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Alternative Credentials Market for Higher Education to grow by USD 1.8 Billion from 2025-2029, driven by skills gap expansion, Report on AI-powered market evolution – Technavio

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NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global alternative credentials market for higher education size is estimated to grow by USD 1.8 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  15.3%  during the forecast period. Widening skills gap is driving market growth, with a trend towards rise in non-traditional offerings. However, threat from traditional degree program providers  poses a challenge. Key market players include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX.

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Alternative Credentials Market For Higher Education Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.3%

Market growth 2025-2029

USD 1837.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

13.3

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 51%

Key countries

US, Germany, UK, China, Canada, France, Italy, India, Japan, and South Korea

Key companies profiled

2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX

Market Driver

Digital badges and micro-credentials are becoming increasingly popular in the higher education sector. These non-traditional credentials validate and attest to specific skills and competencies, providing flexible learning opportunities for adult learners. With flexible timespans and various formats like online, hybrid, and customized programs, these credentials cater to the demands of the workforce and professional learning. Employers value these credentials for their portability, transferability, and practical value in addressing skill gaps and career advancement. Tech companies like TechCred and Microsoft are leading the way in this digital transformation, offering credit-bearing and non-credit stackable credentials. Traditional degrees and certificates still hold importance, but alternative credentials provide a more accessible and flexible pathway for learners. These credentials offer rigorous learning outcomes and are relevant to technology jobs and other in-demand professions. Post-secondary institutions are innovating by offering these alternative credentials to meet the needs of the knowledge-based economy and the Great Resignation. The revenue growth potential is significant as learners seek to upskill and reskill for employment opportunities. Accessibility, flexibility, and practical value are key benefits of alternative credentials. Blockchain technology and machine learning are enhancing the learning experience by providing personalized learning paths and digital badges for completion of learning activities. Employers are recognizing the value of these non-traditional credentials, making them an essential component of professional development and continuing education for non-matriculated students. The future of education is about providing relevant skills for the labor market and preparing professionals for career-oriented opportunities. 

The alternative credentials market in higher education is experiencing significant growth as learners seek flexible and affordable educational opportunities. This market encompasses various non-traditional offerings, such as graduate and undergraduate certificate programs, training courses, continuing education units, and micro-credentials. These programs are issued through an alternative credentialing system and are accessible via channels distinct from those offering traditional degrees. Providers of these courses include baccalaureate colleges, universities, community colleges, and doctorate-granting universities, operating in both public and private sectors. The agility of these programs allows providers to create and launch non-credit courses more swiftly than traditional degree programs, as they do not adhere to regulatory mandates. 

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 Market Challenges

Alternative credentials, such as digital badges and micro-credentials, are gaining popularity in higher education as they offer flexible and practical solutions for adult learners seeking to upskill or reskill for the changing workforce. These non-traditional credentials validate and attest to specific skills and competencies, making them highly portable and transferable across industries. Unlike traditional degrees with long timespans, alternative credentials offer flexible learning pathways, including online and hybrid options, that cater to the needs of professional learners. Employers value these credentials for their relevance to workforce demands and rigorous learning outcomes. TechCred, stackable credentials, and micro-credentials are becoming increasingly important in tech jobs, where skills gaps and digital transformation are driving employment opportunities. Post-secondary institutions are responding by offering customized programs and credit-bearing and non-credit options to meet the diverse needs of their audience. The challenges of validating and attesting these credentials are being addressed through digital badges and blockchain technology, ensuring portability, transferability, and employer recognition. With the Great Resignation and the increasing importance of lifelong learning in a knowledge-based economy, alternative credentials offer flexible and accessible educational opportunities for professionals seeking career advancement and employment opportunities.The alternative credentials market in higher education is experiencing instability due to the increasing collaboration between education service providers and institutions offering hybrid programs and courses. These alternative credentials provide a flexible and cost-effective solution for students, allowing them to focus on relevant courses for their career goals. However, this market faces competition from traditional degree programs, which are enhancing their offerings through evolving learning methodologies and digitalization. Despite the advantages of alternative credentials, the formal education segment remains a significant challenge.

