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Sporting Events Market to Grow by USD 138.6 Billion by 2029, Rising Sports Sponsorship Spending Boosts Market, AI-Driven Report on Market Landscape – Technavio

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1 year ago

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global sporting events market size is estimated to grow by USD 138.6 billion lfrom 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 9.9% during the forecast period. Increasing sports sponsorship spending is driving market growth, with a trend towards high utilization of social media for branding and collaboration. However, rising concerns in ticket counterfeiting for sporting events poses a challenge. Key market players include Ace Ticket LLC, Adidas AG, Anschutz Entertainment Group Inc., BookMyShow, Liberty Media Corp., Nike Inc., One97 Communications Ltd., Platinium Group SAM, SeatGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, Viagogo Entertainment Inc., and Vivid Seats Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Sporting Events Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 9.9%

Market growth 2025-2029

USD 138.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

8.2

Regional analysis

Europe, APAC, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 31%

Key countries

US, China, Germany, UK, Japan, India, France, Canada, Italy, and Brazil

Key companies profiled

Ace Ticket LLC, Adidas AG, Anschutz Entertainment Group Inc., BookMyShow, Liberty Media Corp., Nike Inc., One97 Communications Ltd., Platinium Group SAM, SeatGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The sports industry continues to grow, with an increasing number of sporting events capturing the attention of players, countries, and fans worldwide. Popular sports like tennis see continuous popularity, leading to the addition of new leagues and tournaments. Organizers work hard to provide top-notch experiences for spectators, offering merchandise, hospitality, and event tickets. Ticket sales reach new heights due to the excitement and adrenaline generated by competition between teams. Social media plays a significant role in promoting these events, providing real-time information and content for fans. Sponsorship and broadcasting deals further fuel the growth of the sports industry, contributing to the tourism industry and boosting local economies. Sportsmanship remains a key focus, ensuring fair play and entertainment for all. 

Social media plays a significant role in the sports events market as it offers real-time feedback through blogs and social networking sites. Sports organizers utilize social computing tools for branding, marketing, and ticket sales. Vendors leverage platforms like Twitter and Facebook to reach new audiences and gather public opinions. Sentiment analysis and behavioral analytics are increasingly important, driving vendors to incorporate social media into their business processes for cost-effective audience engagement. 

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Market Challenges

The sporting events market is a thriving industry, with a large number of sports and events attracting millions of fans worldwide. The popularity of sports and events continues to grow, leading to increased demand for tickets and information. Organizers face challenges in managing ticket sales, providing accurate reports, and ensuring the entertainment value for spectators. Players, athletes, and teams from various countries compete in leagues and tournaments, creating excitement and adrenaline for fans. Social media plays a significant role in promoting these events, increasing their reach and engagement. Sponsorship and merchandise sales are essential revenue streams for teams and organizers. Stadiums and venues host numerous games and tournaments, requiring effective event management and marketing strategies. Broadcasting rights and sportsmanship are crucial aspects of the industry, ensuring fair competition and ethical practices. The tourism industry also benefits significantly from major sporting events. Overall, the sporting events market offers numerous opportunities for growth and innovation.The global sporting events market experiences a significant challenge with the rise in counterfeit ticket sales. According to various sports organizations, including the NFL, hockey, baseball, UFC, cricket, tennis, and others, the number of fake tickets sold for large events, such as World Cup tournaments, has increased substantially. With high ticket prices, consumers are often drawn to secondary markets. This trend poses a threat to the integrity of the industry and undermines the efforts of legitimate ticket sellers. Organizations are implementing measures to combat this issue, such as using technology to verify ticket authenticity and increasing consumer awareness. However, the challenge remains a persistent one.

