Connect with us

Technology

Sports Tourism Market to Grow by USD 701.6 Billion (2025-2029), Rise in Sporting Events Fuels Growth, Report on How AI is Redefining Market Landscape – Technavio

Published

1 year ago

on

NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global sports tourism market size is estimated to grow by USD 701.6 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 12.9% during the forecast period. Increasing number of sporting events is driving market growth, with a trend towards development of VR technology. However, cancelation of sports events due to financial constraints poses a challenge. Key market players include ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Sports Tourism Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 12.9%

Market growth 2025-2029

USD 701.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

11.6

Regional analysis

Europe, APAC, North America, South America, and Middle East and Africa

Performing market contribution

Europe at 35%

Key countries

US, Germany, China, Japan, UK, India, France, Canada, Brazil, and Italy

Key companies profiled

ATPI Ltd., BAC Sports Ltd., DTB Sports Management Ltd., Fanatic Sports Pvt. Ltd., Gala Management Services Ltd., Global Sports Travel and Tours Pty Ltd., International Sports Management Inc., ITC Travel Group, JTB India Pvt. Ltd., Kintetsu Group Holdings Co. Ltd., Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sports Travel and Hospitality Group Ltd., Sportsnet Corp. Pty Ltd., The Hospitality Group, Thomas Cook India Ltd., travelOsports, Veda Sports Marketing Pvt. Ltd., and Victory Sports Tours

Market Driver

The sports tourism market is experiencing sustained growth as fans and travelers seek out world-class sports events and experiences. Key trends include motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various leagues such as basketball, baseball, hockey, and soccer. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics host cities form strategic partnerships to provide premier travel destinations for sports tourists. Historical data shows value projection for this market, with segments covered including event hosting, destination appeal, visitor experiences, and seasonal fluctuations. However, pitfalls and challenges include financial challenges for event organizers, infrastructure limitations like arenas, training centers, and recreational facilities, and potential pitfalls like carbon footprints and eco-friendly initiatives. Safari tourism is a captivating frontier, offering adrenaline-fueled experiences for visitors. Sustainable practices and eco-friendly initiatives are essential for long-term profitability and overall sustainability. Regional tourism revenues and economic growth are closely tied to these world-class sports events, making them crucial for host cities and top-tier athletes alike. 

The integration of Virtual Reality (VR) technology in the sports industry is a developing trend that may significantly impact the sports tourism market. VR technology creates interactive and simulated environments using computers and software, enabling users to engage in virtual activities. In sports, this technology offers simulations of stadium views, suite access, player statistics, and game rewind features. Applications like Facebook Spaces and advancements in VR sports experiences are increasing. Although in its early stages, this technology poses potential competition to traditional sports tourism. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

The sports tourism market encompasses various segments like Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and more. Travel agencies, tour operators, hospitality chains, event management companies, and Olympics form key players. Partnership initiatives between these industries offer unique event hosting experiences, enhancing destination appeal and visitor experiences. However, challenges persist. Seasonal fluctuations and infrastructure limitations in arenas, training centers, and recreational facilities pose challenges. Event organizers face financial challenges ensuring profitability and long-term sustainability. Travelers seek predictable conditions, eco-friendly initiatives, and sustainable practices. Premier sports events, such as Basketball, Baseball, Hockey, Soccer, and World-class sports, attract fans and tourists alike, generating significant revenue. Value projection from historical data indicates sustained growth. However, the market faces pitfalls like carbon footprints from travel & outdoor activities, requiring careful consideration of tourism practices and conservation efforts. The captivating frontier of safari tourism, adventure races, and adrenaline-fueled experiences add to the market’s appeal. Strategic partnerships and regional tourism revenues contribute to economic growth. Overall, the sports tourism market requires a balance between financial success and environmental awareness to ensure overall sustainability for visitors, top-tier athletes, and host cities.Sports tourism relies on the organization of sports events that draw tourists from diverse regions. However, hosting such events necessitates substantial financial investment. Investors are crucial for funding the planning, management, and promotion of sports leagues. Expenses related to marketing, player and staff compensation, and infrastructure development have significantly increased over time to expand reach and fan base. Franchise sales in sports leagues like IPL, PSL, and Big Bash League are effective methods to secure investor support.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview

This sports tourism market report extensively covers market segmentation by

Type 1.1 Domestic sports tourism1.2 International sports tourismProduct 2.1 Soccer tourism2.2 Cricket tourism2.3 Tennis tourism2.4 OthersArea 3.1 Passive sports tourism3.2 Active sports tourismGeography 4.1 Europe4.2 APAC4.3 North America4.4 South America4.5 Middle East and Africa

1.1 Domestic sports tourism- Domestic sports tourism is a significant segment in the global sports tourism market, with a high number of tourists attending sports events within their own countries for participation or spectatorship. This includes expenditures on hospitality and merchandise related to the sports event. Domestic sports leagues, held across the globe, attract a large proportion of domestic tourists due to the convenience of intra-region transportation, uniform regional currency, and familiar cultural backgrounds. Governments and sports teams are facilitating transportation for fans, such as free shuttle buses and dedicated lanes in Qatar. The growth of domestic sports tourism is driven by the strong growth in developing economies and regional economic benefits. During the forecast period, the domestic sports tourism market is expected to experience an accelerating year-over-year growth rate. Despite contributing the highest revenue share to the global sports tourism market, domestic sports tourism may face competition from international sports tourism due to the growing attraction of adventure activities overseas.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The sports tourism market is a thriving industry that brings together the excitement of sports and the allure of travel. Motorsport, cricket, tennis, and soccer are among the popular sports that attract fans and travelers from around the world. Major events like the FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Olympics, Basketball, Baseball, and Hockey draw large crowds, creating opportunities for sustained growth in the sector. Strategic partnerships between sports industries and tourism boards have led to innovative event hosting and visitor experiences, making sports destinations premier travel choices. Leisure travelers and fans alike are drawn to these premier events, enhancing the destination appeal and boosting the local economy.

Market Research Overview

The Sports Tourism market is a dynamic and lucrative sector that combines the thrill of world-class sports events with travel and tourism. Motorsport, Cricket, Tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, Marathons, Triathlons, Adventure races, and various other sports attract millions of fans and travelers every year. Travel agencies, tour operators, hospitality chains, event management companies, and Olympic host cities form strategic partnerships to offer premier travel experiences for sports tourists. The value projection for the Sports Tourism market is projected to grow at a sustained rate, driven by the increasing popularity of live entertainment and the desire for experiences. However, there are pitfalls and challenges, including seasonal fluctuations, infrastructure limitations, and financial challenges for event organizers. Sports tourists seek adrenaline-fueled experiences, training centers, arenas, and recreational facilities. The market covers various segments, including Motorsport, Cricket, Tennis, Football, Basketball, Baseball, Hockey, and more. Sustainable practices, eco-friendly initiatives, and environmental awareness are becoming increasingly important in the sports tourism industry. Despite the potential for high visitor numbers, there are financial challenges, and event organizers must ensure profitability and long-term sustainability. The captivating frontier of safari tourism offers a unique opportunity for growth in the sports tourism industry. Overall, the Sports Tourism market is a significant contributor to regional tourism revenues and economic growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeDomestic Sports TourismInternational Sports TourismProductSoccer TourismCricket TourismTennis TourismOthersAreaPassive Sports TourismActive Sports TourismGeographyEuropeAPACNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/sports-tourism-market-to-grow-by-usd-701-6-billion-2025-2029-rise-in-sporting-events-fuels-growth-report-on-how-ai-is-redefining-market-landscape—technavio-302363566.html

SOURCE Technavio

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

Published

60 minutes ago

on

July 18, 2026

By

Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

Continue Reading

Technology

Pillsbury Notice of Data Breach

Published

4 hours ago

on

July 18, 2026

By

NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/pillsbury-notice-of-data-breach-302828892.html

SOURCE Pillsbury Winthrop Shaw Pittman LLP

Continue Reading

Technology

From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

Published

5 hours ago

on

July 18, 2026

By

SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-remote-racing-to-embodied-ai-fibocom-and-intedigo-bring-5g-bidirectional-data-transmission-into-real-world-applications-302828996.html

SOURCE Fibocom Wireless Inc.

Continue Reading

Trending