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Segment Overview 

This alternative credentials market for higher education report extensively covers market segmentation by  

Product 1.1 Non-credit training courses1.2 Non-credit certificate programs1.3 Digital badges1.4 Competency-based education1.5 Boot campsType 2.1 Online2.2 Blended2.3 Face to faceGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Non-credit training courses-  Non-credit training courses are educational programs that provide specific skills and knowledge without granting academic credit. These courses, often in fields like coding, web development, data science, cybersecurity, and artificial intelligence, are highly sought after due to the increasing industry demand for tech expertise. Participants receive certificates upon completion and assessment tests by standard-setting organizations. Carroll Community College, in partnership with ed2go, offers non-credit courses in various fields, including healthcare and entrepreneurship. In-demand healthcare courses include medical coding, billing, administration, and specialized skills. Business courses cover entrepreneurship, finance fundamentals, and strategic planning. These factors are expected to fuel the growth of non-credit training courses in the global alternative credentials market for higher education.

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Research Analysis

The Alternative Credentials Market for Higher Education refers to non-traditional forms of education that validate skills, competencies, and knowledge through certificates, digital badges, and microcredentials. These credentials offer flexible timespans, professional learning opportunities, and cater to adult learners, lifelong learners, and non-matriculated students. They come in various formats such as online, hybrid, and professional education, and can be credit-bearing or non-credit. The curriculum is designed to meet workforce demands, and these credentials are stackable, allowing learners to build upon previous achievements. They offer portability and transferability, enabling learners to apply their credentials to various industries and careers. Professional development and continuing education are essential aspects of these programs, ensuring learners stay updated with the latest industry trends. Accreditation ensures the quality and value of these credentials, making them a valuable addition to a learner’s professional profile.

Market Research Overview

Alternative credentials in higher education refer to non-traditional certificates, badges, and micro-credentials that validate skills and competencies, often in a flexible and tech-driven learning environment. These credentials cater to adult learners seeking professional development, lifelong learning, and career advancement. They offer flexible timespans, online and hybrid learning options, and customized programs to address workforce demands and skill gaps. Micro-credentials and digital badges provide practical value and portability, enabling learners to showcase their achievements to employers. They can be stacked and transferred, offering flexible pathways to degree attainment or upskilling. Curriculum is often industry-aligned, with rigorous learning outcomes that meet employer needs. Technology plays a significant role in the digital transformation of alternative credentials, with machine learning and blockchain technology enhancing accessibility, flexibility, and workplace value. Employers increasingly recognize the relevance of these non-traditional credentials for talent acquisition and career development, making them essential components of a knowledge-based economy.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductNon-credit Training CoursesNon-credit Certificate ProgramsDigital BadgesCompetency-based EducationBoot CampsTypeOnlineBlendedFace To FaceGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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EVIDENT Expands Its Pramana Digital Pathology Portfolio to Support Small and Medium-Sized Labs

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The new Pramana™ POD benchtop WSI scanner delivers autonomous imaging to help laboratories create pathologist-ready whole slide images with minimal operator intervention.

NEEDHAM, Mass., Oct. 16, 2026 /PRNewswire/ — Today, Evident announced the Pramana™ POD whole slide imaging (WSI) scanner, a new benchtop system designed to help laboratories produce trusted images. Built for small and medium-sized laboratories and specialty applications within larger institutions, the scanner helps make digital pathology adoption more accessible.

As pathology laboratories expand digital workflows amid increasing case volumes and operational demands, they need scanning systems that produce consistent, high-quality images across specimen types while integrating into existing laboratory workflows. Evident designed the Pramana POD scanner to address those needs, extending proven Pramana autonomous WSI technology to smaller laboratories.

