Technology

WebRTC Market to Grow by USD 247.7 Billion (2025-2029), Rising Demand for Easy-to-Use RTC Solutions Boosting Growth, Report on AI’s Impact – Technavio

Published

1 year ago

January 31, 2025

NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global web real time communication (webrtc) market size is estimated to grow by USD 247.7 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of almost 62.6% during the forecast period. Rising demand for easy-to-use RTC solutions is driving market growth, with a trend towards combination of webrtc and iot sensors. However, lack of high-end video conferencing features poses a challenge. Key market players include ALE International, Anthology Inc., Apple Inc., AT and T Inc., Avaya LLC, CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., SANGOMA TECHNOLOGIES CORP., Twilio Inc., and Vonage Holdings Corp..

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Web Real Time Communication (WebRTC) Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 62.6%

Market growth 2025-2029

USD 247697.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

55.7

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, UK, India, Canada, Germany, France, China, Japan, Brazil, and Italy

Key companies profiled

ALE International, Anthology Inc., Apple Inc., AT and T Inc., Avaya LLC, CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Google LLC, Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., SANGOMA TECHNOLOGIES CORP., Twilio Inc., and Vonage Holdings Corp.

Market Driver

The Web Real Time Communication (WebRTC) market is booming, particularly among Small and Medium Businesses (SMBs) seeking affordable, real-time communication solutions. Traditional, expensive proprietary systems are being replaced by cloud-based WebRTC platforms, enabling voice and video calling through tablets and mobile browsers. Polycom Voice and Voice over LTE (VoLTE) are popular choices, offering HD Voice and Wi-Fi Calling. Contact centers are also adopting WebRTC for improved customer engagement and business interactions. SIP Interconnect enables seamless integration with legacy systems. Tech giants and telecom companies are making strategic investments in this scalable infrastructure, providing prebuilt functionality and customization choices. Augmented Reality, Virtual Reality, and Artificial Intelligence upgrades offer enhanced capabilities, including recording, transcription, and AI-powered upgrades. Early adoption of this technology by software vendors, system integrators, and telecommunications providers is driving innovation in the WebRTC industry, transforming business communication channels and enhancing digital connectivity.

Web Real Time Communication (WebRTC) market offers businesses advanced solutions beyond video and audio chats between browsers. IoT and sensors play a crucial role in WebRTC applications, enhancing video or audio data. Sensors, such as remote cameras or microphones, provide real-time data. Motion detectors trigger cameras for pictures or live viewing/recording. Temperature sensors use WebRTC’s peer-to-peer data channels for sending alerts over the web. These applications extend to home security, offering businesses innovative and efficient communication and data exchange solutions.

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Market Challenges

The Web Real Time Communication (WebRTC) market is experiencing significant growth as SMBs seek affordable, real-time voice and video calling solutions. However, high costs associated with expensive proprietary systems and data centers pose challenges. Polycom Voice and other voice calling solutions, as well as video calling through tablets and mobile browsers, are popular alternatives. Large enterprises also leverage WebRTC for Voice over LTE, HD Voice, Wi-Fi Calling, and SIP Interconnect. Contact centers are moving towards cloud-based solutions for better customer engagement and business interactions. WebRTC’s real-time video capabilities offer advantages over social media chat and voicemail as a communication channel. Tech giants and telecom companies are making strategic investments in the WebRTC industry, offering prebuilt functionality and customization choices. Scalability is crucial for SMEs, making cloud-based platforms an attractive option. Challenges include network congestion, bandwidth requirements, and hardware compatibility. Early adoption of WebRTC requires cooperation between telecommunications providers, software vendors, and system integrators. Augmented Reality, Virtual Reality, and Artificial Intelligence upgrades offer exciting possibilities for the future of WebRTC. Recording and transcription, along with AI-powered upgrades, enhance scalability and internal communication.Web Real Time Communication (WebRTC) technology allows users to engage in real-time communication through open-source projects. However, the technology is still in its early stages and lacks advanced video conferencing features, such as access to multiple devices and networks. With the increasing number of internet-connected devices, WebRTC faces CPU overload issues as it decodes, encodes, and transmits video and audio simultaneously. The quality of video, audio, and file sizes also contribute to screen size issues. In mobile devices, the CPU strain from numerous applications can lead to battery drain. Despite these challenges, WebRTC offers significant potential for businesses seeking real-time communication solutions.

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Segment Overview

This web real time communication (webrtc) market report extensively covers market segmentation by

Application 1.1 Video1.2 Voice1.3 Data sharingPlatform 2.1 Mobile2.2 Browser2.3 UCGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Video- Web Real Time Communication (WebRTC) is a technology that enables high-definition video conferencing through web browsers without the need for additional software or plugins. This technology uses HTML APIs such as getUserMedia, RTCPeerConnection, and RTCDataChannel to capture video and audio information and establish peer-to-peer communication. WebRTC video conferencing offers superior quality with high frame rates and resolution limits, making it an affordable and secure alternative to other video conferencing solutions. The technology uses the Datagram Transport Layer Security (DTLS) protocol for encrypted data transmission. With over 8 billion devices expected to support WebRTC by 2025, the market for this technology is poised for significant growth. Currently, over 3 billion Chrome browsers support WebRTC, which features over 1.5 billion WebRTC audio/video minutes per week. Key users include Snapchat for video calling. WebRTC is primarily used for video conferencing and will continue to be a crucial communication tool in the future.

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Research Analysis

The Web Real Time Communication (WebRTC) market is revolutionizing the way SMBs (Small and Medium-sized Businesses) engage with their customers and colleagues. Traditional, expensive proprietary communication systems are being replaced by this innovative technology. Established organizations are leveraging WebRTC for voice calling, video calling, and chat, enabling seamless business interactions. Voice over LTE, HD Voice, and Wi-Fi Calling are becoming commonplace, enhancing the communication experience. Contact centers are benefiting from WebRTC, providing a more personalized and efficient customer engagement channel. The WhatsApp API and other messaging platforms are integrating WebRTC, further expanding its reach. WebRTC is transforming the way SMBs communicate, making business interactions more effective and efficient.

Market Research Overview

The Web Real Time Communication (WebRTC) market is experiencing significant growth as more Small and Medium-sized Businesses (SMBs) adopt this technology for real-time voice and video calling. The shift from expensive proprietary systems to cloud-based solutions is driving demand for WebRTC in data centers, contact centers, and other business environments. With the rise of Voice over LTE, HD Voice, Wi-Fi Calling, and SIP Interconnect, WebRTC is becoming a preferred communication channel for enterprises. WebRTC is accessible through mobile browsers and tablets, making it ideal for businesses seeking scalable infrastructure and customer engagement. The WhatsApp API and Call Link are popular platforms for customer issues resolution, while chat, voicemail, and other features enhance business interactions. The WebRTC industry is also exploring new frontiers such as Augmented Reality, Virtual Reality, and Artificial Intelligence-powered upgrades for enhanced customer experiences. However, challenges such as network congestion, bandwidth, and hardware requirements remain. Strategic investments by tech giants and telecom companies in WebRTC technology are expected to address these challenges and drive further growth in the WebRTC market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationVideoVoiceData SharingPlatformMobileBrowserUCGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

Technology

SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

Published

37 minutes ago

April 22, 2026

YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

Technology

ServiceForge plants two million trees worldwide

Published

37 minutes ago

April 22, 2026

The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

Technology

Contractor Commerce launches AI-powered conversational buying experience

Published

37 minutes ago

April 22, 2026

New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce