Technology
Private Tutoring Market in the US is set to Grow by USD 28.85 Billion from 2025-2029, Fueled by the Growing Emphasis on STEM Education, with AI Driving Market Evolution – Technavio
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1 year agoon
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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The private tutoring market in us size is estimated to grow by USD 28.85 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 11.1% during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards increasing emphasis on microlearning. However, availability of open-source material poses a challenge. Key market players include American Tutor Inc., ArborBridge, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC.
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Private Tutoring Market In US Scope
Report Coverage
Details
Base year
2024
Historic period
2019 – 2022
Forecast period
2025-2029
Growth momentum & CAGR
Accelerate at a CAGR of 11.1%
Market growth 2025-2029
USD 28.85 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
9.7
Regional analysis
US
Performing market contribution
North America at 100%
Key countries
US
Key companies profiled
American Tutor Inc., ArborBridge, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC
Market Driver
The private tutoring market in the US is on the rise, with a growing number of students opting for one-on-one instruction to boost their academic performance. Technology-based learning is a major trend, with online subscriptions offering access to subject-related content, presentations, 3D colored diagrams, flashcards, animations, and education technology. Wealthy parents and students from private schools are the primary consumers, spending a significant dollar amount on annual private tuition services. However, public school-based students and median household income families also utilize private tutoring for literacy, mathematics, sciences, career development, and competitive examinations. Private tutors use teaching methods tailored to individual students, offering offline and online mode services. The market includes allied industries like test preparation services, mentorships, coaching courses, and microlearning platforms from institutions like UpGrad, Caltech University, and Fullstack Academy. The Bramble survey reports that the market size is expected to grow post K-12, with a focus on academic and non-academic subjects, short-term and long-term courses, and subject tutoring services like Deeksha Classes. Education technology continues to play a crucial role, with billionaire investors and online banks offering competitive interest rates for savings accounts to cover monthly bills, expenses, and accidental overdrafts, making private tutoring more accessible.
The private tutoring market in the US is witnessing a significant trend towards microlearning. This approach to education breaks down learning content into smaller, manageable modules. Vendors in the industry are integrating microlearning into course materials to enhance comprehension and engagement. Microlearning segments broad topics into bite-sized units, which may consist of video, audio, text, or infographics. Typically, video and audio sessions last between 5 and 10 minutes, making learning more accessible and convenient for students.
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Market Challenges
The private tutoring market in the US is thriving, with a significant number of students seeking extra help in literacy, mathematics, sciences, career development, and other academic and non-academic subjects. The market caters to both online and offline modes, with technology-based learning gaining popularity through presentations, 3D colored diagrams, flashcards, animations, and education technology. However, challenges persist, including the high cost of annual service for private tuition, which is often out of reach for the median household income. Wealthy parents and private schools continue to dominate the market, while public school-based students rely on shadow education. The Sutton Trust reports that students from lower socio-economic backgrounds often lack access to these resources, creating a widening educational gap. Private tutors employ various teaching methods, and the market includes short-term and long-term courses, test preparation services, subject tutoring services, mentorships, and coaching courses. The billion-dollar industry includes allied industries like UpGrad, Caltech University, Fullstack Academy, and Microlearning. Parents face monthly bills and expenses that can lead to accidental overdrafts, making affordable options essential. Online banks and savings accounts with competitive interest rates can help manage these costs. Bramble survey reveals that post-K-12 students prepare for competitive examinations, and the market offers various services to cater to their needs.The private tutoring market in the United States faces competition from open-source tutoring services, which offer free learning materials. Established tutoring service providers like Club Z! and Kaplan offer tutoring sessions for various subjects at a fee. In contrast, platforms such as Coursera, edX, Udacity, and FutureLearn provide Massive Open Online Courses (MOOCs) with flexible accessibility and course duration. While some MOOCs charge for certification, their primary educational content is accessible for free. The growing popularity of MOOCs in the US can be attributed to their comprehensive and adaptable curriculum.
