Connect with us

Technology

IT Asset Management Software Market to grow by USD 737.6 Million from 2025-2029,rapid adoption of asset management software and growing importance of asset tracking boost the market, Report on AI’s impact on trends – Technavio

Published

on

NEW YORK, Jan. 30, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global IT asset management software market size is estimated to grow by USD 737.6 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 9%  during the forecast period. Rapid adoption of asset management software and growing importance of asset tracking is driving market growth, with a trend towards increasing need to comply with asset management standards. However, integration and implementation issues  poses a challenge. Key market players include Aptean, BMC Software Inc., Certero Ltd., Datalogic SpA, Dell Technologies Inc., Flexera Software LLC, Freshworks Inc., Hewlett Packard Enterprise Co., Hexagon AB, International Business Machines Corp., InvGate, Ivanti Software Inc., Microsoft Corp., Oracle Corp., SAP SE, ServiceNow Inc., Snow Software, SolarWinds Corp., SymphonyAI Summit, and SysAid Technologies Ltd.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

IT Asset Management Software Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 9%

Market growth 2025-2029

USD 737.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

8.0

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

APAC at 33%

Key countries

US, Canada, China, UK, Japan, India, France, Germany, Italy, and South Korea

Key companies profiled

Aptean, BMC Software Inc., Certero Ltd., Datalogic SpA, Dell Technologies Inc., Flexera Software LLC, Freshworks Inc., Hewlett Packard Enterprise Co., Hexagon AB, International Business Machines Corp., InvGate, Ivanti Software Inc., Microsoft Corp., Oracle Corp., SAP SE, ServiceNow Inc., Snow Software, SolarWinds Corp., SymphonyAI Summit, and SysAid Technologies Ltd

Market Driver

IT Asset Management (ITAM) software market is witnessing significant trends in 2023. Cost savings and operational effectiveness are key drivers, with businesses seeking to reduce asset acquisition costs and optimize IT infrastructure. Security is a top priority, with ITAM solutions providing centralized management, automation, and compliance with license management, patch & version management, and request management. Cloud technologies, including on-cloud, hybrid on-cloud, and SaaS applications, are increasingly adopted by SMEs and large enterprises. CA Technologies and Cherwell Software lead the market, with digital technologies and cloud services gaining popularity. Tech hubs and the SMB segment are seeing growth, while compliance concerns persist in the financial markets. Trends include AI, low-code, and digital asset management. VMware, Helsana, ITConcepts, and Google Search Advertising are making strategic market developments. The first quarter of 2023 projects growth in the big enterprise sector, with storage requirements and licensing management being major concerns. Cloud improvements are expected in the cloud sector, particularly in banking, financial services, insurance (BFSI), healthcare, manufacturing, and telecom and IT. Pharmaceutical & medical industries are also investing in ITAM software for optimization and metering. 

Assets are essential for businesses to achieve their objectives, whether in the public or private sector. Effective asset management maximizes value-for-money by coordinating the planning, selection, utilization, and disposal or renewal of assets. Information security and disaster recovery are crucial aspects of asset management. IT financial management and IT asset management play a significant role in risk mitigation, particularly in relation to software license compliance. Without accurate information, organizations risk over-deploying software, leading to potential legal, financial, and reputational consequences. IT Asset Management Software (ITAM) helps organizations maintain an accurate inventory of software assets, ensuring compliance with license agreements and reducing the risk of non-compliance. ITAM solutions provide valuable insights into software usage, enabling organizations to optimize their software investments and minimize unnecessary costs. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

