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Sports Coaching Market is set to grow by USD 4.77 Billion from 2025-2029, with increasing government initiatives to promote sports and infrastructure boosting the market, Report on AI’s impact – Technavio

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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global sports coaching market size is estimated to grow by USD 4.77 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  6.2%  during the forecast period. Increasing government initiatives to promote sports and sporting infrastructure is driving market growth, with a trend towards increasing number of sports events globally. However, expensive nature of sports coaching  poses a challenge. Key market players include Challenger Sports, CMT Learning Ltd., Elle Football Academy, ESM Academy, Firstbeat Technologies Oy, FRONT RUSH LLC, Sports PD Network, Ignite Sport UK Ltd., IMG Academy, ISM Sports, Khelomore Sports Pvt. Ltd., Mentally Fit Institute, Neuro Training For Athletes, Smaller Earth Ltd., TENVIC, The Coach Crew, TrainingPeaks LLC, UK Coaching, and US Sports Camps.

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Sports Coaching Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 6.2%

Market growth 2025-2029

USD 4771.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.4

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 36%

Key countries

US, China, France, Germany, and UK

Key companies profiled

Challenger Sports, CMT Learning Ltd., Elle Football Academy, ESM Academy, Firstbeat Technologies Oy, FRONT RUSH LLC, Global Sports PD Network, Ignite Sport UK Ltd., IMG Academy, ISM Sports, Khelomore Sports Pvt. Ltd., Mentally Fit Institute, Neuro Training For Athletes, Smaller Earth Ltd., TENVIC, The Coach Crew, TrainingPeaks LLC, UK Coaching, and US Sports Camps

Market Driver

The sports coaching market is experiencing significant growth due to the integration of software technology. Coaches and trainers are leveraging online platforms, smartphones, and laptops to reach athletes, regardless of location. Virtual platforms and video analytics platforms enable data collection through biometric sensors, wearable devices like Fitbit trackers and smartwatches, and real-time performance tracking. Artificial Intelligence and Machine Learning are used for data analytics, software development, and hardware infrastructure. Schools and sports clubs adopt pricing models such as one-time license-based, catering to both professional and non-professional sports. Trending sports include baseball, soccer, basketball, swimming, and fitness. Autocratic, democratic, and holistic coaching styles are offered through sports coaching platforms. Virtual coaching sessions, training plans, video lectures, and educational materials are accessible to sportspersons. Referees, physiotherapists, physiologists, nutritionists, and sports scientists also benefit from these digital tools. Golf, tennis, volleyball, badminton, ice hockey, and skiing are among the sports embracing technology. 

The global sports coaching market is experiencing growth due to the rise in international and national sports events. New tournaments are being introduced to expand the sports industry’s reach, such as the New European Soccer Competition launched in March 2024. This soccer competition offers free streaming on a platform called Unify, connecting clubs with their global fan bases. Other events include the establishment of new tournaments in existing sports and the expansion of existing ones by building new venues. These initiatives aim to attract larger audiences and boost the popularity of various sports. 

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Market Challenges

The sports coaching market is experiencing significant growth due to the integration of software technology. Coaches and trainers are leveraging online platforms, smartphones, and laptops to reach athletes, regardless of location. Virtual platforms and video analytics platforms enable data collection through biometric sensors, wearable devices like Fitbit trackers and smartwatches, and real-time performance tracking. Artificial Intelligence and Machine Learning are used for data analytics, software development, and hardware infrastructure. Schools and sports clubs adopt pricing models such as one-time license-based, catering to both professional and non-professional sports. Baseball, soccer, basketball, swimming, and other sports benefit from these advanced coaching tools. Autocratic, democratic, and holistic coaching styles are enhanced through sports coaching platforms. Virtual coaching sessions, training plans, video lectures, and educational materials are now accessible to sportspersons. Communication tools, performance analysis, and customized training plans offer individualized assistance. Virtual reality technologies provide experiences, while gamification, interactive learning, and leaderboards boost engagement. Referees, physiotherapists, physiologists, nutritionists, sports scientists, and coaches collaborate using digital platforms. Golf, tennis, volleyball, badminton, ice hockey, and skiing are also embracing these technologies. The sports industry continues to evolve, offering innovative solutions for athletes at all levels.The high cost of sports coaching is a significant barrier to participation in various sports, particularly for economically weaker families. In the US, the average annual cost of a sports coach exceeded USD35,000, making it a significant investment for many. Similarly, in China, the cost of hiring a sports coach ranged between USD15,000 and USD20,000 per year in 2023. This financial burden may discourage potential athletes from economically disadvantaged backgrounds, leading to a lower participation rate compared to athletes from wealthier families. This trend is not limited to developed countries, as the expensive nature of sports coaching may also impact the growth of the global sports coaching market in emerging economies like China, India, and Singapore.

