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Travelzoo Reports Fourth Quarter 2024 Results

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NEW YORK, Feb. 25, 2025 /PRNewswire/ — Travelzoo® (NASDAQ: TZOO):

Revenue of $20.7 million, down 2% year-over-yearConsolidated operating profit of $4.9 million, up 8% year-over-yearNon-GAAP consolidated operating profit of $5.3 millionCash flow from operations of $7.7 millionEarnings per share (EPS) of $0.26

Travelzoo, the club for travel enthusiasts, today announced financial results for the fourth quarter ended December 31, 2024. Consolidated revenue was $20.7 million, down 2% year-over-year. In constant currencies, revenue was $20.6 million. Travelzoo’s reported revenue consists of advertising revenues and commissions, derived from and generated in connection with purchases made by Travelzoo members, and membership fees.

Net income attributable to Travelzoo was $3.2 million for Q4 2024, or $0.26 per share, compared with $0.27 in the prior-year period. Net income attributable to Travelzoo from continuing operations was $3.2 million for Q4 2024, or $0.26 per share, compared with $0.24 in the prior-year period.

Non-GAAP operating profit was $5.3 million. Non-GAAP operating profit excludes amortization of intangibles ($93,000), stock option expenses ($0.4 million). Please refer to “Non-GAAP Financial Measures” and the tabular reconciliation below.

“We will continue to leverage Travelzoo’s global reach, trusted brand, and strong relationships with top travel suppliers to negotiate more Club Offers for Club Members,” said Holger Bartel, Travelzoo’s Global CEO. “Travelzoo members are affluent, active, and open to new experiences. We inspire travel enthusiasts to travel to places they never imagined they could. Travelzoo is the must-have membership for those who love to travel as much as we do.”

Cash Position
As of December 31, 2024, consolidated cash, cash equivalents and restricted cash were $17.7 million. Net cash provided by operations was $7.7 million.

Travelzoo North America
North America business segment revenue increased 1% year-over-year to $13.9 million. Operating profit for Q4 2024 was $4.6 million, or 33% of revenue, compared to operating profit of $4.0 million in the prior-year period.

Travelzoo Europe
Europe business segment revenue decreased 13% year-over-year to $5.4 million, caused primarily by fluctuations in Germany. In constant currencies, Europe business segment revenue was $5.3 million. Operating profit for Q4 2024 was $159,000, or 3% of revenue, compared to operating profit of $832,000 in the prior-year period.

Jack’s Flight Club
Jack’s Flight Club is a membership subscription service in which Travelzoo has a 60% ownership interest. As the number of premium subscribers continues to grow, revenue increased 19% year-over-year to $1.3 million. Jack’s Flight Club’s revenue from subscriptions is recognized ratably over the subscription period (quarterly, semi-annually, annually). Non-GAAP operating profit for Q4 2024 was $208,000. Non-GAAP operating profit excludes amortization of intangibles ($58,000) related to the acquisition of Travelzoo’s ownership interest in Jack’s Flight Club in 2020.

New Initiatives
New Initiatives business segment revenue, which includes Licensing and Travelzoo META, was $19,000. Operating loss for Q4 2024 was $36,000.

In June 2020, Travelzoo entered into a royalty-bearing licensing agreement with a local licensee in Japan for the exclusive use of Travelzoo’s brand, business model, and members in Japan. In August of 2020, Travelzoo entered into a royalty-bearing licensing agreement with a local licensee in Australia for the exclusive use of Travelzoo’s brand, business models, and members in Australia, New Zealand, and Singapore. Under these arrangements, Travelzoo’s existing members in Australia, Japan, New Zealand, and Singapore will continue to be owned by Travelzoo as the licensor. Travelzoo recorded $7,000 in licensing revenue from the licensee in Japan in Q4 2024. Travelzoo recorded $12,000 in licensing revenue from the licensee in Australia, New Zealand, and Singapore in Q4 2024. Licensing revenue is expected to increase in the future.

