Technology
Digital Asset Management Market to grow by USD 22.51 Billion from 2025-2029, shift from on-premises to SaaS boosts the market, AI driving trends – Technavio
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1 year agoon
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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global digital asset management market size is estimated to grow by USD 22.51 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of about 26.3% during the forecast period. Shift from on premises to saas is driving market growth, with a trend towards increased adoption of analytics to manage digital assets. However, data privacy and security concerns poses a challenge. Key market players include Acquia Inc., Adobe Inc., Aprimo, Bynder BV, Canto Inc., CELUM GmbH, Cloudinary Ltd., Cognizant Technology Solutions Corp., Danaher Corp., Frontify AG, Image Relay Inc., International Business Machines Corp., MediaValet Inc., Open Text Corp., Oracle Corp., PhotoShelter Inc., QBNK Co. AB, Smartsheet Inc., TIBCO Software Inc., and WoodWing Software B.V..
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Digital Asset Management Market Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2023
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 26.3%
Market growth 2025-2029
USD 22508.4 million
Market structure
Fragmented
YoY growth 2022-2023 (%)
22.7
Regional analysis
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
APAC at 35%
Key countries
US, UK, Germany, Canada, France, Brazil, China, Japan, The Netherlands, and India
Key companies profiled
Acquia Inc., Adobe Inc., Aprimo, Bynder BV, Canto Inc., CELUM GmbH, Cloudinary Ltd., Cognizant Technology Solutions Corp., Danaher Corp., Frontify AG, Image Relay Inc., International Business Machines Corp., MediaValet Inc., Open Text Corp., Oracle Corp., PhotoShelter Inc., QBNK Co. AB, Smartsheet Inc., TIBCO Software Inc., and WoodWing Software B.V.
Digital Asset Management (DAM) market is witnessing significant trends as businesses, both small and medium, as well as large enterprises, are embracing digitalization. DAM software helps manage digital assets such as media files, documents, animations, graphics, and marketing materials in a centralized place. This enables easier organization, retrieval, and distribution of assets for marketing and sales teams. Trends include content hubs, content lifecycle management, and user-friendly solutions for initial implementation. Non-hosted DAM and AI-embedded DAM are gaining popularity, offering advanced features like metadata tagging, describing assets using Natural Language Processing and Computer Vision, and intelligent tagging for cross-referencing assets. Enterprise DAM solutions cater to the needs of large organizations, providing scalable storage, improved collaboration, and real-time analysis through chatbots and emerging technologies. DAM solutions are also being used in industries like retail, entertainment, and healthcare to manage product images, videos, and marketing campaigns, reducing inventory shrinkage, margin compression, and improving brand presence. Cloud-based DAM solutions offer flexibility for work-from-home policies and support various deployment models. DAM software is also being used for document presentations, multimedia assets, and AI-driven content recommendations for competitive advantage. Overall, DAM solutions are streamlining asset management, optimizing rich media production, and unifying management across marketing and sales teams.
Digital Asset Management (DAM) solutions provide organizations with analytical tools to effectively manage their digital content. These tools allow for the analysis of digital content, such as text, images, and videos, to make informed business decisions. Cloud-based content analytics and asset tracking solutions are popular analytical tools, enabling the management of large data sets from mobile applications and smart devices. Content analytics services transform unstructured enterprise data into structured information, facilitating efficient digital content management. Predictive analytical solutions are increasingly adopted by organizations to enhance their content analytics capabilities.
