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Top Priorities for IT Application Strategies in 2025 Revealed: Insights from Info-Tech Research Group’s Annual Report

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Info-Tech Research Group, a global leader in IT research and advisory, has recently published its Applications Priorities 2025 report, which outlines the critical strategies and emerging trends IT leaders must focus on to drive innovation, enhance operational efficiency, and maintain competitiveness. As organisations face increasing pressure to adapt to exponential technologies and evolving user expectations, the report provides actionable insights for aligning application strategies with business goals and delivering transformative digital experiences. 

SYDNEY, Jan. 29, 2025 /PRNewswire/ — With the pace of technological advancement continuing to accelerate exponentially, Info-Tech Research Group has published its Applications Priorities 2025 report, detailing key priorities and challenges shaping the future of IT application strategies. The global research and advisory firm’s report identifies five critical priorities that IT leaders need to address to remain adaptive and resilient in an increasingly dynamic and competitive environment. These priorities include delivering engaging digital products, optimising platform management, democratising AI, enabling broad data access, and driving end-to-end business process optimisation.

‘The APAC region continues to embrace rapid digital transformation, with IT application strategies playing a pivotal role in driving innovation and addressing the region’s unique challenges,’ says George Khreish, Managing Partner at Info-Tech Research Group, APAC. ‘Organisations in Australia and across APAC must prioritise scalable, user-centric applications to remain competitive and resilient in an ever-changing landscape. By focusing on democratising AI, optimising platform management, and ensuring broad data access, IT leaders can unlock new growth opportunities and deliver lasting value to their organisations.’

The Applications Priorities 2025 report emphasises that IT leaders must balance user empowerment with governance and scalability, enabling innovation while mitigating risks. With users increasingly demanding greater control over their tools and data, the report advises organisations to adopt democratised IT practices that empower employees while maintaining robust governance frameworks. Additionally, Info-Tech highlights in the report the need to modernise legacy systems, improve data quality, and embrace collaborative methodologies to enhance collaboration between IT and business stakeholders. Based on insights from Info-Tech’s Future of IT 2025 surveys and in-depth interviews with industry experts, the firm’s annual Application Priorities report provides actionable guidance to help organisations address these critical challenges.

‘Applications are no longer just tools—they’re strategic enablers,’ says Andrew Kum-Seun, Research Director at Info-Tech Research Group and lead author of the report. ‘Organisations must align their application strategies with business objectives to ensure they deliver value, foster innovation, and remain adaptable in the face of rapid change. By addressing critical issues like technical debt, data quality, and user empowerment, IT leaders can unlock new opportunities and drive sustainable growth.’

Info-Tech’s Report Insights: The Key Priorities for Applications Leaders in 2025 

According to Info-Tech’s research findings published in the firm’s Applications Priorities 2025 report, the following five priorities are critical for IT leaders seeking to build scalable, user-centric application strategies this year:

Digital Products: Organisations must create engaging and valuable digital experiences for users, customers, employees, and partners, including designing user-centric, adaptable, and secure products that align with evolving customer needs and market trends.

Platform Management and Orchestration: Modern platforms must serve as scalable, interoperable ecosystems that empower users to build, customise, and extend solutions. Effective platform management and orchestration ensure accessibility, reliability, and adaptability.

Democratised AI: By extending AI access to all employees, organisations can foster innovation and productivity across the enterprise. Democratised AI requires robust governance, accessible tools, and strategies for scaling AI adoption.

Broad Data Access: Expanding access to trusted data sources and analysis tools empowers employees to make informed, data-driven decisions. Data literacy initiatives and comprehensive governance are critical to maximising the value of organisational data.

End-to-End Business Process Optimisation: Scaling business automation requires optimising roles, processes, and technologies to improve efficiency and reduce manual intervention. By adopting end-to-end optimisation strategies, organisations can drive better outcomes across workflows.

