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Major new ETC report presents complete picture of global buildings sector emissions and pathways to decarbonisation

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LONDON, Feb. 4, 2025 /PRNewswire/ — The latest report from the Energy Transitions Commission, Achieving Zero-Carbon Buildings: Electric, Efficient and Flexible, draws a complete picture of the buildings sector’s emissions and energy use and describes how a combination of electric, efficient and flexible solutions can decarbonise buildings, improve standards of living, and reduce energy bills if supported by ambitious policy.

The global buildings sector currently contributes a third of greenhouse gas emissions (12.3 GtCO2 in 2022).[1] This comes from the use of fossil fuels for heating, cooling, cooking, lighting, powering appliances, and constructing residential and commercial buildings.

There is not a one-size-fits-all solution for decarbonisation, as different solutions work for different building types, countries, and climates, but three key priorities stand out for creating a zero-carbon dioxide emissions buildings sector:

Electrification replacing fossil fuels: Decarbonising heating and cooking is essential. Currently, gas and oil heating accounts for 8% of global emissions, or 3 GtCO2. Switching from fossil-based heating and cooking to cost-effective electric and efficient technologies, such as heat pumps and electric hobs, is crucial and must be accompanied by the continued decarbonisation of electricity generation. By 2050, 80% of the energy used in buildings could be electricity; this would bring annual emissions from building use close to zero if electricity supply is decarbonised by then.Dramatically improving energy efficiency: Rising use of air conditioners and the electrification of heating and cooking would result in electricity demand for buildings almost tripling, from 12,800 TWh to around 35,000 TWh by 2050 if energy efficiency is not simultaneously increased. But this could be reduced to around 18,500 TWh via a combination of:
– Improvements in the technical efficiency of heat pumps, air conditioners, and other appliances.
– Improvements in the energy efficiency of both new and existing buildings, considering a range of so-called “passive heating and cooling” building design techniques, such as insulation and painting roofs white in hot countries.
– Smart building management systems and consumer choices which avoid wasteful use of heating or cooling.

These improvements, together with the deployment of building-level batteries and other energy storage, smart building control systems, and rooftop solar generation are particularly important for reducing the growth of peak electricity demand, which is a crucial driver of electricity system costs.Constructing efficient and low-carbon buildings: Constructing new buildings accounts for 7% of global emissions a year, or 2.5 GtCO2. Global floor area (area covered by buildings) is set to expand by 55% by 2050 (or 140 billion m2, which is almost 150 times the size of Hong Kong), predominantly in Asia, Africa and South America. If the average carbon intensity of construction remains unchanged, this expansion would result in a cumulative 75 GtCO2 emissions between now and 2050.[2] These cumulative emissions could be reduced to around 30 GtCO2 via a combination of:
– Decarbonising the production of steel, cement, concrete, and other building materials.
– Using fewer materials in building construction via lightweight design and modular construction or using less carbon-intensive materials such as timber.
– Better utilising existing buildings via extended building lifetimes and shared working spaces.

“Decarbonising the buildings sector is a story of many transitions. It’s vital for our climate goals and it’s an opportunity to improve living standards and reduce energy costs. Electric heating and cooking technologies will significantly improve air quality and have lower running costs than gas heating and traditional use of biomass. Cooling is essential to quality of life, especially as global warming intensifies due to man-made emissions. It is possible to achieve zero-emissions, efficient, and flexible homes with low-carbon building design techniques and technology that runs on clean electricity.” said Adair Turner, Chair of the Energy Transitions Commission.

However, implementing some of the decarbonisation options for buildings poses more complex challenges than faced in other sectors of the economy, for instance:

For existing buildings, residential and commercial building owners can choose from many different low-carbon technologies and options to improve the energy efficiency of their homes, some of which can be disruptive and involve high upfront costs (e.g., roof or wall insulation, new windows, higher-efficiency heating and ventilation systems). The availability and cost of finance vary greatly between low and high-income households and across countries. Government policies must therefore combine clear targets to ban the sale of fossil-fuel boilers and cookers, with financial support for low-income families, as well as external finance (e.g., from multilateral development banks) to lower-income countries.  For new construction, specific optimal solutions vary by country, regional climate, and building type, and there are sometimes trade-offs to be struck between designing to minimise construction emissions versus in-use operational emissions. In addition, construction sectors often entail complex value chains of subcontracting and a large role for small and medium enterprises. Careful design and implementation of building design and construction codes, learning from international experience but tailored to specific circumstances is therefore vital.

