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The Leverage Consulting: Chinese Positioning Equation Debuts at MIT

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CAMBRIDGE, Mass., March 6, 2025 /PRNewswire/ — On March 2, 2025 (UTC/GMT +8 hours), the Leverage Conference officially commenced at the Massachusetts Institute of Technology (MIT), a global academic powerhouse. The Leverage Consulting’s strategic consulting team was invited to host the China Enterprise Strategic Innovation Global Forum (North America) as part of the 2025 conference. This prestigious event, focused on corporate strategic innovation and the evolution of positioning theory, has garnered widespread attention from various sectors.

Bringing together world-class scholars, leading entrepreneurs, and prominent industry figures, the conference fostered in-depth dialogue on corporate strategic transformation in the digital economy era, exploring solutions for breaking through in global business competition.

The forum’s successful inauguration at MIT—a world-renowned hub for business academia—signifies the increasing recognition of China’s positioning theory and its innovative real-world applications. It also highlights the evolving global influence of Chinese corporate strategies.

Positioning Equation: From Theoretical Inheritance to Global Innovation

With China’s rapid economic rise in recent years, an increasing number of Chinese brands are stepping onto the global stage. However, globalization presents its own set of challenges—many companies grapple with unclear brand positioning and a lack of market competitiveness. The Leverage Consulting has pioneered the Positioning Equation, a strategic framework designed to help Chinese companies carve out a distinct positioning in the global market, ultimately maximizing their brand value.

During the forum, the Leverage Consulting officially unveiled the Chinese Positioning Equation. As an original innovation rooted in positioning theory, this equation not only encapsulates the essence of Western management principles but also integrates Chinese insights and real-world expertise, forging a pioneering methodology for strategic positioning.

Rongjun Yao, Founder of the Leverage Consulting, explained: “The Positioning Equation emphasizes the synergy and alignment of strategies, campaigns, and operations, while also deconstructing and interconnecting the mindsets of consumers, entrepreneurs, and managers. This framework provides companies with robust strategic support in their journey toward globalization.”

At the forum, Rongjun Yao delivered a keynote speech titled “Transcending Operational Computing Power with Strategic Algorithms From Positioning Theory to Positioning Equation”. He highlighted that in today’s information-explosive and highly competitive market, traditional operational computing power are no longer sufficient for strategic positioning needs. The Positioning Equation, as an innovative strategic algorithm, enables companies to precisely grasp market trends and develop effective positioning strategies, helping them stand out in fierce competition.

Brands such as CHAGEE, Softide, recognized as billion-yuan brands, exemplify the successful application of the Positioning Equation. Through precise strategic positioning, these brands have achieved remarkable success in both domestic and international markets, and have successfully entered the global premium market. In his speech, Rongjun Yao shared these brands’ success stories, emphasizing: “In an era of homogeneous competition, when a consumer’s need arises, typically only two brands come to mind: one domestic brand and one foreign brand. This creates a binary choice that often shapes consumer preferences.”

Even before its official unveiling, the Positioning Equation had already captured the attention of the academic community. Its related research findings were published in the MIT Sloan Management Review and received authoritative endorsement from the China Management Science Society. This recognition not only affirms the academic value of the Positioning Equation but also underscores its practical contributions to Chinese companies’ strategic positioning on a global scale.

Rongjun Yao’s speech resonated strongly with attendees, who acknowledged that the Positioning Equation offers fresh perspectives and approaches for strategic positioning and provides robust theoretical support for companies striving for sustainable growth amid globalization.

Global Innovation: A Dialogue on the Future of Corporate Strategy

The forum also featured in-depth discussions with globally renowned professors from diverse fields, each bringing unique insights into innovation and strategic positioning.

Professor Neil Thompson of MIT delivered a presentation titled “AI and Data Value”, where he examined AI’s transformative impact on the strategy consulting industry. He discussed the competitive balance between established corporations and startups in leveraging data, emphasizing that AI’s rapid advancement is reshaping the landscape of strategy consulting. As Director of the FutureTech research project at MIT’s Computer Science and Artificial Intelligence Lab, Thompson stressed that effective utilization of data resources will be key for companies seeking a competitive edge in the future.

