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MarketingPulse and eTailingPulse return on 19 March

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Global experts gather for in-depth discussions on key industry issues, unlocking ASEAN opportunities, AI and culture-driven marketing

This year’s MarketingPulse and eTailingPulse conferences will be held on 19 March under the theme Inspiring Possibilities, bringing together global marketing and e-commerce experts to share forward-looking insights and practical experiences and offer inspiration and actionable strategies to attendeesThe conferences will explore cutting-edge trends and innovative strategies in marketing, including the application of data and AI, the integration of art, music and culture in marketing strategies, and the rising importance of inclusive marketing with a focus on neurodiversityAnother highlight will be an in-depth discussion on the development potential of the ASEAN and halal markets, and the untapped potential of pet KOLs in shaping effective branding and merchandising and creating strong emotional connections with audiencesAn impressive roster of cross-disciplinary marketing leaders and industry pioneers will share their expertise at the conferences, including:Nikkia Reveillac, Director (Global), Consumer Insights at Netflix (2021-2024)Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives at GoogleProf Dr Thomas Girst, Global Head of Cultural Engagement, BMW GroupFabien Vallérian, International Director of Arts & Culture at LVMH’s Maison RuinartTony Chen, Director of Public Affairs at Taobao & Tmall GroupTina Zhao, Marketing Director, Global Business Solutions, XiaohongshuEdward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific AirwaysYi-Fang Chen, Head of Leisure and Beauty Business Department, MeituanJordan Cheung, Chief Marketing Officer, Hang Seng BankMatthew Li, Head of Brand and Marketing at Decathlon Hong Kong 

HONG KONG, March 18, 2025 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) will host the 2025 MarketingPulse and eTailingPulse conferences at the Hong Kong Convention and Exhibition Centre (HKCEC) on 19 March. A premier event on the Asia-Pacific marketing and e-commerce landscape for many years, this year’s conferences are bringing together close to 80 global elites from diverse industry sectors, including influential marketing experts, economists, retail giants, brand strategists, advertising and PR professionals and e-commerce leaders. Attendees will have the opportunity to explore forward-thinking market dynamics, emerging trends, innovative marketing strategies and compelling success stories.

Themed Inspiring Possibilities, the conferences aim to turn visionary ideas into actionable strategies and spark cross-disciplinary collaboration. This year’s event will cover a variety of marketing hot topics including leveraging data and artificial intelligence (AI) to drive innovative marketing strategies; integrating art, music and culture into brand marketing to explore new frontiers; embracing neurodiversity to foster more inclusive marketing perspectives; capturing opportunities in the ASEAN and halal markets; empowering the “she economy” in Mainland China; and using innovative AI solutions to enhance competitiveness in this new market segment.

Experts explore data-driven innovation in marketing

The conferences will feature heavyweight speaker Nikkia Reveillac, Director (Global) of Consumer Insights at Netflix (2021-2024), in a session titled “From Insights to Breakthroughs: Unleashing Innovation through Customer Insights”. Ms Reveillac will draw on her experience at Netflix, Twitter and Colgate-Palmolive to share how data-driven insights can ignite innovation.

Analysing e-commerce opportunities in the ASEAN market

As one of the world’s fastest-growing regions, ASEAN offers huge economic potential. The diverse economic landscape is leading to the rapid mainstream adoption of e-commerce across the region. Galvin Chia, HKTDC Principal Economist (Asian and Emerging Markets), will present key insights from a research report that explores consumer behavior and market trends across ASEAN countries, including Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia. This session will also provide participants with valuable insights into ASEAN consumers’ perceptions of Hong Kong brands, as well as practical strategies to successfully navigate this dynamic market and harness the opportunities of its thriving e-commerce sector. Representatives from local consumer brands, leading e-commerce platforms and cross-border e-commerce payment services – all of which have already achieved notable success in the ASEAN market – will share their experiences and proven strategies for businesses looking to expand into ASEAN and capitalise on the region’s growing opportunities.

