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Test Preparation Market to Grow by USD 16.28 Billion (2024-2028), Increasing Emphasis on Online Mode of Test Preparation Boosts the Market, Report on How AI Is Driving Market Transformation – Technavio

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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global test preparation market size is estimated to grow by USD 16.28 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 7.6%  during the forecast period. Increasing emphasis on online mode of test preparation is driving market growth, with a trend towards technological advances in test preparation services. However, availability of open-source test preparation materials  poses a challenge. Key market players include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Test Preparation Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.6%

Market growth 2024-2028

USD 16279.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.9

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC

Market Driver

The test preparation market is thriving, with academic tests, standardized tests, professional certification exams, and language proficiency tests driving growth. Technology plays a significant role, as online learning, gamification, mobile learning, and online proctoring become more popular. University exams and certification exams for K-12, high school, and higher education are key areas of focus. Employment and students are the primary consumers, with increasing educational competition and employment opportunities fueling demand. Driving factors also include artificial intelligence (AI) and data analytics, which enable blended learning models and interactive resources. Industry applications, university admissions, and job seekers are also significant markets. Restraining factors include cost and the need for specialized certifications. Untapped markets include niche exams, personalized learning approaches, and post-secondary certification. Globalization of education and changing educational trends are shaping innovative solutions. Collaborations between educational institutions and test preparation companies are also on the rise. 

The tech-savvy population and the widespread use of mobile devices have driven a significant increase in demand for advanced, tech-driven test preparation methods. Companies like Test Innovators utilize artificial intelligence (AI) to create personalized learning programs for students. By collecting student performance data and comparing it to other students taking competitive tests, such as SSAT, ISEE, ACT, and SAT, AI algorithms generate customized study plans. This innovative approach offers students a more effective and efficient way to prepare for standardized tests. 

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 Market Challenges

The test preparation market encompasses academic tests, standardized tests, professional certification exams, language proficiency tests, and various exams for K-12, high school, university, and certification programs. Driving factors include increasing educational competition, employment needs, and university admissions. Challenges include technology integration, online learning, proctoring, and catering to niche exams and specialized certifications. Key market trends include gamification, mobile learning, artificial intelligence (AI), data analytics, blended learning models, and interactive resources. Industry applications include employment, higher education, and K-12. Restraining factors include cost and accessibility. Major players include Kaplan, Princeton Review, ETS, and TestPrepSchool. Innovative solutions include adaptive learning technologies, collaborations, and personalized learning approaches. Untapped markets include early education assessment and post-secondary certification. The market is global, with a growing focus on changing educational trends and employment needs.The Test Preparation Market faces challenges due to the proliferation of free, open-source test preparation materials. Reputed vendors like Pearson offer high-quality content and courseware. However, the market’s fragmentation with numerous domestic and international course providers offers generic and specialized courses. These courses lack content clarity and require frequent updates. The rise of Massive Open Online Courses (MOOCs) and various websites, along with an increase in startup initiatives, provide an abundance of free test preparation resources, including mock tests, practice question papers, and other similar materials. These factors may hinder the market’s growth by reducing the demand for paid test preparation services.

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Segment Overview 

This test preparation market report extensively covers market segmentation by  

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

1.1 Higher education- The higher education market is experiencing growth due to the rising demand for certification courses and the increasing number of students preparing for competitive exams. Specialization is a key trend in higher education, with students seeking professional education in fields like medicine, nursing, law, and wealth management, among others. Test preparation courses are gaining popularity in institutions of higher learning. Cloud-based Learning Management Systems, such as Talent LMS, are commonly used for delivering these courses. In the test preparation industry, vendors like Kaplan, Pearson, and TPR Education are offering services for various domain-specific exams, including the Medical College Admission Test (MCAT), Law School Admission Test (LSAT), and Graduate Record Examinations (GRE). The influx of international students into the US to pursue higher education is another significant factor fueling market growth. These students often enroll in competitive exams like GRE, GMAT, and others. The higher education segment is poised for expansion during the forecast period, driven by these trends.

