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Augmented and Virtual Reality Market to Grow by USD 442.99 Billion by 2028, Growing Demand for AR and VR Technology Boosts Market, Report on How AI is Driving Transformation – Technavio

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NEW YORK, Feb. 6, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global augmented reality and virtual reality market size is estimated to grow by USD 442.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  50.22%  during the forecast period. Growing demand for AR and VR  technology is driving market growth, with a trend towards growing funding in startup ar and vr companies from investors. However, high development costs associated with ar and vr apps  poses a challenge. Key market players include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Augmented Reality And Virtual Reality Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 50.22%

Market growth 2024-2028

USD 442999.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

36.1

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 42%

Key countries

US, China, Germany, UK, and Japan

Key companies profiled

Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Market Driver

Augmented Reality (AR) and Virtual Reality (VR) markets are experiencing significant growth due to the integration of 3D models in 3D environments. With the rollout of 5G networks, the speed and responsiveness of AR and VR technologies will increase, benefiting commercial industries such as aerospace & defense, architecture, and manufacturing. AR applications using cameras and gesture-tracking devices are revolutionizing consumer engagement in sectors like e-commerce, entertainment, and gaming. HMDs (Head-mounted displays) and heads-up displays are transforming industries like healthcare, industrial automation, and transportation. AR and VR technologies are also being used in IT & telecommunication, media & entertainment, and tourism businesses for innovative solutions. The investment activity in AR and VR is on the rise, driven by the integration of AI, semiconductor components, and SoC (System on Chip) technology. The future of AR and VR holds endless possibilities, from mental illness treatments to simulations and self-monitoring devices. 

The global Augmented Reality (AR) and Virtual Reality (VR) market is experiencing significant growth due to increasing collaborations and partnerships among vendors. These strategic alliances enable companies to enhance their product offerings and explore new application areas for AR and VR software platforms. For instance, in March 2020, Valve, Microsoft Corp., and HP Inc. Announced a collaboration to develop a next-generation SteamVR headset, called HP Reverb G2. Such collaborative efforts are expected to fuel the growth of the AR and VR market during the forecast period. Vendors are leveraging these partnerships to expand their reach, improve product quality, and cater to the evolving needs of end-users. 

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 Market Challenges

•         Augmented Reality (AR) and Virtual Reality (VR) markets are experiencing significant growth due to increasing demand from commercial industries. AR technology overlays digital 3D models onto real-world environments, enhancing consumer engagement in sectors like retail, architecture, and manufacturing. Challenges include developing 3D environments for AR applications, integrating AR technology with 5G networks, and creating technical expertise for hardware like HMDs (Head-mounted displays) and gesture-tracking devices. VR technology immerses users in entirely digital 3D environments, revolutionizing industries such as aerospace & defense, healthcare, and entertainment. Challenges include investing in network infrastructure for cloud-based VR applications, creating VR content for gaming and simulations, and ensuring security compliance. Consumer electronics, including smartphones and smart glasses, are driving mass adoption of AR and VR. Industries like e-commerce, real-estate, and tourism businesses are exploring AR applications for product visualization and customer engagement. Meanwhile, AR and VR are transforming industrial automation, IT & telecommunication, and the infotainment industry, improving efficiency and productivity. Semiconductor components and SoC integration are crucial for developing AR and VR hardware. AI and position trackers are essential for enhancing user experience and creating realistic simulations. VR exposure therapy is a promising application for mental illnesses, while VR technology is revolutionizing industrial tools and training. In conclusion, the AR and VR market presents numerous opportunities for innovation and growth, with challenges that require investment in hardware, software, and technical expertise. Industries from consumer electronics to aerospace & defense are embracing these technologies to enhance user experience, improve efficiency, and drive productivity.

•         In the realm of Augmented Reality (AR) and Virtual Reality (VR) market, creating engaging projects involves various intricate components. Cost considerations are crucial, encompassing expenses for VR content creation and distribution, as well as hardware and software costs. For instance, 360-degree cameras are utilized to generate panoramic content at a relatively lower cost compared to computer-generated graphics. However, the real value of VR games lies in their interactive content. To create lifelike VR content, a combination of 360-degree cameras, computer graphics, and high-end photorealistic cameras is necessary. The approximate cost for developing only the VR content for an app falls between USD50,000 and USD100,000.

