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Core and More Technologies Reports Record-Breaking Year-Over-Year Digital Marketing Performance Growth

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Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing initiatives.

TINTON FALLS, N.J., Feb. 5, 2025 /PRNewswire-PRWeb/ — Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing initiatives, showcasing substantial growth in both engagement, conversion, and qualitative metrics. These achievements reflect the company’s ability to scale performance and engagement while maintaining exceptional quality further down the sales funnel.

“This past year has been a testament to our commitment to delivering measurable value to our clients. The combination of increased engagement and enhanced quality metrics demonstrates the scalability and efficiency of our digital marketing strategies,”

Highlights of the Year-Over-Year Performance Metrics:

Clicks increased by an impressive 38%, with Bing driving exceptional growth of 172.98%, underscoring the effectiveness of Core and More Technologies’ multi-platform strategies.Leads grew by 8.23%, with Bing demonstrating a remarkable 69.66% increase, reflecting the quality and alignment of targeted campaigns.Cost per Lead decreased by 20.78%, achieving greater efficiency and value for clients.Conversion Rate surged by an outstanding 105.15%, doubling client engagement outcomes.

These metrics represent Core and More Technologies’ ability to deliver both increased traffic and higher-quality leads, resulting in greater efficiency and effectiveness throughout the marketing funnel. Notably, improvements in sales-qualified leads (SQLs) and SQL conversion rates further validate the scalability of these top-of-funnel gains. It also demonstrates how the company is able to leverage AI to accelerate implementations but not at the expense of long-term performance.

Driving Quality and Efficiency

“This past year has been a testament to our commitment to delivering measurable value to our clients. The combination of increased engagement and enhanced quality metrics demonstrates the scalability and efficiency of our digital marketing strategies,” said Andrew Young, CEO of Core and More Technologies. “These results reflect our ability to adapt, innovate, and maximize ROI for our clients in an increasingly competitive digital landscape. Personalization is the key.”

Platform-Specific Insights

Google: While clicks on Google saw a slight decline (-23.18%), leads increased by 2.77%, and the cost per lead dropped by 16.73%. The conversion rate nearly doubled with a 94.29% increase, signaling enhanced campaign precision and effectiveness.Bing: Bing emerged as a standout performer, driving a 172.98% increase in clicks and a 69.66% rise in leads. Additionally, the cost per lead decreased by 24.83%, and the conversion rate surged by an extraordinary 116.01%.

Highlights of the Year-Over-Year Sales Funnel Quality Metrics

In addition to top-of-funnel successes, Core and More Technologies demonstrated remarkable improvements in down-funnel metrics, showcasing the scalability of their strategies:

Sales Qualified Leads (SQLs): Increased by 11.41% year-over-yearCost Per SQL: Improved significantly, decreasing by 34.84%SQL Conversion Rate: Marginally increased by 1.14%

These results highlight Core and More Technologies’ ability to not only drive higher engagement but also deliver qualified, actionable opportunities for their clients, ensuring maximum return on investment.

Innovative Reporting Powered by Platform Integrations

Core and More Technologies’ achievements are underpinned by their innovative approach to platform integrations. The company has developed and implemented well-thought-out solutions that seamlessly connect various marketing and analytics platforms, enabling robust reporting and actionable insights. By leveraging these integrations, Core and More Technologies provides clients with unparalleled visibility into campaign performance, ensuring data-driven decisions at every stage of the funnel. These tools empower clients to track top-of-funnel engagement while correlating it directly to down-funnel metrics such as SQLs, cost per SQL, and SQL conversion rates.

“Our cutting-edge platform integrations set us apart, allowing us to not only capture the data but to translate it into meaningful insights that drive strategic revisions and ever-increasing performance,” added Andrew Young. “This capability has been instrumental in delivering both scale and quality for our clients.”

Commitment to Client Success

These results highlight Core and More Technologies’ ongoing dedication to leveraging data-driven insights and cutting-edge strategies to achieve client success. As the digital marketing landscape evolves, the company continues to lead with innovative approaches that drive impactful business outcomes.

