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Motive Retail Rebrands, Prepares to Accelerate

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LA CROSSE, Wis., Feb. 26, 2025 /PRNewswire/ — Motive Retail™, the leader in automotive retail API integrations since 2018, is revealing a new identity. This move marks a new milestone in the company’s advancement, complete with a look and feel that aligns with its vision for the future.

Motive Retail Re-brands. Leader in Real-time / Bi-directional API solutions

“We’ve always built world-class integrations for enterprise clients—our brand now aligns and reflects the technological approach of our forward thinking mantra and reflects our image perfectly. This rebrand isn’t just a new look; it’s about aligning who we are with the seamless, powerful solutions we deliver every day.” – Philip Taylor

The rebrand echoes Motive Retail’s core belief that customer success matters most. With strong values of transparency, communication, and unwavering customer support, Motive’s commitment to ensuring each integration is secure and compliant is strengthened. It’s a new look with the same feeling, trust, security, and expertise.

Key highlights of the brand refresh include:

Vibrant and Animated Design:

The new brand is refreshed with vibrant and animated design features which aim to champion Motive Retail as the innovative brand it is. Having built a strong reputation for quality, expertise, and world-class solutions, the design only enhances what is already there. With clean lines, touches of movement, and a perfect balance of space, Motive’s identity has entered a new age.

New Logo:

Bringing Motive’s brand presence into the 21st century, the new logo is modern and clean to represent the strength and evolution Motive’s solutions have offered to the market over the years. Honoring its pedigree and pioneering force in the automotive space, the logo conveys a timeless yet state-of-the-art feel to accompany Motive’s ability to offer bespoke solutions to the OEM industry.

New Brand Colors:

Staying true to its roots, Motive will keep the same orange hue but lower the purple percentage. This change will grab attention and bring a confident and stylish appearance, emphasizing their exceptional approach to building transformative integration systems that stand out within the automotive retail space. The new brand colors keep the familiar feeling of loyalty and commitment found within Motive Retail while moving it forward to reappear fashionably late to the party.

Tone of Voice:

Motive Retail’s inviting and authoritative language aligns with its ability to create bespoke integration systems. Going beyond plug-and-play for those who need it, its words are the building blocks that reflect its unique skills. Motive offers a solution-oriented approach, with the inclusion of choice words such as “pioneering,” “world-class,” and “coveted,” showing the brand is positioned to meet OEMs, DMSs, and Automotive Retailers on their level. All while removing the unnecessary technical jargon to sound human and relatable.

New Brand Purpose Statement:

At Motive Retail, we deliver bespoke API integrations in months, not years. As the partner behind powering the automotive business, we simplify complexity and power seamless automotive connectivity.” – Philip Taylor

In 2023, we elevated the Authenticom brand to match the excellence we deliver in data solutions. Now, we’re bringing that same level of precision and innovation to Motive Retail—ensuring our brand reflects the seamless integrations and enterprise-grade service we provide to our clients every day.” – Jason Tryfon

About Motive Retail:

Established in 2008, Motive Retail™ is a leading integrator focused on modernizing the automotive retail experience by enabling real-time data flow between all parties in the ecosystem. Motive works to optimize business operations, staff efficiency, customer service, and data integrity using its suite of modern APIs based on STAR standards, high-performance integration tools, and expert support.

About Authenticom Group of Companies:

The Authenticom Group of Companies is a trusted name in the automotive industry, providing innovative data solutions that keep dealerships and OEMs running smoothly. From NADA Vault and Dealer Vault to Record Recharge and Motive Retail, Authenticom delivers secure, scalable tools designed to save money, improve efficiency, and drive real results.

Media Contact:

Drew Williams
Creative Director
drew.williams@authenticom.com
+1 866-289-3283

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SOURCE Motive Retail

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Wondershare to Showcase AI-Powered Business Workflows with PDFelement at Microsoft AI Tour Hong Kong

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HONG KONG, April 21, 2026 /PRNewswire/ — Wondershare, a global leader in productivity and creativity software, will participate in the Microsoft AI Tour Hong Kong on April 22, 2026, at the Grand Hyatt Hong Kong. At Booth E10, the company will showcase its AI-powered business workflow solutions across its product portfolio, highlighting Wondershare PDFelement as a key focus, and inviting attendees to experience how intelligent workflows can transform modern business operations.

