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Test Preparation Market to Grow by USD 16.28 Billion (2024-2028), Increasing Emphasis on Online Mode of Test Preparation Boosts the Market, Report on How AI Is Driving Market Transformation – Technavio

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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global test preparation market size is estimated to grow by USD 16.28 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 7.6%  during the forecast period. Increasing emphasis on online mode of test preparation is driving market growth, with a trend towards technological advances in test preparation services. However, availability of open-source test preparation materials  poses a challenge. Key market players include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC.

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Test Preparation Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.6%

Market growth 2024-2028

USD 16279.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.9

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC

Market Driver

The test preparation market is thriving, with academic tests, standardized tests, professional certification exams, and language proficiency tests driving growth. Technology plays a significant role, as online learning, gamification, mobile learning, and online proctoring become more popular. University exams and certification exams for K-12, high school, and higher education are key areas of focus. Employment and students are the primary consumers, with increasing educational competition and employment opportunities fueling demand. Driving factors also include artificial intelligence (AI) and data analytics, which enable blended learning models and interactive resources. Industry applications, university admissions, and job seekers are also significant markets. Restraining factors include cost and the need for specialized certifications. Untapped markets include niche exams, personalized learning approaches, and post-secondary certification. Globalization of education and changing educational trends are shaping innovative solutions. Collaborations between educational institutions and test preparation companies are also on the rise. 

The tech-savvy population and the widespread use of mobile devices have driven a significant increase in demand for advanced, tech-driven test preparation methods. Companies like Test Innovators utilize artificial intelligence (AI) to create personalized learning programs for students. By collecting student performance data and comparing it to other students taking competitive tests, such as SSAT, ISEE, ACT, and SAT, AI algorithms generate customized study plans. This innovative approach offers students a more effective and efficient way to prepare for standardized tests. 

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 Market Challenges

The test preparation market encompasses academic tests, standardized tests, professional certification exams, language proficiency tests, and various exams for K-12, high school, university, and certification programs. Driving factors include increasing educational competition, employment needs, and university admissions. Challenges include technology integration, online learning, proctoring, and catering to niche exams and specialized certifications. Key market trends include gamification, mobile learning, artificial intelligence (AI), data analytics, blended learning models, and interactive resources. Industry applications include employment, higher education, and K-12. Restraining factors include cost and accessibility. Major players include Kaplan, Princeton Review, ETS, and TestPrepSchool. Innovative solutions include adaptive learning technologies, collaborations, and personalized learning approaches. Untapped markets include early education assessment and post-secondary certification. The market is global, with a growing focus on changing educational trends and employment needs.The Test Preparation Market faces challenges due to the proliferation of free, open-source test preparation materials. Reputed vendors like Pearson offer high-quality content and courseware. However, the market’s fragmentation with numerous domestic and international course providers offers generic and specialized courses. These courses lack content clarity and require frequent updates. The rise of Massive Open Online Courses (MOOCs) and various websites, along with an increase in startup initiatives, provide an abundance of free test preparation resources, including mock tests, practice question papers, and other similar materials. These factors may hinder the market’s growth by reducing the demand for paid test preparation services.

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Segment Overview 

This test preparation market report extensively covers market segmentation by  

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

1.1 Higher education- The higher education market is experiencing growth due to the rising demand for certification courses and the increasing number of students preparing for competitive exams. Specialization is a key trend in higher education, with students seeking professional education in fields like medicine, nursing, law, and wealth management, among others. Test preparation courses are gaining popularity in institutions of higher learning. Cloud-based Learning Management Systems, such as Talent LMS, are commonly used for delivering these courses. In the test preparation industry, vendors like Kaplan, Pearson, and TPR Education are offering services for various domain-specific exams, including the Medical College Admission Test (MCAT), Law School Admission Test (LSAT), and Graduate Record Examinations (GRE). The influx of international students into the US to pursue higher education is another significant factor fueling market growth. These students often enroll in competitive exams like GRE, GMAT, and others. The higher education segment is poised for expansion during the forecast period, driven by these trends.

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Research Analysis

The test preparation market encompasses a range of assessments designed to measure academic, professional, and language proficiency skills. These include academic tests for K-12 students, high school exams, university exams, and professional certification exams. Standardized tests are a significant part of this market, as they provide a common measure of student achievement and help ensure educational quality. Online learning, gamification, mobile learning, and online proctoring are transforming test preparation, making it more accessible and flexible. AI and data analytics are also being leveraged to personalize learning and improve student performance. The increasing competition in education, employment, and university admissions drives the demand for effective test preparation services. Interactive resources and blended learning models are becoming increasingly popular, offering students a more engaging and effective learning experience.