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Segment Overview

This sporting events market report extensively covers market segmentation by

Revenue StreamSponsorshipsTicketsBroadcasting And Media RightsMerchandisingEvent TypeSoccerCricketTennisOthersGeographyEuropeAPACNorth AmericaMiddle East And AfricaSouth AmericaTypeDigital TicketOnline Printable TicketsPaper Tickets

1.1 Sponsorships- The sponsorship segment in the sporting events market is essential for sports organizations as it enables them to focus on event preparation and training, while major sponsors attract more viewers and visitors, resulting in increased revenue. The segment consists of signage, digital activation, and club and venue activation. Signage generates revenue from naming rights and permanent signage, boosted by the rise in new sporting leagues and the success of existing ones. Digital activation engages sponsors in independent promotions and advertising campaigns, with technology integration driving growth. Sponsorships have evolved from brand awareness to customer loyalty, as demonstrated by BYJUS’s sponsorship of the 2022 FIFA World Cup. These factors are expected to fuel the growth of the sponsorship segment and the global sporting events market during the forecast period.

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Research Analysis

The sporting events market is experiencing significant growth as the popularity of sports continues to soar worldwide. With the number of games, tournaments, and leagues increasing each year, the demand for tickets and related products is on the rise. Information and content surrounding these events are in high demand, with fans turning to various sources for the latest news, scores, and analysis. Social media plays a crucial role in spreading the word and generating buzz around sporting events. Tennis, football, basketball, and other sports attract millions of fans to stadiums and arenas, making them prime locations for marketing, sponsorship, broadcasting, merchandise sales, and hospitality services. The market for sporting events is a dynamic and lucrative one, offering numerous opportunities for businesses to engage with fans and capitalize on the passion and competition that drives the sports industry.

Market Research Overview

The sporting events market is experiencing significant growth as the popularity of sports continues to soar around the world. With the number of sports, leagues, and tournaments increasing, there is an abundance of information and content available to fans. Tennis, football, basketball, and cricket are some of the most popular sports, attracting millions of spectators to stadiums and venues every year. Social media has played a crucial role in promoting ticket sales and increasing engagement among fans. Organizers use marketing, promotions, sponsorship, and broadcasting to reach a wider audience and generate revenue. Sportsmanship, entertainment, excitement, and adrenaline are all key elements that make sporting events a must-watch for fans. Merchandise, hospitality, and event tickets are also significant contributors to the tourism industry. The addition of new leagues and stadiums further fuels the growth of the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Revenue StreamSponsorshipsTicketsBroadcasting And Media RightsMerchandisingEvent TypeSoccerCricketTennisOthersGeographyEuropeAPACNorth AmericaMiddle East And AfricaSouth AmericaTypeDigital TicketOnline Printable TicketsPaper Tickets

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

Bell’s wireless earns top marks from Rohde & Schwarz as Canada’s Fastest 5G+ Network

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36 minutes ago

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July 20, 2026

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Latest independent ranking reinforces Bell’s network leadership

MONTRÉAL, July 20, 2026 /CNW/ — Bell today announced that its 5G+ network has been ranked Canada’s Fastest 5G+ Network by independent network analysts Rohde & Schwarz SwissQual AG (R&S), adding to its growing list of independent network awards.

Bell ranked first in both R&S’s Fastest 5G+ Network Data Speed Performance Score and Fastest 5G Network Data Speed Score categories based on extensive drive testing across 19 Canadian communities. The recognition builds on Bell’s recent Ookla awards for Canada’s Fastest and Best 5G Network, reinforcing Bell’s position as a leader in wireless performance through both real-world consumer testing and independent engineering analysis.

Bell’s network delivers during the moments that matter most, from everyday connections with family, friends and colleagues to Canada’s biggest cultural and sporting events. Built to perform even when demand is at its highest, Bell’s 5G+ network helped keep customers connected during major events this year, including the Formula 1 Grand Prix in Montréal, the Canadiens’ playoff run and Canada’s summer of soccer.

Since 2020, Bell has invested billions in broadband and wireless infrastructure, expanding its network with faster speeds, greater reliability and advanced capabilities for communities across Canada. This year alone, Bell has upgraded hundreds of towers from 4G to 5G with more on the way.

Quotes

“This recognition from Rohde & Schwarz is another strong validation of Bell’s strategic priority to deliver the best networks. Bell’s 5G+ network delivers the speed and performance Canadians expect, whether they’re streaming, gaming, working or staying connected on the go. Connection is everything, and we’re proud to see our continued investment recognized by another independent third party.”

