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TAG Releases Inaugural “Impact and Compliance Report”

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First-of-Its-Kind Analysis Quantifies Effectiveness of TAG Programs and Impact in Strengthening Digital Ad Supply Chain

WASHINGTON, Jan. 30, 2025 /PRNewswire/ — TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today released its inaugural Impact and Compliance Report. The first-of-its-kind analysis quantified the effectiveness of TAG programs and their impact in strengthening the digital advertising supply chain for advertisers, agencies, publishers, and adtech providers.

“For nearly a decade, TAG has worked with companies across the industry to create a safer and more transparent digital advertising supply chain,” said Mike Zaneis, CEO of TAG. “This report shows the measurable impact of our efforts across our four mission areas, demonstrating in concrete metrics how TAG’s programs, tools, and community have safeguarded both companies and consumers from bad actors while improving the quality and transparency of the broader ecosystem.”

Highlights from the report include:

TAG’s Global Reach

TAG Members span 43 countries worldwide.226 companies held at least one TAG seal at the end of 2024.

Certified Against Fraud Program

The first financial impact analysis of the digital advertising industry’s anti-fraud programs — conducted in partnership with the 4A’s, ANA, and IAB — found those efforts resulted in $10.8 billion in ad fraud savings for U.S. advertisers in 2023.CAF continued to successfully maintain sub-1% invalid traffic (IVT) rates across TAG Certified Channels (TCC) globally, with U.S. rates holding them under that benchmark for the past four years and Europe for six.TAG’s Data Center IP (DCIP) List tool identified more than 104 million unique high-risk IP addresses in 2024.

Brand Safety Certified Program

TAG expanded its ongoing efforts to defund intellectual property criminals with the launch of a comprehensive pre-bid “Pirate Domain Exclusion List (PDEL), a threat intelligence tool that helps advertisers avoid exposure to pirate sites. The launch of the Keyword Exclusion List Toolset (KELT) created a baseline of best practices for brands and agencies to maintain an effective keyword list. By simplifying and standardizing the approach, brands and agencies can expand the range of brand-suitable content, increase user engagement, and reduce unnecessary blocking that reduced ad revenue in the past.

Certified Against Malware Program

TAG continued to raise the industry’s already-high standards against malvertising by expanding the core criteria necessary for vendors to be recognized with the TAG Certified Against Malware Seal for effective anti-malvertising services.TAG released its Malvertising Taxonomy v2 in April 2024 with considerable updates to both the guiding principles and the examples of malvertising events included and described. The Taxonomy also included new subcategories and additional malvertising techniques, including steganography, browser extensions and hijackers, click-jacking, SEO poisoning, exploit kits and more.

Certified for Transparency

TAG TrustNet now provides campaign data insights for more than 40 brands, thanks in part to increased access to log-level data.ANA’s most recent benchmark report highlighted a 22% increase in ad spend productivity since its 2023 programmatic transparency study was released. Within the context of a $104 billion open web programmatic marketplace, the increase represents an additional $8.2 billion in ad spend productivity.

Threat-Sharing

In 2024, TAG’s AdSec Threat Exchange increased in threat-sharing activity to combat malvertising attacks by 40% over the prior year.TAG’s threat-sharing community has now grown to include practitioners from 11 countries spanning 7 time zones and providing 21.5 hours of human coverage in a typical day. 

In addition, the report provided an update on TAG’s compliance framework and process. TAGs Due Process for Non-Compliance and Appeal guidelines are a critical feature of TAG certification programs. The Due Process governs investigations of instances of non-compliance by a TAG certified member, as well as the consequences for findings of non-compliance.

During 2024, together with TAG’s Leadership Council and industry partners, TAG streamlined and enhanced the Due Process guidelines to strengthen TAG’s non-compliance investigation and response enforcement, while continuing to provide members with opportunities for remediation and appeal. Companies found to be not in compliance with TAG certification requirements may lose their ability to be certified for between six months and five years.

“For the first time, we have a comprehensive, data-driven analysis of how TAG’s programs protect advertisers, publishers, and consumers from fraud, malvertising, and brand safety risks,” said Rachel Nyswander Thomas, COO of TAG. “The insights in this report demonstrate the power of TAG’s certification, compliance and intelligence tools, and threat-sharing forums, while also providing a roadmap for future enhancements. As we move forward, we will continue working with our partners around the globe to set even higher standards and drive greater accountability across the industry.”

