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Gift Card Market to grow by USD 1.33 Billion (2025-2029), fueled by e-commerce growth. Report on AI’s role in redefining market landscape – Technavio

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NEW YORK, Jan. 29, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global gift card market size is estimated to grow by USD 1.33 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 15.4%  during the forecast period. Growth of e-commerce sector is driving market growth, with a trend towards rise of open-loop gift cards. However, additional loss of money in using gift cards  poses a challenge. Key market players include Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc..

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Gift Card Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.4%

Market growth 2025-2029

USD 1331.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.1

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, UK, Germany, Australia, France, Japan, Canada, China, Saudi Arabia, and Brazil

Key companies profiled

Alighieri, Blackhawk Network Holdings Inc., Card USA Inc, Duracard Plastic Cards, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes and Mauritz AB, InComm Payments, JIFITI PRODUCTS, Kindcard Inc., PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Runa Network Ltd., Square Inc., Tele Pak Inc., TransGate Solutions, Village Roadshow Ltd., and Yiftee Inc.

Market Driver

Gift cards continue to trend as popular payment methods for various occasions and sectors. Prepaid cards loaded with an amount of money are widely used for payment in stores, websites, restaurants, and even for experiences. Businesses, including retailers or brands, other businesses, and corporate clients, offer gift cards as rewards & incentives. Consumers, especially younger generations like Millennials and Gen Z, prefer digital gifting options for their convenience and customizability. Impacting factors include consumer preferences, customer behavior, internet accessibility, and the shift towards cashless transactions. Digital platforms, FinTechs, and PayTechs have made it easier for givers to purchase and send digital gift cards online. Market participants include retail sectors, travel companies, OTT platforms, content platforms, and hospitality services. Tax-advantage cards, E gifting, M commerce, and E commerce are also popular. Strategic alliances between brands and digital services have expanded the reach of gift cards as marketing tools. Digital cards, virtual cards, and mobile gift cards offer practical solutions for businesses and individual users alike. 

An increasing trend among vendors is the launch of open-loop gift cards, as opposed to closed-loop cards. Open-loop cards, which are not limited to a specific business and are branded with payment card processors like Visa, MasterCard, and American Express, offer greater flexibility and acceptance for customers. InComm, a leading UK-based prepaid product and payments technology company, has been providing the Vanilla Go global open-loop gift card brand for over five years. Open-loop Mastercard gift cards offer a personalized gifting experience, making them a preferred choice for many consumers. Vendors continue to innovate in this segment, expanding the offerings of open-loop gift cards. 

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 Market Challenges

•         Gift cards have become a popular payment method for consumers during special occasions, birthdays, holidays, and as expressions of love, gratitude, and appreciation. Prepaid cards, offering an amount of money for payment at various stores, websites, restaurants, and retail establishments, have gained traction among businesses, other businesses, and corporate clients. Consumers prefer digital gifting options due to convenience and the ability to customize and choose from various digital platforms, mobile wallets, and loyalty programs. Impacting factors include consumer behavior, younger generations like Millennials and Gen Z, cashless transactions, internet accessibility, and the growing popularity of e-commerce activities. Retail sectors, travel companies, OTT platforms, content platforms, and hospitality industries have embraced digital gift cards as a marketing tool and customer loyalty program. Strategic alliances between retailers or brands, FinTechs, and PayTechs have led to the development of various digital cards, virtual cards, and mobile gift cards. The convenience, practicality, and customizability of digital gift cards make them a preferred choice for individual users and B2B sales. Tax-advantage cards and e-gifting have also gained popularity in the M-commerce and E-commerce sectors. The Demonetization and Digital India initiative have further accelerated the adoption of digital services and cashless transactions.

•         Gift cards offer an alternative form of payment for purchases, providing an additional spending power. However, they come with certain challenges. For instance, some cards have expiration dates, which may lead to unused funds if not used within the specified time. Additionally, physical gift cards can be misplaced, resulting in a loss of the card and the funds associated with it. Furthermore, gift cards are available in various denominations, which may leave small amounts of unused funds after a purchase. These factors may result in additional expenses for the recipient.