–    Blaik Kirby, Group President, Consumer and Small Business, Bell

“Based on our 2026 testing of national wireless networks in Canada, Bell delivered the top 5G/5G+ data performance, meaning subscribers can experience faster speeds and more reliable connections, especially in busy urban areas. At Rohde & Schwarz, independent network benchmarking is core to our mission. By providing operators with objective, real-world performance data, we help drive continuous improvement across the industry, ultimately benefiting every subscriber.”

–    Axel Hansmann, CEO Rohde & Schwarz SwissQual AG

To learn more about 5G and 5G+ wireless, please visit Bell.ca/network.

About Bell
Bell is Canada’s largest communications company1, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we’re keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.

1 Based on total revenue and total combined customer connections.

Media inquiries: 
Patricia Garcia
media@bell.ca

Investor inquiries:
Krishna Somers
krishna.somers@bell.ca

SOURCE Bell Canada (MTL)

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Technology

Bell’s wireless earns top marks from Rohde & Schwarz as Canada’s Fastest 5G+ Network

Published

36 minutes ago

on

July 20, 2026

By

Latest independent ranking reinforces Bell’s network leadership

MONTRÉAL, July 20, 2026 /CNW/ — Bell today announced that its 5G+ network has been ranked Canada’s Fastest 5G+ Network by independent network analysts Rohde & Schwarz SwissQual AG (R&S), adding to its growing list of independent network awards.

Bell ranked first in both R&S’s Fastest 5G+ Network Data Speed Performance Score and Fastest 5G Network Data Speed Score categories based on extensive drive testing across 19 Canadian communities. The recognition builds on Bell’s recent Ookla awards for Canada’s Fastest and Best 5G Network, reinforcing Bell’s position as a leader in wireless performance through both real-world consumer testing and independent engineering analysis.

Bell’s network delivers during the moments that matter most, from everyday connections with family, friends and colleagues to Canada’s biggest cultural and sporting events. Built to perform even when demand is at its highest, Bell’s 5G+ network helped keep customers connected during major events this year, including the Formula 1 Grand Prix in Montréal, the Canadiens’ playoff run and Canada’s summer of soccer.

Since 2020, Bell has invested billions in broadband and wireless infrastructure, expanding its network with faster speeds, greater reliability and advanced capabilities for communities across Canada. This year alone, Bell has upgraded hundreds of towers from 4G to 5G with more on the way.

Quotes

“This recognition from Rohde & Schwarz is another strong validation of Bell’s strategic priority to deliver the best networks. Bell’s 5G+ network delivers the speed and performance Canadians expect, whether they’re streaming, gaming, working or staying connected on the go. Connection is everything, and we’re proud to see our continued investment recognized by another independent third party.”

–    Blaik Kirby, Group President, Consumer and Small Business, Bell

“Based on our 2026 testing of national wireless networks in Canada, Bell delivered the top 5G/5G+ data performance, meaning subscribers can experience faster speeds and more reliable connections, especially in busy urban areas. At Rohde & Schwarz, independent network benchmarking is core to our mission. By providing operators with objective, real-world performance data, we help drive continuous improvement across the industry, ultimately benefiting every subscriber.”

–    Axel Hansmann, CEO Rohde & Schwarz SwissQual AG

To learn more about 5G and 5G+ wireless, please visit Bell.ca/network.

About Bell
Bell is Canada’s largest communications company1, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we’re keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.