AI-driven digital transformation and boosting the “she economy”

As AI technology continues to advance, its applications in marketing and brand promotion are driving significant innovation and breakthroughs. Prof Darren Thayre, Head of Innovation and Global Strategic Initiatives at Google, will join Brian Hui, Managing Director and Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) at HSBC Hong Kong, to present a session titled “Journey to the AI Era: Unleashing Digital Transformation Potentials”. The speakers will provide a strategic overview of the current state of AI, offering insights into its impact on brand and marketing strategies and exploring how to leverage AI to drive transformation, address challenges, create innovative strategies and reshape industry standards.

In addition, Tony Chen, Director of Public Affairs at Taobao & Tmall Group, will share insights into the “she economy” – the increasingly powerful impact of female shoppers and women entrepreneurs, and illustrate how AI technology is helping to offer personalised shopping experiences and elevating customer service standards in his session “Empowering the She Economy: Leveraging AI Innovations for Enhanced E-commerce Marketing on Taobao & Tmall”.

Integrating art, culture and music into brand promotion

The intersection of art, culture, music and business is unlocking new opportunities for brand marketing. Prof Dr Thomas Girst, Global Head of Cultural Engagement at the BMW Group, has led the company’s cultural initiatives since 2003, including BMW’s collaborations with various artists to create multiple BMW Art Cars, while UOB Hong Kong has run the annual UOB Art in Ink Awards since 2017 to discover local artistic talents, encourage artistic innovations and rejuvenate time-honoured Chinese artistic traditions. In a session titled “Art & Culture for Global Brand Marketing: Forget the Cliché Gallery Sponsorship”, Prof Dr Girst and Marietta Li, Head of Strategic Communications, Brand and Customer Insights, Hong Kong and Taiwan, UOB and Director of the UOB Art Academy, will join marketing and branding experts from renowned international brands Maison Ruinart and Ovolo Hotels to explore innovative ways to redefine the role of art and culture in global brand marketing, challenge traditional marketing paradigms, and share effective strategies for communicating brand values and stories through artistic development and cultural engagement.

In a session titled “The Soundtrack of Success: Decoding the ROI of ‘Music Economy for Harnessing Brand Power'”, ChillGOOD TV founder Leo Ku will join forces with Jordan Cheung, Chief Marketing Officer at Hang Seng Bank, and Kenny Sham, General Manager (Hong Kong & Macau) at Klook, to share insights on music marketing, examine the evolvement and commercialisation of Ku’s music platform, and explore how brands can leverage on music to engage with customers and optimise their marketing return on investment.

How neurodiversity marketing sparks emotional resonance

In today’s evolving marketing landscape, Joseph Chen, Director of Culture at Eaton HK, is committed to advancing social inclusion and fostering diverse development. Chen will be joined by Kevin Chesters, a neurodiversity advocate and marketing practitioner, for a discussion titled “Brains in Bloom – Cultivating Neurodiverse Marketing Landscapes. They will explore how brands can craft their narratives through innovative marketing strategies that embrace a neurodiversity perspective. Participants will discover how different approaches can foster deep emotional connections with neurodiverse audiences while championing the value of diversity in society.

Connecting with Gen Z consumers

Join representatives from Beijing Tong Ren Tang, POIZON, Taobao Papahome and Meituan to discover how traditional brands can revitalise their image through innovative concepts and appealing to youthful trendsetters in Mainland China.

Supporting start-ups and fostering a new generation of entrepreneurs is a key priority for the HKTDC. In the “Meet the Leaders’ Dialogue Series”, Matthew Li, Head of Brand and Marketing at Decathlon Hong Kong, will share valuable insights into how the brand has been successful in earning the loyalty of Hong Kong consumers. Joining him, Frankie Chow, Founder of CLS Holiday, will discuss the creation and commercial success of Asia’s first “mystery box travel tour”, while Jacopo Contiero, Founder of Jacomax & Jacopo Only Friends, will showcase his innovative cross-industry promotional strategies. This session will provide the audience with fresh perspectives on incorporating surprise and creativity into branding, offering practical inspiration for businesses aiming to stand out in a competitive market.

In addition, local celebrity Natalie Tong will share her experience as she transitions from television actress to successful entrepreneur and her journey in personal brand building, while Grace Chan will share on her journey from being a successful actress to becoming a prominent KOL.