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Segment Overview 

This gift card market report extensively covers market segmentation by  

Type 1.1 E-gifts cards1.2 Physical gift cardsDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South AmericaCard Type

1.1 E-gifts cards-  E-gift cards have become a popular and convenient gifting solution in the retail sector. Their evolution has been driven by the digitalization trend in retail, enabling instant delivery via email with a confirmation to purchasers. E-gift cards offer enhanced versatility and flexibility, making them ideal for last-minute gifting and eliminating the risk of losing physical cards. In the corporate sector, e-gift cards have gained traction as a suitable option for employee, client, and stakeholder gifting, reducing the need for personalized gifts and logistical challenges. Vendors benefit from the financial viability and operational efficiency of e-gift cards, which can be easily integrated with their core products and services. These factors are expected to fuel the growth of the e-gift card market segment during the forecast period.

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Research Analysis

Prepaid gift cards have revolutionized the way we express love, gratitude, and appreciation. These plastic or digital cards allow the recipient to receive a specified amount of money that can be used for payment at various stores, websites, restaurants, and businesses. The convenience of gift cards has made them a popular choice for consumer behavior, especially among younger generations. With the rise of e-gifting, m-commerce, and e-commerce, gift cards have become more accessible than ever. Strategic alliances between brands and retailers have led to the creation of co-branded cards, while digital and virtual cards offer instant delivery. Gift cards serve as effective marketing tools for brand owners and customer loyalty programs, enhancing the overall shopping experience.

Market Research Overview

Gift cards have become a popular form of payment and gifting in today’s digital age. Prepaid cards loaded with a specific amount of money can be used for various payments at stores, websites, restaurants, and businesses. The convenience of gift cards makes them an ideal choice for special occasions like birthdays, holidays, and other celebrations. Consumers prefer digital gifting options due to their practicality, customizability, and environmental friendliness. The market for gift cards is vast and includes retailer or brand-specific cards, cards from other businesses, and corporate clients for their employees or customers. Digital platforms and mobile wallets have made gifting more accessible, with consumers increasingly turning to online channels for purchasing and sending digital gift cards. Impacting factors include consumer preferences, customer behavior, younger generations like Millennials and Gen Z, cashless transactions, and the growing popularity of mobile payments and e-commerce activities. Loyalty programs and rewards & incentives are also significant drivers of the gift card market. Travel companies, OTT platforms, content platforms, and hospitality industries are among the sectors that heavily rely on gift cards as a marketing tool and customer loyalty program. The gift card market is a dynamic space with market participants offering various types of cards, including tax-advantage cards, e-gifting, M-commerce, and E-commerce. Strategic alliances between brands, FinTechs, and PayTechs have led to innovative digital cards, virtual cards, and mobile gift cards, making gifting more convenient and accessible than ever before.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeE-gifts CardsPhysical Gift CardsDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth AmericaCard Type

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Sidus Space Announces Closing of Offering

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CAPE CANAVERAL, Fla., April 21, 2026 /PRNewswire/ — Sidus Space, Inc. (Nasdaq: SIDU) (“Sidus” or the “Company”), an innovative space and defense technology company, today announced the closing of its previously announced best-efforts offering of 13,453,700 shares of its Class A common stock (or pre-funded warrants (“Pre-funded Warrants”) in lieu thereof). Each share of Class A common stock (or Pre-funded Warrant) was sold at an offering price of $4.35 per share (inclusive of the Pre-funded Warrant exercise price) for gross proceeds of approximately $58.5 million, before deducting the placement agent’s fees and offering expenses. All of the shares of Class A common stock and Pre-funded Warrants were offered by the Company.

The Company intends to use the net proceeds from the offering for working capital and general corporate purposes.

ThinkEquity acted as sole placement agent for the offering.