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Segment Overview
This private tutoring market in US report extensively covers market segmentation by
TypeCurriculum-based LearningTest PreparationLearning MethodOnlineBlendedClassroom-basedGeographyNorth AmericaEnd-UserPreschool And Primary StudentsMiddle School Students
1.1 Curriculum-based learning- The private tutoring market in the US is experiencing growth, particularly in the segment focusing on STEM subjects, arts, and foreign languages. The increasing importance of STEM education and the resulting job opportunities have led in demand for private tutoring services. Parents are eager to ensure their children are proficient in STEM concepts from an early age. Vendors specializing in specific subjects, such as mathematics or science, are gaining popularity due to their expertise. For instance, Mathnasium LLC offers customized math tutoring plans, while Wyzant and Sylvan Learning provide online and in-person tutoring for various academic subjects. With the shift towards digital learning, vendors offering online testing and assessment solutions are also experiencing growth. The curriculum-based learning segment is expected to witness moderate growth due to collaborations between educational institutions and vendors in this area.
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Research Analysis
The tutoring market in the US has seen significant growth in recent years, driven by the increasing demand for personalized learning solutions. With the advent of technology-based learning, students now have access to a wealth of subject-related content, presentations, 3D colored diagrams, animations, and flashcards through online subscription services. Education technology has revolutionized the way students learn, making it possible to access academic subjects like Literacy, Mathematics, Sciences, and non-academic subjects from the comfort of their homes. The market caters to both short-term and long-term courses, including competitive examinations and post-K-12 education. UpGrad, Caltech University, Fullstack Academy, and other institutions offer microlearning, mentorships, coaching courses, and test preparation services to help students excel in their chosen fields. The tutoring market continues to evolve, providing innovative solutions to meet the diverse learning needs of students.
Market Research Overview
The tutoring market in the US has seen significant growth in recent years, particularly in the realm of technology-based learning. Students from various backgrounds, including private schools and public schools, are turning to tutoring for academic improvement in subjects like Literacy, Mathematics, Sciences, Career development, and more. With the rise of online subscriptions, tutoring is now accessible from anywhere, offering presentations, 3D colored diagrams, animations, and other interactive tools. Education technology companies provide subject-related content, teaching methods, and annual service plans. Wealthy parents and median household income earners alike invest in private tuition, including shadow education, to ensure their children’s academic success. The market includes short-term and long-term courses, test preparation services, and mentorships. UpGrad, Caltech University, Fullstack Academy, and other allied industries offer microlearning and coaching courses. The Bramble survey reports that the market for online tutoring is expected to reach a billionaire-dollar amount in the coming years. However, monthly bills and expenses like accidental overdrafts, debit card transactions at supermarkets, clothing stores, movie theaters, savings accounts with interest rates, and online banks with CD terms can add up, making affordability a concern for some families.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
TypeCurriculum-based LearningTest PreparationLearning MethodOnlineBlendedClassroom-basedGeographyNorth AmericaEnd-UserPreschool And Primary StudentsMiddle School Students
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html
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View original content:https://www.prnewswire.com/news-releases/best-ai-design-tools-2026-capcut-named-a-top-choice-for-creating-images-and-marketing-assets-by-software-experts-302828625.html
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Samsung Selects Chandigarh University Student as ‘Punjab AI State Topper’
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CHANDIGARH, India, July 18, 2026 /PRNewswire/ — A Bachelor of Computer Applications (BCA) student of Chandigarh University, Devesh Panwar, has been named the “Punjab State Topper” in the Artificial Intelligence (AI) under the Samsung Innovation Campus (SIC) AI Program organised by Samsung in collaboration with Telecom Sector Skill Council (TSSC) and training partner Focal Skill Development (Focalyt) to equip Indian youth with industry-relevant in-demand skills in AI, loT, Big Data, and Coding & Programming, preparing them for future careers.
A final-year student of Bachelor of Computer Applications (BCA) at University Institute of Computing (UIC) of Chandigarh University, Devesh Panwar also won a cash award of Rs 1 lakh along with a laptop, and exclusive Samsung rewards for achieving this remarkable milestone under the Samsung Innovation Campus AI Program.
“Being named ‘AI State Topper’ was a moment of profound pride and validation for me. Hard work, intense technical training and a passion for AI culminated in the immense honor of the Punjab State Topper title. Besides getting access to state-of-the-art tools to fuel my future research and development endeavor, I gained world-class knowledge during the Samsung Innovation Campus (SIC) AI Program. It helped me in gaining hands-on experience and applied AI to solve real-world challenges, especially in aeronautical and technical domains,”
During Samsung Innovation Campus (SIC) AI Program, Devesh and his team worked on innovative AI capstone project which was presented before the jury panel as part of the final assessment.
