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Coding and Marking Equipment Market to grow by USD 1.54 Billion (2025-2029), driven by rising need for product traceability, AI redefining market landscape – Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global coding and marking equipment market size is estimated to grow by USD 1.54 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 6.8% during the forecast period. Increasing need for product traceability is driving market growth, with a trend towards deploying of equipment leasing business model. However, high operational costs poses a challenge. Key market players include ATD Ltd., BestCode, Brother Industries Ltd., Control Print Ltd., Cyklop International, Danaher Corp., Dover Corp., Engage Technologies Corp., Hitachi Ltd., ITW Marking and Coding, Illinois Tool Works Inc., Keyence Corp., Matthews International Corp., MULTIVAC Sepp Haggenmuller SE and Co. KG, Overprint Ltd., Paul Leibinger GmbH and Co. KG, Pro Mach Inc., REA Elektronik GmbH, RN Mark Inc., and SATO Holdings Corp..

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Coding And Marking Equipment Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 6.8%

Market growth 2025-2029

USD 1541.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.3

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 41%

Key countries

China, Japan, US, Germany, UK, India, South Korea, France, Canada, and Italy

Key companies profiled

ATD Ltd., BestCode, Brother Industries Ltd., Control Print Ltd., Cyklop International, Danaher Corp., Dover Corp., Engage Technologies Corp., Hitachi Ltd., ITW Marking and Coding, Illinois Tool Works Inc., Keyence Corp., Matthews International Corp., MULTIVAC Sepp Haggenmuller SE and Co. KG, Overprint Ltd., Paul Leibinger GmbH and Co. KG, Pro Mach Inc., REA Elektronik GmbH, RN Mark Inc., and SATO Holdings Corp.

Market Driver

The Coding and Marking Equipment market is experiencing significant growth, particularly in sectors like Flexible Packs, Medical Equipment, Food Safety, and Pharmaceuticals. Flexible packs require advanced marking solutions for brand protection and traceability. In the Medical Equipment industry, marking equipment ensures product identification and sterilization with disinfectants and masks. Food Safety and Food and Beverage sectors prioritize product traceability through serialization, tracking codes, and RFID tagging. Counterfeit automobile parts and pharmaceuticals are combated with unique product identifiers and brand protection technologies. Inkjet printers, laser markers, and thermal transfer printers cater to various industries, including Pharmaceuticals and Healthcare, Electronics, Aerospace and Defense, and Food Packaging. Online transactions necessitate high-resolution inkjet coders for information display and labeling. Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) technologies, along with Laser Marking and Thermal Printing, provide solutions for various packaging types, such as PET bottles, containers, and secondary packaging materials. Brand protection and artwork management systems, like Linx laser coders, ensure product authenticity and compliance with regulations. SIS Ink Solution offers continuous inkjet ink and solvent products for various marking applications. 

Organizations face high running costs when investing in coding and marking equipment. To mitigate this constraint, companies are increasingly turning to equipment leasing options. Leasing simplifies the coding and marking process by reducing costs associated with maintenance, servicing, and disposal. Leasing companies provide maintenance and servicing solutions, allowing end-users to focus on their core business activities. This model is particularly popular among Small and Medium Enterprises (SMEs), as it eliminates the need for large upfront investments, preserves working capital, and frees up cash flow. The benefits of equipment leasing include flexible payment plans, the ability to deploy printers as needed, line optimization, future-proof solutions, minimal downtime, and absence of equipment depreciation. 

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Market Challenges

The Coding and Marking Equipment market faces various challenges in diverse industries such as Flexible packs, Medical Equipment, Food Safety, and Counterfeit Automobile Parts. In Food and Beverage, Pharmaceutical, and Healthcare sectors, there is a growing demand for brand protection, traceability tags, serialization, and unique product identifiers. Disinfectants, masks, and sanitizers require clear information display for effective product labeling. Inkjet printers, laser markers, and thermal transfer printers are popular solutions, with Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) gaining traction. Online transactions necessitate high-resolution inkjet coders and RFID tagging. Pharmaceutical producers require Linx laser coders and labeling systems. Continuous inkjet technology, solvent products, and artwork management systems are essential for various packaging types, including PET bottles, containers, aluminum, and secondary packaging materials. Ink droplets and printhead technology are critical components, with CIJ and TIJ offering variable data printing and tracking codes to combat counterfeit pharmaceuticals.

