Technology
RADCOM Reports Record-Breaking Year with Highest-Ever Revenues and Accelerated Profit Growth
Published
2 years agoon
By
Poised to Achieve its Sixth Consecutive Year of Revenue Growth
Key 2024 Highlights
Record revenue of $61M, with over 18.2% year over year increase and a 5th consecutive year of revenue growth Accelerated earnings of $0.43 per diluted share (GAAP) and $0.83 per diluted share (Non-GAAP)$12.5M positive cash flow, closing the year with a record-high $94.7M in cash and short-term bank depositsSecured a new customer: Norlys (Telia Denmark)Strong visibility into 2025, targeting double-digit revenue growth of 12% to 15% year over year
TEL AVIV, Israel, Feb. 12, 2025 /PRNewswire/ — RADCOM Ltd. (Nasdaq: RDCM) announced today strong financial results and accelerated profitability for the fourth quarter and full year ended December 31, 2024.
Management Comments:
“2024 was a record-breaking year for RADCOM, driven by exceptional team execution and remarkable achievements. We exceeded the midpoint of our full-year revenue guidance, marking our fifth consecutive year of growth while significantly enhancing profitability. Earnings per share surged by over 75% on a GAAP basis, and we achieved the highest cash and short-term deposits balances in the company’s history—$94.7 million—all while remaining completely debt-free,” said Benny Eppstein, Chief Executive Officer of RADCOM.
Our record-breaking performance highlights the power of our cloud and Gen AI-based assurance solution that telecom operators need to improve efficiency and deliver exceptional customer experiences. We remain laser-focused on innovation, AI, and automation, continuously investing in research and development (R&D) to reinforce our leadership in 5G assurance, expand our solution portfolio, and support operators as they transition to next-generation networks.
As announced a month ago, following a thorough selection process, we have secured a multi-year contract with Norlys, the owner of Telia Denmark. This win underscores RADCOM’s leadership in AI-driven assurance solutions and highlights the success of our strategic investment in European sales and marketing. We have further solidified our reputation as a trusted industry leader by replacing the incumbent assurance vendor.
Looking ahead to 2025, I am excited to lead RADCOM and believe that the best is yet to come. We are establishing strategic partnerships with service management system vendors and other industry leaders in advanced network technologies to enhance our solutions and expand market opportunities. With strong visibility, RADCOM is well positioned to achieve its sixth consecutive year of revenue growth.”
Mr. Eppstein concluded, “We anticipate full-year 2025 revenue growth of 12% to 15%, with a midpoint of $69.2 million—representing a 13.5% increase compared to 2024.”
Full Year 2024 Financial Highlights:
Total revenues for the full year were $61 million, a new company record, compared to $51.6 million for 2023.GAAP net income for the full year was $7 million, or $0.43 per diluted share, compared to a GAAP net income of $3.7 million, or $0.24 per diluted share, for 2023.Non-GAAP net income for the full year amounted to $13.5 million, or $0.83 per diluted share, compared to a non-GAAP net income of $10.2 million, or $0.67 per diluted share for the full year 2023.
Fourth Quarter 2024 Financial Highlights:
Total revenues for the fourth quarter were $16.3 million, compared to $14.0 million in the fourth quarter of 2023, 16.1% year-over-year growth.GAAP net income for the fourth quarter was $2.2 million, or $0.14 per diluted share, compared to a GAAP net income of $2.6 million, or $0.17 per diluted share, for the fourth quarter of 2023. The decrease was mainly attributed to lower interest income due to decreased interest rates.Non-GAAP net income for the period was $3.8 million, or $0.23 per diluted share, compared to a non-GAAP net income of $3.8 million, or $0.25 per diluted share, for the fourth quarter of 2023.As of December 31, 2024, the company had cash and cash equivalents, short-term bank deposits of $94.7 million, and no debt, ending the year with its highest cash levels.
Earnings Conference Call
As mentioned in our last press release, our conference call originally scheduled for February 12, 2025, has been rescheduled to Thursday, February 20, at 8:00 AM Eastern Time (3:00 PM Israel Standard Time). RADCOM management will discuss the results and address participants’ questions.