Market Research Overview

The Test Preparation Market encompasses academic tests, standardized tests, professional certification exams, and language proficiency tests. Technology plays a significant role with online learning, gamification, mobile learning, and online proctoring becoming increasingly popular. University exams, certification exams, high school exams, and elementary exams are all part of this market. Driving factors include increasing educational competition and employment needs for students and professionals. Restraining factors include the high cost of preparatory services and the need for proctoring. The market caters to various segments such as K-12, higher education, and niche exams. Key trends include the use of artificial intelligence (AI) and data analytics, blended learning models, and interactive resources. Industry applications include university admissions, job seekers, working professionals, and post-secondary certification. The market is globalizing, with adaptive learning technologies and collaborations shaping the future. Untapped markets exist in personalized learning approaches and early education assessment. Male and female students equally benefit from test preparation services.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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HiBy Launches RS2 II Portable Hi-Fi Player with Flagship DARWIN III Architecture

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LEWES, Del., Oct. 19, 2026 /CNW/ — HiBy has officially launched the RS2 II, a compact portable Hi-Fi player featuring the company’s third-generation DARWIN III audio architecture, the same architecture used in the flagship RS8 II. Designed for audiophiles seeking flagship-level sound in a smaller and more portable form, the RS2 II combines HiBy’s proprietary R2R technology, a fully balanced analog stage, HiByOS, and flexible connectivity.

At the heart of the RS2 II is the DARWIN III architecture, powered by a newly developed FPGA digital engine featuring more than 35K logic units and 40 high-speed, high-performance DSP units. This processing platform provides the computing power required for HiBy’s adjustable pure FIR filters, multiple DARWIN filters, harmonic control, NOS/OS switching, and native DSD processing.

Digital-to-analog conversion is handled by a high-precision R2R resistor network. High-speed electronic switches drive the resistor network to convert digital signals into corresponding analog voltage levels, helping reduce high-frequency noise introduced by digital modulation while delivering a natural, transparent, and musical presentation.

The analog stage uses a four-stage OPA1612 signal chain. One OPA1612 performs low-pass filtering after the DAC stage, another provides current amplification after volume control, while two additional OPA1612 devices form a fully balanced voltage amplification stage. At the headphone output, four flagship-grade OPA1622 amplifiers provide independent four-channel current amplification for improved dynamics, control, and compatibility with multi-driver earphones.

The RS2 II is also more compact than its predecessor. The standard aluminum alloy edition weighs just 156g and features a dark green finish with a houndstooth-pattern rear panel. Compared with the original RS2, the display area has increased by 45% and resolution by 122%. The new 3.55-inch 480 × 800 display, together with narrower bezels, provides a significantly improved visual experience. An upgraded X1600E dual-core platform further enhances system responsiveness.

Running HiBy’s dedicated HiByOS, the RS2 II supports coaxial output, Line Out, and USB DAC functionality. Dual microSD card slots support up to 4TB of total expandable storage.

The HiBy RS2 II Aluminum Alloy Edition is priced at US$439 and is available as a standard production model. The Limited Brass Edition is priced at US$549 and is expected to become available in October, with worldwide production restricted to just 500 units.

Contact
William Yueng
bd@hiby.com

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Beyond a Single Payment Rail: Building Resilience into Cross-Border B2B Trade

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At the 140th Canton Fair, PhotonPay examines how fiat and stablecoin infrastructure can give advanced manufacturers more flexibility in managing cross-border payments and working capital.

HONG KONG, Oct. 19, 2026 /PRNewswire/ — A piece of industrial machinery may take months to engineer, manufacture and deliver. The payments behind it follow a different timeline. Suppliers need to be paid, freight costs must be covered, and overseas buyers may settle invoices in stages. When production, delivery and payment span multiple markets, keeping these commitments aligned becomes a challenge of its own.

At the 140th Canton Fair, where manufacturers are showcasing industrial machinery, electronic components, automotive parts and other advanced manufacturing products, this less visible side of global trade deserves closer attention. PhotonPay is participating in the fair at Area D, Booths DT1714–DT1718, examining how more flexible financial infrastructure can help businesses manage cross-border payments alongside the demands of international trade.

The Payment Gap Behind Global Supply Chains

Supply chain resilience is often discussed in terms of sourcing, manufacturing capacity and logistics. The flow of money deserves the same attention.

A manufacturer may have sufficient orders and production capacity but still face pressure when incoming payments and outgoing obligations fall out of sync. A payment initiated by a buyer does not necessarily mean the funds are immediately available to the seller. The transfer may involve multiple financial institutions, currency conversion, local processing and compliance checks before the recipient can use the money.