Reach
Travelzoo reaches 30 million travelers. This includes Jack’s Flight Club. Comparisons to prior periods are no longer meaningful due to strategic developments of the Travelzoo membership.

Discontinued Operations
In March 2020, Travelzoo decided to exit its Asia Pacific business and operate it as a licensing business going forward. Consequently, the Asia Pacific business has been classified as discontinued operations.

Income Taxes
A provision of $1.5 million for income taxes was recorded for Q4 2024, compared to an income tax expense of $1.6 million in the prior-year period. Travelzoo intends to utilize available net operating losses (NOLs) to largely offset its actual tax liability for 2024.

Share Repurchase Program
During Q4 2024, the Company repurchased 135,792 shares of its outstanding common stock.

Looking Ahead
For Q1 2025, we expect revenue to increase at a higher pace. The pro rata portion of membership fee revenue will already add 5% incremental growth this quarter. This percentage is expected to increase over subsequent quarters, as membership fee revenue is recognized ratably over the subscription period, we acquire new members, and more Legacy Members become Club Members. For the whole year, we expect substantially higher revenue growth. Over time, we expect profitability to further increase as recurring membership fee revenue will be recognized.

In 2024, we introduced a membership fee for Travelzoo. Legacy Members, who joined before 2024, were exempt from the fee during 2024. Legacy Members represent more than 95% of Travelzoo’s reach. In 2025, Legacy Members continue to receive certain travel offers. But Club Offers and new benefits are only available to Club Members. We generally see Legacy Members being excited to become Club Members.

Non-GAAP Financial Measures
Management calculates non-GAAP operating income when evaluating the financial performance of the business. Travelzoo’s calculation of non-GAAP operating income, also called “non-GAAP operating profit” in this press release and today’s earnings conference call, excludes the following items: amortization of intangibles, stock option expenses and severance-related expenses. This press release includes a table which reconciles GAAP operating income to the calculation of non-GAAP operating income. Non-GAAP operating income is not required by, or presented in accordance with, generally accepted accounting principles in the United States of America (“GAAP”). This information should be considered as supplemental in nature and should not be considered in isolation or as a substitute for the financial information prepared in accordance with GAAP. In addition, these non-GAAP financial measures may not be the same as similarly titled measures reported by other companies.

Conference Call
Travelzoo will host a conference call to discuss fourth quarter 2024 results today at 11:00 a.m. ET. Please visit http://ir.travelzoo.com/events-presentations to

download the management presentation (PDF format) to be discussed in the conference callaccess the webcast

About Travelzoo
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.

Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words “expect”, “predict”, “project”, “anticipate”, “believe”, “estimate”, “intend”, “plan”, “seek” and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Travelzoo

Condensed Consolidated Statements of Operations

(Unaudited)

(In thousands, except per share amounts)

Three months ended

Twelve months ended

December 31,

December 31,

2024

2023

2024

2023

Revenues

$         20,678

$         21,149

$    83,902

$    84,477

Cost of revenues

2,761

2,698

10,469

10,934

Gross profit

17,917

18,451

73,433

73,543

Operating expenses:

Sales and marketing

8,256

8,496

34,466

37,774

Product development

644

580

2,407

2,113

General and administrative

4,183

4,896

18,058

18,084

Total operating expenses

13,083

13,972

54,931

57,971

Operating income

4,834

4,479

18,502

15,572

Other income (expense), net

(86)