As Microsoft’s flagship global AI event, the Microsoft AI Tour brings together industry leaders, partners, and innovators to explore how artificial intelligence is reshaping business landscapes. At the Hong Kong stop, Wondershare will highlight its deepening collaboration with Microsoft, showcasing how its product ecosystem works seamlessly within Microsoft’s AI and cloud technologies to enable more efficient, secure, and scalable workflows.

This collaboration comes at a pivotal time for Hong Kong’s rapidly evolving AI landscape. Hong Kong is rapidly emerging as a key AI innovation hub, driven by strong policy support and accelerating enterprise adoption. Despite this momentum, many organizations still face challenges such as fragmented AI adoption, integration complexity, and data security concerns. In collaboration with Microsoft, Wondershare addresses these challenges by enabling connected, end-to-end AI workflows that deliver practical and measurable productivity gains.

Under the theme “Streamline Workflows. Power Content with AI.”, Wondershare presents a unified approach to AI-driven productivity. At the center of this ecosystem is Wondershare PDFelement, enabling smarter and more efficient document workflows within enterprise environments and helping businesses adopt AI in practical, everyday scenarios. Supporting this vision, Wondershare’s broader product portfolio—including EdrawMax, EdrawMind, Filmora, and Reelmate—extends AI-powered capabilities across diagramming, mind mapping, video creation, and premium comic content creation, forming a connected, end-to-end workflow, all of which will also be showcased on-site at the event.

Through live, interactive demonstrations, attendees visiting Booth E10 will be able to explore Wondershare’s full product ecosystem and gain hands-on insight into how AI can enhance productivity across a wide range of business scenarios.

Wondershare warmly invites all participants to visit the booth and discover how AI-powered workflows can unlock new possibilities for business growth.

About Wondershare:

Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission “Creativity Simplified”, Wondershare offers a range of tools, including PDFelement for document management; EdrawMax, EdrawMind for diagraming, Filmora and SelfyzAI for video editing. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/wondershare-to-showcase-ai-powered-business-workflows-with-pdfelement-at-microsoft-ai-tour-hong-kong-302747366.html

SOURCE Wondershare Technology

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Cohesity Appoints Nigel Lee as Technical Sales Leader, Asia Pacific and Japan (APJ)

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SINGAPORE, April 21, 2026 /PRNewswire/ — Cohesity, today announced Nigel Lee as Technical Sales Leader for Asia Pacific and Japan (APJ). Based in Singapore, Lee will lead the company’s technical sales strategy, pre-sales organisation, and solution engineering execution across the region, reporting to Mark Nutt, SVP & GM, International at Cohesity, and reflects Cohesity’s increased investment in the region as a strategic priority.

In this newly created role, Lee will strengthen technical engagement with customers and partners, and drive adoption of Cohesity’s AI-driven data security and cyber resilience platform across APJ.

Lee brings 29 years of experience leading pre-sales, sales engineering, and go-to-market changes across Asia Pacific. He has a strong record of building high-performing teams, driving enterprise growth, and engaging C-level stakeholders in complex markets.

“APJ is a strategically important region for Cohesity, and Nigel’s leadership, passion and deep expertise make him exceptionally well positioned to lead our technical sales organisation,” said Mark Nutt, SVP & GM, International, Cohesity. “As we continue to invest in the region, his ability to align technical strategy with the rapidly developing customer requirements caused by the ever-changing threat and compliance landscape will be critical to accelerating our growth and ensuring our customers’ ongoing business resilience.”

Previously, Lee was Director of Data Storage Solutions, Asia Pacific at Lenovo, where he led the regional business and transformed the go-to-market to drive growth. He also held senior regional and global roles at NetApp.