Costs can also be difficult to assess across different payment corridors. Depending on the banks and arrangements involved, intermediary fees, foreign exchange charges and other transaction costs may affect the final amount received. Limited visibility into a payment’s status can make it harder for finance teams to plan supplier payments and reconcile invoices.

The answer is not to abandon established banking infrastructure. Bank transfers still remain important to international trade. Nor is every payment delayed or expensive simply because it crosses a border. The more useful question is whether businesses have the right payment options for different markets, currencies and settlement requirements, rather than relying on one approach for every transaction.

Why Fiat and Stablecoin Rails Need to Work Together

Discussions about cross-border payments increasingly include stablecoins, but the choice facing corporate finance teams is not simply traditional banking versus blockchain.

Banking infrastructure remains essential. It connects businesses to local accounts, domestic payment systems and established financial relationships. Stablecoin networks offer a different set of capabilities: transfers can take place outside conventional banking hours, subject to the network and service arrangements involved.

Each serves different needs. A stablecoin transfer alone may not put spendable local currency in a supplier’s hands. The recipient’s ability to accept the asset, conversion and liquidity arrangements, access to local payout channels and applicable regulatory requirements all matter. A business also needs to know how a transaction will be screened, recorded and reconciled with its underlying commercial documents.

This is where a dual-rail model becomes relevant. By connecting traditional fiat infrastructure with stablecoin payment channels, a business can access different ways to move funds within a unified financial environment, where supported and permitted.

The choice of payment route should reflect the corridor, currency, counterparty, timing requirements and compliance obligations. For advanced manufacturers, this flexibility can help finance teams coordinate incoming payments with supplier invoices, logistics costs and other business obligations. Foreign exchange exposure, liquidity constraints and compliance reviews still require careful management, while access to different payment rails gives businesses more options to work with.

From Payment Choice to Operational Control

More payment options are useful only when they fit into the way a business operates.

For an exporter, receiving funds is one step in a longer process. The money may need to be converted into another currency, held until a supplier payment is due, or distributed to different counterparties across markets. Managing these steps through disconnected accounts and systems can add work for finance teams and make it harder to maintain a consistent view of cash positions.

PhotonPay, a stablecoin-powered payment operating system, brings together global accounts, local collection capabilities, multi-currency fund management, currency conversion and global payouts across fiat and stablecoin infrastructure.

Through PhotonPay’s global accounts, businesses can collect payments from overseas customers through local accounts and international transfers. Its multi-asset wallet connects fiat currencies with stablecoins, while its 24/7 currency conversion capabilities give businesses greater flexibility in managing different currency needs. Global payout capabilities help businesses move funds onward to suppliers and other counterparties across markets.

Together, these capabilities connect the key stages of cross-border fund management, from receiving customer payments and converting currencies to making subsequent business payments. Finance teams can manage incoming funds and outgoing obligations within a more integrated financial environment, with greater visibility across their global operations.

For B2B trade, operational visibility is as important as the ability to initiate a transfer. Finance teams need to understand the amount received, the costs associated with a transaction, its processing status and how the resulting movement of funds relates to an invoice or supplier payment.

By bringing payment infrastructure and fund management into a more connected workflow, PhotonPay helps businesses manage the movement of money alongside the commercial activity it supports.

Making Money Move at the Pace of Business

Global trade depends on two flows moving in sync: goods moving through supply chains and money moving between counterparties. For manufacturers operating across markets, the ability to collect, convert and deploy funds efficiently can shape how they manage supplier commitments, working capital and the next stage of production.

At the 140th Canton Fair, PhotonPay is showcasing how integrated fiat and stablecoin capabilities can help businesses keep capital moving alongside their operations. Visit PhotonPay at Area D, Booths DT1714–DT1718, during the Canton Fair.

About PhotonPay

PhotonPay is a stablecoin-powered payment operating system built for global infrastructure. Designed for modern enterprises, PhotonPay enables businesses to send, receive, convert, and settle funds across both fiat and stablecoin rails through a single, compliance-first integration, spanning 200+ countries and territories.

For more information, visit [www.photonpay.com].

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

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Following the Money: Stablecoin Transfers Under $100 Account for 77% of Activity, While Large Transactions Move Two-Thirds of Value, Mercuryo and BNB Chain Report Finds

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LONDON, Oct. 19, 2026 /PRNewswire/ — Global payments infrastructure platform Mercuryo and BNB Chain, the community-driven blockchain ecosystem, have published a joint report highlighting the versatility of stablecoins, which facilitate activity ranging from low-value remittances to transactions made by ‘crypto whales’ moving digital assets across capital markets.  

The research found that 77.4% of stablecoin transfers on BNB Chain in Q3 2026 were valued at under $100, while transfers of $10,000 or more accounted for 66.2% of total transfer value.  

