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Smartpay Announces Japan’s First “Embedded Insurance Service” in BNPL in Partnership with Chubb

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~ Launching New Insurance Experience Integrating Payments and Insurance in Summer 2025

TOKYO, March 6, 2025 /PRNewswire/ — Smartpay Corporation (Headquarters: Minato-ku, Tokyo; Sam Pemberton-Ahmed, CEO and Founder of Smartpay; hereinafter “the Company”), provider of the “Smartpay” Buy Now Pay Later service, announces the launch of embedded insurance products in the Japanese market, following one year of partnership with Chubb Insurance Japan (Headquarters: Shinagawa-ku, Tokyo; President: Edward Kopp; hereinafter “Chubb Japan”), the Japanese subsidiary of Chubb Group, a world leader in insurance.

Current Challenges in the Insurance Industry

The traditional insurance industry faces challenges in meeting the evolving needs of modern consumers. Insurance contracting still largely relies on paper-based analog processes, leaving significant room for improvement in digitalization, personalization, real-time capabilities, and security.

According to the Ministry of Economy, Trade and Industry survey[1], cashless payments now account for approximately 50% of consumer monthly spending, with widespread adoption of diverse payment methods including credit cards and electronic money. The insurance industry has an opportunity to enhance consumer experience by embracing digitalization to capitalize on this trend.

Changes in the insurance industry are becoming evident across various sectors. For example, Japan’s travel insurance market reached $678 million (approximately ¥101.7 billion) in 2023 and is projected to grow to $1.523 billion (approximately ¥228.5 billion) by 2028[2]. Furthermore, post-pandemic surveys indicate that 47% of Japanese travelers are seeking new ways to purchase travel insurance that differ from traditional methods[3].

Additionally, Generation Z consumers tend to prioritize convenience and speed in payment experiences and dislike complicated procedures[4]. These changes in young consumers’ behavior are driving the demand for embedded insurance that can be completed with simple operations.

What is Embedded Insurance?

Embedded insurance is a mechanism that provides insurance seamlessly integrated into the payment process when consumers purchase products or services. For example, this includes options to purchase travel insurance simultaneously when buying airline tickets online. This method simplifies the insurance application process and enables appropriate coverage to be provided at the optimal timing for consumers.

Through its partnership with Chubb Japan, Smartpay is bringing innovation to the insurance industry. By providing solutions at the moment of need, we are transforming the nature of insurance. Our embedded insurance technology is seamlessly integrated into the payment process, providing appropriate coverage instantly when customers need it.

Growth Outlook for the Embedded Insurance Market

The global embedded insurance market size is projected to grow CAGR of 11.6% from 2024 to 2030, reaching approximately $175.25 billion (about ¥26.3 trillion) by 2030[5]. Another report predicts the embedded insurance market will grow at an annual rate of 4.8% from 2025 to 2032[6].

By region, the Asia-Pacific region is the largest market, accounting for approximately 39% of share. This is followed by Europe at 32% and North America at 21%. By product type, life insurance is the largest segment, accounting for 51% of share. By application, the automotive sector is the largest, accounting for approximately 26% of share.

These data suggest that the embedded insurance market will continue to show steady growth.

Fusion of Technological Innovation and Customer-Centric Design

Embedded insurance goes beyond simply incorporating insurance at the point of payment, achieving comprehensive fintech innovation. It combines the following:

Real-time Risk Assessment and Dynamic Pricing – A system that provides optimal coverage and pricing for each customer, often making it possible to keep insurance premiums lower

Highly Secure Complex Infrastructure – Integration of Smartpay’s payment system and Chubb’s insurance infrastructure

Seamless Customer Experience – Eliminating complicated procedures, enabling appropriate insurance enrollment at the time of purchase with intuitive and user-friendly experience.

Strategic Partnership with Chubb

Chubb is a global company with a track record of successful partnerships with major financial institutions worldwide. In 2018, it partnered with Grab, Southeast Asia’s largest super app, to provide insurance products to millions of Grab users. Additionally, it has led digital transformation and technological innovation in the insurance industry, such as partnering with Nubank, Brazil’s largest digital bank, to provide fully digitalized life insurance.

In this context, Chubb’s selection of Smartpay as its first embedded insurance business partner in Japan demonstrates strong confidence in our innovative approach, technological capabilities, and market potential.

Smartpay to Launch First Embedded Insurance Product in Summer 2025

Smartpay and Chubb Japan plan to provide their first embedded insurance product in BNPL in partnership with Fútbol Opción, a soccer cultural exchange program provider operated by Actif LLC, in summer 2025.