398

588

1,541

Income from continuing operations before income taxes

4,748

4,877

19,090

17,113

Income tax expense

1,484

1,618

5,404

5,105

Income from continuing operations

3,264

3,259

13,686

12,008

Income from discontinued operations, net of tax

—

465

—

460

Net income

3,264

3,724

13,686

12,468

Net income attributable to non-controlling interest

64

5

118

102

Net income attributable to Travelzoo

$           3,200

$           3,719

$    13,568

$    12,366

Net income attributable to Travelzoo—continuing operations

$           3,200

$           3,254

$    13,568

$    11,906

Net income attributable to Travelzoo—discontinued operations

$                —

$              465

$            —

$         460

Income per share—basic

Continuing operations

$             0.27

$             0.24

$        1.08

$        0.80

Discontinued operations

$                —

$             0.03

$            —

$        0.03

Net income per share—basic

$             0.27

$             0.27

$        1.08

$        0.83

Income per share—diluted

Continuing operations

$             0.26

$             0.24

$        1.06

$        0.80

Discontinued operations

$                —

$             0.03

$            —

$        0.03

Net income per share—diluted

$             0.26

$             0.27

$        1.06

$        0.83

Shares used in per share calculation from continuing operations—basic

11,831

13,873

12,594

14,897

Shares used in per share calculation from discontinued operations—basic

11,831

13,873

12,594

14,897

Shares used in per share calculation from continuing operations—diluted

12,358

13,946

12,852

14,964

Shares used in per share calculation from discontinued operations—diluted

12,358

13,946

12,852

14,964

 

Travelzoo

Condensed Consolidated Balance Sheets

(Unaudited)

(In thousands)

December 31,
2024

December 31,
2023

Assets

Current assets:

Cash and cash equivalents

$             17,064

$            15,713

Accounts receivable, net

12,825

12,965

Prepaid income taxes

736

629

Prepaid expenses and other

1,148

1,461

Total current assets

31,773

30,768

Deposits and other

374

1,115

Deferred tax assets

3,380

3,196

Restricted cash

675

675

Operating lease right-of-use assets

5,655

6,015

Property and equipment, net

423

578

Intangible assets, net

1,498

2,091

Goodwill

10,944

10,944

Total assets

$             54,722

$            55,382

Liabilities and Equity

Current liabilities:

Accounts payable

$               6,134

$              4,546

Merchant payables

16,294

20,622

Accrued expenses and other

3,404

3,658

Deferred revenue

6,545

2,044

Income tax payable

1,619

766

Operating lease liabilities

2,472

2,530

Liabilities from discontinued operations

28

24

Total current liabilities

36,496

34,190

Long-term tax liabilities

7,851

4,681

Long-term operating lease liabilities

5,646

6,717

Other long-term liabilities

376

911

Total liabilities

50,369

46,499

Common stock

118

136

Tax indemnification

(9,537)

(9,537)

Note receivable from shareholder

—

(1,753)

Additional paid-in capital

—

439

Retained earnings

14,284

19,508

Accumulated other comprehensive loss

(5,327)

(4,607)

Total Travelzoo stockholders’ equity (deficit)

(462)

4,186

Non-controlling interest

4,815

4,697

Total stockholder’s equity

4,353

8,883

Total liabilities and equity

$             54,722

$            55,382

 

Travelzoo

Condensed Consolidated Statements of Cash Flows

(Unaudited)

(In thousands)

Three months ended

Twelve months ended

December 31,

December 31,

2024

2023

2024

2023

Cash flows from operating activities:

Net income

$            3,264

$            3,724

$   13,686

$   12,468

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization

170

476

907

1,893

Stock-based compensation

405

381

1,645

1,568

Deferred income tax

(476)

159

(515)

48

Loss on long-lived assets

—

—

—

10

Net foreign currency effects

132

(115)

(33)

(62)

Provision of loss (net recoveries) on accounts receivable and refund reserves

(81)

(72)

40

(1,016)

Changes in operating assets and liabilities:

Accounts receivable

113

(2,231)

(145)

1,086

Prepaid income taxes

354

61

(107)

1,189

Prepaid expenses, deposits and other

319

1,603

950

3,835

Accounts payable

1,286

1,181

1,716

(523)

Merchant payables

(709)

(3,338)

(4,057)

(12,095)

Accrued expenses and other

(661)

(665)

(289)

(685)

Deferred revenue

2,767

(785)

4,557

(191)

Income tax payable

264

456

857

749

Other liabilities

507

547

1,888

2,401

Net cash provided by operating activities

7,654

1,382

21,100

10,675

Cash flows from investing activities:

Proceeds from note receivable

—

103

—

216

Purchases of property and equipment

(48)

(38)

(177)