About Core and More Technologies

Core and More Technologies, based in Tinton Falls, NJ, is a premier digital marketing agency. They specialize in providing full-service digital marketing solutions, including world-class website design, search engine marketing, social media advertising, marketing automation and email marketing, and advanced analytics. By combining personalized strategies with measurable results, the company has helped businesses across industries achieve unprecedented growth.

For more information, visit www.coreandmoretechnologies.com.

Media Contact

Ryan Handel, Core and More Technologies, 1 732-359-2534, info@coreandmoretechnologies.com, https://www.coreandmoretechnologies.com/

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Qmulos Now Available on Cisco Global Price List (GPL), Accelerating Continuous Compliance Solutions for Joint Customers

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CHANTILLY, Va., April 22, 2026 /PRNewswire/ — Qmulos, a leader in Continuous Compliance, today announced that its flagship products, Q-Compliance (Q-C) and Q-Behavior Analytics and Audit (Q-BA2), are now available on the Cisco® Global Price List (GPL) via the SolutionsPlus Partner Program. This strategic integration allows Cisco partners and customers to seamlessly purchase Q-C and Q-BA2 directly through Cisco’s sales organization, simplifying procurement and accelerating the deployment of automated compliance solutions.

Qmulos now available on Cisco® Global Price List (GPL)!

By joining the Cisco GPL, Qmulos deepens its pre-existing partnership with Splunk, now a Cisco company, empowering organizations to address complex automated compliance challenges with integrated, validated technologies. The collaboration enables a unified buying experience for customers looking to combine Cisco’s industry-leading infrastructure with Qmulos’ specialized capabilities.

“Becoming a SolutionsPlus partner and getting on the Cisco GPL is a major milestone in our commitment to fostering a stronger, more secure digital ecosystem alongside Cisco,” said Matt Coose, CEO and Founder at Qmulos. “This enables us to meet the growing demand for our solutions while providing Cisco customers with a streamlined path to simplify technical evidence collection, streamline workflows, and strengthen cyber posture.”

Key Benefits of Q-Compliance (Q-C) and Q-Behavior Analytics and Audit (Q-BA2) on Cisco GPL:

Simplified Procurement: Customers can now acquire Qmulos through their existing Cisco sales representative, reducing vendor onboarding time.

Validated Integration: Q-C and Q-BA2 work seamlessly within Cisco’s (Splunk’s) architecture, ensuring reliability and performance.

Enhanced Security & Visibility: Continuously monitor control status and effectiveness across numerous compliance frameworks and environments in near-real time.

For more information on the combined solution, visit www.qmulos.com or contact your Cisco account manager. 

About Qmulos
Qmulos is a premier Splunk-based cybersecurity and compliance company founded in 2012 that automates risk management, security compliance, and auditing. They provide real-time compliance solutions for complex environments, helping government and commercial clients adhere to standards like NIST, CMMC, and FedRAMP through actionable, evidence-based insights.

Media Contact:
Danielle Schiffman
danielle.schiffman@qmulos.com
1-844-476-8567

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New Study Reveals Retail Security Measures Are Driving Customers Away

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DALBAR and Competitor IQ survey of 500 North American shoppers uncovers a costly tension between loss prevention and the customer experience

MARLBOROUGH, Mass., April 22, 2026 /PRNewswire/ — DALBAR, Inc. and its division Competitor IQ today released the 2026 Retail Security and Loss Prevention Study, a survey of 500 U.S. and Canadian consumers on how loss prevention strategies affect the retail shopping experience. The findings reveal a significant tension between security and convenience — one that is already costing retailers sales.

38%
of shoppers have abandoned a purchase due to in-store security measures

Key Findings

Security Measures Are Pushing Shoppers Out the Door
A significant share of respondents report abandoning purchases due to security-related friction. Locked merchandise cabinets and access restrictions are the leading causes — and the full study breaks down exactly which measures are driving customers away.

Locked Merchandise Is the Biggest Pain Point
Many customers say locked displays negatively impact their shopping experience. Many feel mistrusted and will leave rather than wait — and the data shows a clear link to lost revenue that retailers cannot afford to ignore.

Safety Matters, But Rarely Drives Store Choice
Most shoppers already feel a baseline level of security when they enter a store. The study reveals which measures build customer confidence — and which ones backfire by sending shoppers online instead.