The securities were offered and sold pursuant to a shelf registration statement on Form S-3 (File No. 333-292839), including a base prospectus, filed with the U.S. Securities and Exchange Commission (the “SEC”) on January 20, 2026, and declared effective on February 4, 2026. The offering was made by means of a written prospectus. A final prospectus supplement and accompanying prospectus related to the offering have been filed with the SEC and made available on the SEC’s website. Copies of the final prospectus supplement and the accompanying prospectus relating to the offering may also be obtained, when available, from the offices of ThinkEquity, 17 State Street, 41st Floor, New York, New York 10004.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Sidus Space

Sidus Space (NASDAQ: SIDU) is an innovative space and defense technology company offering flexible, cost-effective solutions, including satellite manufacturing and technology integration, AI-driven space-based data solutions, mission planning and management operations, AI/ML products and services, and space and defense hardware manufacturing. With its mission of Space Access Reimagined®, Sidus Space is committed to rapid innovation, adaptable and cost-effective solutions, and the optimization of space systems and data collection performance. With demonstrated space heritage, including manufacturing and operating its own satellite and sensor system, LizzieSat®, Sidus Space serves government, defense, intelligence, and commercial companies around the globe. Strategically headquartered on Florida’s Space Coast, Sidus Space operates a 35,000-square-foot space manufacturing, assembly, integration, and testing facility and provides easy access to nearby launch facilities. For more information, visit: sidusspace.com.

Forward-Looking Statements

Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute ‘forward-looking statements’ within the meaning of The Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements relating to the expected trading commencement and closing dates. The words ‘anticipate,’ ‘believe,’ ‘continue,’ ‘could,’ ‘estimate,’ ‘expect,’ ‘intend,’ ‘may,’ ‘plan,’ ‘potential,’ ‘predict,’ ‘project,’ ‘should,’ ‘target,’ ‘will,’ ‘would’ and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors described more fully in the section entitled ‘Risk Factors’ in Sidus Space’s prospectus supplement and Annual Report on Form 10-K for the year ended December 31, 2025, and other periodic reports filed with the Securities and Exchange Commission. Any forward-looking statements contained in this press release speak only as of the date hereof, and Sidus Space, Inc. specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

Contacts

Investor Relations
Investor-Relations@sidusspace.com

Media
press@sidusspace.com

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Ezee Fiber Connects First Customers in Santa Fe, Accelerates New Mexico Expansion

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HOUSTON, April 21, 2026 /PRNewswire/ — Ezee Fiber, a fast-growing fiber internet company delivering 100% fiber-to-the-home (FTTH) service, announced it has connected its first customers in Santa Fe, New Mexico. This milestone marks the company’s first major step in building its Santa Fe network and expanding multi-gigabit, symmetrical fiber service across the state.

Installations are now underway, giving residents access to Ezee Fiber’s high-performance network, which features symmetrical multi-gig speeds, no data caps, no hidden fees and transparent lifetime pricing. The company also emphasizes locally staffed customer support and a reliable, high-quality experience that sets it apart from legacy providers.

“We’re excited to bring our modern, 100% fiber network to homes the state capital,” said Carlos Rosas, Senior Vice President and General Manager, Southwest Region at Ezee Fiber. “Communities deserve more than basic connectivity. We are focused on delivering ultra-fast speeds, reliability and long-term infrastructure that supports how people live and work today.”

Ezee Fiber began expanding in New Mexico in 2024 and continues to scale rapidly. In addition to Santa Fe, the company is building fiber infrastructure in Albuquerque and surrounding communities, with service activating on a rolling basis as construction is completed.

Residents can expect construction activity to move efficiently through neighborhoods. Ezee Fiber will provide advance notice before work begins and will restore all areas in line with municipal requirements and industry best practices.

Residents can check availability and learn more at ezeefiber.com.

About Ezee Fiber

Ezee Fiber is a rapidly growing fiber internet company delivering premium multi-gig service to residential, business, and government customers over a 100% fiber-optic network—at exceptional value.

The company’s carrier-grade infrastructure spans Texas, New Mexico, Illinois, Oregon, Michigan and Washington, supported by local teams who live and work in the communities they serve. Ezee Fiber’s industry-leading speeds, award-winning customer service, and transparent pricing model set the company apart. Learn more at www.ezeefiber.com.