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Segment Overview

This sports coaching market report extensively covers market segmentation by  

TypeSports Camps And Personalized TrainingsRecreational CampsApplicationMenWomenKidsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaMediumOnlineOfflineComponentAccessories And DevicesSoftwareSports TypeSoccerCricketBaseballVolleyballBasketballOther

1.1 Sports camps and personalized trainings-  The sports coaching market’s largest segment in 2024 was sports camps and personalized training. This segment is expected to significantly contribute to the market’s growth. The rise in international sports and domestic league participation drives this trend. In emerging countries, new domestic leagues, such as India’s Pro Kabaddi League (PKL), Indian Super League (ISL), Hockey India League (HIL), and Premier Badminton League (PBL), provide opportunities for young talents to showcase their skills. These leagues have successfully identified numerous players for national teams and domestic sides. To secure a spot, players require involvement in sports camps and personalized training. Government initiatives to promote sports further fuel this trend in countries like China, the US, and Singapore. For instance, Sport Singapore, a Singaporean government body, encourages sports participation. These factors collectively contribute to the increasing enrollment of new players in sports coaching centers, leading to an anticipated accelerated growth rate for the segment during the forecast period.

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Research Analysis

The Sports Coaching Market is experiencing significant growth due to the integration of software technology into coaching and training. Coaches and trainers are leveraging online platforms, smartphones, and laptops to provide real-time analysis and individualized assistance to athletes in various sports industries. Virtual platforms offer democratic, autocratic, and holistic coaching styles, allowing sportspersons to choose the approach that best suits their needs. Wearable devices like Fitbit trackers and smartwatches provide performance tracking and data analysis, enhancing the training experience. Virtual coaching sessions, video lectures, and educational materials offer professional advice and customized training plans, making coaching more accessible than ever before. Performance analysis and training plans are essential components of this market, helping athletes optimize their skills and reach their full potential.

Market Research Overview

The Sports Coaching Market is experiencing significant growth due to the integration of software technology in coaching and training. Coaches and trainers are leveraging online platforms, smartphones, and laptops to provide personalized assistance to athletes in various sports industries. Virtual platforms and video analytics platforms enable data collection through biometric sensors, wearable devices like Fitbit trackers and smartwatches, and real-time performance tracking. Artificial Intelligence and Machine Learning are used for data analytics, software development, and hardware infrastructure. Schools and sports clubs adopt pricing models such as one-time license-based for access to sports coaching platforms. Autocratic, democratic, and holistic coaching styles are embraced, with virtual coaching sessions, video lectures, and educational materials available for individualized assistance. Sports such as baseball, soccer, basketball, swimming, golf, tennis, volleyball, badminton, ice hockey, and skiing benefit from these technological advancements. Referees, physiotherapists, physiologists, nutritionists, and sports scientists also use these tools for performance analysis and professional advice. Fitness and sporting cultures thrive on digital platforms, with gamification, interactive learning, leaderboards, badges, points, polls, quizzes, and virtual simulations enhancing the user experience. Wearable technologies, heart rate monitors, and performance metrics provide real-time feedback, while virtual reality technologies offer personalized coaching experiences. The Sports Coaching Market continues to evolve, revolutionizing the way coaches, trainers, and athletes interact and improve performance.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports Camps And Personalized TrainingsRecreational CampsApplicationMenWomenKidsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaMediumOnlineOfflineComponentAccessories And DevicesSoftwareSports TypeSoccerCricketBaseballVolleyballBasketballOther

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Light Raises $46 Million to Scale the Power Company for Embedded Electricity

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Founded by former Head of Product at Plaid, Light is expanding beyond Texas as businesses increasingly embed electricity into their products and services

AUSTIN, Texas, Sept. 1, 2026 /PRNewswire/ — Light, the power company enabling embedded electricity products for businesses, today announced $46 million in Series A funding led by Matrix and joined by Activate Capital and existing investors including Spark Capital, Mischief, Gigascale Capital, MCJ and BoxGroup. The round brings Light’s total funding to approximately $60 million, with the company’s capital base exceeding $100 million, including its credit facility, as it scales its rapidly growing partner ecosystem.