A live webcast of the presentation will be available at https://Veidan.activetrail.biz/radcomq4-2024. The webcast will be archived for 90 days following the live presentation.
To join the interactive call, please call one of the following numbers approximately five minutes before the call is scheduled to begin:
From the US (toll-free): +1-866-652-8972
From other locations: +972-3-9180644
A conference call replay will be available the same day on the Company’s investor relations website, www.radcom.com/investor-relations.
For all investor inquiries, please contact:
Investor Relations:
Miri Segal
MS-IR LLC
msegal@ms-ir.com
Company Contact: Hadar Rahav
CFO
+972-77-7745062
hadar.rahav@radcom.com
About RADCOM
RADCOM (Nasdaq: RDCM) is the leading expert in 5G-ready cloud-native, network intelligence solutions for telecom operators transitioning to 5G. RADCOM Network Intelligence consists of RADCOM Network Visibility, RADCOM Service Assurance, and RADCOM Network Insights. The RADCOM Network Intelligence suite offers intelligent, container-based, on-demand solutions to deliver network analysis from the RAN to the core for 5G assurance. Utilizing automated and dynamic solutions with smart minimal data collection and on-demand troubleshooting, and cutting-edge techniques based on machine learning, these solutions work in harmony to provide operators with an understanding of the entire customer experience and allow them to troubleshoot network performance from a high to granular level while reducing storage costs and cloud resource utilization. For more information on how to RADCOMize your network today, please visit www.radcom.com, the content of which does not form a part of this press release.
Non-GAAP Information
Certain non-GAAP financial measures are included in this press release. These non-GAAP financial measures are provided to enhance the reader’s overall understanding of the Company’s financial performance. By excluding non-cash stock-based compensation that has been expensed in accordance with ASC Topic 718, financial (income) expenses, acquisition-related expenses, and amortization of intangible assets related to acquisitions, the Company’s non-GAAP results provide information to both management and investors that is useful in assessing the Company’s core operating performance and in evaluating and comparing the Company’s results of operations on a consistent basis from period to period. These non-GAAP financial measures are also used by management to evaluate financial results and to plan and forecast future periods. The presentation of this additional information is not meant to be considered a substitute for the corresponding financial measures prepared in accordance with GAAP.
Risks Regarding Forward-Looking Statements
Certain statements made herein that use words such as “estimate,” “project,” “intend,” “expect,” “‘believe,” “may,” “might,” ” potential,” “anticipate,” “plan” or similar expressions are intended to identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other securities laws. For example, when the Company discusses its full-year 2025 revenue guidance and growth, its cloud and Gen AI-based solutions and their suitability for network operators needs, its investment in R&D generally and in order to enhance its leadership in 5G assurance, its leadership in AI-driven assurance solutions, its belief that ‘the best is yet to come’ and its expectation that its strategic partnerships with service management systems vendors and other industry leaders will enhance its solutions and expand market opportunities, it is using forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties that could cause the actual results, performance, or achievements of the Company to be materially different from those that may be expressed or implied by such statements, including, among others, changes in general economic and business conditions and specifically, decline in demand for the Company’s products, inability to timely develop and introduce new technologies, products, and applications, loss of market share and pressure on prices resulting from competition and the effects of the war in Israel. For additional information regarding these and other risks and uncertainties associated with the Company’s business, reference is made to the Company’s reports filed from time to time with the U.S. Securities and Exchange Commission. The Company does not undertake to revise or update any forward-looking statements for any reason.
RADCOM Ltd.