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Research Analysis

The test preparation market encompasses a range of assessments designed to measure academic, professional, and language proficiency skills. These include academic tests for K-12 students, high school exams, university exams, and professional certification exams. Standardized tests are a significant part of this market, as they provide a common measure of student achievement and help ensure educational quality. Online learning, gamification, mobile learning, and online proctoring are transforming test preparation, making it more accessible and flexible. AI and data analytics are also being leveraged to personalize learning and improve student performance. The increasing competition in education, employment, and university admissions drives the demand for effective test preparation services. Interactive resources and blended learning models are becoming increasingly popular, offering students a more engaging and effective learning experience.

Market Research Overview

The Test Preparation Market encompasses academic tests, standardized tests, professional certification exams, and language proficiency tests. Technology plays a significant role with online learning, gamification, mobile learning, and online proctoring becoming increasingly popular. University exams, certification exams, high school exams, and elementary exams are all part of this market. Driving factors include increasing educational competition and employment needs for students and professionals. Restraining factors include the high cost of preparatory services and the need for proctoring. The market caters to various segments such as K-12, higher education, and niche exams. Key trends include the use of artificial intelligence (AI) and data analytics, blended learning models, and interactive resources. Industry applications include university admissions, job seekers, working professionals, and post-secondary certification. The market is globalizing, with adaptive learning technologies and collaborations shaping the future. Untapped markets exist in personalized learning approaches and early education assessment. Male and female students equally benefit from test preparation services.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Pudu Robotics Showcases Full Product Portfolio at WAIC 2026, Winning the “Most Investor-Attractive Enterprise” Award

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SHANGHAI, July 19, 2026 /PRNewswire/ — Pudu Robotics, a global leader in commercial service robotics, is showcasing its full portfolio of intelligent robotics solutions at the 2026 World Artificial Intelligence Conference (WAIC), held from July 17–20 in Shanghai. A key highlight of this year’s exhibition is the offline global debut of the PUDU D7, Pudu’s next-generation semi-humanoid robot. In tandem with its exhibition highlights, Pudu Robotics was also honored with the 36Kr “Most Investor-Attractive AI & Embodied Intelligence Enterprise” Award, recognizing the company’s growing influence in the embodied AI sector and continued confidence from the investment community.

Full Product Matrix on Display: Demonstrating Multi-Scenario Capabilities

Pudu’s comprehensive presentation at WAIC 2026 showcased its complete technical and product layout, spanning service delivery, commercial cleaning, industrial delivery, and general embodied intelligence.

The PUDU D5 quadruped robot demonstrates advanced terrain adaptability and autonomous navigation across an on-site obstacle course mimicking sand, gravel, steps, and slopes, simulating autonomous inspections in complex environments such as power substations and industrial parks. Additionally, the D5 performed high-speed “drifting” demonstrations at the booth, reaching peak speeds of up to 5 m/s and showcasing industry-leading mobility and responsiveness.

Making its global offline public debut, the PUDU D7 engaged visitors with several immersive and interactive live experiences. Attendees posed for photos with the D7, instantly receiving unique snapshots taken directly from a “robotics perspective.” The robot also demonstrated advanced multi-robot coordination by autonomously walking and guiding the PUDU D5 quadruped around the booth while seamlessly avoiding pedestrian traffic, vividly illustrating collaborative workflows between different robotic form factors.

Pudu is also exhibiting its mature commercial robotics portfolio, including the BellaBot service delivery robot, the PUDU T300 industrial delivery robot, and the PUDU MT1 Max and PUDU CC1 Pro commercial cleaning robots. Together, these products highlight Pudu’s proven deployments across hospitality, retail, F&B, manufacturing, warehousing, and other industries.

Winning the “Most Investor-Attractive Enterprise” Award Amid Sustained Capital Traction

The “Most Investor-Attractive Enterprise” award from 36Kr arrives alongside sustained backing from major global institutional investors. In April 2026, Pudu Robotics completed a new financing round of nearly USD 150 million, bringing its valuation to more than USD 1.5 billion. This brings Pudu’s cumulative funding to more than USD 300 million.

This strong capital interest is supported by concrete commercial performance. According to the “2025 Global Embodied Intelligence and Commercial Service Robotics Independent Market Research Report” released by Frost & Sullivan, Pudu Robotics accounts for 25% and 23% of the global commercial service robotics market in terms of revenue and shipments respectively, ranking No. 1 worldwide in both categories. Furthermore, Pudu Robotics has maintained a year-over-year revenue growth rate exceeding 100%, with international markets accounting for more than 80% of total revenue for consecutive years. While the broader Embodied AI industry remains in early exploratory phases, Pudu has approached a positive EBITDA, achieving large-scale commercial viability ahead of the market.