“Pramana WSI technology has received tremendous acceptance from pathology labs across academic medical centers and network labs across the United States,” said Prasanth Perugupalli, Vice President of Digital Pathology, Evident. “By incorporating quality assurance into the whole slide imaging process, Pramana technology can help labs of varying sizes reduce the need for post-scan QA and the associated costs and delays.”

The Pramana POD scanner automates imaging with an advanced tissue finder, extensive label detection, and automated focal plane and scan-profile selection. Built-in image-quality assessment helps deliver pathologist-ready whole slide images and identify scans that may require further review. Volumetric imaging captures multiple focal planes to support the selection of sharp focal information across the scanned area, with true 40X imaging at 25 slides per hour under defined conditions.

The Pramana series of autonomous WSI scanners is well-suited for most brightfield imaging applications, including histopathology, core biopsies, hematology, cytology, and microbiology.

“Scientific advances move quickly, but laboratory infrastructure changes slowly,” Perugupalli added. “With the Pramana POD scanner, small and medium-sized labs can build as their needs evolve.”

To learn more about the Pramana POD benchtop WSI scanner, visit evidentscientific.com/products/slide-scanners/pramana-pod.

About EVIDENT
For over 100 years as Olympus, we set the industry standard for optical precision in microscopy, helping the world see what was once out of view. Today, as Evident, we continue to help scientists, physicians, and engineers illuminate the unseen with advanced imaging solutions that combine renowned optics with cutting-edge digital innovation.

Our life science portfolio supports research, clinical diagnostics, and education, offering a comprehensive range of imaging methods from essential brightfield and darkfield microscopy to advanced fluorescence, 4D analysis, and digital pathology. In industrial microscopy, we deliver precision and flexibility through laser scanning, digital, and semiconductor microscopes designed for tasks ranging from routine inspection to intricate quality control and manufacturing analysis.

Whether advancing new therapies, ensuring product integrity, or exploring the unknown, Evident is defining a new era of discovery with easy-to-use tools that help unlock hidden answers and empower exciting new breakthroughs.

Evident is headquartered in Tokyo and supported by R&D and manufacturing centers in Japan, the United States, Germany, and China, with operations and dedicated sales and service centers around the world. For more information, visit EvidentScientific.com.

For Research Use Only. Not for use in diagnostic procedures. Future clinical availability is subject to applicable regulatory authorization, and regulatory status and availability may vary by country. Performance varies by specimen type and workflow.
Pramana is a trademark of Evident Corporation or its subsidiaries.

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SOURCE Evident

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PhotonPay Secures UK EMI Licence, Advancing Its Global Payment Operating System

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HONG KONG, Oct. 17, 2026 /PRNewswire/ — PhotonPay, a next-generation payment operating system, today announced that it has secured an Electronic Money Institution (EMI) licence from the UK Financial Conduct Authority (FCA).

The licence enables PhotonPay to issue electronic money and provide regulated payment services in the UK within the scope of its authorisation. It further strengthens PhotonPay’s local capabilities in the market and supports the company in delivering broader payment and treasury solutions for businesses operating globally.

The UK is one of the world’s leading financial and commercial hubs, and an important gateway for businesses operating across Europe and international markets. As companies expand into more countries and regions, their financial needs are evolving beyond individual cross-border transactions toward more integrated management of accounts, collections, payouts, foreign exchange, cards and treasury operations.

For PhotonPay, entering a market means more than making products and services available. It requires building a local financial foundation that meets regulatory requirements and can support businesses over the long term. The EMI licence further strengthens PhotonPay’s position in the UK and provides an important foundation for deeper connectivity with local banks, payment networks and the broader financial ecosystem.

JP, Global Head of Compliance at PhotonPay, said:

“Securing our UK EMI licence marks an important milestone in the continued expansion of PhotonPay’s global regulatory footprint. Building a global payment operating system requires strong local regulatory foundations. This authorisation strengthens our ability to build for the long term in the UK, while supporting our continued expansion across more markets, currencies and payment networks. Ultimately, it enables us to deliver a more complete and efficient payment and treasury experience for businesses operating globally.”