The full 2024 TAG Impact and Compliance Report is available here.

About TAG

TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG’s seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG’s international member companies include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media Contact:
Andrew Weinstein
202-667-4967
389538@email4pr.com 

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SOURCE TAG (Trustworthy Accountability Group)

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Ant Digital Technologies CTO: The Agent Economy’s Four Fault Lines Demand a Ground-Up Infrastructure Redesign

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HONG KONG, April 21, 2026 /PRNewswire/ — On April 20, Ant Digital Technologies introduced its architectural vision for the agent economy at Hong Kong Web3 Festival — the “4R Full-Stack Architecture,” comprising four layers: Agentic Runtime, Payment Rails, Agent Registry, and Root Infrastructure — aimed at providing AI agents with foundational technical infrastructure covering identity, payments, risk control, and regulatory compliance.

In her keynote, Dr. Yan Ying, CTO of Ant Digital Technologies identified four fundamental fault lines in the current foundations of the agent economy: execution failures arising from prompt logic vulnerabilities, an accountability vacuum caused by AI’s lack of verifiable identity, transactional barriers stemming from payment gateways designed around human principals, and collaboration risks that emerge when unfamiliar agents cannot establish mutual trust. “This cannot be resolved by patching software,” she stated. “It requires a ground-up redesign at the infrastructure layer.”

The core product of the Agentic Runtime layer is DT Claw, which embeds the CARLI safety model to enforce behavioral constraints on agents at the execution level, supports multi-model compatibility and financial-grade compliance standards, and is designed to ensure that every AI operation is controllable, auditable, and recoverable.

The Payment Rails layer establishes a native on-chain payment channel that integrates agent-driven intelligent decision-making with verifiable credential chain technology, enabling precise identification of payment intent and end-to-end security while delivering full transaction transparency and immutability. For high-frequency micropayment scenarios, the platform builds a native instant settlement network supporting cross-chain, multi-asset seamless transfer and intelligent routing, significantly improving capital turnover efficiency. Additionally, by providing a standardized developer toolchain and a frictionless wallet integration experience, the solution substantially lowers both development barriers and end-user adoption costs — forming a payment closed-loop that balances financial-grade security with best-in-class usability.

The Agent Registry layer issues on-chain identities to each agent based on the DID (Decentralized Identifier) standard and ERC-8004, ensuring every instance of inter-agent collaboration is traceable and verifiable. The Root Infrastructure layer serves as the architectural foundation, leveraging Jovay Layer2 to achieve sub-120-millisecond transaction confirmation in support of AI micropayments, and combining ZKVM technology to enable off-chain computation with on-chain verification — resolving the computational trust problem inherent in the AI economy. As Yan Ying put it, “Root Infrastructure uses blockchain and privacy-preserving computation to provide agents with a tamper-proof contract execution environment. Even two agents with no prior relationship can establish trust through code and transact with confidence.”

AI is currently progressing from the Chat phase through the Action phase and into the era of the agent economy. Yan Ying argued that the defining transformation of this third phase lies not in AI becoming more intelligent, but in AI beginning to hold assets and exercise transactional authority. She noted that over the past decade-plus, Ant Digital Technologies has accumulated deep engineering expertise across financial-grade security, privacy computing, blockchain, and compliance systems — and that the 4R Architecture represents a ground-up research and development effort built upon that foundation.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ant-digital-technologies-cto-the-agent-economys-four-fault-lines-demand-a-ground-up-infrastructure-redesign-302748251.html

SOURCE Ant Digital Technologies

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Candid Appoints Andrew Shaw as Chief Product & Technology Officer to Accelerate Platform Growth

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Seasoned product leader joins from OLX to scale Candid’s Live Marketing™ AI infrastructure across the UK and beyond

LONDON and AMSTERDAM, April 21, 2026 /PRNewswire/ — Candid, the platform-based advertising, marketing and communications group operating across the Netherlands and the United Kingdom, has today appointed Andrew Shaw as Chief Product & Technology Officer (CPTO), effective immediately.

Working at group level, Shaw assumes responsibility for Candid’s product strategy, technology infrastructure and the scaling of its agency brands and capabilities. His appointment comes at a pivotal moment for the group, with strong and growing market demand for Candid’s proprietary Live Marketing™ platform — an integrated, AI-powered infrastructure spanning strategy, campaigns, media and creative. Shaw’s immediate mandate is to accelerate its development and bring it to enterprise scale.

Shaw joins with a strong international pedigree in product leadership and technology innovation. He was most recently Director of Product at OLX in Amsterdam, and prior to that held a comparable senior product role at adidas in Germany. Originally from South Africa, Shaw spent over five years in Germany before relocating to the Netherlands four years ago, where he has built deep expertise working within complex, international technology organisations.

In his new role, Shaw will work across Candid’s group of agencies and brands — building the product and technology foundations that underpin the group’s client proposition and ensuring the Candid platform maintains its competitive edge in a fast-evolving market.

Andrew Shaw, Chief Product & Technology Officer, Candid:

“My remit is clear: to take Candid’s Live Marketing™ infrastructure from proven technology to a truly differentiated, enterprise-grade and scalable platform — one that holds its competitive advantage in a market that is moving fast.”

Gerard Ghazarian, Founder & President, Candid:

“Andrew brings exactly the depth of product and technology leadership that this moment calls for. He will be instrumental in shaping our product strategy and in building the technology organisation we need to realise our ambitions — in the UK, the Netherlands, and beyond.”

Shaw’s appointment represents a significant step in Candid’s continued investment in its technology capabilities and leadership team. As the group scales across its agency brands and geographies, this appointment signals an unambiguous commitment to building a robust, future-proof platform that delivers tangible, measurable value for clients and brand partners across the portfolio.

Photo – https://mma.prnewswire.com/media/2960657/Candid.jpg

View original content:https://www.prnewswire.co.uk/news-releases/candid-appoints-andrew-shaw-as-chief-product–technology-officer-to-accelerate-platform-growth-302747667.html

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NX Group to Acquire All Shares in Metro Supply Chain Group of Canada, Turning It into Subsidiary

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TOKYO, April 21, 2026 /CNW/ — NIPPON EXPRESS HOLDINGS, INC. (hereafter “NX Group”) has reached an agreement to acquire all shares in Metro Supply Chain Group Inc. (“Metro Supply Chain Group”) based in Montreal, Canada, and entered into a share purchase agreement, dated April 17, 2026.

Logo: https://drive.google.com/file/d/1dqm0cxpYamnvMUra1AGXMuGlX932Z353/view?usp=drive_link 

The transaction values Metro Supply Chain Group at CAD1.8 billion (approximately 207.0 billion yen) on an enterprise value basis, representing the largest acquisition in NX Group’s history. In addition, an earnout of up to CAD400 million (approximately 46.0 billion yen) may be payable to the sellers, contingent on the company meeting certain financial targets as defined in the share purchase agreement.

Metro Supply Chain Group has a strong operational footprint across Canada, the United States and the United Kingdom, providing third-party logistics (3PL) services to a broad range of industries, including consumer goods, automotive, manufacturing and healthcare. Through this acquisition, NX Group expects to significantly expand its presence in the North American market and enhance its end-to-end logistics capabilities. The transaction represents a pivotal step toward accelerating NX Group’s long-term vision — set out in its management plan “NX Group Management Plan 2028 Dynamic Growth 2.0” — of becoming “a logistics company with a strong presence in global markets.”

For more details, please visit: https://drive.google.com/file/d/1SvzqxdP0zEEDCtmm2yhpGjBuDkM3iJea/view?usp=drive_link 

About the NX Group: https://drive.google.com/file/d/1mbvBL6C8THZNrR5LREgGeafNkEdaAmV-/view?usp=drive_link 

NX Group official website: https://www.nipponexpress.com/ 

NX Group’s official LinkedIn account: https://www.linkedin.com/company/nippon-express-group/ 

 

View original content:https://www.prnewswire.com/news-releases/nx-group-to-acquire-all-shares-in-metro-supply-chain-group-of-canada-turning-it-into-subsidiary-302747977.html

SOURCE NIPPON EXPRESS HOLDINGS, INC.

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