(255)

Net cash used in investing activities

(48)

65

(177)

(39)

Cash flows from financing activities:

Repurchase of common stock

(2,324)

(5,015)

(18,929)

(16,781)

Proceeds from note receivable and account receivable from shareholder

1,920

3,000

1,753

3,000

Exercise of stock options and taxes paid for net share settlement of equity awards

(1,195)

(70)

(1,787)

(369)

Net cash used in financing activities

(1,599)

(2,085)

(18,963)

(14,150)

Effect of exchange rate on cash, cash equivalents and restricted cash

(390)

445

(605)

525

Net increase (decrease) in cash, cash equivalents and restricted cash

5,617

(193)

1,355

(2,989)

Cash, cash equivalents and restricted cash at beginning of period

12,106

16,582

16,389

19,378

Cash, cash equivalents and restricted cash at end of period

$          17,723

$          16,389

$   17,744

$   16,389

 

Travelzoo

Segment Information from Continuing Operations

(Unaudited)

(In thousands)

Three months ended December 31, 2024

Travelzoo North

America

Travelzoo Europe

Jack’s Flight Club

New Initiatives

Consolidated

Revenues from unaffiliated customers

$       13,834

$         5,508

$         1,317

$              19

$          20,678

Intersegment revenues

74

(68)

(6)

—

—

Total net revenues

13,908

5,440

1,311

19

20,678

Sales and marketing expenses

4,641

3,110

505

—

8,256

Other expenses

4,689

2,171

656

55

7,571

Operating profit (loss)

$         4,578

$            159

$            150

$            (36)

4,851

Other loss, net

(86)

Income from continuing operations before income taxes

$            4,765

Three months ended December 31, 2023

Travelzoo North

America

Travelzoo Europe

Jack’s Flight Club

New Initiatives

Consolidated

Revenues from unaffiliated customers

$       13,534

$         6,354

$         1,106

$            155

$          21,149

Intersegment revenues

247

(90)

(157)

—

—

Total net revenues

13,781

6,264

949

155

21,149

Sales and marketing expenses

4,899

3,111

423

63

8,496

Other expenses

4,912

2,321

745

196

8,174

Operating profit (loss)

$         3,970

$            832

$          (219)

$          (104)

4,479

Other income, net

398

Income from continuing operations before income taxes

$            4,877

Twelve months ended December 31, 2024

Travelzoo North

America

Travelzoo Europe

Jack’s Flight Club

New Initiatives

Consolidated

Revenues from unaffiliated customers

$       54,968

$       24,113

$         4,714

$            107

$          83,902

Intersegment revenues

124

(42)

(82)

—

—

Total net revenues

55,092

24,071

4,632

107

83,902

Sales and marketing expenses

19,748

12,539

1,898

280

34,465

Other expenses

19,461

8,451

2,690

337

30,939

Operating profit (loss)

$       15,883

$         3,081

$              44

$          (510)

18,498

Other income, net

588

Income from continuing operations before income taxes

$          19,086

Twelve months ended December 31, 2023

Travelzoo North

America

Travelzoo Europe

Jack’s Flight Club

New Initiatives

Consolidated

Revenues from unaffiliated customers

$       54,837

$       25,291

$         4,145

$            204

$          84,477

Intersegment revenues

1,243

(1,270)

27

—

—

Total net revenues

56,080

24,021

4,172

204

84,477

Sales and marketing expenses

22,029

13,636

1,788

321

37,774

Other expenses

18,797

9,068

2,407

859

31,131

Operating profit (loss)

$       15,254

$         1,317

$            (23)

$          (976)

15,572

Other income, net

1,541

Income from continuing operations before income taxes

$          17,113

 

Travelzoo

Reconciliation of GAAP to Non-GAAP Information

(Unaudited)

(In thousands, except per share amounts)

Three months ended

Twelve months ended

December 31,

December 31,

2024

2023

2024

2023

GAAP operating expense

$     13,083

$     13,972

$     54,931

$     57,971

Non-GAAP adjustments:

Amortization of intangibles (A)

93

389

593

1,560

Stock option expenses (B)

405

380

1,644

1,566

Severance-related expenses (C)

—

—

360

56

Non-GAAP operating expense

12,585

13,203

52,334

54,789

GAAP operating profit

4,834

4,479

18,502

15,572

Non-GAAP adjustments (A through C)

498

769

2,597

3,182

Non-GAAP operating profit

5,332

5,248

21,099

18,754

Investor Relations:
ir@travelzoo.com

 

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SOURCE Travelzoo

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KarbunWise Introduces Fast, Cost-Effective LCA Platform for the LEED v5 Era at Greenbuild 2026 in New York

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NEW YORK  , Oct. 23, 2026 /PRNewswire/ — As global property developers, architects, and manufacturers face rigorous new green building standards and cross-border carbon scrutiny, KarbunWise, an enterprise climate technology and advisory firm, announced its formal participation in the Greenbuild International Conference + Expo 2026 in New York City.

Exhibiting under this year’s Greenbuild theme, “Invest for Impact,” KarbunWise has launched a modern, cost-effective software to enable real estate developers, AEC (Architecture, Engineering, and Construction) firms, and industrial manufacturers to automate complex Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs) with verifiable, audit-grade accuracy.

With the rollout of LEED v5, Whole-Building Life Cycle Assessments (WBLCA) and embodied carbon tracking have evolved from optional bonus credits into non-negotiable prerequisites. This is likely to scale the adoption of LCAs, and KarbunWise offers an alternative to legacy incumbent players that are expensive and not customer-centric. KarbunWise’s product translates Building Information Modeling (BIM) data and factory-floor inputs directly into submission-ready WBLCA models (aligned with MRp2 and MRc2 credits).

Representing KarbunWise at the Jacob K. Javits Convention Center were the founders, Arjun Vijayaragavan and Divya Sukumar. “For years, carbon accounting and life cycle assessments were treated as passive, check-the-box exercises. Today, with LEED v5 mandating embodied carbon baselines and global supply chains enforcing strict transparency, carbon data has become commercial infrastructure. Bringing our platform to North America at Greenbuild marks a pivotal step in our mission to make sustainability data as trusted and audit-ready as financial data for 10,000 enterprises worldwide.” said Arjun Vijayaragavan, Founder & CEO of KarbunWise.

To accelerate adoption across US project teams, KarbunWise also announced a major Greenbuild show initiative: free first-year platform access for qualifying architecture firms, consultants, and developers visiting Booth #1044 during expo, backed by continuous 24/7 technical support from certified LCA practitioners.

Already trusted by more than 100 organisations across the UK, Middle East, and India, including listed conglomerates, leading bedding manufacturers, and global infrastructure contractors, KarbunWise’s platform connects over 200,000 verified LCA datapoints across international databases, including USLCI, Ecoinvent, and ÖKOBAUDAT.

About KarbunWise:

Founded in 2023, KarbunWise is an enterprise climate technology and advisory firm building the trust layer for global sustainability. The company combines an integrated, cloud-based software platform with deep consulting expertise to transform complex carbon and ESG data into audit-ready proof for regulators, enterprise buyers, and investors.

Mediacontact-
team@karbunwise.com 

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SOURCE KarbunWise

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Curios Launches Video-on-Demand Tools for Filmmakers as Vimeo On Demand Shuts Down

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The direct-to-fan marketplace gives independent filmmakers a new home to sell films, series, and memberships, with help migrating from Vimeo

AUSTIN, Texas, Oct. 23, 2026 /PRNewswire-PRWeb/ — Curios, the direct-to-fan entertainment marketplace, has launched a full set of video-on-demand tools for independent filmmakers and video creators. The launch gives creators affected by the closure of Vimeo On Demand a new place to sell their work directly to audiences, keep their sales revenue, and hold on to the customer relationships they have spent years building.