 Market Challenges

IT Asset Management (ITAM) software is essential for businesses to effectively manage their IT assets, including hardware and software inventory, procurement, utilization, and disposal. However, implementing ITAM software comes with challenges. Cost is a significant concern, with large enterprises and SMEs requiring different solutions. Security is another challenge, as IT assets need protection from cyber threats. Centralization and automation are key to operational effectiveness, but IT infrastructure choices, such as on-premise, cloud, or hybrid on-cloud, impact implementation. Security, compliance, and cloud adoption are top concerns for CEOs in various sectors, including aerospace & defense, IT & telecom, banking, financial services, insurance (BFSI), healthcare, manufacturing, and pharmaceutical & medical. Cloud technologies, including VMware, CA Technologies, Cherwell Software, and SaaS applications, offer solutions. However, strategic market developments, acquisitions, and mergers impact the ITAM software landscape. Cost savings, asset utilization, and compliance are critical for ITAM software adoption. Cloud services, AI, low-code, and digital asset management are emerging trends. Helsana, ITConcepts, and other tech hubs provide innovative solutions. Asset acquisition costs, hardware components, purchasing decisions, and shutdown are essential considerations. Financial markets, economic conditions, and storage requirements influence ITAM software projections in the first quarter and throughout the projection period in the big enterprise sector.Enterprises utilize IT asset management software to enhance the productivity of their IT resources. Selecting an appropriate asset management solution, however, poses a significant challenge for organizations. Failure to comprehend business needs and assess the capabilities and limitations of potential tools may result in ineffective implementations. Moreover, integrating IT asset management software with existing business applications proves to be a hurdle due to insufficient expertise and knowledge in customizing these solutions to fit unique business requirements. Consequently, the global IT asset management software market expansion encounters obstacles due to these challenges.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This it asset management software market report extensively covers market segmentation by  

End-user 1.1 Large enterprises1.2 SMEsDeployment 2.1 On-premises2.2 CloudGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Large enterprises-  Large enterprises in sectors such as manufacturing, healthcare, finance, government, telecommunications, retail, technology, energy, transportation, and education are major consumers in the global IT asset management software market. These organizations require efficient management of their extensive IT assets and infrastructure. IT asset management software enables automation of asset lifecycle operations, inventory tracking, asset utilization optimization, and adherence to licensing agreements. To address their complex and diverse IT infrastructure needs, large enterprises invest in comprehensive IT asset management software. This software offers features like automated asset detection, software license management, contract administration, and reporting capabilities. Furthermore, cloud-based IT asset management systems allow companies like Microsoft Corp. And Oracle Corp. To manage assets across multiple locations and business units. By implementing IT asset management software, large enterprises enhance operational efficiency and cost savings in the dynamic IT landscape, driving the market’s growth during the forecast period.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

IT Asset Management (ITAM) software is a crucial solution for businesses to effectively manage their IT infrastructure, including hardware and software assets. The market for ITAM software is growing rapidly due to the increasing importance of cost control, security, centralization, and automation in IT management. IT assets, including hardware components and software inventory, are essential for business operations, especially in tech hubs and industries like BFSI. Cloud technologies and cloud services, including SaaS applications, are driving the adoption of ITAM software, enabling on-cloud deployment and real-time asset visibility. Digital technologies are also transforming ITAM, making it more automated and contractual, reducing asset acquisition costs, and improving asset utilization throughout the IT asset life cycle. CA Technologies and Cherwell Software are among the leading ITAM software providers, offering comprehensive solutions to help businesses optimize their IT infrastructure and reduce costs while ensuring security and compliance.

Market Research Overview

IT Asset Management (ITAM) software is a crucial business solution that helps organizations effectively manage and optimize their IT assets throughout their entire life cycle. ITAM software enables centralization, automation, and security of IT infrastructure, including hardware, software inventory, and licensing management. With the increasing adoption of cloud technologies, ITAM software is available both on-premise and on-cloud, catering to the needs of SMEs and large enterprises alike. Cloud improvements, such as hybrid on-cloud and SaaS applications, have significantly impacted the ITAM market. Cost savings, operational effectiveness, and compliance concerns are key drivers for ITAM software adoption in various industries, including aerospace & defense, IT & telecom, banking, financial services, insurance (BFSI), healthcare, manufacturing, and pharmaceutical & medical. The ITAM market is witnessing strategic market developments, including acquisitions, mergers, and partnerships, to enhance product offerings and expand market reach. CA Technologies and Cherwell Software are notable players in the ITAM software market, offering digital technologies and cloud services to meet the evolving needs of businesses. Moreover, the emergence of AI, low-code, and digital asset management solutions is transforming the ITAM landscape, enabling organizations to optimize asset utilization, reduce asset acquisition costs, and make informed purchasing decisions. The first quarter of the projection period is expected to see significant growth in the big enterprise sector, driven by storage requirements and cloud sector expansion. Google Search Advertising is a popular marketing strategy for ITAM software vendors, targeting keywords such as IT asset management, IT infrastructure, asset procurement, asset utilization, patch & version management, request management, product/service catalog, digital asset management, and compliance concerns. In conclusion, ITAM software plays a vital role in managing IT assets and optimizing business operations for organizations across various industries. With the increasing adoption of cloud technologies and digital solutions, the ITAM market is poised for significant growth in the coming years.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSMEsDeploymentOn-premisesCloudGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/it-asset-management-software-market-to-grow-by-usd-737-6-million-from-2025-2029-rapid-adoption-of-asset-management-software-and-growing-importance-of-asset-tracking-boost-the-market-report-on-ais-impact-on-trends—technavio-302362888.html