“Our team developed the advanced AI-powered system AI Research Agent, a Retrieval-Augmented Generation (RAG) platform designed for intelligent querying of private document collections. Organizations, researchers, legal professionals, and HR teams often work with large collections of documents. Traditional search methods rely heavily on keyword matching and require significant manual effort to locate relevant information. The project was developed to address the limitations of traditional document search systems, which often struggle with contextual understanding, retrieval accuracy, learning adaptability, and response speed,” said Devesh.
“The developed system demonstrated significant improvements over traditional document retrieval approaches with faster response generation with integration of modern AI techniques, full-stack development, database systems, and intelligent automation into a single practical solution. By combining modern RAG architecture with innovative retrieval and reasoning mechanisms, this system provides a fast, intelligent, and user-friendly solution for knowledge discovery and resume evaluation. This project not only enhanced our technical expertise in Artificial Intelligence and Full-Stack Development but also strengthened our problem-solving, teamwork, and professional communication skills. It stands as a significant achievement of our Samsung Innovation Campus 2025 journey and reflects our commitment to building impactful AI solutions for real-world challenges,” he added.
Congratulating Devesh Panwar for being named “Punjab State Topper” AI under the Samsung Innovation Campus Samsung Innovation Program, Deepinder Singh Sandhu, Senior Managing Director, Chandigarh University, said, “Devesh’s achievement reflects Chandigarh University’s focus on experiential learning and industry-academia collaboration. Through the Samsung Innovation Campus AI Program, CU students gain practical exposure to AI and building solutions for real-world challenges. This accomplishment reflects not only Devesh’s commitment to excellence but also the growing culture of innovation and industry-oriented learning at Chandigarh University,”.
“Since its inception, Chandigarh University has set benchmarks for world-class education with its dynamic hands-on experiential learning model, industry-aligned programs, dynamic fraternity, state-of-the-art infrastructure facilities and impeccable placements. Samsung Innovation Program is also part of our initiatives to develop a future-ready talent pool equipped with advanced capabilities in AI, loT, Big Data, and Coding and Programming. By bridging the gap between theoretical learning and real-world application, this collaboration helps in providing CU’s computer science and computing students exposure to cutting-edge and emerging technologies. CU’s this partnership with Samsung is focused on building future-ready talent equipped with industry-relevant skills in AI and emerging technologies,” Sandhu said.
He said Chandigarh University’s Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology. “Chandigarh University carries a vision of crafting next-gen IT professionals who can take up industry challenges effectively and our Institute of Computing (UIC) prepares students for a successful career in computing, to create and disseminate computing knowledge and technology. UIC’s hands-on approach paves the way for a smooth transition to the workforce after graduation. Our students are equipped with the best knowledge, skills and passion to succeed in any number of computing careers. CU’s Institute of Computing renders cutting-edge education ranging from the expertise in traditional software development -to- modern computing technologies. Fully-equipped industry-sponsored labs, industry-aligned curriculum, and accreditations and validations by top companies such as Intel, Microsoft, Google Android, Red Hat etc. give our students an exclusive edge over others,” the Chandigarh University CMD said.
Sandhu said the latest edition of QS World University Rankings has yet again reaffirmed Chandigarh University global standing as a top educational institution. “Continuing its remarkable rise among the world’s leading higher education institutions, Chandigarh University (CU) has made impressive strides in the latest edition of prestigious QS World University Rankings 2027 by securing an overall world rank of 526, an increase of 49 ranks as compared to 575th rank in QS’ 2026 Rankings. This is for the fifth consecutive year that Chandigarh University’s global rankings have witnessed an impressive surge with CU’s world rank going up by an impressive 274 ranks — from the 800th rank in 2023 to 526th in 2027’s Rankings,”.
“As per the latest QS World University Rankings, with All India Rank of 13 among all universities in the country as compared to 16th rank in 2026’s rankings, Chandigarh University now ranks among the top 1% of universities in India and the top 2% of universities in the World, underscoring its growing reputation as a leading institution of higher learning, both in India and globally,” he added.
About Chandigarh University
Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.
Website address: https://www.cuchd.in/
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