U.S. power demand is hitting record highs, AI infrastructure growth is accelerating, and residential electricity prices have climbed nearly 40% in five years. As energy moves to the center of household and enterprise budgets, owning the electricity relationship has become essential to driving core product sales, deepening customer engagement, and unlocking new revenue for expansive categories of companies.

Yet, becoming an electricity provider requires navigating state-by-state licensing, wholesale power procurement, commodity risk management, billing, customer support and grid integration – a process that can take years. Meanwhile, working with standalone electricity providers limits companies to referring customers to one-size-fits-all electricity plans.

Light was founded to unleash innovation in power. Through its API platform, companies can launch embedded electricity plans tailored to their customers and integrated into their existing offerings in as little as two weeks. As the regulated electricity provider, Light manages the energy stack behind the scenes – from compliance and customer support to Virtual Power Plant operations – so partners can offer electricity without building from scratch. Light already supports partners across:
 

Real estate and proptech: embedding electricity plans directly into resident onboarding to streamline move-ins and generate revenueBattery and solar: combining behind-the-meter systems, grid electricity service and VPP benefits in one place to simplify sales and eliminate customer confusionMobility: offering subscription EV charging plans that make energy costs predictable and help sell more EVs and chargersFintech: lowering customers’ electricity bills to deliver savings and increase engagement

“Every decade has produced a new infrastructure layer that changed how companies build products and serve customers, from software to embedded financial services. Electricity is the next frontier,” said Baker Shogry, co-founder and CEO of Light. “Light removes the barriers, enabling any company to offer tailored electricity services as seamlessly as they offer payments, financing or other products today.”

“At Plaid, Baker saw how the right infrastructure layer can create entirely new categories of companies and products,” said Matt Brown, Partner at Matrix. “Energy has reached a similar inflection point. The underlying infrastructure and operations have been too complex for enterprises to build themselves, so Baker, Adam and the team built Light to make embedded electricity possible.”

Alongside the financing, Light continues expanding its platform and geographic reach, including:

Membership with PJM, the nation’s largest wholesale electricity market, paving the way for expansion beyond Texas, beginning in New Jersey, Pennsylvania and IllinoisA broadened battery offering, enabling partners to bundle home battery systems with electricity plans that provide backup power and support a more resilient gridIts first EV-centric product, allowing partners to offer subscription charging plans alongside solar buyback and traditional electricity plans on one platform

Today, Light’s partner network reaches more than 30% of all U.S. residential solar sales, over 500,000 homeowners, and more than 1 million multi-family units, with partners including Palmetto, GoodLeap, Emporia, Public Grid, Lunar Energy, and Moved. In the first half of 2026, 100% of new electricity brands entering the Texas market launched on Light’s platform, up from over 70% in 2025, while Light increased run-rate revenue 10x over 12 months.

Headquartered in Austin, Light has grown to over 35 employees and expects to more than double its headcount over the next 12 months while investing in product innovation and geographic expansion.

About Light
Light is a power company enabling businesses to offer branded electricity products through a modern API platform. As the regulated electricity provider, Light manages the complexity of providing electricity – including licensing, wholesale procurement, billing, customer support, and VPP participation – allowing businesses to embed customized electricity offerings directly into their products and services.

matrix@bambybig.agency

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SOURCE Light

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Women’s Capital Summit Announces Women in Sports Programming Focused on Investment, Ownership and Entrepreneurship

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Sophia Bush to spotlight the growing opportunity to invest in women’s sports and women entrepreneurs

NEW YORK, Sept. 1, 2026 /PRNewswire/ — The Women’s Capital Summit will bring together leading voices from sports, investing, business and media for a timely conversation on the rapidly expanding economic opportunity surrounding women’s sports and women entrepreneurs.

As investment in women’s sports continues to accelerate, the Summit will examine what comes next: how investors, leagues, founders and business leaders can build on that momentum to create lasting value, expand ownership opportunities and ensure women entrepreneurs benefit from the growth of the sports economy.