SOURCE Technavio

Continue Reading

Technology

Victory Live Named Official Data and Analytics Provider of the Capital One Orange Bowl

Published

on

By

Partnership provides ticketing technology and analytics support ahead of the 2027 College Football Playoff Semifinal

ATLANTA, Oct. 19, 2026 /PRNewswire/ — Victory Live, a leader in ticketing technology and analytics, today announced a partnership with the Orange Bowl to serve as the Official Data and Analytics Provider of the Capital One Orange Bowl.

Under the agreement, Victory Live will provide ticketing data and analytics tools to support the Orange Bowl’s operational planning and ticketing strategies.

The Capital One Orange Bowl is scheduled to host a College Football Playoff Semifinal on Thursday, Jan. 14, 2027, at Hard Rock Stadium.

“The Orange Bowl has a proud history in college football and a lasting impact on South Florida,” said Sam Soni, founder and CEO of Victory Live. “We look forward to supporting the organization with technology and data insights to assist their ticketing operations. With a College Football Playoff Semifinal ahead, this is an exciting opportunity to work together on an event that means so much to fans and the community.”

About Victory Live

Founded in 2021 by Sam Soni, Victory Live is a technology platform specializing in sports and entertainment event management, ticketing software, data insights, and multi-channel distribution. Its end-to-end solution, Victory Live One, helps manage millions of tickets for live event rightsholders and ticket sellers across sports, concerts, and theatre. Victory Live’s marketplace is the industry leader in B2B ticket distribution and connectivity solutions. Learn more at www.victorylive.com. 

Press Contact:

Eric Nemeth
nemeth@ericpr.com
www.victorylive.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/victory-live-named-official-data-and-analytics-provider-of-the-capital-one-orange-bowl-302912840.html

SOURCE Victory Live

Continue Reading

Technology

Eastern Michigan University offers $4,000 scholarships to students who join marching band

Published

on

By

YPSILANTI, Mich., Oct. 19, 2026 /PRNewswire/ — Eastern Michigan University is offering eligible students a $4,000 scholarship to join the university’s Marching Band, giving students the opportunity to participate in one of EMU’s signature traditions while pursuing any academic major.

The scholarship provides $1,000 per year for four years and is available to all students who meet the marching band requirements. Students do not need to major in music to qualify.

“I’m thrilled that President Kelly and the executive leadership team have elected to pursue this opportunity at Eastern because it gives us an opportunity to attract more students and reward them for the countless hours they spend participating in a life-changing activity that they love,” said J. Nick Smith, associate director of bands and director of Athletic Bands at Eastern.

EMU’s Marching Band reflects the university’s broad academic community. Only about 40% of its members are music majors, while students in disciplines across the university make up the rest of the membership.

“As a two-time alum, I’m proud of our band and its continuous momentum over the years,” said EMU President Brendan Kelly. “EMU’s college experience is about finding and building community — that’s what our marching band is all about. I’m thrilled we can offer this scholarship to students who want to be a part of a movement they’ll remember and be proud of among people with shared interests for the rest of their lives.”

Known as the “Pride of the Peninsula,” EMU’s Marching Band has a 132-year history and provides students with opportunities to perform at athletic events and other university and community events. The ensemble also offers diverse musical and performance experiences, including collaborations with groups such as internationally known piano-rock duo and EMU alumni Drew & Kin and Grammy Award-winning artists such as The Temptations, featuring EMU alum Jawan M. Jackson, who joined the group in 2022.

Participation in the band also provides students with experiences that extend beyond the field.

“Students who participate with us develop deep ties to their education, lifelong friends, lessons in leadership, professionalism, time management, high expectations and advanced musicianship and marching skills,” said Smith. “We pride ourselves on providing our students life-changing experiences that develop their core being so that, upon graduation, they have a diverse set of skills that are immediately applicable to their careers.”

