefings on evolving trends and episodic developments in global fixed income and currency markets. He holds a B.S. in Business Economics and International Business, as well as a B.A. in English, from Pennsylvania State University and an M.A. in Mathematics, with a focus on Mathematical Finance, from Boston University.

About the Global Sovereign & Emerging Markets Team

The Global Sovereign & Emerging Markets team at DoubleLine manages $XX billion in assets in sovereign debt, including U.S. Treasuries and non-U.S. sovereign issues, and corporate fixed income securities by issuers domiciled in ex-U.S. developed and emerging markets. The team comprises 14 investment professionals, including portfolio managers, analysts and traders.

About DoubleLine

DoubleLine Capital LP is an investment adviser registered under the Investment Advisers Act of 1940. DoubleLine’s offices can be reached by telephone at (813) 791-7333 or by email at info@doubleline.com. In addition to its headquarters in Tampa, Fla., and an office in Los Angeles, DoubleLine has offices in Dubai, London and Tokyo. Media can reach DoubleLine by email at media@doubleline.com.

DoubleLine® is a registered trademark of DoubleLine Capital LP. 

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SOURCE DoubleLine

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Signeasy expands beyond eSignatures with Intelligent Contract Management for growing businesses

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The platform combines eSignatures, AI-powered contract insights, renewal tracking, and a centralized contract repository to help businesses manage contracts from signature to renewal.

DALLAS, July 20, 2026 /PRNewswire/ — Signeasy today announced its Intelligent Contract Management platform, extending its product capabilities into every stage of the contract lifecycle. The platform gives Finance, Legal, Sales, HR, Procurement, and Operations teams one place to sign, manage, and get insights from every contract.

For most growing businesses, the real work starts after a contract is signed. Renewal dates, payment terms, obligations, and key clauses end up scattered across inboxes, shared drives, and spreadsheets. Without a large legal operations team, keeping track of them is manual, reactive work.

Signeasy’s Intelligent Contract Management platform closes this gap. It brings eSignatures, a contract repository, and contract intelligence into one platform.

“Contracts touch every part of a business — Finance, Legal, Sales, HR, Procurement, Operations — but the tools to effectively manage them have always been built for enterprise legal teams. We built Intelligent Contract Management so lean teams get the same contract visibility and intelligence as companies five times their size.”

— Sunil Patro, Founder & CEO, Signeasy

Signeasy’s Intelligent Contract Management platform includes:

Centralized Contract Repository: Store every executed contract in one searchable place — no digging through inboxes or shared drives.Conversational AI search: Ask questions about any contract in plain language, follow-up, and get answers with context instead of reviewing documents manually. Customer data is never used to train AI models.Key Term Extraction: Surface payment terms, renewal dates, obligations, and termination clauses instantly.Renewal Tracking and Alerts: Get automated reminders before contracts expire or auto-renew, so commitments never catch teams by surprise.Team Workspaces: Share visibility into contract status, with confidentiality controls for every team that touches contracts.eSignatures: Collect legally binding signatures from anywhere, on any device, and automate approval workflows to get contracts signed faster.

There’s no six-month implementation cycle. Businesses can bulk import existing contracts and onboard teams within hours with hands-on support from Signeasy.

Signeasy’s Intelligent Contract Management platform is available now. Visit www.signeasy.com to request a demo.

About Signeasy

Signeasy is an Intelligent Contract Management (ICM) platform built for growing businesses managing contracts across Finance, Legal, Sales, HR, Procurement, and Operations. Teams can prepare, sign, track, and manage contracts from one platform, with AI-powered workflows, integrations for Microsoft, Google, and HubSpot, and enterprise-grade security and compliance. Over 48,000 businesses globally use Signeasy to cut contract cycle times, reduce risk, accelerate revenue, and drive better business outcomes.

Media contact
Dhivya Venkatesan
Signeasy
Email: dhivyav@signeasy.com

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