From Product Export to Ecosystem Integration: A Blueprint for Global Expansion

According to the Research Report on Chinese Enterprises’ Overseas Expansion from 2025 to 2026 published by the 36Kr Research Institute, Pudu Robotics was featured as a primary benchmark case study for Embodied AI. The report attributes Pudu’s international success to its systematic combination of technological innovation, product capabilities, and localized global operation. Analysts noted that Pudu has successfully transitioned from exporting products to exporting global brand equity and integrated robotics ecosystems, establishing a core reference blueprint for hard-tech global expansion.

By deploying versatile product forms that span specialized, semi-humanoid, and humanoid forms, Pudu Robotics continues to focus on integrating Embodied AI directly into real-world environments—transforming Physical AI from a technical concept into a practical productivity partner.

About Pudu Robotics

Pudu Robotics, a global leader in the commercial service robotics sector, is dedicated to empowering easier work and better lives through AI and robotics, with a vision of building a global intelligent robotics infrastructure that serves 10 billion people worldwide.

Pudu Robotics has developed key core technologies and components, including robotic joint modules and motion controllers, and has filed more than 1,900 patent applications worldwide. Built on three core technologies—Embodied Navigation, Embodied Manipulation, and Embodied Interaction—Pudu Robotics has pioneered a “One Brain, Multiple Embodiments” architecture, establishing a comprehensive product portfolio that includes specialized, semi-humanoid, and humanoid robots.

Currently, Pudu offers four major product lines: service delivery, commercial cleaning, industrial delivery and general embodied AI. Its solutions are widely deployed across industries such as retail, hospitality, manufacturing, real estate and property services, healthcare, entertainment and sport, education, and public services.

To date, Pudu Robotics has shipped over 130,000 units globally, with a presence in more than 85 countries and regions.

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SOURCE Pudu Robotics

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Best AI Productivity Tools for Creators (2026): CapCut Recognized for Faster Video and Image Workflows by Software Experts

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NEW YORK, July 19, 2026 /PRNewswire/ — Artificial intelligence continues to reshape how digital content is produced, with creators relying on AI tools like CapCut to handle editing, asset generation, and repetitive production tasks that once required several separate applications. As these tools mature, software reviews are placing more weight on workflow efficiency alongside creative output.

Best AI Productivity Tools for Creators

Seedance 2.0 – an AI video generation model that creates videos from text prompts and image inputsPhoto to 3D – an AI tool that transforms 2D photos into images with realistic three-dimensional depth and effects

The use of AI has expanded across independent creators, marketing teams, educators, and small businesses producing content for websites, social media, online stores, and digital campaigns. Rather than using AI for a single task, many creative professionals now incorporate it throughout the production process, from generating concepts and visuals to refining finished content. This has encouraged software reviewers to test how well platforms support complete creative workflows instead of evaluating individual features in isolation.

Software Experts has included CapCut among its 2026 selections for AI productivity tools for creators, citing the platform’s collection of AI-powered features that support faster video and image production. The review examined how integrated AI tools can simplify common creative tasks across video editing, image generation, music creation, and visual enhancement.

What Is Driving Interest in AI Productivity Tools?

Content creators are producing more material than ever across short-form video platforms, social media, online stores, blogs, newsletters, and marketing campaigns. A single project may require multiple image formats, several video versions, captions, background edits, and audio, all within a short production window.

Many creators also repurpose one piece of content into several formats. A long-form video may be edited into short clips for social platforms, paired with custom graphics, accompanied by AI-generated music, and published alongside promotional images. Completing these tasks manually often requires switching between multiple editing applications.

This has encouraged software developers to introduce AI features that reduce manual editing while keeping creators in control of the finished product. Instead of switching between several applications, many creators now prefer platforms that support multiple stages of production within the same workspace.

How Does CapCut Support Video and Image Workflows?

CapCut offers AI tools that assist throughout the creative process, from generating visual assets to preparing finished content for publishing.