Consolidated Statements of Operations
Unaudited
(thousands of U.S. dollars, except share and per share data)
Three months ended
Twelve months ended
December 31,
December 31,
2024
2023
2024
2023
Revenues
$ 16,264
$ 14,010
$ 61,009
$ 51,600
Cost of revenues
4,137
3,435
15,746
13,773
Gross profit
12,127
10,575
45,263
37,827
Research and development, gross
4,749
4,327
18,659
19,575
Less – royalty-bearing participation
113
190
684
736
Research and development, net
4,636
4,137
17,975
18,839
Sales and marketing
4,632
3,720
17,794
14,592
General and administrative
1,549
1,297
6,407
5,058
Total operating expenses
10,817
9,154
42,176
38,489
Operating income (loss)
1,310
1,421
3,087
(662)
Financial income, net
1,080
1,248
4,115
4,557
Income before taxes on income
2,390
2,669
7,202
3,895
Taxes on income
142
77
234
182
Net income
$ 2,248
$ 2,592
$ 6,968
$ 3,713
Basic net income per
ordinary share
$ 0.14
$ 0.17
$ 0.44
$ 0.25
Diluted net income per
ordinary share
$ 0.14
$ 0.17
$ 0.43
$ 0.24
15,878,186
15,291,917
15,666,457
15,098,642
Weighted average number of
ordinary shares used in
computing basic net income per
ordinary share
Weighted average number of
16,612,554
15,446,177
16,155,150
15,297,947
ordinary shares used in
computing diluted net income per
ordinary share
RADCOM LTD.
Reconciliation of GAAP to Non-GAAP Financial Information
Unaudited
(thousands of U.S. dollars, except share and per share data)
Three months ended
Twelve months ended
December 31,
December 31,
2024
2023
2024
2023
GAAP gross profit
$ 12,127
$ 10,575
$ 45,263
$ 37,827
Stock-based compensation
91
71
381
441
Amortization of intangible assets
57
57
225
151
Non-GAAP gross profit
$ 12,275
$ 10,703
$ 45,869
$ 38,419
$ 4,636
$ 4,137
$ 17,975
$ 18,839
GAAP research and development, net
Stock-based compensation
497
424
2,047
2,690
Non-GAAP research and development, net
$ 4,139
$ 3,713
$ 15,928
$ 16,149
$ 4,632
$ 3,720
$ 17,794
$ 14,592
GAAP sales and marketing
Stock-based compensation
506
370
2,023
1,820
Amortization of intangible assets
29
29
116
77
Non-GAAP sales and marketing
$ 4,097
$ 3,321
$ 15,655
$ 12,695
$ 1,549
$ 1,297
$ 6,407
$ 5,058
GAAP general and administrative
Stock-based compensation
380
319
1,645
1,168
Acquisition related expenses
–
–
–
56
Non-GAAP general and administrative
$ 1,169
$ 978
$ 4,762
$ 3,834
$ 10,817
$ 9,154
$ 42,176
$ 38,489
GAAP total operating expenses
Stock-based compensation
1,383
1,113
5,715
5,678
Amortization of intangible assets
29
29
116
77
Acquisition related expenses
–
–
–
56
Non-GAAP total operating expenses
$ 9,405
$ 8,012
$ 36,345
$ 32,678
$ 1,310
$ 1,421
$ 3,087
$ (662)
GAAP operating income (loss)
Stock-based compensation
1,474
1,184
6,096
6,119
Amortization of intangible assets
86
86
341
228
Acquisition related expenses
–
–
–
56
Non-GAAP operating income
$ 2,870
$ 2,691
$ 9,524
$ 5,741
RADCOM LTD.
Reconciliation of GAAP to Non-GAAP Financial Information
Unaudited
(thousands of U.S. dollars, except share and per share data)
Three months ended
December 31,
Twelve months ended
December 31,
2024
2023
2024
2023
GAAP income before taxes on income
$ 2,390
$ 2,669
$ 7,202
$ 3,895
Stock-based compensation
1,474
1,184
6,096
6,119
Amortization of intangible assets
86
86
341
228
Acquisition related expenses
–
–
–
56
Financial (income) expenses
(28)
(15)
84
60
Non-GAAP income before taxes on income
$ 3,922
$ 3,924
$ 13,723
$ 10,358
GAAP net income
$ 2,248
$ 2,592
$ 6,968
$ 3,713
Stock-based compensation
1,474
1,184
6,096
6,119
Amortization of intangible assets
86
86
341
228
Acquisition related expenses
–
–
–
56
Financial (income) expenses
(28)
(15)
84
60
Non-GAAP net income
$ 3,780
$ 3,847
$ 13,489
$ 10,176
GAAP net income per diluted share
$ 0.14
$ 0.17
$ 0.43
$ 0.24
Stock-based compensation
0.09
0.08
0.38
0.43
Amortization of intangible assets
(*)
(*)
0.02
(*)
Acquisition related expenses
(*)
(*)
(*)
(*)
Financial (income) expenses
(*)
(*)
(*)
(*)
Non-GAAP net income per diluted share
$ 0.23
$ 0.25
$ 0.83
$ 0.67
Weighted average number of shares used to compute
diluted net income per share
16,612,554
15,446,177
16,155,150
15,297,947
(*) Less than $ 0.01
RADCOM Ltd.