Actor, activist, entrepreneur and investor Sophia Bush will participate in the Summit to speak about the importance of investing in women’s sports and backing women entrepreneurs. Bush has been an outspoken advocate for women’s leadership and economic opportunity and has invested in businesses and initiatives advancing women.

A featured session, “Beyond the Game: Investing in the Future of Sports,” will explore where capital is moving across the sports ecosystem and the opportunities emerging for investors, entrepreneurs and industry leaders.

The panel will feature:

Dr. Jan Adams, Founder and CEO, JMA Solutions & Co-Owner, DC Power FCAli Curtis, Executive Vice President, Major League Soccer & President, MLS NEXT ProLorine Pendleton, Founder & Managing Partner, 125 VenturesModerator: Julie Donaldson, news anchor and reporter, WTTG FOX5 DC

The discussion will examine the expanding sports investment landscape, including team and league growth, technology and innovation, athlete entrepreneurship, new business models and the role of private capital in shaping the future of the industry.

“Women’s sports is no longer an emerging opportunity—it is a growing and increasingly sophisticated investment market,” said Gwen Young, CEO of Women Business Collaborative. “The opportunity extends well beyond teams and leagues. Women athletes are becoming investors, founders and business leaders, while entrepreneurs are building companies across media, technology, health, consumer products and the broader sports ecosystem. The Women’s Capital Summit is designed to bring those entrepreneurs together with the capital and relationships needed to grow.”

The Women’s Capital Summit brings together investors, founders, corporate leaders and ecosystem partners with a focus on moving capital to women entrepreneurs. Through panels, investor conversations, matchmaking and relationship-building, the Summit creates opportunities for women founders to connect directly with the people and institutions capable of funding and scaling their businesses.

The sports programming reflects the Summit’s broader mission: moving beyond conversations about representation toward meaningful investment, ownership and economic participation.

About the Women’s Capital Summit

The Women’s Capital Summit convenes women entrepreneurs, investors, corporate leaders and ecosystem partners to accelerate the flow of capital to women-founded businesses. The Summit focuses on creating actionable connections between founders and capital providers while highlighting emerging investment opportunities across industries.

About Women Business Collaborative

Women Business Collaborative is an alliance of organizations and leaders working together to accelerate the advancement of women in business. Through collaboration, research, convenings and strategic initiatives, WBC works to advance women’s leadership, entrepreneurship and economic opportunity.

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SOURCE Women Business Collaborative

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SprintRay Introduces Midas Restore™, a New Definitive Restorative Material Engineered for Midas Digital Press

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Glass ceramic and zirconia-filled restorative material combines advanced material science with SprintRay’s Midas Digital Press technology for same-visit crowns, inlays, onlays and veneers

LOS ANGELES, Sept. 1, 2026 /PRNewswire/ — SprintRay, a dental technology company advancing dental 3D printing and digital manufacturing, today announced the commercial launch of SprintRay Midas Restore™, a new FDA-cleared ceramic and zirconia-filled definitive restorative resin engineered specifically for the Midas Digital Press.

With over 75% filler by weight, Midas Restore brings glass ceramic and zirconia together in a formulation designed around what matters in definitive restorative dentistry: strength where it counts, resistance to occlusal wear, lasting polish and natural aesthetics. The material enables dentists to produce definitive crowns, inlays, onlays and veneers through a streamlined same-visit digital workflow.

Unlike restorative materials engineered primarily around maximum strength, Midas Restore was designed around how a definitive restoration polishes, wears, flexes and functions once adhesively bonded to remaining tooth structure, while maintaining the required clinical strength.

“If we could 3D print enamel, this is it.”

The statement captures the design philosophy behind Midas Restore: creating a restorative material that balances polish retention, wear resistance, strength, surface hardness, stiffness, and optical performance while working in concert with the natural tooth.

“Traditional dental 3D printing forces a compromise: the material has to be fluid enough to print, which limits how highly filled it can be,” said Amir Mansouri, CEO and Founder of SprintRay. “Midas Restore was designed in our material science lab to address that limitation. By pairing a highly filled glass ceramic and zirconia formulation with Midas Digital Press, we can give clinicians access to a new class of definitive restorative materials and bring them into an efficient same-visit workflow.”

