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Data Center Power Market to grow by USD 24.05 Billion from 2025-2029, driven by rising data center investments, AI’s impact on market evolution – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global data center power market size is estimated to grow by USD 24.05 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 10.8%  during the forecast period. Increasing investments in data centers is driving market growth, with a trend towards increasing investments in hpc systems. However, ups battery failure  poses a challenge. Key market players include ABB Ltd, Active Power Solutions Ltd., AEG Power Solutions BV, Black Box Corp., Caterpillar Inc., Control Technology Co., Cummins Inc., Cyber Power Systems Inc., Danfoss AS, Delta Electronics Inc., Eaton Corp., Exide Technologies, Generac Holdings Inc., Legrand SA, Panduit Corp., Rolls Royce Holdings Plc, Schneider Electric SE, Siemens AG, Toshiba Corp., and Vertiv Holdings Co..

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Data Center Power Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 10.8%

Market growth 2025-2029

USD 24.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

10.0

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 29%

Key countries

US, China, Australia, Canada, UK, Japan, France, Germany, India, and South Korea

Key companies profiled

ABB Ltd, Active Power Solutions Ltd., AEG Power Solutions BV, Black Box Corp., Caterpillar Inc., Control Technology Co., Cummins Inc., Cyber Power Systems Inc., Danfoss AS, Delta Electronics Inc., Eaton Corp., Exide Technologies, Generac Holdings Inc., Legrand SA, Panduit Corp., Rolls Royce Holdings Plc, Schneider Electric SE, Siemens AG, Toshiba Corp., and Vertiv Holdings Co.

Market Driver

Data centers are at the heart of digital transformation, powering cloud computing, IT infrastructure, and web hosting for various industries like IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance. Trends like cloud, advanced systems, and work-from-home models drive the need for more energy-efficient solutions. Modular data centers and PDUs (Power Distribution Units) are gaining popularity due to their scalability and energy conservation. Energy management is crucial with technologies like PUE (Power Usage Effectiveness) monitoring devices, intelligent power strips, and battery monitoring equipment ensuring optimal energy usage. Hyper-scale providers, mega data centers, and medium-sized enterprises invest in reliable power solutions such as UPSs (Uninterruptible Power Supply) and busways. Compatible devices like online double conversion UPSs ensure uninterrupted power supply for IT equipment. Emerging technologies like AI (Artificial Intelligence), robotics, and 5G require high bandwidth and low-latency data transmission, further increasing the demand for DC power solutions. The World Economic Forum predicts that by 2025, 80% of enterprise workloads will be in the cloud. This growth necessitates CAPEX budgets for advanced power solutions. In conclusion, the data center power market is evolving rapidly, driven by digitization, cloud networking, and the increasing reliance on IT infrastructure. Reliability, maintenance, and energy efficiency are key considerations for businesses, making advanced power solutions an essential investment. 

High-Performance Computing (HPC) systems are clusters of processors, ranging from 16 to 64 nodes, designed to deliver superior computing performance. These systems utilize advanced algorithms, networks, and simulated environments for enhanced computer capabilities. HPC systems are primarily used in scientific and engineering applications, such as physical simulations, weather forecasting, quantum mechanics, and molecular modeling. The performance of HPC systems is measured in Floating-Point Operations Per Second (FLOPS), surpassing the capabilities of general-purpose computers. HPC systems efficiently solve complex problems and perform intricate operations, significantly reducing the time required for solutions. 

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 Market Challenges

•         Data centers rely on Uninterruptible Power Supply (UPS) systems for power backup during outages. These systems are an essential component of data center infrastructure, ensuring uninterrupted power to servers and other critical equipment. However, UPS systems and their batteries can sometimes fail, leading to costly downtime for data center operators and their customers. The batteries, which typically have a lifespan of ten years, are the most common cause of UPS failures. Failures can result in significant losses, with data center operators facing costs of USD1–USD5 million per hour during downtime. These failures can also cause damage to servers and other equipment. Regular maintenance and timely replacement of batteries are crucial to prevent such incidents and minimize downtime.

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Segment Overview 

This data center power market report extensively covers market segmentation by  

Product 1.1 Generators1.2 Transformers1.3 UPS1.4 Transfer switches and switchgears1.5 OthersEnd-user 2.1 IT and telecom2.2 BFSI2.3 Energy2.4 Healthcare2.5 RetailGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Generators-  Data centers require a reliable power source to ensure uninterrupted operation of critical IT infrastructure. Generators serve as backup power supplies during power outages. Enterprises should consider the backup time and power requirements when selecting a generator. Generators are classified into gas, diesel, and bi-fuel types based on fuel source. Diesel generators are commonly used due to their availability and cost-effectiveness. However, gas generators offer lower operating costs in the long run. A UPS system can provide power during short outages, but generators are ideal for extended backup periods. Market growth is driven by the increasing adoption of data centers and the need for uninterrupted power supply. Companies are also launching UPS systems with extended backup times, making them a cost-effective alternative to generators for some applications. This trend is expected to impact the market dynamics during the forecast period.

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Research Analysis

The Data Center Power Market is witnessing significant growth due to the increasing adoption of advanced systems such as modular data centers and technologies like cloud computing and computational power. The shift towards work-from-home models and the rise of medium-sized enterprises (MSEs) in various sectors including IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance, are driving the demand for data center power solutions. Power Distribution Units (PDUs) and Uninterruptible Power Supply (UPS) systems are key products in the market, providing reliable power to IT equipment and ensuring energy conservation. Intelligent power strips and battery monitoring devices enable efficient energy management and PUE monitoring. Advanced technologies like busways and energy storage solutions with battery monitoring equipment are gaining popularity for their ability to provide power to large-scale data centers, including mega data centers and hyper-scale facilities, while being compatible with various end-uses. Initial investment in these power solutions can be high, but the long-term benefits of energy efficiency, reliability, and scalability make them a worthwhile investment for businesses of all sizes.

Market Research Overview

The Data Center Power Market is witnessing significant growth due to the increasing demand for cloud computing, data storage, and IT infrastructure in various industries such as IT & telecommunications, government, healthcare, retail, banking, financial services, and insurance. Advanced systems like modular data centers and work-from-home models are gaining popularity for their energy efficiency and scalability. Power Distribution Units (PDUs) and Uninterruptible Power Supply (UPS) systems are essential components of data centers, ensuring reliable power supply and protection against power outages. Energy conservation is a key focus area, with PUE monitoring devices, intelligent power strips, and battery monitoring equipment helping to optimize energy usage. DC power solutions, including busways, are also gaining traction due to their compatibility with advanced technologies like cloud computing, computational power, and Al (Artificial Intelligence), robotics, and 5G. The initial investment in data centers can be high, but the long-term benefits in terms of reliability, maintenance, digitization, cloud networking, and low-latency data transmission make it a worthwhile investment for medium-sized enterprises, colocation data centers, mega data centers, and hyper-scale providers alike. The World Economic Forum estimates that the data center power market will continue to grow, driven by the increasing demand for high bandwidth and online double conversion technologies.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductGeneratorsTransformersUPSTransfer Switches And SwitchgearsOthersEnd-userIT And TelecomBFSIEnergyHealthcareRetailGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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7 hours ago

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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