Consolidated Balance Sheets
(thousands of U.S. dollars)
(Unaudited)
As of
As of
December 31,
2024
December 31,
2023
Current Assets
Cash and cash equivalents
$ 19,243
$ 10,892
Short-term bank deposits
75,429
71,273
Trade receivables, net
19,038
13,412
Inventories
1,667
246
Other accounts receivable and prepaid expenses
1,819
1,592
Total Current Assets
117,196
97,415
Non-Current Assets
Severance pay fund
2,985
3,142
Other long-term receivables
3,484
1,573
Property and equipment, net
879
798
Operating lease right-of-use assets
3,421
1,651
Goodwill and intangible assets, net
2,609
2,950
Total Non-Current Assets
13,378
10,114
Total Assets
$ 130,574
$ 107,529
Liabilities and Shareholders’ Equity
Current Liabilities
Trade payables
$ 2,457
$ 2,640
Deferred revenues and advances from customers
6,848
1,469
Employee and payroll accruals
7,175
5,400
Operating lease liabilities
966
1,062
Other liabilities and accrued expenses
10,463
9,540
Total Current Liabilities
27,909
20,111
Non-Current Liabilities
Accrued severance pay
3,868
3,728
Operating lease liabilities
2,438
561
Other liabilities and accrued expenses
683
638
Total Non-Current Liabilities
6,989
4,927
Total Liabilities
$ 34,898
$ 25,038
Shareholders’ Equity
Share capital
$ 769
$ 736
Additional paid-in capital
160,761
154,697
Accumulated other comprehensive loss
(2,910)
(3,030)
Accumulated deficit
(62,944)
(69,912)
Total Shareholders’ Equity
95,676
82,491
Total Liabilities and Shareholders’ Equity
$ 130,574
$ 107,529
View original content:https://www.prnewswire.com/news-releases/radcom-reports-record-breaking-year-with-highest-ever-revenues-and-accelerated-profit-growth-302374704.html
SOURCE RADCOM Ltd.
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Technology
Monster Energy and Call of Duty® Take Over Cosm Los Angeles for Immersive Modern Warfare® 4 Launch Celebration
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14 minutes agoon
October 25, 2026By
Celebrities, athletes and creators came together for an action-packed night of gaming, immersive entertainment and exclusive experiences on Cosm’s massive Shared Reality Display.
INGLEWOOD, Calif., Oct. 25, 2026 /PRNewswire/ — Monster Energy transformed Cosm Los Angeles into the ultimate gamer’s destination on Friday night as fans came together to celebrate the highly anticipated launch of Call of Duty®: Modern Warfare® 4 at an immersive event fueled by Monster Energy.
Set against Cosm’s spectacular 87-foot-diameter, 12K+ LED dome, the Monster Energy x Call of Duty celebration brought the action of one of gaming’s most anticipated franchises into the real world. Guests experienced live gameplay, special celebrity appearances, interactive activations, and real-life displays inspired by the game, including the Monster Energy Operator Skin, alongside a lineup of Polaris vehicles including the DAGOR, which is playable in Modern Warfare 4 – all in an electrifying atmosphere that blurred the lines between gaming and reality.
The event drew a guest list spanning entertainment, sports and gaming, including actors O’Shea Jackson Jr., Trevor Jackson and Khleo Thomas, who arrived by Slingshot, rapper Symba, social media star Lin Lamar (Pinkchyu), and Monster Energy UFC fighters Johnny Walker and Jalin Turner.