While soccer cultural exchange programs represent a significant investment for families, Smartpay’s installment payment option makes it possible to realize children’s dreams while reducing the burden on household finances. Additionally, having insurance coverage during international travel is a crucial element for parents’ peace of mind. Through this partnership, families can now handle both program fee installments and insurance enrollment in one process, making soccer exchange opportunities accessible to more young people.

Additionally, Smartpay announced details of this initiative at the “Global Financial Technology Network Forum” held in March 2025.

About Smartpay

Smartpay is a fintech company that develops and provides smart solutions to help consumers manage their daily expenses and improve their financial well-being. In addition to realizing Japan’s first one-click credit card-based BNPL solution, Smartpay was the first in Japan to introduce “Smartpay Bank Direct” enabling immediate withdrawals from bank accounts[8].

Through Smartpay Bank Direct, developed in partnership with the Japan Electronic Payment Promotion Organization (JEPPO), we provide payment services accessible to 90% of the population with bank accounts, partnering with 20 major banks including megabanks and over 200 credit unions in Japan. For more information, please visit https://smartpay.co/.

In addition, Smartpay is also focusing on unprecedented initiatives, such as being the first BNPL solution in Japan to establish processor agreements with both Adyen and Stripe[9], in order to pursue convenience for both businesses and consumers.

About Chubb Japan

Chubb Japan provides innovative property and casualty insurance products to both individuals and corporations, based on innovative thinking and Chubb Group’s global network. With a history in Japan reaching its 100th anniversary in 2020, it has the longest presence among foreign property and casualty insurance companies. It has received an “AA-” rating for both insurance financial strength and issuer credit rating from U.S. rating agency Standard & Poor’s (as of March 2025).

About Chubb Group and Chubb Limited

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide.

1: Ministry of Economy, Trade and Industry Commerce and Service Group Cashless Promotion Office, “Consumer Survey Analysis Results” https://www.meti.go.jp/shingikai/mono_info_service/cashless_future/pdf/005_05_00.pdf

2: Japan Travel Insurance Market (2023-2028) https://www.researchandmarkets.com/reports/5566829/japan-travel-insurance-market-2023-2028-by

3: Research shows Japanese travelers desire embedded protection and improved claims experiences in a post-pandemic world https://covergenius.com/embedded-insurance-travel-japan/

4: Deloitte Tohmatsu Group, “2024 Domestic Generation Z Awareness and Purchase Behavior Survey” https://www2.deloitte.com/jp/ja/pages/consumer-business/articles/cp/generationz-behavior-survey.html

5:Global Embedded Insurance Market Size, Share, and Trend Analysis Research Report 2024-2030 https://newscast.jp/news/5752394

6: Global Embedded Insurance Market Research Report 2024 https://www.reliableresearchtimes.com/embedded-insurance-r1837378

7,9: As a BNPL service in Japan that utilizes credit card’s credit limit (as of November 2021)

8: As a “BNPL service that connects with Bank Pay and allows for immediate withdrawal from bank accounts in Japan” (as of December 2022)

 

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SOURCE Smartpay K.K.

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Intesa Communications Group Named ‘Customers First’ Winner in San Diego Regional Chamber of Commerce 2026 Small Business Awards

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The award-winning, women-owned San Diego public relations and government affairs firm was recognized for exceptional client service that has fueled 14 years of growth

SAN DIEGO, July 21, 2026 /PRNewswire/ — Intesa Communications Group, a leading San Diego public relations and government affairs firm, has been named the “Customers First” winner in the San Diego Regional Chamber of Commerce’s 2026 Small Business Awards. Announced July 9 at the Chamber’s annual Small Business Awards event, the recognition honors the small business whose commitment to customer service most clearly sets it apart from the competition.

Founded in 2012, the certified women-owned San Diego firm has grown from a boutique agency into one of the region’s leading public relations and government affairs firms. Intesa has doubled its team over the past two years, sustained three consecutive years of double-digit revenue growth and expanded its client portfolio by 26% last year. Intesa provides public relations, strategic communications, and government affairs services for a wide range of organizations, including San Diego State University, SeaWorld San Diego, Expedia Group, H.G. Fenton Company, San Diego Foundation, San Diego Workforce Partnership, and SBCS.

“This award belongs to every member of our team and to the clients who trust us with their most valuable asset: their reputation,” said Margie Newman Tsay, founding partner of Intesa Communications Group. “Our clients stay with us for years because we show up prepared, fully invested and ready for the moments that matter most. Being recognized for putting customers first is the highest compliment our business community can pay us.”