“Unless we can radically decarbonise buildings we will fail to keep global warming under 1.5°C outlined in the Paris Accord. To do that we need to make changes all the way through the design, delivery and operation of buildings – from electrification of heating and passive cooling, to reducing embodied carbon emissions for new buildings and refurbishments.” said Stephen Hill, Sustainability and Building Performance Expert at Arup. “This will require collaboration right across sector, between governments, industry bodies and private companies. We need to be ambitious, but if we get it right we can cut carbon, generate value for our economy and improve people’s quality of life through action like improving living conditions and reducing fuel poverty.”

Given the complexity of the buildings sector decarbonisation challenge, the report sets out a detailed analysis of 7 different, though overlapping, challenges. Summaries of the nature of the problem, clean technologies, and actions required can be accessed via the links below:

Topic

Key audience

The heating decarbonisation challenge (focus on Northern latitude countries) 
How electric heating and cost-effective insulation can displace fossil fuels.

Policymakers, residential households, energy and technology companies,
financial institutions

Increasing access to affordable cooling Managing rising demand in a warming
climate with a combination of passive cooling and efficient air conditioning

Policymakers, residential and commercial building owners

Improving access to clean cooking Eliminating the traditional use of biomass in
low-income countries and shifting to electric cooking solutions globally.

Policymakers, residential homeowners

Efficient lighting and appliances Improving the energy efficiency of lighting and
appliances in residential and commercial buildings.

Commercial building owners, technology companies

Decarbonising commercial buildings Creating strong market demand signals
for low-carbon, efficient, and flexible buildings.

Policymakers, financial institutions, building owners, commercial
businesses

Buildings within a clean energy system Managing total and peak electricity
demand from buildings via efficiency and flexibility.

Policymakers, energy companies and network operators

The new build opportunity Decarbonising steel and cement, combined with
better building techniques  

Policymakers, developers, construction companies, financial institutions

 

“Buildings are responsible for one-third of the world’s carbon emissions. Harnessing the power of electrification, on-site generation, digital controls, IoT, big data and digital twins can make a net zero-carbon future in our built environment possible. Incorporating these technologies into new constructions or retrofitting existing buildings benefits the planet as well as the safety, resilience, and comfort of our buildings.” said Jean-Pascal Tricoire, Chairman of Schneider Electric.

“WorldGBC mobilises a global network towards the just transition of the built environment for people and planet. We are proud to support this ETC report. It is a timely reminder of the connection between buildings and the energy system. The two are intrinsically linked – we cannot decarbonise one without the other.” said Cristina Gamboa, CEO of World Green Building Council (WorldGBC).

“A comprehensive, informative and crucial contribution to advance climate action, this ETC report on building decarbonization provides a holistic and pragmatic view of how the building sector can transition to a low-carbon future. A must-read for policymakers and industry leaders alike, the report’s regional approach ensures tailored solutions and valuable insights from best practice to turn ambition into action.” said Roxanna Slavcheva, Global Lead for Built Environment at World Resources Institute (WRI).

Achieving Zero-Carbon Buildings: Electric, Efficient and Flexible has been developed in collaboration with ETC members from across industry, financial institutions, and civil society. The ETC is a global coalition of leaders from across the energy landscape committed to achieving net-zero emissions by mid-century whose members include Arup, bp, HSBC, Iberdrola, National Grid, Octopus Energy, Petronas, Saint Gobain, Schneider Electric, Shell, SSE, Rabobank, Vattenfall, We Mean Business, and World Resources Institute. This report constitutes a collective view of the ETC, however, it should not be taken as members agreeing with every finding or recommendation.

Download the report: https://www.energy-transitions.org/publications/achieving-zero-carbon-buildings 

For further information on the ETC please visit: https://www.energy-transitions.org

[1] IEA (2023), Buildings, available at www.iea.org/energy-system/buildings.
[2] Forster et al. (2024), Indicators of Global Climate Change 2023: annual update of key indicators of the state of the climate system and human influence.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

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SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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SOURCE Gupta Media

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