Another distinguished speaker, Elizabeth Bramson-Boudreau, CEO and publisher of MIT Technology Review, has successfully transformed the publication into a globally recognized multi-platform media brand. At the forum, she shared her expertise in corporate strategic transformation and trend evolution, emphasizing how global disruptive forces are reshaping corporate strategic positioning. She also highly praised the Positioning Equation, recognizing it as a groundbreaking innovation that provides strong theoretical support and practical guidance for corporate innovation.

In engaging discussions with these experts, Rongjun Yao elaborated on the core principles and real-world applications of the Positioning Equation, presenting a series of successful case studies spanning multiple industries. These cases demonstrated the equation’s effectiveness in refining strategic positioning and enhancing brand influence. The participating professors commended the Positioning Equation’s innovative approach and practical value, expressing optimism that more companies would adopt this framework to achieve greater success in the global market.

The Positioning Equation: Leading a Wave of Innovation

The forum received strong support from MIT and affiliated academic institutions, which expressed their commitment to continuing engagement with China’s corporate strategic innovations. Their goal is to contribute further expertise and insights to the evolution of global business strategy.

As globalization accelerates and market competition intensifies, Chinese companies face more opportunities and challenges. The successful hosting of this forum marks a significant breakthrough for Chinese companies in the field of global strategy. With its groundbreaking Positioning Equation, the Leverage Consulting is not only empowering Chinese brands in their international expansion but also introducing a fresh strategic framework that benefits companies worldwide. As Rongjun Yao stated: “In the future, more Chinese brands will go global, and more international brands will enter the Chinese market. The Positioning Equation by the Leverage Consulting will not only provide Chinese companies with strategic guidance for their global endeavors, but also provide valuable insights and support for the strategic breakthroughs of global companies.”

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SOURCE The Leverage Consulting

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Delixi Electric at the 140th Canton Fair Expanding Solutions Strengthening Global Partnerships

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GUANGZHOU, China, Oct. 26, 2026 /PRNewswire/ — The 140th China Import and Export Fair, widely known as the Canton Fair, opened in Guangzhou on October 15, 2026, marking the event’s 70th anniversary. Delixi Electric returned with an expanded portfolio spanning power distribution, industrial control, home electrical products and tools, while inviting distributors and business partners worldwide to explore new opportunities for cooperation.

Under the brand philosophy “Making it happen,” the company presented products for industrial, commercial and residential applications. The display was designed to give international customers more choice and help channel partners broaden their offerings.

A key highlight was the official Canton Fair debut of Delixi Electric’s tool portfolio. Presented under the theme “The right tool for every task,” the range covers hand tools, power tools and measuring tools. A dedicated trial area allowed visitors to experience the products firsthand.

Among Delixi Electric’s industrial offerings, the H500 Series high-performance vector drive and CDC8 Series AC contactor were key highlights. Winner of the 2025 iF Design Award and a CIIF industrial automation award, the H500 targets mid- to high-end drive applications, while the CDC8 supports reliable control in demanding equipment-manufacturing environments. The wider display also featured wall switches, multi-standard sockets and adapters, and power distribution products.

Qi Wenjie, General Manager of Delixi Electric’s Overseas Business Division, said:

“For many years, the Canton Fair has been an important platform for us to understand how market needs are evolving and to engage closely with customers and partners from around the world. As the Fair marks its 70th anniversary, we are pleased to meet global customers and partners here once again.”

“For Delixi Electric, participating in the Canton Fair is about more than presenting individual products. It is also an opportunity to better understand local needs, demonstrate our broader capabilities in power distribution, and explore long-term value together with our customers and partners.”

Since its Canton Fair debut in 2023, Delixi Electric has participated for four consecutive years. Its business network now covers more than 80 countries and regions.

Looking ahead, the company will continue investing in product development, quality management, international certification, supply chain capabilities and local service. By expanding its portfolio and working closely with local partners, Delixi Electric aims to support market development and create sustainable growth opportunities for distributors, customers and industry partners worldwide.