Guests lined up around the block for a jam-packed program, featuring a live edition of The Flank, hosted by ZooMaa and Ben Nissim, including an interview with Infinity Ward developer Jacky Reynolds and the reveal of the CDL Launch Invitational groups. Fans also got a closer look at Modern Warfare 4’s DMZ mode during a gameplay showcase led by Infinity Ward game designer Roman Spazafumo.
The gaming action continued with artists, athletes and gaming creators, including Jericho, Jaybroski, Tyler Rizzi, Johnny Walker and LAFC’s Denis Bouanga, facing off in two-versus-two matchups, while fans tested their own skills in king-of-the-hill rounds. Monster Energy’s skate team also took to the virtual battlefield, swapping their boards for controllers, with Ishod Wair, Filipe Mota and Elliot Sloan going head-to-head in a Modern Warfare 4 showdown.
“With Call of Duty, we’re always looking for ways to push the experience beyond the screen,” said Jordi Gayola, CMO of the Americas at Monster Energy. “Bringing this launch to Cosm gave us an incredible opportunity to put fans, athletes and creators right in the middle of the action. It’s about bringing our worlds together and creating the kind of unforgettable experience that only Monster Energy can deliver.”
Beyond the main gameplay, fans enjoyed exclusive merchandise giveaways and immersive experiences, while the Modern Warfare 4-themed experience extended to the menu, which featured Korean-inspired dishes including kimchi mandu, Korean corn cheese nachos, and gochujang-glazed wings, alongside complimentary Monster Energy throughout the venue.
The launch also spotlighted Monster Energy’s ongoing Call of Duty promotional partnership, running through March 31, 2027. Fans can earn 15 minutes of Double XP per qualifying Monster Energy Original Green, Zero Sugar or Zero Ultra can, alongside exclusive in-game rewards, including a Large Decal, two weapon blueprints and two Operator Skins unlocked across the first five cans. The collaboration also extends beyond the game through four Monster Energy x Polaris vehicle sweepstakes at participating 7-Eleven, Hy-Vee, QuikTrip and RTG stores, with entry via retailer-specific QR codes in-store.
For more information on the Monster Energy x Call of Duty partnership, promotion and rewards, visit callofduty.monsterenergy.com.
Images from the Monster Energy Call of Duty®: Modern Warfare® 4 Launch Day are available HERE.
Photo Credit: Randy Shropshire/Getty Images for Monster Energy.
About Monster Energy
Based in Corona, California, Monster Energy is a leading marketer of energy drinks and alternative beverages. Known for its connection to action sports, motorsports, music, gaming and athletes around the world, Monster Energy fuels the passions of its fans through products, partnerships and experiences that bring communities together. For more information, visit MonsterEnergy.com.
Media Contact:
press@monsterenergy.com
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SOURCE Monster Energy
Technology
Come Back to Firefox: Mozilla launches its most ambitious campaign yet to bring people back to the independent alternative to big tech browsers
Published
1 hour agoon
October 25, 2026By
As tracking and unwanted AI reshape the web, Firefox reunites the internet’s original viral icons to make the case for a browser that puts people back in control.
SAN FRANCISCO, Oct. 25, 2026 /PRNewswire/ — In its new campaign, Come Back to Firefox, the independent browser by Mozilla reunites personalities behind some of the early internet’s biggest viral videos and memes for one simple message: The internet you loved is still here, and Firefox is the easiest way back.
This multi-market campaign is aimed at people who once used Firefox and left. While it nods to the past, Firefox continues to evolve, giving people more reasons to love and rediscover it today. It arrives after a transformative year for the browser:
Business growth and partnerships: A dedicated Enterprise browser giving organizations expert support and control over their data. Technical partnerships with NVIDIA and Mistral, extending what Firefox can do from gaming to AI.
Increased protection and control: New products and features shipped including a free built-in VPN to help keep browsing private, with no extra download or cost. AI Controls, to let people decide when and whether to use AI, and an Ad Blocker for Firefox on iOS for fewer ads and trackers.
Brand and culture: A new modern design, a first sports partnership with Wrexham AFC and World Cup presence connecting Firefox to one of the year’s biggest cultural moments.
“Firefox was there then, we’re here now, and what we stand for matters more than ever,” said John Solomon, Chief Marketing Officer at Mozilla. “People who left Firefox years ago will find a browser that’s more private and gives them more control, including over AI.”