The conferences will feature an exhibition area showcasing more than 40 exhibitors from Hong Kong and across the Asia-Pacific region, including Datawords Hong Kong and Kantar Hong Kong, offering the latest market intelligence, marketing and e-tailing solutions. Practical workshops on digital strategies will feature industry experts sharing actionable skills and insights that can help to boost market competitiveness. Participants can also engage in networking sessions and the one-to-one business matching service offered by the HKTDC. This unique service is designed to create new collaborations and unlock untapped opportunities tailored for attendees’ growth and success.

For more details, including the latest programme and speaker list, please visit:

https://marketingpulse.hktdc.com/conference/mp/en.

For interviews with speakers, please email katy.ky.wong@hktdc.orgmailto: and jane.mh.cheung@hktdc.org who will be in touch to follow up.

Photo download: https://bit.ly/4ifzP3S

Websites

MarketingPulse
Conference website: https://marketingpulse.hktdc.com/conference/mp/en
Conference programme: https://marketingpulse.hktdc.com/conference/mp/en/programme
Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker

eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en
EntertainmentPulse: https://hkfilmart.hktdc.com/conference/hkfilmart/en

HKTDC Media Room: http://mediaroom.hktdc.com

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn

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SOURCE Trade Development Council

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CCTV+: From the Sea, Toward the Future

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November 12, 2026

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— Yancheng Radio and Television Releases the Six‑Episode Micro‑documentary Homeland on the Tidal Flats

YANCHENG, China, Nov. 12, 2026 /PRNewswire/ — Ten thousand years ago, this land was nothing but sea. Today, 520,000 hectares of wetlands have risen from the tides, providing shelter for more than 4,700 species of life, where 467 kinds of birds arrive as promised. This land born out of the ocean holds an entire vibrant world.

Along China’s eastern coast stretches a 582‑kilometer coastline. Yancheng, home to 6.7 million people, lies next to one of the most densely populated regions on Earth, yet it has reserved vast “undeveloped” spaces for nature. Nearly one‑third of the world’s spoon‑billed sandpipers stop here to refuel; the world’s largest wild elk population thrives here; and four out of every ten offshore wind turbines worldwide are manufactured right here. At China’s first coastal World Natural Heritage Site — Yancheng — protection does not mean sealing nature off, nor does development mean pushing the wetlands aside. Instead, the city chooses to live in harmony with nature and grow along its rhythms: leaving ample room for nature amid development, and building better lives while safeguarding the ecosystem.

The six‑episode eco‑humanistic micro‑documentary Homeland on the Tidal Flats uses the camera as a pen to write a love letter between the sea and the land. Episode One, The Tidal Forest, reveals the intricate, hidden web of life in the intertidal zones. Episode Two, Return to the Wild, chronicles the rebirth of the elk population from just 39 to over 8,800. Episode Three, Beneath the Wings, records the visits of spoon‑billed sandpipers and red‑crowned cranes. Episode Four, New Life on Salty Soil, shows how rice waves and green granaries emerge from saline‑alkali soil. Episode Five, Light on the Wind, explores the pulse of offshore wind power and the zero‑carbon city. Episode Six, Wetland Life, captures the everyday rhythm of a city breathing in tune with its wetlands.

Prioritizing ecology and pursuing green development is the answer this beautiful city of harmonious coexistence between humanity and nature has written for Chinese‑style modernization.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cctv-from-the-sea-toward-the-future-302937519.html

SOURCE CCTV+

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Over 100 Delegates and 16 Startups: Taiwan Sends Largest-Ever Fintech Delegation to SFF 2026 as FinTechSpace Debuts “Taiwan Fintech Fleet” Collaboration Model

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November 12, 2026

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TAIPEI, Nov. 12, 2026 /PRNewswire/ — FinTechSpace, Taiwan’s premier one-stop fintech innovation acceleration hub – guided by the Financial Supervisory Commission (FSC) and founded by the Taiwan Financial Services Roundtable (TFSR) — is making its eighth consecutive appearance at the Singapore FinTech Festival (SFF). This year, FinTechSpace has mobilized innovation energy from both northern and southern Taiwan to curate the island’s largest-ever delegation, bringing over 100 fintech leaders, representatives, and 16 selected startups at the Taiwan Pavilion (Booth #5B33, Hall 5).