Overcoming Challenges and Seizing Opportunities

Info-Tech’s report also explores the disruptors and challenges IT leaders face as they navigate the complexities of modern application management. These key issues include:

Technical Debt: Poorly managed technical debt can lead to inefficient systems and hinder innovation. Addressing technical debt is essential for maintaining flexibility and scalability.Data Quality: Inaccurate or incomplete data undermines decision-making, automation, and compliance efforts. Organisations must prioritise data quality through governance, strategy, and technology investments.User Expectations: With the rapid evolution, accessibility, and availability of applications, users are demanding more control and expecting more from their applications. Balancing user empowerment with governance is a growing challenge for IT teams.

‘The rapid evolution of exponential technologies like generative AI has created both opportunities and risks for IT leaders,’ says Kum-Seun. “By embracing user-centric design, enhancing data accessibility, and fostering collaboration across the enterprise, organisations can position themselves for success in 2025 and beyond.”

Info-Tech’s Applications Priorities 2025 report emphasises the importance of aligning technology strategies with business objectives, investing in foundational capabilities such as data governance and platform scalability, and fostering a culture of innovation by encouraging cross-functional collaboration and collaborative practices. This recommended approach empowers organisations to respond swiftly to market dynamics and emerging technologies, ensuring sustained growth and adaptability.

For exclusive commentary from Info-Tech’s analysts and experts, including Andrew Kum-Seun, and access to the complete Applications Priorities 2025 report, please contact pr@infotech.com.

Info-Tech LIVE 2025 in Australia IT Conference
Registration is now open for Info-Tech LIVE 2025 in Australia, taking place March 18 to 19, 2025, in Brisbane, Australia. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact pr@infotech.com. 

About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organisations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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Media Contact: Sufyan Al-Hassan, Senior PR Manager, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418

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From Connection to Impact: SINBON Electronics Brings the Invisible Links Behind Everyday Life to electronica and SPS 2026

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MUNICH and NUREMBERG, Germany, Oct. 21, 2026 /PRNewswire/ — Every day, millions of people rely on technologies that quietly work together. The data center, the charging station, the hospital and the factory floor are linked more closely than ever, and each depends on the connections that carry power and data between them. SINBON Electronics, a global provider of customized interconnect and system integration solutions, will show how those connections create real impact at electronica 2026 in Munich (November 10–13) and SPS Smart Production Solutions 2026 in Nuremberg (November 24–26). From renewable energy and e-mobility to energy-efficient automation, SINBON’s solutions help customers move toward a low-carbon future.

electronica 2026  |  Munich, November 10-13 

From data centers to hospital wards, and from rooftops to roadsides, SINBON’s solutions sit inside the systems people depend on every day. Customized connectors power AI servers, cabling solutions for solar and energy storage systems help bring clean power to homes and the grid, EV charging cables and battery swapping cabinets keep vehicles and autonomous devices moving, diagnostic imaging cables support accurate scans, and robotics interconnect solutions keep collaborative robots at work. At electronica, visitors will see how each connection leads to real impact, and how, together with its partners, SINBON is turning every connection into a step toward a more sustainable future.

SPS 2026  |  Nuremberg, November 24-26 

At SPS, the focus moves from connections to complete systems. Under the theme “Engineering Connections. Empowering the AI Smart City.”, SINBON will show how its end-to-end solutions, from design to full system integration, keep a smart city running: driving precision and productivity on the factory floor through semiconductor equipment, automation and robotics; supporting construction and agricultural machinery in the field; keeping transportation moving; and managing energy and cooling for the data centers behind AI.

Connections That Last

Since 1989, SINBON has grown from a component specialist into a full solution partner. With operations across Asia, Europe and the Americas, it combines local engineering support with global manufacturing and rigorous quality standards.

Today, SINBON works with customers from the first concept, bringing application engineering, system integration and manufacturing together to turn complex requirements into reliable, scalable solutions. As a sustainable solution provider, it considers environmental impact from the earliest design stage. SINBON now invites more partners to join its problem-solving network because meaningful impact is never created alone.