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Segment Overview 

This augmented reality and virtual reality market report extensively covers market segmentation by  

TechnologyARVRApplicationConsumerEnterpriseGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

1.1 AR-  The Augmented Reality (AR) segment is experiencing significant growth due to increasing new product launches, expanding application areas, and rising investments in AR technology. AR is an innovative technology that overlays digital information onto the real world, offering an enhanced user experience. This technology can be accessed through apps or web platforms. AR’s versatile applications in various industries, including enterprise, retail, healthcare, media and entertainment, and education, are driving its demand. Key players, such as Alphabet and Microsoft, are investing in AR software development kits to create AR platforms. For instance, Microsoft’s Mesh service enables people to collaborate in AR environments. Technological advancements in AR hardware and software, including smartphones and AR development platforms, are making AR more accessible and user-friendly. The growing need for remote collaboration and training solutions, especially during the COVID-19 pandemic, is also accelerating AR adoption. Major vendors, including Microsoft, Google, and Apple, are providing AR technology for enterprise applications, such as remote assistance, training, and product visualization. The increasing adoption of AR across industries for remote collaboration, training, and customer engagement, technological advancements, and continued innovation in AR applications will fuel the growth of the AR segment in the Augmented Reality and Virtual Reality market.

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Research Analysis

Augmented Reality (AR) and Virtual Reality (VR) are revolutionary technologies that have been gaining significant traction in various industries. AR superimposes digital 3D models onto the real world, enhancing user experience in areas like gaming, simulations, and infotainment. Smartphones and smart glasses serve as popular devices for AR, while heads-up displays are used in vehicles. VR, on the other hand, immerses users in a completely virtual 3D environment. VR technology finds applications in gaming, simulations, and exposure therapy, among others. Investment activity in AR and VR is on the rise, driven by the potential of these technologies in sectors like manufacturing industries, industrial automation, and self-monitoring devices. Engineers and designers use AR and VR for creating and testing complex designs, while the infotainment industry leverages these technologies for providing  experiences. VR technology is also transforming shopping, allowing customers to virtually try on clothes or explore homes before purchasing. SoC integration is making VR and AR more accessible and affordable for the masses.

Market Research Overview

Augmented Reality (AR) and Virtual Reality (VR) are revolutionary technologies that transform the way we interact with our surroundings and digital content. AR overlays 3D models and information onto real-world environments in real-time using cameras and AR technology. VR creates 3D environments, transporting users to new worlds. Both technologies are gaining traction in various industries, including aerospace & defense, architecture, engineering, and manufacturing industries, for design and simulation. 5G networks enable seamless AR and VR experiences. AR applications are being used in commercial industries, consumer electronics, e-commerce, and tourism businesses for consumer engagement, product visualization, and information search. VR is popular in gaming, entertainment, healthcare, and education for training, therapy, and experiences. HMDs (Head-mounted displays), gesture-tracking devices, and position trackers are essential hardware components. The IT & telecommunication industry is investing heavily in AR and VR technology, with semiconductor components playing a crucial role. Technical expertise is required for software development and integration with SoCs (Systems on Chips). AR and VR are also being used in industrial automation, security compliance, and mental illnesses treatment. The future of AR and VR is bright, with endless possibilities in entertainment, education, and everyday life.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyARVRApplicationConsumerEnterpriseGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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HelloNation Article Highlights Sterile Compounding and Medication Safety With Insights From Compounding Pharmacist Expert Laura Temple

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The article explains how sterile compounded medications are prepared to reduce the risk of contamination and support safe, customized treatments.

AZLE, Texas, July 21, 2026 /PRNewswire/ — What does sterile compounding mean for medication safety? HelloNation has published an article explaining how sterile compounding helps pharmacies prepare highly specialized medications while adhering to strict contamination-prevention procedures.

The article features insights from Laura Temple, Compounding Pharmacist Expert and Owner of Laura’s Pharmacy in Azle, Texas. It explains that sterile compounding is a specialized process for preparing medications in carefully controlled environments designed to reduce the risk of contamination. Sterile compounded medications are often used for injections, eye drops, IV medications, and other therapies that require the highest levels of cleanliness and precision.

The HelloNation article explains that sterile compounded medications differ from commercially manufactured drugs because they are prepared individually for a patient’s unique medical needs. Physicians may prescribe compounded prescriptions when a patient requires a customized dosage, a combination medication, or a treatment not commercially available. Because these medications often bypass the body’s natural defenses, medication safety depends on strict preparation standards throughout the compounding process.

The article describes how pharmacies that provide sterile compounding rely on cleanroom environments equipped with filtered-air systems, specialized equipment, and contamination-prevention protocols. Pharmacists and technicians follow detailed gowning, sterilization, and handwashing procedures before handling medication ingredients. These measures are designed to support medication safety by limiting exposure to bacteria, particles, and other contaminants.

According to the article, environmental monitoring also plays a critical role in sterile compounding. Temperature control, air quality testing, and routine equipment inspections help maintain consistent preparation standards. The article notes that sterile compounded medications may undergo additional quality assurance checks before being dispensed to patients. These procedures help support both treatment effectiveness and patient safety.

The HelloNation article also explains that pharmacies performing sterile compounding are expected to follow USP guidelines established for sterile preparation. These USP guidelines outline requirements for cleanroom pharmacy operations, environmental testing, employee training, and quality assurance practices. The article emphasizes that maintaining compliance with USP guidelines helps reinforce contamination prevention and consistent preparation standards for compounded prescriptions.

Patients seeking sterile compounded medications may also look for pharmacies that participate in accreditation programs or are overseen by state boards. The article explains that these programs review safety procedures, documentation practices, and facility standards to help maintain medication safety. Regular environmental monitoring and staff competency evaluations are also identified as important safeguards in sterile compounding operations.

The article further explains that communication between pharmacists, healthcare providers, and patients remains an important part of safe compounded prescriptions. Compounding pharmacists review prescriptions carefully, confirm dosing instructions, and evaluate ingredient compatibility before preparation begins. This collaborative approach supports medication safety by reducing the risk of errors and ensuring treatments meet individual patient needs.

The article concludes that sterile compounding continues to play an important role in healthcare, particularly for patients requiring customized therapies that are unavailable through traditional manufacturing channels. Whether preparing IV medications, injectable therapies, or other sterile compounded medications, pharmacies rely on contamination prevention procedures and strict preparation standards to support patient care. The article notes that understanding how sterile compounding works can help patients feel more informed about the safety measures involved in preparing specialized medications.

What Sterile Compounding Means for Medication Safety features insights from Laura Temple, a compounding pharmacist expert at Laura’s Pharmacy in Azle, Texas, on HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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CIOs Forced to Rethink Manual Compliance Processes as Regulatory Complexity Rises, Says Info-Tech Research Group

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Regulatory demands are increasing in volume, complexity, and speed, leaving many organizations reliant on fragmented, manual approaches that slow response times and increase risk. New insights from Info-Tech Research Group show that organizations need to adopt more structured and scalable approaches to keep pace with regulatory change. The firm’s recently published blueprint, Build a Regulatory IT Response Engine, provides frameworks, tools, and step-by-step guidance to help organizations translate regulatory requirements into actionable IT controls and prioritized initiatives.

ARLINGTON, Va., July 21, 2026 /PRNewswire/ — Growing regulatory pressure across jurisdictions is forcing organizations to rethink how they interpret, prioritize, and execute compliance requirements. Many IT teams continue to operate with inconsistent processes and limited coordination, resulting in delayed initiatives and increased exposure to financial and reputational risk. Info-Tech’s blueprint, Build a Regulatory IT Response Engine, introduces a coordinated and repeatable approach to help IT leaders operationalize compliance and improve execution outcomes.

Info-Tech’s findings indicate that while organizations recognize the need for faster and more consistent regulatory response, they continue to face barriers such as fragmented interpretation of requirements, weak prioritization, and limited scalability. AI-enabled tools can help streamline analysis and accelerate response planning, but without a coordinated approach grounded in governance and human oversight, those benefits are difficult to realize.