The Taiwan Pavilion showcases 16 international pitch sessions anchored around three core pillars: Resilience Forward: Operational Defense & Compliance; New Asset Horizons: Digital & Sustainable Finance; and Ignite Growth: Enterprise & Integrated Solutions. Crucially, FinTechSpace is debuting its groundbreaking “Theme-Based Fleet Pilot Program,” an initiative designed to integrate multi-team technologies and services to capitalize on complementary strengths, demonstrating the versatility, depth, and international competitiveness of Taiwan’s fintech ecosystem. The delegation will also host two high-level international networking events to deepen cross-border collaboration and unlock commercial opportunities.

Maiden Flagship Initiative: “Trustworthy FinTech” Fleet Hits the Global Stage

The newly launched “Taiwan Fintech Fleet” serves as a collaborative mechanism that connects the specialized capabilities of different startups into cohesive, scenario-based enterprise solutions. By replacing standalone tools with integrated offerings, the fleet model enables international financial institutions and enterprise clients to seamlessly adopt multi-faceted services that directly address operational pain points.

The inaugural rollout focuses on “Trust in FinTech,” bringing together six FinTechSpace portfolio companies – IHH, TOPPAN Security, KDAN, AIFT, FANO, and wiAdvance – to form two strategic theme fleets: “Digital Trust Chain” and “Trustworthy AI Guardrails”. The initiative propels startups to transition from “single-point services” to “full-scenario application” solutions, while taking a “fleet goes global” model to lead teams in jointly expanding into international markets and demonstrating the integration and collaborative strength driving Taiwan’s fintech industry.

Two Signature Events: Canada Meets Taiwan Forum and Taiwan–Korea Happy Hour Deepen Global Ties

During SFF, the Taiwan Pavilion will host “Canada Meets Taiwan: AI, Fintech, and New Opportunities for Financial Innovation” on Wednesday, November 18, 2026, from 2:30 to 3:15 PM (Singapore time). The session brings together government, industry, and academic representatives from Taiwan and Canada to discuss how artificial intelligence is reshaping fintech innovation, and to exchange insights on ecosystem development and collaboration opportunities, further strengthening bilateral fintech ties.

The Taiwan Pavilion is also teaming up with the Korea Pavilion to host a “Happy Hour” networking mixer, featuring Taiwanese and Korean snacks in a relaxed, social setting. The event is designed to spark connections between fintech startups, financial institutions, and industry partners from both countries, opening the door to future technical collaboration and market expansion.

An Open Invitation: Join Taiwan in Building the Next Wave of FinTech Opportunity

FinTechSpace warmly invites financial institutions, investors, and industry partners from around the world to visit the Taiwan Pavilion (Booth #5B33, Hall 5) during SFF, November 18–20, 2026, to engage with participating teams and explore opportunities for technical collaboration, business partnerships, and investment.

About FinTechSpace

Established in 2018, FinTechSpace is Taiwan’s first one-stop fintech innovation acceleration hub. Guided by the Financial Supervisory Commission (FSC) and initiated by the Taiwan Financial Services Roundtable (TFSR), the program is operated by the Institute for Information Industry (III). FinTechSpace is dedicated to creating a co-creation ecosystem that fosters FinTech development by integrating physical space, mentorship, and technical resources. It aims to drive FinTech innovation in Taiwan and promote international collaboration. For more information, please visit: www.fintechspace.com.tw.

2026 Taiwan Pavilion Exhibitor List

FinTechSpace (Taipei)

Resilience Forward: Operational Defense & Compliance

CoCoTree
Technology

CoCoTree Technology provides a nature-risk and TNFD-aligned decision platform that helps financial institutions and enterprises assess the nature sensitivity, biodiversity exposure,
and environmental risk of their operating sites and supply chains. The platform turns these insights into risk scores, monitoring alerts, and compliance summaries, supporting credit
underwriting, post-loan monitoring, supply chain engagement, and ESG/TNFD disclosure.

HiTRUST

HiTRUST is a fintech company specializing in digital security, identity verification, and fraud prevention that help financial institutions strengthen transaction security while improving
the user experience. Headquartered in Taiwan with seven offices worldwide, HiTRUST serves more than 10,000 institutions globally. In 2025, the company received a government
grant for Digital Service Innovation and won gold at the Ministry of Economic Affairs’ Smart Innovation Award.