Visit us at:

electronica 2026

Messe München  |  Hall A3, Booth 341  |  November 10-13, 2026  |  Munich, Germany 

SPS Smart Production solutions 2026

Nuremberg Exhibition Centre  |  Hall 10, Booth 325  |  November 24-26, 2026  |  Nuremberg, Germany 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/from-connection-to-impact-sinbon-electronics-brings-the-invisible-links-behind-everyday-life-to-electronica-and-sps-2026-302915112.html

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Infobip and Yamaha Power Conversational Customer Engagement in Indonesia’s Automotive Sector

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JAKARTA, Indonesia, Oct. 21, 2026 /PRNewswire/ — Global cloud communications platform Infobip strengthens its collaboration with Yamaha Indonesia Motor Manufacturing (YIMM) to transform customer engagement through WhatsApp-powered conversational experiences designed to drive stronger personalization and faster customer interactions.

As Indonesia’s consumers increasingly adopt digital-first purchasing behaviors, Yamaha Indonesia is evolving how it connects with customers across the buying journey. Today’s motorcycle buyers often research products through Yamaha’s social media, websites, and video reviews on YouTube before visiting dealerships, raising expectations for brands to deliver fast, seamless, and highly personalized communication.

For more than two years, Infobip has supported Yamaha Indonesia in building connected customer engagement strategies that integrate WhatsApp across the company’s wider digital ecosystem, including its websites, social media platforms, and customer touchpoints. The collaboration reflects the growing importance of conversational messaging in Indonesia.

With more than 75% of Yamaha Indonesia’s consumers actively using WhatsApp, the platform has become central to the company’s customer communication strategy. Yamaha has also expanded its use of WhatsApp into large-scale public activations such as Pekan Raya Jakarta (PRJ), where thousands of daily visitors scanned QR codes to access interactive WhatsApp experiences. Through these journeys, visitors could complete surveys and profiling questions, participate in gamified activities, and receive prizes, enabling Yamaha Indonesia to better understand customer intent while delivering more engaging and personalized brand interactions.

With Infobip’s technology, expertise, and support, Yamaha Indonesia has enhanced its ability to deliver personalized conversations, improve lead capture and follow-up, support remarketing initiatives, and create more meaningful customer interactions that extend beyond brand awareness to business impact.

“Customer expectations in Indonesia’s automotive market are evolving, particularly around speed, convenience, and personalization. What makes this collaboration impactful is Yamaha Indonesia’s commitment to creating connected experiences across the entire customer journey. Together, we are enabling more dynamic and scalable conversations that help turn engagement into measurable business value,” said Kukuh Prayogi, Enterprise Business Director at Infobip (Indonesia).

“At Yamaha Motor Indonesia, we believe digital engagement should enhance every stage of the customer journey. Working with Infobip has helped us create more connected and responsive communications that meet customers where they are, through the channels they trust most. As customer expectations continue to evolve, this collaboration enables us to stay closer to our customers and deliver experiences that are more relevant, timely, and meaningful,” said Adita, Digital Customer Experience Manager at PT Yamaha Indonesia Motor Manufacturing.

Infobip and Yamaha Indonesia will continue enhancing automation, chatbot experiences, and personalized communication journeys to further elevate customer engagement across Indonesia’s automotive sector.

Learn more about the collaboration on our website: https://bit.ly/4zD1EMc.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.

Recent recognitions include:

Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)

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SOURCE Infobip

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Technological Sovereignty Takes Centre Stage as EU Tech Chief Henna Virkkunen Addresses UnitedXR Europe

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European Commission Executive Vice-President Henna Virkkunen joins speakers from SPECS by Snap, Google and Belgium’s imec at Maison de la Poste, 7–9 December, with international delegations confirmed.

BRUSSELS, Oct. 21, 2026 /PRNewswire/ — Who will shape the future of immersive technology, and how much control will Europe have over it? European Commission Executive Vice-President Henna Virkkunen will address European technological sovereignty at UnitedXR Europe this December, as companies, researchers and policymakers gather in Brussels to discuss the industry’s next steps.

Virkkunen, Executive Vice-President for Tech Sovereignty, Security and Democracy, will speak on Tuesday, 8 December at 15:00 at Maison de la Poste in Brussels.