Vimeo is phasing out its On Demand service in stages. New uploads were blocked on August 22, 2026, and new purchases and subscriptions stopped on September 21, 2026. Final seller payouts were processed on September 24, and the platform will shut down completely on November 20, 2026. On that date, all Vimeo On Demand storefronts and purchase pages go offline, and viewers lose access to the films and series they previously bought or rented.

For filmmakers, the impact is immediate. Sales have already stopped, so every week without a new storefront means lost revenue. And with Vimeo only allowing sellers to export buyers who opted in to updates, many creators risk losing touch with a large part of their audience.

“Every time a platform shuts down, creators get a painful reminder that they never really owned their audience,” said Grant Powell, founder of Curios. “Filmmakers on Vimeo On Demand did everything right, and they’re still losing their storefront. We launched Curios so that can’t happen. You sell directly, you keep your revenue, and every buyer’s contact details are yours to keep, whatever happens next.”

A complete home for independent film

Curios gives filmmakers flexible ways to sell, including full support for TVOD and SVOD, with possible plans for AVOD in the future. Creators can sell titles to own permanently (Electronic sell-through / EST), for one-time rental (Download-to-rent / DTR), offer pay-per-view (PPV) access for events and premieres, and run subscription memberships covering an entire catalog, a single series, or selected titles.

Pre-orders, timed releases, and limited quantities help build excitement around a launch. Bundles and deluxe editions, automated upsells and cross-sells, coupons, and an affiliate program help filmmakers grow each sale and reach new audiences. Free claims let creators give away trailers, extras, or short films in exchange for viewers’ email addresses.

Filmmakers decide whether each title is streaming-only or downloadable. Buyers watch in the Curios mobile app, where films and series sit alongside ebooks, audiobooks, and music. To help creators get started, Curios has also published pricing guidance for film, suggesting typical ranges of $9.99 to $29.99 for titles sold to own.

Better economics and full access to buyers

Curios takes no commission on sales, so creators keep their full sale price. They pay for platform access through a Curios subscription, with a free plan available and no credit card required to sign up. As merchant of record, Curios collects and files sales tax and VAT worldwide, removing a major administrative burden for independent creators.

Filmmakers on Curios receive the contact details of every buyer, along with sales, traffic, and viewing analytics, so they can see how audiences engage with their work and market future releases directly.

Moving from Vimeo On Demand in three steps

Curios has published an automatic importer, and a step-by-step migration guide for Vimeo On Demand sellers. Filmmakers simply connect with Vimeo account to Curios, then Curios automatically migrates their original files, trailers, extras, and artwork directly from Vimeo. Finally, they replace their old Vimeo On Demand links with a single Curios link and let their fans know where to find them.

Curios will also import a filmmaker’s existing Vimeo buyers who opted in to updates. Imported customers will find the films they already own waiting in their Curios library, ready to watch, so viewers who were about to lose access can keep enjoying the work they paid for. Customer lists from other platforms can be imported as well.

Curios is continuing to expand its video tools, with caption and subtitle uploads, region restrictions, country-specific pricing, and smart TV apps currently in development.

Filmmakers can create a free account and read the full migration guide at studio.curios.com.

About Curios

Curios is a direct-to-fan entertainment and content marketplace helping creators publish, promote, sell, and distribute their work directly to audiences. Built for authors, musicians, filmmakers, comedians, and creators of all kinds, Curios supports digital and physical formats in one place.

Creators keep 100% of every sale, retain full ownership of their work, and get direct access to customer data. As merchant of record, Curios handles sales tax, along with customer support, content delivery, fraud disputes, and fast payouts, giving creators the infrastructure to sell direct without having to build it themselves.

Media Contact

Grant Powell, Curios, Inc, 1 3102952129, support@curios.com, https://www.curios.com

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SOURCE Curios, Inc

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Violet PR Wins Five PRSA-NJ Awards for Campaigns Driving Economic Growth and Innovation

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Award-winning media relations initiatives generated hundreds of news stories for clients

MONTCLAIR, N.J., Oct. 23, 2026 /PRNewswire/ — Violet PR, a national public relations agency specializing in economic development and place branding, has earned five awards from the Public Relations Society of America’s New Jersey Chapter (PRSA-NJ). Together, the campaigns generated more than 425 earned media placements in national, international, regional and niche outlets.