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• Digital Asset Management (DAM) software has become essential for businesses looking to digitalize and manage their media and content effectively. However, implementing a DAM system comes with challenges. One of the main challenges is locating and organizing content across various departments and teams. A centralized hub for all digital assets is necessary for efficient content lifecycle management. Small and medium businesses face unique challenges such as initial implementation costs and user-friendliness. In contrast, large enterprises require enterprise-level DAM solutions with advanced features like AI algorithms, custom fields, and metadata tagging. Media assets, documents, animations, graphics, and marketing and sales files need to be streamlined and optimized for rich media production. DAM software should offer unified management, artificial intelligence, and machine learning capabilities for intelligent tagging and cross-referencing assets. Traditional marketing industries like retail face challenges such as inventory shrinkage, margin compression, and profit margin pressures. DAM can help retailers manage product images, videos, and catalogues, improving the instore experience and online order fulfillment process. Emerging technologies like cloud-based DAM, AI-embedded DAM, and chatbots offer capabilities for real-time analysis and improved collaboration. However, high upfront costs and deployment models can be a barrier for small and medium businesses. Enterprise DAM solutions offer scalable storage, smart search, and discovery features for large teams. Brands can leverage DAM for competitive advantage by intelligently tagging and making helpful recommendations based on real-time analysis. Regional requirements and content complexities add to the challenges of implementing a DAM system. Media providers, entertainment industries, healthcare, ecommerce and retail, travel and hospitality, and education sectors all have unique needs. In conclusion, DAM software offers significant benefits for businesses, but careful consideration of challenges like content location, hub, content lifecycle, and digitalization is necessary for successful implementation.
• Digital asset management in the cloud presents significant security challenges for businesses. Cloud-based IT infrastructure holds numerous digital files, making data privacy and security a major concern. The risk of unauthorized access and hacking is ever-present, particularly in public cloud environments due to their multi-tenant nature. Cloud systems are built on various open-source codes, increasing the likelihood of introducing vulnerabilities. Ensuring cloud security is a complex task for vendors, as they must address these risks and provide solutions to protect digital assets from potential breaches.
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This digital asset management market report extensively covers market segmentation by
Deployment 1.1 On-Premise1.2 CloudEnd-user 2.1 Large enterprise2.2 Small and medium enterpriseGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa
1.1 On-Premise- In an on-premises Digital Asset Management (DAM) deployment model, businesses purchase and install the software on their servers, managed by their IT teams. This approach offers features like workflow streamlining, budgeting, DAM, and reporting, making it suitable for large, complex marketing functions. The high cost and lack of scalability options are considerations. The software’s robustness and control over critical data are significant advantages, particularly for businesses with numerous business units, functions, or product lines. These factors are expected to boost the growth of the on-premises segment in the global market during the forecast period.
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The Digital Asset Management (DAM) market is a rapidly growing segment in the business world, particularly for medium and small businesses, retailers, and departments seeking to optimize their content management processes. DAM software acts as a centralized digital hub for businesses to store, manage, and distribute their digital assets, including product images, videos, marketing campaigns, and print materials. With the increasing use of smartphones and digitalization, businesses face challenges such as inventory shrinkage and margin compression, making it crucial to streamline their content lifecycle. DAM solutions help businesses manage their product library efficiently, reducing redundant content, and enhancing the instore experience. Additionally, DAM software supports online orders and the fulfillment process, ensuring accurate stock replenishment and seamless integration with the supply chain. Overall, DAM software acts as a digital library, enabling businesses to effectively manage their content and enhance their marketing efforts.
Digital Asset Management (DAM) refers to the process of centrally locating, organizing, sharing, and collaborating on digital assets such as media files, documents, animations, graphics, and marketing materials. DAM software enables businesses, departments, and teams to digitalize their content and streamline asset management, optimizing rich media production, and unified management. The digitalization of content is crucial for businesses of all sizes, from medium to large enterprises, in various industries like retail, entertainment, and healthcare. DAM solutions offer user-friendly interfaces, enabling easy initial implementation and lifetime licenses. They provide advanced features like AI algorithms for asset discovery, custom fields, and metadata tagging, describing assets for intelligent tagging and cross-referencing. DAM systems offer scalable storage solutions, enabling businesses to manage their digital content effectively. They also provide advanced collaboration features, improving teamwork and reducing redundant content. DAM solutions are essential for businesses looking to optimize their marketing and sales efforts, manage brand presence, and gain a competitive advantage through intelligent content management. Emerging technologies like cloud-based DAM, AI-embedded DAM, and chatbots offer real-time analysis and forecasting content needs, making helpful recommendations, and providing smart search and discovery features. DAM solutions are essential for businesses looking to adapt to the behavioral shift towards digital consumption, including audio consumption, online video streaming, and social media campaigns.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
DeploymentOn-PremiseCloudEnd-userLarge EnterpriseSmall And Medium EnterpriseGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts
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NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.