Intesa’s client-first approach has produced measurable results across public relations and government affairs efforts throughout the region. For example, in its first month working with the Jacobs & Cushman San Diego Food Bank, the firm helped reimagine the organization’s summer food drive messaging, generating more than 15 million impressions and helping deliver 489,026 pounds of food and $344,505 in donations — the equivalent of more than one million meals and a 175% increase from the previous year. Similarly, Logan Heights Community Development Corporation credits the firm with an 81:1 return on investment after Intesa parachuted in to help the nonprofit promote the California Mortgage Relief Program.

“Small businesses are the heart of our economy: fueling innovation, creating jobs and defining the character of communities across the San Diego region,” said Chris Cate, president and CEO of the Chamber. “We celebrate the resilience, ingenuity and community impact of our small business leaders. They are the very spirit behind our purpose to champion business and empower leaders.”

The Chamber award is as much a reflection of Intesa’s clients as it is the firm itself. The opportunity to partner with organizations doing meaningful work across the region is what makes recognition like this possible. True to form, the Intesa team plans to mark the win by thanking the clients behind the work.

“We call ourselves dot connectors, and this award is what that looks like in practice,” said Maddy Kilkenny, partner at Intesa Communications Group, who leads the firm’s government affairs practice. “Whether our team of 10 people is helping a client navigate a policy decision at City Hall or a story on the front page of the newspaper, we aim to leave them stronger and more confident than before. Hearing our clients say we deliver on that is the best win of all.”

According to the Chamber’s award requirements, businesses with 100 or fewer employees were eligible for nomination. They were voted on by a panel of chamber members, who reviewed the nominations and selected the winners of all four categories.

The recognition adds to more than 60 awards Intesa has earned for excellence in public relations, strategic communications, and public affairs, including honors from PR News, the Public Relations Society of America, PR Daily, the International Association of Business Communicators, the San Diego Business Journal (SDBJ), MARCOM, and the American Marketing Association, among others. It also comes on the heels of two Intesa team members, Emily Alvarenga and Margaret Lutz Chantung, recently receiving SDBJ’s “40 Under 40” and “Indispensable” awards, respectively.

For more information about Intesa Communications Group, visit www.intesacom.com.

About Intesa Communications Group
Intesa Communications Group is a certified women-owned San Diego public relations and government affairs firm that helps leaders communicate and advocate with confidence. Since 2012, Intesa has partnered with the region’s trusted leaders and organizations, providing strategic communications and public affairs counsel on high-stakes issues at the intersection of reputation, policy and public perception. The firm’s work has earned more than 60 industry awards across 53 recognized client campaigns, including the San Diego Regional Chamber of Commerce “Customers First” 2026 award. Learn more at www.intesacom.com.

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SOURCE Intesa Communications Group

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The Inner Circle acknowledges Shankari Thiagarajan as Pinnacle Professional of The Year

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HOUSTON, July 21, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Shankari Thiagarajan is acknowledged as a Pinnacle Professional of The Year for her contributions to Information Technology and Agile Delivery.     

Shankari Thiagarajan has established a distinguished career in information technology project and program management, recognized for her expertise in agile delivery, digital transformation, and cross functional leadership across multiple industries. Currently serving as project manager and scrum master at Astellas Pharma Inc., she oversees agile delivery initiatives supporting global life science programs.

With more than 15 years of experience spanning technology and pharmaceutical sectors, Ms. Thiagarajan has developed a reputation for leading complex implementations and driving operational efficiency. Her expertise includes agile methodologies, project and delivery management, product ownership, healthcare IT, telecom and network optimization, financial services modernization, retail technology upgrades, and GIS and digital mapping solutions.

Ms. Thiagarajan earned a Master of Business Administration in Organizational Leadership from Campbellsville University, a Master of Science in Information Systems from Virginia Tech, and a Bachelor of Engineering in Information Technology from Jawaharlal Nehru Technological University College of Engineering Hyderabad.

Throughout her career, she has contributed to major organizations across a wide range of industries. Her accomplishments include leading agile transformations at Cigna, overseeing retail technology upgrades at Walmart, managing large scale telecom transformation initiatives at T Mobile and Verizon, and modernizing financial platforms at Security Finance. She also contributed to the early development of Google Maps during her tenure at Google India, advancing to team lead within a year.

In addition to her corporate achievements, Ms. Thiagarajan is the creator of the YouTube channel My Experiments with Life – #Positivity #Learning, launched in 2023. Through this platform, she shares motivational content and insights focused on personal growth, technology, spirituality, and lifelong learning.