1 Based on total revenue and total combined customer connections.

Media inquiries: 
Patricia Garcia
media@bell.ca

Investor inquiries:
Krishna Somers
krishna.somers@bell.ca

SOURCE Bell Canada (MTL)

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Technology

Fresenius Medical Care introduces TherapyWise™ analytics for kidney replacement therapy

Published

36 minutes ago

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July 20, 2026

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Cloud-based platform provides retrospective, program-level insight into kidney replacement therapy delivered in acute and hospital critical care settingsAvailable within NxStage® System One™ with NxView™ 4.0, Fresenius Medical Care’s FDA 510(k)-cleared software platform for kidney replacement therapy in the United StatesAggregates existing therapy and device data to support identification of trends related to workflow interruptions, alarm burden, and variability

BAD HOMBURG, Germany, July 20, 2026 /PRNewswire/ — Fresenius Medical Care, the world’s leading provider of products and services for individuals with renal diseases, today announced the introduction of TherapyWise™, a cloud-based analytics capability available within NxView™ 4.0, the Company’s FDA 510(k)-cleared software platform for use with the NxStage® System One™ in the United States. TherapyWise is designed to provide retrospective, program-level insight into kidney replacement therapy (KRT) delivered in acute and hospital critical care settings.

Kidney replacement therapy in the Intensive Care Unit (ICU) generates large volumes of clinical and operational data, yet trends related to therapy delivery, workflow interruptions, and alarm frequency can be difficult to assess without standardized metrics and aggregated views. TherapyWise consolidates existing data generated at the point of care and presents longitudinal summaries intended to support oversight of KRT programs across ICU units and time periods.

“Digital solutions play an increasingly important role in how critical care teams understand and manage complex therapies,” said Joe Turk, Chief Executive Officer of Care Enablement at Fresenius Medical Care. “TherapyWise reflects our continued focus on innovation in critical care by applying data analytics. This helps hospital and clinical leaders gain visibility into how kidney replacement therapy is delivered across their organizations, supporting informed discussions around workflow, consistency, and quality improvement.”

TherapyWise works by securely transmitting data from the NxStage System One with NxView to a cloud‑based platform, where information is aggregated and displayed across predefined performance indicators. These include program‑level metrics including average delivered dose compared with set dose, average treatment time per cartridge, and alarm frequency trends. The software is intended to support retrospective review and program oversight and is not designed for real‑time, patient‑specific clinical decision‑making, which remains the responsibility of attending clinicians.

TherapyWise is part of Fresenius Medical Care’s NxView 4.0 software platform and broader critical care portfolio, which combines digital infrastructure, clinical expertise, and secure data management to support hospital teams responsible for kidney replacement therapy programs.

To learn more about TherapyWise, please visit https://freseniusmedicalcare.com/en-us/products/critical-care/therapywise/.

About Fresenius Medical Care:
Fresenius Medical Care is the world’s leading provider of products and services for individuals with renal diseases of which around 4.5 million patients worldwide regularly undergo dialysis treatment. Through its network of 3,539 dialysis clinics, Fresenius Medical Care provides dialysis treatments for approx. 290,000 patients around the globe. Fresenius Medical Care is also the leading provider of dialysis products such as dialysis machines or dialyzers. Fresenius Medical Care is listed on the Frankfurt Stock Exchange (FME) and on the New York Stock Exchange (FMS).

For more information visit the company’s website at www.freseniusmedicalcare.com.

Disclaimer:
This release contains forward-looking statements that are subject to various risks and uncertainties. Actual results could differ materially from those described in these forward-looking statements due to various factors, including, but not limited to, changes in business, economic and competitive conditions, legal changes, regulatory approvals, results of clinical studies, foreign exchange rate fluctuations, uncertainties in litigation or investigative proceedings, and the availability of financing. These and other risks and uncertainties are detailed in Fresenius Medical Care’s reports filed with the U.S. Securities and Exchange Commission. Fresenius Medical Care does not undertake any responsibility to update the forward-looking statements in this release.

Media contact
Christine Peters
T +49 160 60 66 770
christine.peters@freseniusmedicalcare.com 

Kirsten Stratton
T +1 781 929 8096
kirsten.stratton@freseniusmedicalcare.com 

Contact for analysts and investors
Dr. Dominik Heger
T +49 6172 609 2525
dominik.heger@freseniusmedicalcare.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/fresenius-medical-care-introduces-therapywise-analytics-for-kidney-replacement-therapy-302829320.html

SOURCE Fresenius Medical Care Holdings, Inc.

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