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Transactional Email Market to Grow by USD 16.59 Billion from 2024-2028, Driven by Increased Focus on Audience Engagement via Email Marketing, AI’s Impact- Technavio

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global transactional anding emails market size is estimated to grow by USD 16.59 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.61%  during the forecast period. Growing focus on engaging audience through email marketing is driving market growth, with a trend towards growing use of interactive elements in marketing emails. However, presence of stringent user data protection regulations  poses a challenge. Key market players include ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Transactional Anding Emails Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.61%

Market growth 2024-2028

USD 16588.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.61

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, Japan, Germany, and France

Key companies profiled

ActiveCampaign LLC, AlternativeTo, Amazon.com Inc., Bird, Constant Contact Inc., DMi Partners Inc., Elastic Email Inc., Ignite Visibility LLC, Inbox Army LLC, Intuit Inc., Klaviyo Inc., Mailchimp, MailerSend Inc., MH Digital Consulting Group LLC, Netcore Cloud Pvt. Ltd., Oracle Corp., Salesforce Inc., SAP SE, Sendinblue SAS, Sinch AB, and Twilio Inc.

Market Driver

Transactional Anding Emails: Boosting Business with Personalized Connection and Customer Retention Transactional anding emails are a crucial part of modern marketing strategies for businesses, especially in the hospitality industry. These emails focus on building relationships with customers through personalized messaging and timely communication. Trends like brand awareness and relationship marketing are driving the use of transactional anding emails. They help create emotional connections with the ideal customer, leading to increased customer loyalty and repeat business. Transactional emails include promotional messages, product demos, and courtesy calls from the customer service team. They can be triggered by various sources such as booking confirmations, password resets, or abandoned cart notifications. Effective transactional emails offer utility to the customer, providing them with valuable information and offers at the right time. They can include eye-catching schemes, discounts, special deals, and personalized initiatives based on the customer’s needs, expectations, and preferences. Hoteliers and traders can use transactional emails to enhance the guest experience and increase direct bookings. By offering added services like room upgrades, spa treatments, and special dinners, hotels can create a complete experience for their guests and foster long-term relationships. The success of transactional emails depends on various controllable variables, including the marketing mix, distribution channels, and promotion tactics. Organizations must ensure that their emails are personalized, timely, and relevant to the customer to build emotional bonds and encourage repeat business. In conclusion, transactional anding emails are an essential tool for businesses looking to strengthen consumer relationships and increase customer retention. By focusing on personalized messaging, customer service, and satisfaction, organizations can create a loyal customer base and positive reviews, ultimately driving business growth. 

Interactive emails have become a popular choice for businesses to enhance their communication with customers. These emails, created using HTML and CSS, offer engaging animations, images, and interactive elements, similar to web pages. They include mailable microsites and links, enabling users to explore various email components with ease, using icons and tabs. To boost email open rates, businesses prioritize creative and visually appealing presentations of marketing and transactional information within these emails. 

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 Market Challenges

•         In today’s business world, organisations face challenges in building and maintaining consumer relationships through transactional and relationship marketing. Brand awareness is crucial, but creating ideal customer connections goes beyond single transactions. Transactional marketing focuses on promoting products or services at the point of sale, while relationship marketing aims for long-term consumer engagement. Blogs and promotional tactics, such as product demos and loyalty programs, help build emotional connections. However, personalized messaging and excellent customer service are key to customer satisfaction and retention. Budget-friendly initiatives like courtesy calls and personalized guest journeys can make a significant impact. Effective communication is essential, whether through traditional marketing channels or digital ones. Pull marketing, like blogging and social media, attracts an audience, while push marketing, like email campaigns, engages customers with offers, discounts, and special deals. Hoteliers, for instance, can use a marketing mix of controllable variables, like distribution channels and promotional tactics, to attract guests. Cold-calling and seller-initiated interactions can lead to short-term associations, but long-term strategies focus on building emotional bonds and repeat business. Skift Research emphasizes the importance of direct bookings and customer lifetime value. Offering added services, like room upgrades and spa treatments, can enhance the guest experience and create positive reviews. Ultimately, effective communication and personalized initiatives cater to guests’ needs, expectations, and preferences, fostering loyalty and repeat business.

•         Complying with regulatory standards is essential for vendors providing transactional and marketing email services, as customer data is crucial for both parties. Strict regulations govern the use of personal data and email content to protect against data leaks and unauthorized use. Non-compliance can lead to severe consequences. Regulatory authorities frequently update these standards, requiring continuous adaptation. Vendors and businesses must adhere to these regulations to maintain trust and ensure data security.

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Segment Overview 

This transactional anding emails market report extensively covers market segmentation by  

ApplicationMarketingTransactionsEnd-userSMEsLarge EnterprisesGovernmentGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

1.1 Marketing-  Marketing emails are automated messages sent to promote products or services and build customer relationships. Businesses use them to increase brand awareness, announce new offerings, provide discounts, and educate customers. Vendors offer services like email template design, optimization, and consultation to maximize return on investment. Marketing emails save costs compared to traditional marketing methods and enable direct customer engagement. With competition rising, vendors innovate with product and technology updates, personalization through data analytics and AI, and big data consultation services. Marketing emails deliver high ROI through client conversion and increased web traffic, driving market growth.

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Research Analysis

Transactional Anding Emails are a crucial component of marketing strategies in the hotel industry, focusing on short-term relations with guests to facilitate bookings and enhance their experience. These emails are triggered by specific actions, such as booking confirmations or cancellations. They serve a dual purpose: enhancing brand awareness through consistent communication and fostering relationship marketing by creating an emotional connection with guests. Transactional emails can include promotional offers, product demos, and source information, all tailored to the ideal customer. They can be part of a long-term strategy to switch guests from competitors and maintain loyalty. Organisations use these emails to push marketing messages and pull in bookings, ensuring a seamless interaction from the point of sale. By crafting engaging and personalised content, hotels can create a strong emotional connection with their guests, encouraging repeat business and positive word-of-mouth promotion.

Market Research Overview

Transactional Anding Emails: Building Strong Consumer Relationships through Personalized Communication Transactional anding emails are a critical component of modern marketing strategies, bridging the gap between businesses and their customers. These emails are triggered by specific actions, such as a booking confirmation or a password change request. They offer an opportunity to build brand awareness, foster relationship marketing, and enhance customer retention. The ideal customer is at the heart of this marketing approach. By tailoring messaging to their needs, expectations, and preferences, businesses can create an emotional connection that goes beyond a single transaction. This connection can lead to repeat business, positive reviews, and long-term loyalty. Promotion plays a crucial role in transactional anding emails. Offering deals, discounts, and special promotions can entice customers to make a purchase or book a reservation. Personalized messaging and product demos can help customers understand the value of the business’s offerings. Customer service is another essential element. Courtesy calls from the customer service team, satisfaction level checks, and prompt responses to inquiries can create a positive guest experience, leading to repeat business and referrals. Transactional anding emails are a cost-effective way to reach a large audience and promote a business’s product lines and services. By using eye-catching schemes, such as personalized gift initiatives, businesses can create a memorable guest journey and build emotional bonds that last beyond the point of sale. Ultimately, the goal of transactional anding emails is to create a complete experience that goes beyond the exchange of information and fosters a long-term relationship between the business and the customer. This can lead to increased occupancy, positive reviews, and a loyal customer base.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationMarketingTransactionsEnd-userSMEsLarge EnterprisesGovernmentGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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