As businesses expand internationally, the financial infrastructure behind their operations remains highly fragmented. Different markets operate across distinct account structures, payment networks, currencies and regulatory frameworks, often requiring businesses to manage multiple financial institutions, payment providers and systems at the same time.

PhotonPay is building its next-generation payment operating system around this complexity. Through a unified technology platform, the company connects local financial capabilities across markets, enabling businesses to manage global accounts, collections, payouts, foreign exchange, cards and embedded finance more centrally while reducing the operational complexity created by multiple markets, currencies and systems.

Real commerce is the foundation of this operating system. By continuously expanding its regulatory coverage, banking relationships, payment networks and underlying technology infrastructure, PhotonPay aims to ensure that financial infrastructure can scale alongside a business as it enters new markets and grows internationally.

Since its founding, PhotonPay has continued to expand its global regulatory and local market capabilities through entities across major financial markets. Today, PhotonPay has secured nearly 30 payment licences and related regulatory authorisations worldwide, supporting capabilities across global accounts, collections, payouts, foreign exchange, cards and embedded finance.

The UK EMI licence represents another step in the continued development of PhotonPay’s global regulatory network. Looking ahead, PhotonPay will continue to deepen its local regulatory and financial capabilities in key markets, connect more markets, currencies and payment networks, and advance the development of its next-generation global payment operating system.

About PhotonPay

PhotonPay is a next-generation payment operating system designed for businesses operating globally. Across global accounts, collections, payouts, foreign exchange, cards and embedded finance, PhotonPay connects banks, payment networks and local financial infrastructure to help businesses manage global money movement more efficiently and expand into new markets with greater operational simplicity.

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SOURCE PhotonPay

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Canada to advance global nature conservation and climate action at upcoming United Nations conferences

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OTTAWA, ON, Oct. 16, 2026 /CNW/ — In a more uncertain and increasingly unstable world, Canada is stepping up to build a safer and more resilient future. Addressing climate change and biodiversity loss requires ambitious action at home and around the world. By advancing progress on both, Canada will protect nature, build resilient communities, and create lasting prosperity for future generations. International cooperation is key to achieving these goals.

That is why the Honourable Julie Dabrusin, Minister of the Environment, Climate Change and Nature, will lead Canada’s efforts as Head of Delegation at the 17th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP17) and the 31st meeting of the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP31).

At COP17, Minister Dabrusin and the Honourable Nathalie Provost, Secretary of State (Nature), will work with international partners to accelerate implementation of the Kunming–Montréal Global Biodiversity Framework. From October 19 to 30, 2026, in Yerevan, Armenia, Canada will champion the critical role of Indigenous peoples in conservation and advocate for practical solutions to mobilize global resources for biodiversity finance. Canada will showcase its leadership through two Canadian-led official side events focused on innovative nature finance and the essential role of Indigenous leadership in advancing conservation efforts at home and around the world. The delegation will also take part in strategic bilateral meetings, high-level roundtables, and civil society events to strengthen cooperation, advance solutions, and drive action to halt and reverse biodiversity loss.

From November 9 to 20, 2026, in Antalya, Türkiye, Canada will participate in the 31st Conference of the Parties to the United Nations Framework Convention on Climate Change (COP31). Building on multilateral engagements, including the 10th Ministerial on Climate Action, Canada will continue working with international partners, Indigenous representatives, civil society, youth, and other stakeholders to strengthen the resilience of vulnerable communities; reduce methane emissions; accelerate electrification; and mobilize finance and investments from public and private sources. For the fifth consecutive year, Canada will host a national pavilion at COP31, showcasing Canadian climate leadership and innovation. The Canada Pavilion will serve as a hub for connection and collaboration.