Her professional accomplishments have been recognized through honors including Marquis Who’s Who 2026, a featured podcast interview with Jim Masters on Close Up TV hosted across Apple Radio, Spotify, and iHeart., recognition in The National Law Review & EIN Presswire, and a certificate of appreciation from Virginia Tech for academic excellence and community involvement.

Outside of her professional work, Ms. Thiagarajan enjoys creating motivational YouTube content, exploring technology and spirituality, listening to contemporary music, and pursuing philanthropic and educational interests. She credits her strong work ethic and determination to the example set by her parents.

Looking ahead, she plans to continue advancing her leadership capabilities and pursue executive level opportunities that allow her to make significant contributions within the information technology sector.

Guided by a philosophy rooted in courage, persistence, and continuous learning, Ms. Thiagarajan remains committed to professional growth while inspiring others to pursue excellence and self-improvement.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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University of Phoenix Leaders Present at Building Blackboard Together 2026

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Presentations explored learning technology, accessibility and online pedagogy as higher education adapts to an AI-enabled future

PHOENIX, July 21, 2026 /PRNewswire/ — University of Phoenix leaders shared insights on artificial intelligence, accessibility, online learning and student support at Building Blackboard Together 2026, Blackboard’s flagship user conference, held July 13-15 in Dallas, Texas. The conference brought together educators, institutional leaders and industry experts to explore innovations, technologies and emerging practices shaping the future of teaching and learning.

Representing University of Phoenix were Marc Booker, Ph.D., vice provost of strategy; Kelly Hermann, vice president of Accessibility and Student Affairs; and Erin Amsden, group product manager. Through presentations and panel discussions, the leaders shared perspectives on responsible AI adoption, accessibility leadership, student engagement and the evolving role of learning technologies in supporting institutional goals and student success.

“Building Blackboard Together provides an opportunity to engage with peers across higher education who are navigating many of the same opportunities and challenges around technology, accessibility and learning mobility,” said Dr. Booker. “These conversations help advance practical approaches for supporting learners while thoughtfully integrating innovation into the educational experience.”

During the conference, University of Phoenix was also recognized with the 2026 Blackboard Catalyst Award for Ethical AI Leadership, which honors institutions advancing responsible, transparent and inclusive approaches to artificial intelligence that promote trust and equitable outcomes for learners and educators. The recognition follows the University’s ongoing efforts to support AI literacy, responsible use and AI-enabled learning experiences.

Exploring the Expanding Role of the Learning Management System

As part of the Strategic Leadership Summit, Booker served as a panelist for “The LMS as Mission-Critical: Connecting Learning, Experience & Evidence.” The session examined how learning management systems are evolving beyond course management to support learning, engagement and institutional insight across the student lifecycle.

Panelists discussed how institutions are leveraging learning technologies alongside student information systems to support teaching and learning, advising, co-curricular engagement and data-informed decision-making while addressing increasing expectations surrounding artificial intelligence, student success and accountability.

Sharing Lessons from AI-Powered Student Support

Booker also presented “Scaling AI-Powered Support Across the Student Experience at University of Phoenix,” a session focused on the University’s process for expanding its AI support assistant across the online classroom environment, moving from proof of concept to full-scale deployment over a six-month period.

In addition, Booker participated in “Online Pedagogy to Drive Institutional Growth: Best Practices and Success Stories,” a panel discussion exploring how institutions are designing engaging online learning experiences and leveraging Blackboard technologies to support quality course delivery and student engagement.

Advancing Accessibility Leadership

Hermann joined the session “Communicating Up: Turning Accessibility Work into Leadership-Ready Stories.” The presentation focused on strategies for translating accessibility initiatives into narratives, evidence and visualizations that resonate with institutional leaders.

The discussion explored ways to connect accessibility efforts to broader institutional priorities, demonstrate impact through data and support informed decision-making that advances accessibility and learner success.

Examining Emerging Challenges in Artificial Intelligence

Amsden served as a panelist for “Agentic AI in Pedagogy: Threats and Opportunities.” The session addressed the growing influence of agentic AI and its implications for academic integrity, assessment design and learner engagement.

Panelists explored how technology, pedagogy and security practices can work together to promote authentic student work while helping institutions balance innovation with responsible AI implementation.

Contributing to the Future of Teaching and Learning

Amsden, Booker and Hermann are key members of University of Phoenix’s dynamic leadership team, frequently invited to share their expertise at prestigious national conferences and events. In 2026, University leaders will participate in the ASU + GSV Summit, 1EdTech Learning Impact Conference, SXSW EDU Conference, and PESC Data Summit. These engagements underscore the University’s commitment to innovation and thought leadership in higher education, providing valuable insights and fostering collaborations that drive the future of learning.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

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SOURCE University of Phoenix

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