Among the tools included are:

Seedance 2.0 for generating AI videos from text promptsGPT Image 2 for creating images from written descriptionsSeedream for AI-generated artwork and creative visualsSeedmusic for producing original music from text promptsAI Image Extender for expanding images while preserving visual consistencyPhoto to 3D for adding depth effects to imagesAI Background Removal for separating subjects from image backgrounds with minimal editing

Together, these features support projects ranging from social media posts and marketing materials to promotional videos, educational content, presentations, and visual concepts, allowing creators to complete more production tasks within a single platform.

Why Are Integrated AI Platforms Receiving More Coverage?

Earlier AI tools often specialized in a single task, such as image generation or video editing. Newer platforms are bringing these functions together to let creators complete more of their work without transferring files between multiple services.

This type of workflow can shorten production time while helping maintain visual consistency across different content formats. It can also reduce the amount of time spent exporting files, reformatting assets, or rebuilding projects in separate applications.

As a result, software evaluations are increasingly examining how efficiently creators can complete everyday production work. Instead of concentrating solely on the number of AI features available, reviewers are also looking at how those tools function together during real-world creative projects.

What Did Software Experts Evaluate?

The review looked at AI tools that support practical creative work across multiple production stages rather than concentrating on a single feature.

Areas included in the evaluation included:

AI-assisted video generationText-to-image creationAI-generated musicBackground removalImage expansionThree-dimensional visual effectsEditing tools that support faster creative workflows

The review also examined how these features work together during typical content production rather than evaluating each tool separately. This reflects the way many creators now build content using interconnected AI tools instead of isolated editing software.

What Does This Mean for Creators?

Creative software continues to incorporate AI across more stages of content production, giving creators additional ways to streamline editing while maintaining creative control. As publishing schedules become more demanding, workflow efficiency has entered software evaluations alongside editing quality and creative flexibility.

Software Experts’ 2026 review places CapCut among AI productivity tools supporting faster video and image workflows through its collection of AI-powered creative features. As AI continues to influence digital content production, reviews are placing emphasis on how effectively platforms help creators complete everyday projects from concept through final publication.

To read the full review, please visit the Software experts website.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Software Experts: Software Experts delivers in-depth news on the digital tools shaping today’s consumer experience. As an affiliate, Software Experts may earn commissions from sales generated using links provided.

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SOURCE SoftwareExperts.org

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Penetron Strengthens Global Research Collaboration at ICSHM 2026

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PHILADELPHIA, July 19, 2026 /PRNewswire/ — Penetron participated in the 10th International Conference on Self-Healing Materials (ICSHM 2026), held July 8–10, 2026, at Drexel University in Philadelphia, Pennsylvania. The international event brought together leading researchers, engineers, and industry representatives to present and discuss the latest advances in self-healing materials and related technologies.

A global delegation of Penetron executives attended the conference, representing the United States, Greece, Italy, Brazil, India, Chile, the United Arab Emirates, Belgium, and Singapore.

“For over 50 years, Penetron has provided self-healing concrete solutions to the industry that optimize concrete durability by sealing cracks and reducing concrete permeability to limit maintenance requirements, extend structural service life, and help protect infrastructure exposed to groundwater, chemicals, chlorides, and other aggressive conditions,” says Christopher Chen, Director of The Penetron Group. “Our participation at the ICSHM reinforces Penetron’s long-standing commitment to international research collaboration and allows us to better understand emerging research and develop leading-edge solutions for real-world construction challenges.”

Hosted at Drexel University’s Bossone Research Enterprise Center, ICSHM 2026 welcomed specialists from more than 18 countries across six continents and featured over 70 technical presentations, including keynote addresses, plenary sessions, research presentations, and an interactive poster program. The conference opened with remarks from Drexel University President Antonio Merlo and ICSHM Chair Dr. Nele De Belie. Finally, the conference provided valuable opportunities for researchers and industry specialists to strengthen cooperation between academia and the construction sector to further develop self-healing technologies.

“Extending the service life of concrete infrastructure requires cooperation between universities, materials specialists, engineers, and industry,” said Jozef Van Beeck, Director of International Sales and Marketing for The Penetron Group. “ICSHM 2026 provided an important forum for connecting scientific research with the practical requirements of the global construction industry.”

The Penetron Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs, and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives, and distribution channels.

For more information on Penetron waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup, email CRDept(at)penetron(dot)com or contact the Corporate Relations Department at 631-941-9700.

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SOURCE The Penetron Group

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