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SSI SCHAEFER’s Four-Way Pallet Roaming Shuttle Is Expanding Warehouse Design Possibilities

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SEOUL, South Korea, Oct. 26, 2026 /PRNewswire/ — For warehouse operators in South Korea, warehouse design is increasingly shaped by competing demands: making better use of available space, managing labor constraints and maintaining reliable operations without committing to automation that exceeds business needs.

The challenge is not simply to store more pallets, but to determine how storage capacity can be configured around the inventory characteristics and the movement the operation actually requires.

Rethinking the use of warehouse space

Warehouse capacity is often assessed by the number of pallet positions available. However, the same building footprint can support different storage configurations, each with its own implications for accessibility, material flow and operating requirements.

Four-way pallet roaming shuttles, such as the SSI Pallet Roaming Shuttle, use onboard multi-sensor navigation to determine their position, monitor their surroundings in real time, and accurately detect obstacles. This enables flexible pallet handling across multiple storage levels, opening up greater possibilities for high-density, single- or multi-deep pallet storage configurations.

For facilities where building expansion is restricted, the ability to use available space more effectively can be an important design consideration. With system heights of 24 metres and options for 40 metres subject to configuration, solutions like the shuttle allow warehouse planners to evaluate storage designs that make greater use of the space.

Matching movement capability to operational needs

The significance of four-way movement lies in the flexibility it introduces into storage design. This can be particularly relevant to manufacturing operations storing raw materials or finished goods, food and beverage distribution, and temperature-controlled warehouses where storage conditions and space utilisation are crucial design considerations.

The shuttle supports payloads of up to 3000 kg and uses RFID and photoelectric positioning, with a specified positioning accuracy of ±5 mm. Operating at a maximum aislewise speed of 1.5 m/s when loaded and 1.6 m/s when unloaded, it provides a technical basis for evaluating its suitability against a warehouse’s storage and movement requirement.

Automation solving the right challenges, at the right time

For South Korean warehouse operators facing a rapidly aging population and labor constraints, the question is whether automating pallet storage and movement will address a meaningful operational need. Suited to medium-to-low SKU ranges and lower-throughput applications, the SSI Pallet Roaming Shuttle is worth considering where frequent retrievals and reduced reliance on repetitive manual handling are priorities, rather than high-volume pallet retrieval.

“The value of warehouse automation lies in how well a system fits the operation it is designed to serve. More automation does not automatically mean a better warehouse.

The real measure of an effective solution is how well its storage density, retrieval capability and throughput match the operation’s needs. Investing in capacity or performance that the business cannot fully utilise—or sacrificing retrieval flexibility for density—misses the point of warehouse automation,” said Jeon Jae Beom, Head of Sales, SSI Schaefer Korea.

For South Korean businesses balancing space, labor and investment pressures, the key is to select systems according to its intended role in the wider operation, not on the assumption that greater automation will resolve every capacity or productivity challenge.

For more information, visit www.ssi-schaefer.com/ko-kr.

About SSI SCHAEFER

The SSI SCHAEFER Group is a leading global solution provider for all areas of intralogistics. With innovative technologies and software, the company empowers small to medium-sized enterprises as well as large companies to increase the efficiency and sustainability of their storage, picking, and transport processes. SSI SCHAEFER offers complete solutions ranging from fully automated warehouses with tailored service and maintenance packages to robotics and automated guided vehicles, as well as manual and semi-automated systems such as workstations, racks and containers.

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SOURCE SSI Schaefer Korea

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Heybike Launches V1 Pro, a 72V Power Beast with 8,000W Peak Power and Bigger Attitude

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ONTARIO, Calif., Oct. 23, 2026 /PRNewswire/ — Heybike today announced the launch of the V1 Pro, a 72V electric dirt bike designed for riders who want bigger tires, bigger attitude, and ultimate off-road performance. With 8,000W peak power, 17-inch front and 14-inch rear tires, and Wheelie Boost Assist, the V1 Pro delivers powerful off-road performance while featuring hydraulic disc brakes and a magnetic emergency kill switch. Available now on Heybike’s official website, the V1 Pro is offered at an Early Bird price of $1,999, compared with its $2,199 MSRP.