“Regulatory response is becoming too complex to manage through disconnected, manual processes,” says Ahmad Jowhar, senior research analyst at Info-Tech Research Group. “IT leaders need a repeatable way to interpret requirements, prioritize action, and use AI to accelerate planning without losing the governance and oversight needed to execute effectively.”

Key Challenges IT Leaders Face in Regulatory Response

Despite ongoing investments in compliance, organizations continue to face systemic challenges that hinder effective execution. Info-Tech’s blueprint highlights several areas where IT and compliance leaders struggle most:

Fragmented and manual processes that slow regulatory interpretation and response.Inconsistent application of regulatory requirements across teams and jurisdictions.Poor prioritization of IT initiatives, leading to missed deadlines and duplicated effort.Limited scalability to manage increasing regulatory volume and complexity.Misalignment between compliance activities and broader business priorities.

Info-Tech’s Framework for Building a Regulatory IT Response Engine

To address these challenges, Info-Tech recommends a structured, AI-enabled approach that improves consistency, speed, and scalability. The firm’s Build a Regulatory IT Response Engine blueprint outlines the following key priorities for IT leaders:

Define the regulatory landscape: Establish organizational context, governance structures, and a centralized inventory of applicable regulations.Translate requirements into IT controls: Use AI-enabled analysis and structured assessments to convert regulatory obligations into actionable controls.Prioritize IT initiatives: Align initiatives based on cost, effort, impact, and regulatory timelines to reduce execution risk.Build and communicate a roadmap: Develop a clear, resource-aligned roadmap to guide execution and stakeholder alignment.Establish a repeatable process: Continuously monitor, adapt, and refine regulatory response capabilities to maintain compliance over time.

Organizations that adopt this structured approach can move from reactive compliance efforts to a more proactive and scalable model that shortens response timelines, reduces manual effort, and strengthens execution.

The firm’s Build a Regulatory IT Response Engine blueprint includes practical tools such as a Regulation Inventory Tool, a Regulatory Response IT Action Plan Tool, a Communication Deck Template, and a Compliance Program Framework. By applying these resources, IT leaders can standardize regulatory responses, improve prioritization, and help ensure compliance initiatives are executed on time and in alignment with business priorities.

For exclusive and timely commentary from Info-Tech’s experts, including Ahmad Jowhar, and access to the complete Build a Regulatory IT Response Engine blueprint, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is the “get things done” partner for over 30,000 IT, HR, and marketing leaders worldwide. The fastest growing research and advisory firm, Info-Tech enables leaders to make well-informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and public organizations have trusted Info-Tech to lead their most important initiatives through periods of change and deliver outcomes that truly matter.

To learn more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

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SOURCE Info-Tech Research Group

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Atomera to Announce Second Quarter 2026 Financial Results and Host Webinar on Tuesday, August 4, 2026

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LOS GATOS, Calif., July 21, 2026 /PRNewswire/ — Atomera Incorporated (NASDAQ: ATOM), a semiconductor materials and technology licensing company, announced today that it plans to release its second quarter 2026 financial results after the market closes on Tuesday, Aug. 4, 2026.

The company will host a live video Zoom webinar at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) on Tuesday, Aug. 4, 2026, to discuss the results. The live webinar can be accessed through Atomera’s investor relations website at https://ir.atomera.com. A replay of the webcast will be available for 12 months. To pre-register for the webinar, use the following link.

https://atomera.zoom.us/webinar/register/WN_OJFbTWe1SIyV69LLdDadCw

About Atomera

Atomera Incorporated is a semiconductor materials and technology licensing company focused on deploying its proprietary, silicon-proven technology into the semiconductor industry. Atomera has developed Mears Silicon Technology™ (MST®), which increases performance and power efficiency in semiconductor transistors. MST can be implemented using equipment already deployed in semiconductor manufacturing facilities and is complementary to other nano-scaling technologies already in the semiconductor industry roadmap.  More information can be found at www.atomera.com 

 

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SOURCE Atomera Incorporated

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