Combining Mercuryo’s fiat-to-crypto and crypto-to-fiat transaction data with BNB Chain’s on-chain data for Q3 2026, Stablecoins on BNB Chain: Fiat to Crypto and Back offers a complementary view of how stablecoins move. The findings show the versatility and usability of stablecoins and how they can serve very different purposes on the same permissionless blockchain infrastructure. 

Everyday Transfers & Large-Scale Capital Movements 

The findings point to a market serving multiple purposes simultaneously. While stablecoins remain an important component of digital asset markets, the data also highlights patterns consistent with their growing role in everyday stablecoin payments such as cross-border remittances. Most on-chain transfers are low-value, and stablecoins are frequently being converted between local currencies and digital dollars. 

The median network fee for a stablecoin transfer on BNB Chain was just *$0.0068:Low costs matter both to people sending remittances and to institutions settling high-value payments.Together, these figures demonstrate how the same blockchain infrastructure can accommodate frequent, low-value transfers alongside large-scale movements of capital.

“The research by Mercuryo and BNB Chain sheds light on one of the defining features of stablecoins, that being their versatility,” said Arthur Firstov, Chief Business Officer at Mercuryo. “The same permissionless blockchain infrastructure that facilitates small-value transfers and cross-border payments is underpinning large-scale trading and liquidity across capital markets. Stablecoins were designed as a place to hold value between trades for those taking positions on Bitcoin. We now see the tokens being used for a host of different purposes as the efficiencies and lower costs of blockchain technology bring benefits to the masses.” 

Local Currencies & Familiar Payment Methods  

The report found that in Q3 2026, 70% of the value used to purchase dollar-denominated stablecoins on BNB Chain through Mercuryo was paid in non-US dollar currencies. The US accounted for just 9.8% of purchase value, with Asia the largest regional market at 39.3%, followed by Europe at 33.4%. 

Payment preferences also resemble mainstream online shopping behaviour. Everyday shopping patterns are mirrored on-chain, with Apple Pay and Google Pay accounting for 69.5% of stablecoin purchases and 57.7% of purchase value through Mercuryo. Their combined share of purchases increased from 42.3% in Q3 2025, while 87.2% of purchases with a recorded device were made on a phone.

Worldpay’s Global Payments Report 2026 found that digital wallets collectively accounted for 56% of global e-commerce value in 2025. The comparison suggests that stablecoin purchases are increasingly compatible with the familiar checkout experiences consumers already use online, rather than requiring every user to adopt specialist crypto payment methods. 

Self-Custody Leads

Self-custody leads at every stage of a stablecoin’s usage examined in the report. Through Mercuryo, 59.5% of stablecoin purchase value went to self-custody wallet channels. Across BNB Chain, individual addresses held 63.3% of stablecoin value, while 59.8% of off-ramp value processed through Mercuryo originated from self-custody wallet channels. 

Although the datasets use different measures of wallet activity, the findings point to the continued importance of self-custody wallets in accessing and managing stablecoins. These wallets allow users to hold and transfer assets directly, while providing access to applications and services across the on-chain ecosystem. 

Stablecoins in Active Circulation 

The report also found that 64.3% of stablecoin value on BNB Chain had moved within the previous 30 days, suggesting that much of the value was actively circulating. The findings highlight stablecoins’ dual role, facilitating the movement of value while continuing to support trading, decentralised finance (DeFi) and broader on-chain activity. 

Taken together, the findings of this report show stablecoins as more than digital tokens held on a blockchain. They form part of a broader financial lifecycle connecting fiat currencies, self-custody wallets, on-chain applications, and traditional payment infrastructure, serving a wider range of financial needs than trading alone. 

* Stablecoin transfers on BNB Chain are $0.0068. Additional fees for the purchase, sale or conversion into stablecoins may apply. 

Stablecoins carry risks, including potential loss of value, issuer and redemption risks, and risks associated with the underlying blockchain. They are not equivalent to bank deposits or cash, and are not be covered by deposit protection schemes. 

About Mercuryo 

Mercuryo is a leading payment infrastructure platform in the digital token space. Standing out in the decentralized ecosystem by enhancing payment use case growth and on-chain integration, Mercuryo’s intuitive and robust solutions are powering the next generation of Web3 payment services. Mercuryo’s innovative payment products such as Spend, bridge the gap between TradFi, Web2 and Web3. Mercuryo is the proud partner of leading pillars in the digital token economy such as Trust Wallet and MetaMask, along with Revolut, Mastercard and Visa. Driven by an evolving product suite, Mercuryo is expanding further and continuing to innovate with a diversified stack of payment services. 

Media Contact    
Joe Morgan, PR Manager, Mercuryo    
j.morgan@mercuryo.io  

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