The 72V Power Beast, Ready for Every Trail

With its oversized Big Foot tires, bold styling, and powerful 72V drive system, the Heybike V1 Pro is built to stand out. Delivering 8,000W peak power and 250 N•m of wheel torque, it reaches speeds of up to 50 MPH and tackles inclines of up to 45°, bringing serious power to demanding off-road adventures.

Its staggered 17-inch front and 14-inch rear Big Foot tires provide a larger rear contact patch for traction, while 285 mm of ground clearance helps the bike clear rocks, roots, and ruts. A 150 mm-travel front fork and rear hydraulic shock help absorb bumps on uneven terrain.

Powered by a 72V 27Ah battery with 1,944 Wh of capacity, the Heybike V1 Pro offers a range of up to 60 miles on a single charge, with charging taking approximately 5.5–6 hours using the included 84V 5A charger.

Smart Control. Your Ride, Your Way.

The Heybike app lets riders adjust speed limits and throttle response, choose from ECO, LINEAR, and SPORT riding modes, and configure regenerative braking to suit their riding preferences and terrain.

For added personalization, an optional Bluetooth speaker and horn accessory supports music playback and multiple simulated motorcycle engine sounds.

Enhanced Protection for Every Adventure

The Heybike V1 Pro combines performance with multiple safety-focused features. Its 220 mm front and 190 mm rear hydraulic disc brakes provide stopping power, while regenerative braking adds another layer of deceleration control.

A magnetic emergency kill switch is designed to cut power if the rider falls or steps away from the bike. A throttle-reset safety mechanism prevents power delivery until the throttle has returned to its reset position.

The Heybike V1 Pro features a UL 2849-certified battery system and an IPX6 waterproof rating, offering added protection for outdoor riding in changing weather conditions.

Together, these features complement the V1 Pro’s performance-focused design with added control and protection for off-road riding.

Wheelie Boost Assist: Unleash Your Wild Side

Experience wheelies like never before. With just a single mode control, Wheelie Boost™ lifts the front wheel to a fixed angle, safely turning a complex trick into an exciting riding experience. Less effort, more wild — unleash your bigger attitude and take your V1 Pro ride to the next level.

Bring the Family Together. Conquer Every Terrain.

More than an off-road ride, the Heybike V1 Pro opens the door to shared outdoor adventures and memorable family moments. Designed to bring riders together, it makes weekend trail rides and outdoor exploration opportunities for parents and teens to connect, build confidence, and discover new terrain side by side.

From family outings to challenging off-road adventures, the V1 Pro brings power, excitement, and the freedom to explore together.

A Step Up From the Original Heybike V1

Launched in the first half of 2026, the Heybike V1 quickly gained popularity among teens across the United States. Building on that success, the V1 Pro takes off-road performance to the next level with nearly 100% more peak power, 43.8% greater battery capacity, 11% higher top speed, 20% more range, and a 50% higher maximum climbing angle.

Beyond raw power, the V1 Pro delivers 31.5% more wheel torque and 14.5% greater ground clearance, along with stronger front and rear suspension system for a smoother ride. Its larger 17-inch front and 14-inch rear Big Foot tires further enhance off-road control and rear traction, while the full-size frame is designed to accommodate a broader range of riders.

Make Their Next Ride Unforgettable

The Heybike V1 Pro is available now for $1,999 (MSRP $2,199). Customers can also receive a limited-quantity launch gift box with their purchase, while supplies last. 

More riding challenges, giveaways, and community activities are on the way. Stay tuned for more ways to ride, connect, and share the adventure.

Shop the Heybike V1 Pro on its official website.

About Heybike

Heybike is a leading global e-bike brand making joy easy to reach for every age and every terrain, from city commutes to off-road adventures, blending accessible innovation, safety-first engineering, and design that connects. Every ride connects you to a worldwide community — to your family, to your city, and to the simple joy of moving. Learn more on Heybike’s official website.

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SOURCE Heybike

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