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The process is designed to move from prompt to a finished, ready to use asset without requiring separate design software. For teams producing large volumes of seasonal or promotional content, this can reduce the number of tools involved in a single campaign.
Why AI Design Tools Matter for Small Teams
AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.
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The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.
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CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.
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View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html
SOURCE SoftwareExperts.org
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Best AI Design Tools (2026): CapCut Named a Top Choice for Creating Images and Marketing Assets by Software Experts
Published
33 minutes agoon
July 18, 2026By
NEW YORK, July 18, 2026 /PRNewswire/ — Software Experts has recognized CapCut as a top choice among AI design tools for 2026, citing its AI Design Studio as a standout resource for creating images and marketing assets. The recognition points to the platform’s combination of automated layout generation, image editing, and campaign focused features built for marketers, e-commerce sellers, and content creators.
Best AI Design Tools
CapCut AI Design Studio – a web based design workspace that uses AI to help users create ads, product visuals, and branded content without prior design experience.
Core Capabilities of the AI Design Studio
The AI Design Studio is built around a conversational, infinite canvas that allows users to work with an AI design agent in real time. Instead of starting from a blank template, users type a prompt, upload reference images, and receive layout options generated automatically.
The latest version, Design 2.0, brings references, drafts, assets, and edits into a single workspace. Features include pencil prompting for visual editing, smart layer split for separating subjects and backgrounds, and a One More function that generates new creative directions from an existing design. Users can circle, brush, or mark up an image directly to guide how the AI adjusts a design, rather than relying only on written prompts.
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Applications for E-Commerce and Marketing Teams
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Why AI Design Tools Matter for Small Teams
AI design tools are becoming useful because many teams need more visual content than traditional workflows can comfortably support. The Software Experts review notes that marketers, creators, and small businesses often need product images, social graphics, banners, email headers, event posters, and campaign visuals on tight timelines.
For small teams, the main advantage is not simply automation. It is the ability to get to a workable draft faster. Starting from a blank canvas can slow down campaign production, especially when a team is managing several platforms or product lines. AI-assisted design tools can generate starting points, resize assets, suggest layouts, and help keep visuals consistent across channels.
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The AI Design Studio is accessible through CapCut desktop by selecting Design Agent from the main dashboard. Users enter a text prompt describing the desired output, optionally upload reference images, and review the generated results.
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Readers can find the full review at Software Experts.
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CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.
About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.
View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html
SOURCE SoftwareExperts.org
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Samsung Selects Chandigarh University Student as ‘Punjab AI State Topper’
Published
2 hours agoon
July 18, 2026By
CU Student Devesh Panwar Wins Rs 1 Lakh Award for Developing AI-Based Document Search System
CHANDIGARH, India, July 18, 2026 /PRNewswire/ — A Bachelor of Computer Applications (BCA) student of Chandigarh University, Devesh Panwar, has been named the “Punjab State Topper” in the Artificial Intelligence (AI) under the Samsung Innovation Campus (SIC) AI Program organised by Samsung in collaboration with Telecom Sector Skill Council (TSSC) and training partner Focal Skill Development (Focalyt) to equip Indian youth with industry-relevant in-demand skills in AI, loT, Big Data, and Coding & Programming, preparing them for future careers.
A final-year student of Bachelor of Computer Applications (BCA) at University Institute of Computing (UIC) of Chandigarh University, Devesh Panwar also won a cash award of Rs 1 lakh along with a laptop, and exclusive Samsung rewards for achieving this remarkable milestone under the Samsung Innovation Campus AI Program.
“Being named ‘AI State Topper’ was a moment of profound pride and validation for me. Hard work, intense technical training and a passion for AI culminated in the immense honor of the Punjab State Topper title. Besides getting access to state-of-the-art tools to fuel my future research and development endeavor, I gained world-class knowledge during the Samsung Innovation Campus (SIC) AI Program. It helped me in gaining hands-on experience and applied AI to solve real-world challenges, especially in aeronautical and technical domains,”
During Samsung Innovation Campus (SIC) AI Program, Devesh and his team worked on innovative AI capstone project which was presented before the jury panel as part of the final assessment.