The Campaign
Come Back to Firefox brings together some of the world’s most memorable internet icons: Numa Numa Guy, Bad Luck Brian, Overly Attached Girlfriend, Kelly of “Shoes” fame, Where the Hell Is Matt?, Annoying Orange, Apparently Kid, Tay Zonday, Chuck Testa, Success Kid, and Evolution of Dance. Each takes on a modern frustration with humor:
Overly Attached Girlfriend may have wanted to know everything about you, but your browser shouldn’t.Dancing Matt boogied all over the world, without any corporations tracking him or selling his personal data.And while Annoying Orange is still incredibly annoying, he’s not as annoying as forced AI features.
The campaign launches in the United States Sunday, October 25th, with two distinct 30-second commercials airing on NBC. Next, it rolls out in Germany, France, and the United Kingdom.
“Being on set was a reminder of why those moments mattered,” said Solomon. “Ordinary people making things on the internet that made it feel so surprising and fun, and that’s the feeling we wanted to bring back.”
The campaign was created by award-winning independent agency We Believers, and brought to life by directing collective Sunny Sixteen and production company nobodys. Together, they meticulously recreated each performance, look, and even the sets from the original videos, taking each internet personality back to where their story began.
“We wanted an idea that truly belongs to Firefox, a challenger browser that helped shape the internet’s golden years and stayed independent as Big Tech took over,” said Gustavo Lauria, Founder and CCO at We Believers.
The campaign is one of Firefox’s most ambitious yet but is rooted in what has always set the browser apart from Big Tech: its commitment to putting people before profits and giving them more control over their online experience. Now, Firefox says it’s never been a better time for people who once used the browser to take another look.
About Firefox
Firefox is a web browser developed by Mozilla, built to give people more choice and control over their online experience. With built-in tracking protection, customization options, and a commitment to an open internet, Firefox offers an alternative to browsers developed by the world’s largest technology companies. Learn more at firefox.com/welcomeback.
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SOURCE Mozilla
Technology
Best AI Tools for Small Business Marketing (2026): CapCut Featured for Creating Professional Video and Visual Content by Expert Consumers
Published
2 hours agoon
October 25, 2026By
NEW YORK, Oct. 25, 2026 /PRNewswire/ — Expert Consumers has recognized CapCut in its 2026 coverage of the best AI tools for small business marketing, highlighting the platform’s collection of AI-powered features for creating and editing video, images, audio, and other visual content. The recognition reflects growing interest in tools that support practical marketing activities, including campaign development, promotional content production, and adapting creative assets for different digital channels.
Best AI Marketing Tools
Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts
Small businesses face growing pressure to maintain an active digital presence while managing limited time and resources. From product photography and promotional videos to social media graphics and campaign materials, effective marketing depends on a steady supply of relevant, engaging content. Artificial intelligence is creating new ways to simplify these tasks and help businesses turn creative ideas into usable marketing assets.
CapCut provides a range of AI-assisted capabilities that support several stages of content production. These include prompt-based video generation, AI image creation, background removal, image expansion, music generation, and photo animation. For small businesses managing marketing internally, these functions offer options for developing creative assets without relying entirely on manual production processes.
AI Video Generation Supports Promotional Campaigns
Video is an important format for demonstrating products, explaining services, and introducing new offerings. Small businesses can use video across social media, websites, digital advertisements, and online product pages. Producing content regularly, however, can require considerable planning and editing.
CapCut’s Seedance 2.0 AI video generator offers a prompt-based approach to video creation. Users can describe a creative concept and generate video content that serves as a starting point for further editing.
For a small retailer preparing a product promotion, AI-generated video can help explore different visual approaches before a final concept is selected. A service provider could use the same process to develop ideas for an explainer or an introductory campaign.
Prompt-based generation can reduce the effort involved in developing initial concepts. Generated material still requires review to ensure the finished video accurately represents the business, communicates the intended message, and follows relevant brand guidelines.
AI Image Creation Helps Develop Marketing Materials
Visual content plays a central role in how businesses present products and services online. Promotional graphics, campaign imagery, and social media visuals need to communicate a clear message while maintaining a recognizable style.