Designed Around the Bonded Tooth

For decades, restorative materials have been engineered around bulk strength. Glass ceramics and zirconia are brittle, so their primary defense against crack propagation is shear strength — which in turn means more tooth reduction and stiffness well beyond what function requires.

Midas Restore takes a different approach. Its resin matrix is designed to arrest cracks rather than simply resist them, and its flexural modulus sits closer to dentin than to a glass ceramic. Once adhesively bonded to remaining tooth structure, the restoration becomes part of a system in which material and tooth distribute function together, rather than concentrating stress at the interface.

SprintRay laboratory testing demonstrated that Midas Restore retained 98% of its initial gloss after 5,000 simulated toothbrush abrasion cycles, and delivered five times the wear resistance of SprintRay Ceramic Crown over 200,000 cycles — wear performance comparable to a milled hybrid ceramic. In biaxial flexural testing, Midas Restore reached a maximum strength of 215 MPa, the highest of any SprintRay definitive restorative material.¹ The surface hardness was measured to be greater than 80 HV, statistically equivalent to a leading nanofilled direct composite and roughly double that of previous-generation printed restorative resins. Its translucency parameter of 13.5 places it in the same range as milled lithium disilicate HT.²

“We engineered Midas Restore around how a restoration actually behaves once it is bonded to a tooth, not around a single strength number,” said Hossein Bassir, Chief Product Officer at SprintRay. “Filler content, polish retention, wear resistance, modulus and optics are not separate features. They are one system, and the tooth is part of it.”

Made to Be Pressed

Achieving this combination of properties requires a filler loading that conventional dental 3D printing cannot process. Highly filled formulations are highly viscous, and viscous material does not flow into a print zone on its own.

SprintRay’s Digital Press Stereolithography (DPS) technology actively pushes highly viscous material into the print zone from sealed capsules. That is what allows Midas to work with filler loads over 75% by weight — and it is why Midas Restore is engineered exclusively for the Midas Digital Press.

Built for Same-Visit Dentistry

Midas Restore brings definitive restorative material into a streamlined digital workflow spanning scanning and design through pressing, post-curing, polishing and bonding.

Clinicians can press multiple units from a single capsule, post-cure in four minutes, and polish restorations to final with two wheels in under two minutes — with no glaze or oven required. Midas Restore can also be adjusted, added to and repaired intraorally before adhesive cementation, supporting definitive delivery without a provisional, second appointment or lab bill.

Midas Restore builds on the Midas Digital Press platform, introduced in 2024. Since its launch, clinicians across 33 countries have produced more than 100,000 restorations with Midas. Early clinical evaluation of Midas Restore has also demonstrated straightforward finishing and polishability.

“With Midas Restore, I can achieve a beautiful, lasting surface gloss in just two or three quick polishing steps with a standard polishing system,” said Andrew C. Johnson, DDS, MDS, CDT, FACP, Diplomate of the American Board of Prosthodontics and prosthodontist at OmniSmile Digital Dental Solutions, who participated in the early clinical evaluation of Midas Restore. “That combination of durability, aesthetics and straightforward finishing is what I expect as a clinician from a definitive restorative material. This is an exciting time for digital dentistry.”

Availability

Midas Restore will be available beginning September 1, 2026, in the United States in shades A1, A2, A3, B1 and C2. A three-pack of Single-Unit Capsules is $135 and will be available through the SprintRay Store and authorized SprintRay distribution partners.

Midas Restore is validated for use with the SprintRay Midas Digital Press and SprintRay NanoCure. In the United States, it is FDA 510(k) cleared (K260661), Class II, Rx only.

¹ Maximum value. ISO 6872, piston-on-three-balls. Mean 180 MPa. ² Shade A1; other shades may vary.

About SprintRay

SprintRay is a dental technology company specializing in dental 3D printing and digital manufacturing solutions for dental professionals. The SprintRay ecosystem combines dental 3D printers, Digital Press technology, biocompatible dental materials, AI-powered design software and post-processing solutions to help clinicians deliver restorative, prosthetic and appliance-based care in the dental practice.

By developing hardware, software and materials as connected systems, SprintRay is working to make advanced digital dentistry and chairside manufacturing more accessible, efficient and clinically practical at the point of care. For more information, please visit www.SprintRay.com.

Media Contact

Press@sprintray.com

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SOURCE SprintRay, Inc.

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