Students interested in joining the EMU Marching Band and applying for the scholarship should:

Apply to and be admitted to Eastern Michigan University: emich.edu/apply/Complete the marching band membership form: https://tiny.emich.edu/emumbAttend orientation and register for marching band.Receive the scholarship through their financial aid package once all requirements are completed.

The scholarship is available to students regardless of their intended major. For more information about the EMU Marching Band and scholarship opportunities, visit the band webpage. To view the band’s past performances, visit the band’s YouTube page.

View original content to download multimedia:https://www.prnewswire.com/news-releases/eastern-michigan-university-offers-4-000-scholarships-to-students-who-join-marching-band-302912922.html

SOURCE Eastern Michigan University

Continue Reading

Technology

Green Ammonia Market to Reach USD 5.10 Billion by 2035 as Renewable Hydrogen Contracts Support New Production

Published

on

By

LONDON, Oct. 19, 2026 /PRNewswire/ — The global green ammonia market was valued at USD 150.8 million in 2025 and is projected to reach USD 5.10 billion by 2035, according to Credence Research. The report states a 42.22% compound annual growth rate for 2025-2035. Asia Pacific held the largest regional share at 60.2% in 2025, while Latin America is the fastest-growing region at a modeled 54.11% annual rate. Market sizes, segment shares and regional allocations are Credence Research estimates.

Key Takeaways

Credence Research estimates market value at USD 150.8 million in 2025 and USD 5.10 billion by 2035, with a reported 42.22% CAGR for 2025-2035.Asia Pacific held 60.2% of modeled 2025 value. Latin America has the fastest forecast regional growth at 54.11%.Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.

Scope & Segmentation – Green Ammonia Market

The market measures the selling value of ammonia made with electrolytic hydrogen powered by renewable electricity, including relevant renewable output from retrofitted fertilizer plants. It covers fertilizer, chemical feedstock, power and prospective marine fuel uses. It excludes conventional ammonia, blue ammonia made with fossil hydrogen and carbon capture, stand-alone electrolyzers, renewable generation equipment and downstream fertilizer products beyond the contained ammonia value.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market      

Why This Report Matters

Developers can separate announced electrolyzer capacity from renewable ammonia that has a committed buyer and a credible delivery schedule.Fertilizer companies and importers can evaluate the commercial importance of certification, fixed-price contracts and renewable electricity availability.Investors can assess why some projects advance with binding offtake while others remain exposed to cost gaps, policy changes and financing delays.

Market Overview

Green ammonia is produced using hydrogen generated from water electrolysis powered by renewable electricity, followed by conventional ammonia synthesis. It can serve fertilizer and chemical demand without changing the basic molecule, but production costs and emissions depend on the power supply and plant operation.

Early commercial output is concentrated in China and a small number of European plants. Indian supply contracts and international offtake agreements are expanding the project pipeline. Marine fuel is a longer-term opportunity, with demand dependent on vessel technology, bunkering infrastructure and shipping regulation.

Market Insights

Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.Asia Pacific represented 60.2% of 2025 value, reflecting early Chinese plant output and demand.

Key Attributes

Attribute

Details

Historical reference

2018-2025 (source report)

Base year

2025

Market size, 2025

USD 150.8 million

Market size, 2026 (source estimate)

USD 415.2 million

Market size, 2035

USD 5.10 billion

Reported CAGR and measurement interval

42.22% (2025-2035)

Largest regional share

Asia Pacific (60.2%, 2025)

Fastest-growing region

Latin America (54.11%)

Segments covered

Technology, Application

Geographic coverage

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Market Segmentation

The segmentation below follows the current report taxonomy and separates products, applications and buyers to avoid overlapping revenue definitions.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Market Drivers

Fertilizer producers can reduce reliance on fossil-based hydrogen by purchasing certified renewable ammonia or replacing a portion of their own feedstock. Long-term supply contracts can make the economics more predictable for producers and buyers.

Large renewable energy resources and improving electrolyzer supply support new plants in China, India and prospective export hubs. Project economics still depend heavily on utilization and electricity costs.

Cross-border contracts create a clearer financing route than nonbinding project announcements. Importers that require renewable fuel certification can anchor investments in production and shipping logistics.

Regional Analysis

The following regional shares represent Credence Research estimates of 2025 market value. They are not independently audited supplier sales totals.