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SOURCE Ezee Fiber

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CFA Institute calls for functional, proportionate AI oversight to safeguard UK retail investors and market integrity

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LONDON, April 21, 2026 /PRNewswire/ — CFA Institute, the global association of investment professionals, has published its response to the Financial Conduct Authority’s (FCA) Review into the long-term impact of artificial intelligence on retail financial services (the “Mills Review”). CFA Institute welcomes the FCA’s technology-neutral approach, while urging greater operational clarity to ensure responsible AI deployment.

In its submission, CFA Institute supports anchoring AI oversight within the UK’s existing principles-based framework, including the Consumer Duty and the Senior Managers and Certification Regime (SM&CR), rather than introducing a standalone AI rulebook. However, it emphasizes that supervisory expectations must be clearer and more practical as AI systems move from assistive tools to advisory functions and, ultimately, autonomous agents.

CFA Institute argues that regulation should follow what AI systems do for consumers, not how they are labelled or constructed. AI-enabled retail interfaces may generate “advice-like” outcomes, such as personalized product steering or portfolio construction guidance, without formally crossing regulatory thresholds. A substance-over-form approach is therefore essential to prevent regulatory arbitrage and ensure consistent consumer protection.

While the Consumer Duty provides a robust foundation, CFA Institute calls for AI-specific articulation of how its four outcomes apply where decision-making is increasingly delegated to automated systems. In particular, the response highlights a risk of automation bias, which may reduce effective consumer outcomes, especially among vulnerable customers.

Firms should be expected to test, monitor and evidence outcomes based on how consumers actually use AI systems in practice, not solely on how they are intended to function.

The submission also identifies a potential governance gap where firms report formal accountability for AI systems yet lack deep operational understanding of complex or third-party models. CFA Institute recommends clearer expectations around what “reasonable steps” and “meaningful oversight” mean under SM&CR and SYSC when AI is deployed in material retail use cases.

It further calls for:

A proportionate, tiered governance framework aligned to the assistive–advisory–autonomous spectrumClear allocation of end-to-end accountability for consumer outcomesReinforced oversight of third-party AI dependencies and operational resilience risks.

Although retail-focused, the response underscores broader market structure implications, including model concentration, correlated behavior, and third-party dependencies that could amplify volatility in stressed conditions. CFA Institute encourages close coordination between the FCA and the Bank of England, as well as continued alignment with IOSCO and the Financial Stability Board, to reduce fragmentation and support the UK’s global competitiveness.

Finally, CFA Institute stresses that responsible AI adoption depends on developing “hybrid” talent, professionals who combine technological fluency with fiduciary judgement and market expertise. Strengthening professional standards and supervisory capability should form part of the UK’s long-term AI competitiveness strategy.

Olivier Fines, CFA, Head of Advocacy and Capital Markets Policy at CFA Institute, said: “Artificial intelligence has the potential to expand access, improve efficiency and strengthen retail financial services, but only if trust and accountability remain firmly at the center.

“The UK’s principles-based framework is advantageous. The priority now is operational clarity: clear guidance on how the Consumer Duty and SM&CR apply when decision-making is increasingly delegated to AI systems.

“Regulation should follow function, not technological form. Where AI systems effectively shape or execute consumer decisions, protections must apply in substance, not just in label.

“We encourage the FCA to provide practical supervisory guidance by the end of 2026 and to continue close dialogue with industry and international standard-setters. With proportionate safeguards, meaningful oversight and investment in hybrid professional skills, the UK can play a leading role in responsible AI-enabled finance while preserving market integrity and public trust.”

About CFA Institute

As the global association of investment professionals, CFA Institute sets the standards for professional excellence and credentials. We champion ethical behavior in investment markets and serve as the leading source of learning and research for the investment industry. We believe in fostering an environment where investors’ interests come first, markets function at their best, and economies grow. With more than 200,000 charterholders worldwide across more than 160 markets, CFA Institute has 9 offices and 157 local societies. Find us at https://www.cfainstitute.org/ or follow us on LinkedIn, and subscribe on YouTube.

 

 

 

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