CapCut’s Seedream AI image generator enables users to generate images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual directions before final assets are prepared.
For example, a small business planning a seasonal campaign could explore different visual themes and compositions during the early planning stage. These drafts can help establish a creative direction before additional time is spent refining the final materials.
CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional imagery, marketing graphics, and other visual assets.
AI image generation gives businesses more opportunities to test creative ideas during campaign development. However, generated images should be checked for visual errors, accurate product representation, and consistency with the intended brand identity before publication.
Image Editing Simplifies Content Preparation
Creating new marketing assets is only part of the production process. Existing photographs and graphics often need adjustments before they are suitable for different platforms.
CapCut’s AI background removal tool helps isolate subjects from their original backgrounds. This can simplify the preparation of product photographs, promotional graphics, and other images that require a different visual setting.
For a small retailer, background removal can make it easier to prepare product images for online listings or promotional materials. Separated subjects can be incorporated into new compositions without recreating the entire image.
The AI Image Extender addresses a separate challenge: adapting images to different dimensions. The tool generates additional visual content beyond an image’s original boundaries, helping users adjust compositions without relying entirely on cropping or stretching.
A campaign may require square graphics for social media, vertical visuals for mobile viewing, and horizontal banners for a website. Image expansion provides another option for adapting existing assets to those formats.
These editing capabilities can help reduce repetitive production work while supporting a more consistent presentation across marketing channels.
AI Audio and Photo Animation Expand Creative Options
Marketing content often combines visuals, movement, and sound. Music can establish a mood, support storytelling, and help create a more complete video presentation.
CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on prompts. The feature can help develop audio for promotional videos, product demonstrations, and social media content.
Generated music offers a starting point for matching audio to a campaign’s intended atmosphere. Before publication, businesses should review the output and confirm that the applicable usage terms cover the intended commercial application.
CapCut also provides a Photo-to-3D tool that transforms still images into more dynamic visual presentations. This capability can help repurpose existing photography for promotional videos, social posts, and digital campaigns.
For small businesses with an existing collection of product images, adding movement can provide another way to present familiar assets. The approach also expands the range of creative formats available without requiring every campaign to begin with new photography.
Connecting AI Tools to Everyday Marketing Workflows
The practical value of AI-powered creative tools depends on how effectively they address specific marketing needs. Small businesses do not necessarily need every available feature for every campaign. Selecting tools according to content requirements can help keep production focused.
A retailer might begin with Seedream to explore campaign concepts, then use GPT Image 2 to generate supporting visuals. Background removal can help prepare product photography, while AI Image Extender can adapt selected assets to different layouts. Seedance 2.0 can support video concept development, with SeedMusic offering an option for accompanying audio.
A service-based business might prioritize short promotional videos, explanatory graphics, and social media content instead. The same collection of tools can support different production requirements depending on the business model and campaign objectives.
Using AI does not remove the need for creative direction or quality control. Content should be checked for factual accuracy, appropriate product representation, brand consistency, and compliance with advertising requirements. Human review also helps ensure that generated assets serve a clear marketing purpose rather than adding unnecessary material to a campaign.
AI-Assisted Marketing for Small Businesses
Interest in the best AI tools for small business marketing reflects the need for practical ways to produce and adapt digital content. Businesses must balance the demand for regular campaign updates with the resources available for creative production.
Expert Consumers’ recognition of CapCut highlights the platform’s range of AI-assisted functions for video generation, image creation, editing, audio production, and photo animation. These capabilities offer small businesses several options for developing marketing materials across digital channels.
As AI becomes more integrated into content production, effective use will depend on matching the right tools to specific tasks. With clear campaign objectives, careful editing, and appropriate review, CapCut’s creative features can help businesses develop marketing assets while reducing some of the repetitive work involved in preparing content for publication.
Visit the Expert Consumers site for the full review.
About CapCut
CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.
About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.
View original content:https://www.prnewswire.com/news-releases/best-ai-tools-for-small-business-marketing-2026-capcut-featured-for-creating-professional-video-and-visual-content-by-expert-consumers-302918043.html
SOURCE ExpertConsumers.org
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