Asia Pacific | 60.2% share in 2025

Operating Chinese plants and Indian fertilizer procurement programs underpin the largest base. Japan and South Korea are potential import markets for certified supply.

Europe | 26.7% share in 2025

Pioneer projects and stringent certification requirements support premium demand, while high energy costs encourage some buyers to seek imports.

Middle East and Africa | 8.0% share in 2025

Saudi Arabian and other coastal projects seek to pair renewable power with export infrastructure, but project schedules remain important.

North America | 3.3% share in 2025

Electrolytic ammonia remains a small share of supply, with some producers favoring carbon capture on conventional plants.

Latin America | 1.8% share in 2025

Chile and Brazil have strong renewable resources and potential fertilizer or export demand, producing the fastest modeled regional growth from a small base.

Market Challenges

Renewable ammonia generally costs more to produce than conventional ammonia. Intermittent wind and solar power complicate operation of the synthesis loop and can require storage or grid balancing.

Many proposed projects lack binding buyers, permitting or funding. Uncertain global shipping rules can delay marine-fuel demand, so developers often prioritize fertilizer and chemical customers first.

Future Outlook

The strongest near-term projects are likely to be those with verified renewable electricity, certification and binding offtake. China remains an early production center while India and Gulf projects could expand exports later in the decade.

Marine fuel demand may eventually diversify the customer base, but the timeline is uncertain. Investors should distinguish operating tonnage from proposed capacity and account for power variability, shipping costs and policy risk.

Competitive Landscape

Envision Energy, State Power Investment Corporation and China Energy Engineering are linked to operating Chinese renewable ammonia projects. AM Green, ACME Group and NEOM Green Hydrogen Company are export developers, while Yara and Iberdrola participate in European pioneer projects. Air Products is a NEOM co-owner and contracted offtaker, not simply an independent ammonia producer. Fortescue is excluded from the active producer list because it canceled selected hydrogen projects in 2025. No reliable comparable company-by-company green ammonia revenue ranking is available.

Key Players

Envision EnergyState Power Investment CorporationChina Energy EngineeringAM GreenACME GroupNEOM Green Hydrogen CompanyYara InternationalIberdrolaAir Products (offtaker and co-owner)

Recent Developments

Feb. 27, 2026: Envision announced a commercial shipment of green ammonia from its Chifeng facility in China to LOTTE Fine Chemical in South Korea. The company described the cargo as an end-to-end renewable ammonia delivery.

Jan. 12, 2026: Uniper and AM Green signed a binding long-term agreement for up to 500,000 metric tons a year of certified renewable ammonia from India, with initial deliveries expected from 2028.

Report Coverage

The study analyzes market size, the base-year product and application mix, regional demand, technology adoption, competitive positioning, constraints and dated industry developments. It also examines commercialization, customer economics and the factors that could change the pace of adoption through 2035.

Forecasts and regional shares are proprietary Credence Research model estimates. Company announcements and regulatory materials are used for industry context; they do not independently validate the modeled global revenue totals. The report’s market definition and exclusions should be considered when comparing it with broader adjacent industries.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market

Related Reports

Green Hydrogen MarketBlue Ammonia MarketRenewable Methanol MarketSustainable Aviation Fuel MarketHydrogen Storage Market

About Us

Credence Research Inc. is a global market intelligence and consulting firm founded in 2015. It provides quantitative market research, competitive intelligence and strategic advisory services to organizations assessing new products, investment decisions and regional opportunities. The firm combines primary and secondary research with industry interviews and structured market models.

Its research spans industrial technology, semiconductors, energy, health care, consumer markets and other sectors. Credence Research evaluates market size, segmentation, growth drivers, supply-chain risks, regional policy and competitive positioning to help clients make evidence-led decisions.

Contact Us

Credence Research Inc.
Tower C-1105, S 25, Akash Tower
Vishal Nagar, Pimple Nilakh, Haveli
Pune – 411027, India
Europe: +44 7453 598 606 | North America: +1 6282 627 656
Email: sales@credenceresearch.com

Website: Credence Research

 

View original content:https://www.prnewswire.co.uk/news-releases/green-ammonia-market-to-reach-usd-5-10-billion-by-2035-as-renewable-hydrogen-contracts-support-new-production-302912925.html

Continue Reading

Trending