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OTT Market to grow by USD 934.9 Billion from 2025-2029, driven by growing preference for cloud streaming services, Report on how AI is powering market evolution – Technavio

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NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global over the top (OTT) market size is estimated to grow by USD 934.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 31.3% during the forecast period. Growing preference for cloud streaming services is driving market growth, with a trend towards growing number of partnerships and acquisitions. However, illegal downloading and piracy poses a challenge. Key market players include 8×8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Over The Top (OTT) Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 31.3%

Market growth 2025-2029

USD 934.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

25.1

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 39%

Key countries

US, China, UK, Germany, France, Canada, Japan, India, Brazil, and UAE

Key companies profiled

8×8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Cineverse Entertainment Corp., Comcast Corp., Deezer SA, Meta Platforms Inc., FlixFling LLC, iflix Ltd., iMPACTFUL Group Inc., Microsoft Corp., Netflix Inc., Paramount Global, Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Telstra Corp. Ltd., Tencent Holdings Ltd., and The Walt Disney Co.

Market Driver

Over-the-Top (OTT) Market is witnessing significant growth as more and more consumers opt for video and audio media content over the Internet instead of traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, original programming, and high-definition (HD) or ultra-high-definition (UHD) content on various smart devices. The trend is driven by higher internet speeds, wider device availability, and personalized data, which enable better user experience. OTT adoption is increasing as business models evolve, with subscription fees, advertisements, and transaction-based monetization becoming popular. Content creators, broadcasters, and film studios are partnering with OTT platforms to reach viewers directly. OTT devices, social media marketing, and alliances with telecommunications companies are also contributing to the market’s growth. The market snapshot includes SVoD services, podcasts, audio streaming, and even gaming services. The future of OTT looks bright with the advent of 5G technology, which promises to reduce buffering times and offer a rich media experience on handheld devices. However, challenges such as data traffic, narrow genre choices, and packaging options remain. 

The global Over-The-Top (OTT) market is experiencing significant growth due to the rising demand for audio and video streaming content. To capitalize on this trend, vendors are forming strategic partnerships to expand their offerings and gain a competitive edge. In a notable move, Amazon Prime Video expanded its Channels vertical in India in June 2024, partnering with 12 additional OTT players. These include Lionsgate Play, Eros Now, MUBI, hoichoi, manoramaMAX, DocuBay, ShortsTV, discovery+, SonyLIV, ZEE5, and Aha. Through these partnerships, Prime Video acts as an intermediary, allowing its subscribers to access these platforms’ content within the Prime Video app. This move is expected to increase Amazon’s customer base and strengthen its position in the Indian OTT market. 

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Market Challenges

Over-the-Top (OTT) market refers to the delivery of video, audio, and media content over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, and original programming. High-speed internet is essential for OTT adoption, enabling on-demand viewing on various devices like smartphones, tablets, smart TVs, and laptops. Content creators use various business models such as subscription fees, advertisements, and transaction-based monetization. OTT devices and smart TVs offer wider device availability and personalized data through recommendation algorithms and data analytics. Challenges include narrow genre choices, buffering times, and higher internet speeds for high-definition (HD) and ultra-high-definition (UHD) content. OTT adoption also faces competition from traditional TV and online content streaming services. OTT communication, e-commerce, and gaming services are verticals experiencing growth. Alliances with broadband providers, film studios, and local content creators are crucial for success. OTT market snapshot includes digital video viewers, media and entertainment, telecommunications, online gaming, and transaction-based monetization.The global Over-The-Top (OTT) market faces a significant challenge with piracy. Unauthorized users have increased, affecting subscriptions in various regions. For instance, some European countries, including the UK, France, and Germany, piracy laws. However, the rest of the EU lacks strict enforcement, leading to rampant copyright piracy in nations like Portugal, the Netherlands, Spain, Latvia, and Bulgaria. Downloading copyrighted content for personal use is allowed in certain jurisdictions, contributing to the issue. Piracy poses a substantial risk to the revenue growth of OTT players.

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Segment Overview 

This over the top (ott) market report extensively covers market segmentation by

Content Type1.1 Video1.2 Text and images1.3 VoIP1.4 Music streamingDevice 2.1 Smartphones and tablet2.2 Laptop and desktop2.3 Smart TVGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Video- The Over-The-Top (OTT) market for video on demand is projected to experience substantial growth during the forecast period. Three primary formats exist in the OTT industry: Subscription Video on Demand (SVOD), Advertising-Based Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD involves users paying a subscription fee for access to video content for a limited time. AVOD monetizes advertisements shown during video streaming, allowing users to view content for free. YouTube is an illustrative AVOD provider. In TVOD, users pay per piece of content consumed from an online store. ITunes and Google Play are popular TVOD models. The proliferation of smart devices like smartphones and tablets has fueled the demand for video content. The expansion of mobile networks, investments in 4G, and the upcoming 5G network launch have further increased this demand. The 5G network’s superior data rates, lower latency, and greater area traffic capacity will enable seamless video streaming on mobile devices, driving OTT subscriptions. Additionally, the popularity of international TV series is a significant market driver, as users can download the latest shows and movies. Vendors are expanding globally, particularly in developing countries, contributing to the OTT market’s growth.

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Research Analysis

Over-the-Top (OTT) refers to the delivery of video, audio, and media content over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to a vast library of content, including movies, TV shows, podcasts, and audio streaming. Subscription fees and advertisements fund these services, providing an alternative to broadcasters and traditional TV. OTT platforms prioritize customer experience, offering personalized data and wider device availability. Local content and streaming licenses are increasingly important for these services, as they expand their offerings beyond narrow type selections. Satellite providers and cable companies are facing competition from OTT devices and provider-based streaming services, leading to a shift in home entertainment consumption habits.

Market Research Overview

Over-the-Top (OTT) refers to video, audio, and media content delivered over the Internet, bypassing traditional cable and satellite television. OTT platforms offer on-demand access to movies, TV shows, live events, original programming, and more, providing a rich media experience on various devices like smartphones, tablets, smart TVs, laptops, and desktops. OTT adoption is driven by high-speed internet, personalization, and wider device availability. Content creators use various business models, including subscription fees, advertisements, and transaction-based monetization. OTT services offer narrow genre choices but packaging flexibility, enabling viewers to choose what they want to watch and when. OTT platforms generate revenue through subscription fees, advertisements, and streaming licenses. The market snapshot includes e-commerce, online services, OTT communication, and OTT applications. Developed countries lead in OTT adoption, with data traffic increasing due to high-definition (HD) and ultra-high-definition (UHD) content, higher internet speeds, and alliances with broadcasters, film studios, and local content providers. OTT platforms offer personalized data, recommendation algorithms, and social media marketing, creating a unique user experience. The future of OTT includes 5G technology, game streaming, and a hybrid model of traditional TV and online content.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Content TypeVideoText And ImagesVoIPMusic StreamingDeviceSmartphones And TabletLaptop And DesktopSmart TVGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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31 minutes ago

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July 18, 2026

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

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Technology

Pillsbury Notice of Data Breach

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4 hours ago

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July 18, 2026

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html. 

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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5 hours ago

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July 18, 2026

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

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SOURCE Fibocom Wireless Inc.

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