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Segment Overview 

This coding and marking equipment market report extensively covers market segmentation by

End-user 1.1 Food and beverage1.2 Healthcare1.3 Industrial1.4 OthersProduct 2.1 CIJ printing and coding2.2 Laser coding and marking2.3 PALM2.4 TTO2.5 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South AmericaSolution

1.1 Food and beverage- The coding and marking equipment market is experiencing significant growth due to the increasing adoption of this technology in the food and beverage industry. This sector is a major end-user, utilizing coding and marking equipment for packaging products such as processed foods, beverages, packaged snacks, and dairy foods. The equipment is essential for providing specific product information, including manufacturing and expiry dates, brand names, and prices. In Canada, regulations mandate specific barcodes and nutritional information on food packaging. In the bakery industry, non-contact coding techniques like CIJ, TIJ, and lasers are gaining popularity due to their ability to ensure product quality without the use of inks. The dairy sector, with its short product lifecycles and focus on safety and hygiene, requires coding and marking equipment that can print on various materials and meet stringent regulations. The packaged snacks sector, with its high-volume consumption and low margins, demands coding and marking equipment that can print fast and accurately while ensuring product safety. Beverage manufacturers use a range of packaging materials, necessitating equipment that can print on various surfaces. The availability of different coding and marking technologies enables manufacturers to meet diverse packaging needs. The global coding and marking equipment market is poised for growth due to the increasing demand for processed foods, packaged snacks, bakery products, and dairy products. Major vendors are investing in advanced technologies to increase production speed and efficiency.

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Research Analysis

The Coding and Marking Equipment market encompasses a wide range of technologies and applications. Flexible packs, bottles, tubes, cartons, and labels in various industries, including food safety, medical equipment, pharmaceuticals, and healthcare, electronics, and food and beverage, require coding and marking solutions. These solutions help ensure product authenticity, traceability, and regulatory compliance. Technologies such as Inkjet printers (Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ)), Laser markers, Thermal transfer printers, and Laser Marking are used to apply codes and marks. Online transactions have increased the demand for advanced coding and marking equipment to ensure secure and accurate tracking. Applications include marking pharmaceuticals, electronics, automobile parts, and food and beverage products. The market continues to evolve with advancements in technology and increasing demand for efficient and cost-effective solutions.

Market Research Overview

The Coding and Marking Equipment market encompasses a wide range of technologies and applications. Flexible packs, medical equipment, and food safety are significant sectors utilizing this technology for traceability and information display. In the realm of food and beverage, coding and marking equipment ensure product freshness and prevent counterfeit automobile parts from entering the market. Pharmaceuticals and healthcare sectors rely on this technology for brand protection, serialization, and traceability, especially in the fight against counterfeit pharmaceuticals. Disinfectants, masks, and sanitizers are marked with codes for expiration dates and batch tracking. Inkjet printers, laser markers, and thermal transfer printers are the primary equipment used in this industry. Continuous Inkjet (CIJ) and Thermal Inkjet (TIJ) are popular technologies for their ability to print variable data and tracking codes. The pharmaceutical producer benefits from high-resolution inkjet coders and Linx laser coders for serialization and unique product identifiers. The market also includes RFID tagging, labels, secondary packaging materials, and various packaging types, such as bottles, tubes, cartons, and containers made of PET, aluminum, and corrugated materials. Continuous inkjet technology uses ink droplets and a printhead to mark products, while Artwork Management systems and SIS Ink Solution provide solutions for ink selection and management. Continuous inkjet ink and solvent products are essential consumables in this industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userFood And BeverageHealthcareIndustrialOthersProductCIJ Printing And CodingLaser Coding And MarkingPALMTTOOthersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth AmericaSolution

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce

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