Canada’s international leadership is backed by action at home. To accelerate electrification, Canada is building major clean energy projects across the country, including with the largest clean energy investment in North American history in Churchill Falls. Through A Force of Nature: Canada’s Strategy to Protect Nature and $3.8 billion in investments and funding, Canada is advancing its commitment to conserve 30% of lands and waters by 2030 through strong partnerships and innovative approaches to conservation. Canada recently reinforced this commitment by joining the 30×30 for Nature and People Ministerial Declaration at the 81st session of the United Nations General Assembly. Prime Minister, Mark Carney, recently announced a historic investment of $1.2 billion to better protect Canada’s oceans and the life they sustain. This will increase monitoring, strengthen ocean science and ecosystem protections, and improve marine incident prevention and preparedness. These priorities will be a key focus at both upcoming conferences.

Canada’s delegations to COP17 and COP31 will bring together the diverse perspectives from across Canadian society, including Indigenous representatives, civil society, the private sector, youth, and provincial and territorial government representatives. Working with international partners, these delegations help advance practical solutions to protect nature, strengthen resilience, and support sustainable economic prosperity.

Quotes

“Climate change and biodiversity loss are global challenges that no country can solve alone. At COP17 and COP31, Canada will work with partners from around the world to strengthen implementation of the Kunming–Montréal Global Biodiversity Framework and the Paris Agreement and collective efforts to address nature protection and climate change. Through international cooperation, Indigenous leadership, innovative solutions, and a collective commitment to conservation and climate action, we will build a sustainable future for people and nature alike.”
– The Honourable Julie Dabrusin, Minister of the Environment, Climate Change and Nature

“Nature loss is a global challenge that requires countries to work together and turn shared commitments into action. At COP17, Canada will share its experiences in advancing nature finance, including innovative approaches to valuing natural capital and mobilizing private investment for conservation. By exchanging ideas, lessons learned, and practical solutions with international partners, we can accelerate progress toward our global biodiversity goals and recognize nature as a foundation of long-term economic prosperity and resilience.”
– The Honourable Nathalie Provost, Secretary of State (Nature)

Quick facts

As the second largest country in the world, Canada has a vast amount of natural capital, including 24% of the world’s boreal forest, 37% of lakes, 25% of wetlands, and approximately 80,000 species. We have both a responsibility to steward these resources as well as a competitive advantage because of these assets.Canada hosted the 15th meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity (COP15) in Montréal in 2022, which resulted in the adoption of the Kunming–Montréal Global Biodiversity Framework: an ambitious global plan to halt and reverse biodiversity loss by 2030.Canada supports the Armenian COP17 presidency and its approach to strengthen implementation of the Kunming–Montréal Global Biodiversity Framework toward meeting the Framework’s goals and targets.In September 2026, Canada and China co-chaired the Kunming Dialogue in Kunming, China. The Dialogue was a multilateral working-level meeting to discuss progress and challenges in the implementation of the Framework ahead of COP17.The Canada Pavilion at the United Nations Conference of the Parties (COP) is a key space to show Canadian climate leadership and innovation.Reducing methane emissions remains one of the fastest and most cost-effective ways to limit the rise of near-term global temperatures. Canada serves as co-convenor of the Global Methane Pledge, which counts 159 participating countries and the European Commission, with participants agreeing to take voluntary actions toward a collective goal of reducing global methane emissions at least 30% by 2030 (from 2020 levels).In April 2026, Canada announced a new goal of delivering $13 billion in international climate finance over the next five years.

Associated links

A Force of Nature: Canada’s Strategy to Protect NaturePrime Minister Carney Announces Historic Investment to Protect Canada’s OceansCanada Pavilion at the Conference of the Parties (COP)

Environment and Climate Change Canada’s X page
Environment and Climate Change Canada’s Facebook page
Environment and Natural Resources in Canada’s Facebook page
Environment and Climate Change Canada’s LinkedIn page
Environment and Climate Change Canada’s Instagram page

SOURCE Environment and Climate Change Canada

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