“Across the region, organisations are under increasing pressure to secure, manage, and unlock value from their data as AI adoption accelerates and cyber threats evolve. Cohesity is uniquely positioned to simplify this complexity through a unified, AI-driven data security platform,” said Nigel Lee, Technical Sales Leader, Asia Pacific and Japan at Cohesity. “Having spent my career scaling organisations and embedding solution expertise early in the customer journey, I’m excited to join at this pivotal time and look forward to working with our teams, partners, and customers to drive meaningful, outcome-led growth.”

Lee holds an Executive MBA from Kellogg-HKUST and a Bachelor of Computer Science.

About Cohesity 

Cohesity protects, secures, and provides insights into the world’s data. As the leader in AI-powered data security, Cohesity helps organisations strengthen resilience, accelerate recovery, and reduce IT costs. With Zero Trust security and advanced AI/ML, Cohesity Data Cloud is trusted by customers in more than 140 countries, including 70% of the Global 500. Cohesity is also backed by industry leaders such as NVIDIA, Amazon, Google, IBM, Cisco, and HPE.

Cohesity is certified as a Great Place to Work in multiple countries. Follow Cohesity on LinkedIn and visit www.cohesity.com to learn more.    

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/cohesity-appoints-nigel-lee-as-technical-sales-leader-asia-pacific-and-japan-apj-302747284.html

SOURCE Cohesity

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EcoMatcher Unveils Tree Personas

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A New Nature Interface for Engaging with Your Trees, in Any Language

HONG KONG, April 21, 2026 /PRNewswire/ — EcoMatcher, a Certified B Corporation that enables companies to plant and track trees transparently, today announced Tree Personas, a new Nature Interface designed to make tree gifting and sustainability engagement more personal, interactive, and memorable.

With Tree Personas, companies can assign a distinct digital personality to each gifted tree, enabling recipients to virtually visit their tree in TreeTracker 3D, chat with it through TreeChat+ in their own language, and learn about its growth, local environment, and real-world impact.

Tree Personas build on EcoMatcher’s earlier TreeChat, which introduced chatbot-powered conversations with trees, only in English. While TreeChat enabled interaction, Tree Personas shape how a tree communicates in any language – from curious and playful to calm and reflective – while all environmental data, location, and impact metrics remain authentic and unchanged.

EcoMatcher describes Tree Personas as a Nature Interface — a new category of digital interface that allows people to interact with real ecosystems through digital companions connected to living trees. The company believes Nature Interfaces can help reconnect people with nature in an increasingly digital world.

Rather than passively receiving information about a planted tree, users can build an ongoing relationship with it — asking questions, learning about its ecosystem, and following its growth over time. Even when users are away, Tree Personas continue to evolve digitally, encouraging people to return and discover new reflections, observations, and updates.

“Trees are essential for life on Earth, yet most people rarely have a personal connection with them,” said Bas Fransen, CEO of EcoMatcher. “Tree Personas turn planted trees into interactive companions that help people learn about nature and build deeper connections with the ecosystems that support us.”

Meet the First Tree Personas

EcoMatcher introduces three Tree Personas available to companies gifting trees, all inspired by real ecological stages and behaviours of trees:

Twiggles: A young, curious tree highlighting small discoveries in nature.Oakly: A grounded, thoughtful tree sharing ecosystems insights.Seren: A calm, reflective tree encouraging deeper connections with nature.

Companies can also collaborate with EcoMatcher to create custom Tree Personas aligned with their brand values, sustainability goals, or storytelling needs.

EcoMatcher will share more about the background and opportunities of Tree Personas during its upcoming Demo Day on April 27. To sign up, visit www.ecomatcher.com/demo.

About EcoMatcher

EcoMatcher is a Certified B Corporation that enables companies to integrate transparent tree planting into their business. Through its technology platform, organizations can plant trees, track them digitally, and engage employees and customers in sustainability. EcoMatcher’s customers include Dubai Islamic Bank, Grab, Infosys, and Singlife.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ecomatcher-unveils-tree-personas-302741368.html

SOURCE EcoMatcher

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