The winning programs ranged from launching a major fitness facility and promoting the growing film industry in New Jersey to showcasing Pittsburgh International Airport’s new terminal, navigating international trade uncertainty in Topeka, Kan., and positioning the Brooklyn Navy Yard as an innovation hub.

“These awards reflect the range of challenges our team helps clients navigate – including building support for emerging industries and elevating major infrastructure investments,” said April Mason, CEO and founder of Violet PR. “Whether we’re promoting a new airport terminal or helping a community navigate international trade uncertainty, our job is to uncover the stories that matter, connect them with influential audiences and deliver results that support our clients’ broader goals.”

For the New Jersey Economic Development Authority (NJEDA), Violet PR’s “Hollywood East: New Jersey Takes Center Stage” campaign earned PRSA-NJ recognition in the “Community Relations” category. Working with the New Jersey Motion Picture & Television Commission and NJEDA, the agency helped build support for the state’s expanding film and television industry by highlighting its economic impact, career opportunities and benefits for local businesses and communities. Over 10 months, the campaign generated 38 earned media placements and more than 336 million impressions.

Violet PR also earned an “Events” award for “Building More Than Muscle: Launching a New Jersey Success Story,” developed for Iron Culture’s new flagship gym in West Orange, N.J. The campaign promoted the grand opening of the $10 million fitness facility, bringing together elected officials, business leaders and community members while generating 45 earned media placements.

The Montclair, N.J.-headquartered agency also won a “Media Relations” award for its campaign, “Brooklyn Navy Yard: From Shipyard to Innovation Engine,” which spotlighted the historic waterfront campus’s transformation into a hub for advanced manufacturing, entrepreneurship and innovation. The campaign generated 85 earned media placements, reaching an audience of 662 million.

The agency’s national work was recognized as well. The “Ready for Takeoff: Commemorating Pittsburgh’s New Airport Opening (2025)” campaign for Pittsburgh International Airport (PIT) earned an award in the “Public Affairs” category. Violet PR executed a strategic communications campaign surrounding the opening of PIT’s new terminal, securing more than 200 earned media placements across national news, business, travel and aviation outlets, with a combined audience reach exceeding 525 million.

In Topeka, Kan., Violet PR’s “The U.S. City Bridging Borders: How Topeka Tackled Tariffs” campaign was recognized in the “PR on a Shoestring Budget” category. As rising U.S.-Canada tariffs threatened up to 20% of local jobs, the agency transformed a complex international trade issue into a compelling story about the economic ties between Kansas and Canada. With a budget of just $10,000 over two months, the campaign secured 57 media placements, with an estimated reach of 224 million.

“What makes these awards especially meaningful is that they recognize five very different campaigns, each requiring a tailored strategy, creative thinking and close collaboration with our clients,” said Christina Forrest, vice president, Violet PR. “We take pride in developing strategic campaigns that deliver meaningful results for our clients, and we’re grateful to PRSA-NJ for the honor.”

The PRSA-NJ Pyramid Awards recognize excellence in public relations and communications, honoring the strategy, creativity and impact of agencies and in-house teams across New Jersey and beyond.

Violet PR continues to earn national recognition for its growth and economic development industry expertise. The agency ranked No. 96 on O’Dwyer’s 2026 list of independent public relations firms following 22.6% year-over-year growth in 2025 and has appeared on the Inc. 5000 list for three consecutive years. Violet PR opened its second office in New York City this year.

About Violet PR

Violet PR is an award-winning public relations firm, recognized nationally as a top agency specializing in economic development, commercial real estate and place branding. The agency partners with cities, states, regions, developers, destinations and mission-driven organizations to build visibility through earned media, thought leadership, social media and strategic storytelling.

Founded in 2010, Violet PR helps clients attract investment, business growth, visitors and talent through earned media campaigns. For more information, visit www.violetpr.com.

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SOURCE Violet Public Relations

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