“Our team developed the advanced AI-powered system AI Research Agent, a Retrieval-Augmented Generation (RAG) platform designed for intelligent querying of private document collections. Organizations, researchers, legal professionals, and HR teams often work with large collections of documents. Traditional search methods rely heavily on keyword matching and require significant manual effort to locate relevant information. The project was developed to address the limitations of traditional document search systems, which often struggle with contextual understanding, retrieval accuracy, learning adaptability, and response speed,” said Devesh.
“The developed system demonstrated significant improvements over traditional document retrieval approaches with faster response generation with integration of modern AI techniques, full-stack development, database systems, and intelligent automation into a single practical solution. By combining modern RAG architecture with innovative retrieval and reasoning mechanisms, this system provides a fast, intelligent, and user-friendly solution for knowledge discovery and resume evaluation. This project not only enhanced our technical expertise in Artificial Intelligence and Full-Stack Development but also strengthened our problem-solving, teamwork, and professional communication skills. It stands as a significant achievement of our Samsung Innovation Campus 2025 journey and reflects our commitment to building impactful AI solutions for real-world challenges,” he added.
Congratulating Devesh Panwar for being named “Punjab State Topper” AI under the Samsung Innovation Campus Samsung Innovation Program, Deepinder Singh Sandhu, Senior Managing Director, Chandigarh University, said, “Devesh’s achievement reflects Chandigarh University’s focus on experiential learning and industry-academia collaboration. Through the Samsung Innovation Campus AI Program, CU students gain practical exposure to AI and building solutions for real-world challenges. This accomplishment reflects not only Devesh’s commitment to excellence but also the growing culture of innovation and industry-oriented learning at Chandigarh University,”.
“Since its inception, Chandigarh University has set benchmarks for world-class education with its dynamic hands-on experiential learning model, industry-aligned programs, dynamic fraternity, state-of-the-art infrastructure facilities and impeccable placements. Samsung Innovation Program is also part of our initiatives to develop a future-ready talent pool equipped with advanced capabilities in AI, loT, Big Data, and Coding and Programming. By bridging the gap between theoretical learning and real-world application, this collaboration helps in providing CU’s computer science and computing students exposure to cutting-edge and emerging technologies. CU’s this partnership with Samsung is focused on building future-ready talent equipped with industry-relevant skills in AI and emerging technologies,” Sandhu said.
He said Chandigarh University’s Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology. “Chandigarh University carries a vision of crafting next-gen IT professionals who can take up industry challenges effectively and our Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology. UIC’s hands-on approach paves the way for a smooth transition to the workforce after graduation. Our students are equipped with the best knowledge, skills and passion to succeed in any number of computing careers. CU’s Institute of Computing renders cutting-edge education ranging from the expertise in traditional software development -to- modern computing technologies. Fully-equipped industry-sponsored labs, industry-aligned curriculum, and accreditations and validations by top companies such as Intel, Microsoft, Google Android, Red Hat etc. give our students an exclusive edge over others,” the Chandigarh University CMD said.
Sandhu said the latest edition of QS World University Rankings has yet again reaffirmed Chandigarh University global standing as a top educational institution. “Continuing its remarkable rise among the world’s leading higher education institutions, Chandigarh University (CU) has made impressive strides in the latest edition of prestigious QS World University Rankings 2027 by securing an overall world rank of 526, an increase of 49 ranks as compared to 575th rank in QS’ 2026 Rankings. This is for the fifth consecutive year that Chandigarh University’s global rankings have witnessed an impressive surge with CU’s world rank going up by an impressive 274 ranks — from the 800th rank in 2023 to 526th in 2027’s Rankings,”.
“As per the latest QS World University Rankings, with All India Rank of 13 among all universities in the country as compared to 16th rank in 2026’s rankings, Chandigarh University now ranks among the top 1% of universities in India and the top 2% of universities in the World, underscoring its growing reputation as a leading institution of higher learning, both in India and globally,” he added.
About Chandigarh University
Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.
Website address: https://www.cuchd.in/
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