Customers Want Technology, Not Barriers
A strong majority believe AI and surveillance technology can better balance loss prevention with convenience. The full study includes detailed breakdowns of customer preferences by age, income, and retail category.

“Retailers are caught in a difficult position: theft is rising, but the measures used to combat it are alienating the honest shoppers they need to retain. The path forward lies in smarter, less intrusive security — and the data shows exactly what that looks like.”
— DALBAR / Competitor IQ Research Team

When Customers See Theft Happen In-Store…
Most say they would shop there less often or stop visiting entirely.
Only a small share reports no change in behavior. The reputational cost of visible theft is significant — and quantified in the full report.

About the Study
The 2026 Retail Security and Loss Prevention Study was conducted by DALBAR, Inc. and Competitor IQ in April 2026, surveying 500 consumers across the United States and Canada. The full report includes detailed findings by demographic, retail category, and security measure type — with actionable recommendations for loss prevention teams.

Request the Full Report
www.dalbar.com | www.ciqdata.com | press@dalbar.com

About DALBAR, Inc.

About Competitor IQ

DALBAR, Inc. has set the standard for measuring and improving investment advice and financial services quality since 1976. DALBAR awards are recognized as a symbol of excellence in the financial community.

Competitor IQ is a division of DALBAR, Inc. specializing in competitive intelligence and customer experience research, helping organizations make data-driven improvements to service quality and retention.

MEDIA CONTACT:
Steve Worthy
compete@ciqdata.com
www.ciqdata.com

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MILLROCK TECHNOLOGY APPOINTS NEIL A. GOLDMAN AS CFO

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KINGSTON, N.Y., April 22, 2026 /PRNewswire/ — Millrock Technology (“Millrock”), a provider of lyophilization and advanced freeze-drying solutions for the life sciences and biopharmaceutical industries, today announced the appointment of Neil A. Goldman, CPA, as Chief Financial Officer.

Mr. Goldman is a veteran executive who brings a distinguished track record as CFO of both private equity-backed and public companies across the MedTech, advanced manufacturing, and professional services industries. Throughout his career, he has consistently transformed mid-market and entrepreneur-led businesses into high-performing platforms through a combination of strategic M&A, operational discipline, rigorous execution, and strong financial leadership.

Most recently, Mr. Goldman served as CFO of Life Science Outsourcing, Inc., a national medical device contract manufacturer, where he implemented operational improvements and upgraded enterprise systems to scale the platform. Prior CFO roles include BioPorto A/S, a Copenhagen-listed in-vitro diagnostics company, Chembio Diagnostics, Inc. and Unwired Technology LLC, a high-tech manufacturer. Mr. Goldman began his career at Ernst & Young and holds a B.S. in Business from Miami University. At Millrock, Mr. Goldman will play a critical role in enhancing the company’s financial foundation, supporting strategic growth initiatives, and enabling continued expansion.

“We are thrilled to welcome Neil to the Millrock team,” said Tom Hochuli, Chief Executive Officer of Millrock Technology. “His depth of experience across both public and private environments, combined with a proven ability to scale businesses and drive value creation, makes him an ideal fit for this next phase of growth. Neil’s leadership will be instrumental as we continue to build a world-class organization.”

“I am excited to join Millrock Technology at such a pivotal time for the company and the lyophilization market,” said Mr. Goldman. “Millrock has a strong reputation for innovation, service, and quality, and I look forward to partnering with the entire team to accelerate our strategic roadmap.”

About Millrock Technology

Millrock Technology Inc. is an innovator of freeze-drying (lyophilization) instrumentation and process development solutions for the pharmaceutical, biotech, and diagnostics industries. Millrock specializes in laboratory, pilot, and production-scale lyophilizers with advanced process control technologies that optimize efficiency, compliance, and scalability. To learn more, please visit www.millrocktech.com.

About Artemis

Headquartered in Boston, MA, Artemis is a specialized private equity firm focused on partnering with differentiated Industrial Tech companies, whose people and products enable a healthier, safer, more connected, and productive world. For more information on Artemis, please visit www.artemislp.com.

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