Co-produced by AWE and Stereopsia, UnitedXR Europe returns from 7–9 December for three days of talks, an exhibition and the European XR Awards®.

Confirmed delegations from Hong Kong, Portugal, Ireland, the Netherlands, Belgium, four Nordic countries and over 60 other participating countries will bring an international perspective to discussions on how immersive technologies are developed, governed and used.

“Technological sovereignty can sound abstract. For our industry, it comes down to whether European companies can build successful products and have a say in how this technology develops,” said Alexandra Gérard, co-producer of UnitedXR Europe. “That’s why Henna Virkkunen’s participation is so important. We want Europe’s XR community to hear from her directly and take this conversation further in Brussels.”

Building technology people can trust

XR devices can capture information about our movements, surroundings and the people around us. What gets recorded? Who can access it? How is it protected? Developers need answers that give people confidence to use their products and businesses confidence to invest.

Programme highlights include:

Divergent Realities: Ethics, Rights and Social Impacts of XR and Smartglasses — Rob Morgan (Playlines | Wake The Tiger), Alina Kadlubsky (University of Applied Sciences Mittweida, Virtual Technologies Department), John Walker (SURF) and Kelsey Farish (media and technology lawyer). A discussion of the ethical, rights and social questions raised by XR and smart glasses.

Navigating the EU AI Act in Collaborative AI Production: How Do Creators Stay in Control? — Tim Deussen (Studio Deussen, Berlin). A look at the EU AI Act and what creative control means in collaborative AI production.

Building XR for the Business — Matthew Connors (Volvo Group). A session focused on enterprise use cases including security and scalability challenges.

Additional featured speakers include:

Daniel Wagner, SPECS by SnapAnne Bajart, European CommissionPatrick Bourdot, EuroXRSean Ginevan, GoogleProf. Frank Steinicke, University of HamburgThomas Kubski, DeloitteJosé Ferrer Costa, JMIR Publications | UOC | BSALuis Bravo Martins, XR Safety Intelligence – EuropeAndres Martin-Barrio, European Space Agency (ESA-ESTEC)

Explore the agenda

View the speaker lineup

Participating sponsors and exhibitors include SPECS by Snap, PICO, Lureo, Virtual World Association, XR4Europe, XR Valley, ManageXR, Imec, JMIR Publications, ArcelorMittal, Hong Kong Digital Entertainment Association (HKDEA), France Immersive Learning, HTC Vive, Even Realities.

European XR Awards celebrate the year’s creative work

The European XR Awards® shortlist ranges from climate documentaries to survival games, with nominees across nine categories. They include SOLWATA, a mixed-reality experience narrated by Mark Ruffalo about rising sea levels in the Solomon Islands; The Baby Factory is Closed, which explores menopause, identity and colonial medicine; and Bootstrap Island, a VR survival adventure inspired by Robinson Crusoe.

The ceremony takes place on Tuesday, 8 December, from 18:30–20:00 CET on the Main Stage at Maison de la Poste.

Explore the European XR Awards® and full nominee list

Early bird tickets available ahead of 21 October deadline

UnitedXR Europe takes place from 7–9 December 2026 at Maison de la Poste, Brussels.

Early-bird rates expire on 21 October, with three-day All Access passes available for €579 and two-day All Access passes for €479, including 21% Belgian VAT.

Tickets — View passes and register

Programme — Explore the agenda

Media — Apply for a media pass

About UnitedXR Europe

UnitedXR Europe is a conference and exhibition dedicated to augmented, virtual and mixed reality. Co-produced by AWE and Stereopsia in Brussels, it brings together technology companies, businesses, policymakers, researchers and creators to exchange knowledge, build partnerships and advance the development and adoption of immersive technologies. Its programme combines conference sessions, an exhibition, scientific research, creative experiences and the European XR Awards®.

Learn more at unitedxr.eu

Media Contact

Brittany Oat
Lightspeed PR & Marketing
Brittany@lightspeedpr.com

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SOURCE UnitedXR Europe

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