IHH Co., Ltd.

IHH is dedicated to building “secure, anti-counterfeiting, and highly flexible commercial video solutions.”  Providing enterprises with a “secure and trusted mechanism to seamlessly
leverage integrated AI capabilities before, during, and after video conferencing to conduct business, yielding highly non-repudiable results.”

IHH ensures every interaction is secure and trustworthy and generates highly non-repudiable digital evidence. Its solutions have been successfully deployed by several major,
market-leading enterprises.

TOPPAN
Security Co.,
Ltd.

TOPPAN Security focuses on advanced digital identity and authentication solutions, offering a one-stop solution spanning eKYC facial recognition, SoftToken, multi-factor authentication
(MFA), and device rebinding to help financial institutions strengthen the security of their digital services. Founded in 2013, the company joined the TOPPAN Group in 2020 and has been
expanding into global markets under the TOPPAN Security brand since 2025.

Woodpecker
Technology
Inc.

Woodpecker Technology specializes in enterprise security monitoring, threat detection, and incident response. Its flagship platform, Woodpecker XVR, delivers a unified SOC view
by integrating data from endpoints, networks, security logs, and user activities. Combined with an on-premises AI security assistant, the platform accelerates incident investigation,
improves alert prioritization, and enables more effective response while ensuring that sensitive data remains fully under the customer’s control. Woodpecker serves financial institutions,
government agencies, critical infrastructure operators, and high-tech manufacturers through partnerships with MDR providers, MSSPs, and system integrators.

Ignite Growth: Enterprise & Integrated Solutions

HOYA BIT
Digital
Technology

HOYA BIT Digital Asset Exchange has secured business compliance approvals from the Taiwan FSC as an exchanger, trading platform, transferor, and custodian, while co-creating
a 24/7 fiat exchange withdrawal service with Taishin Bank and becoming the world’s first ISO 14068-1 carbon-neutral exchange. In partnership with Taishin Bank, it offers round-the-
clock fiat withdrawal services and is the world’s first ISO 14068-1 carbon-neutral certified exchange. Powered by Agentic AI trading technology, HOYA BIT offers virtual asset and
multi-strategy investment services, and its AI Native Exchange OS helps financial institutions and enterprises integrate virtual assets and stablecoin payments and settlement.

Light
Momentum
Technology

Founded in 2021, Light Momentum Technology (LMT) combines expertise in IC design, ICT, and finance to develop fintech, AIoT, and custom ASIC/SoC chip applications, delivering
financial AI and high-frequency trading solutions. LMT was named to EE Times’ Silicon 100 in both 2022 and 2023, established a subsidiary in the Czech Republic in 2024, and has
exhibited at the Singapore FinTech Festival for four consecutive years as it continues to expand into overseas markets and technical partnerships.

On-us Co.,
Ltd.

On-us combines AI with years of accumulated consumer-engagement data through its Smart E-Voucher and On-us Intelligence platforms, turning behavioral signals from how consumers
claim, engage with, and redeem offers into actionable business insights. This helps enterprises optimize membership management, customer acquisition, loyalty programs, and marketing
performance, driving greater customer engagement value and revenue growth.

ThinkCloud
Technology

ThinkCloud Technology specializes in digital identity verification and e-signature solutions. Its flagship innovation, SelfieSign, utilizes patented SVS (Signing Video Stream) technology to
capture real-time video and audio recording during the signing process, timestamps, and verification data in compliance with the EU’s XAdES electronic document standard. ThinkCloud
also offers eStamp digital seals and FaceOTP AI liveness detection. The platform processes more than 3 million signatures a month and holds a 90% share of Taiwan’s medical e-signature
market.

TradingValley
Co., Ltd.

One of Taiwan’s earliest robo-advisory fintech, TradingValley helps financial institutions build digital wealth-management services and, after obtaining a U.S. investment advisor license,
launched its own B2C business. In 2025, the company introduced WinwinGPT, a personalized AI investment assistant that has been a finalist in multiple international fintech competitions
and has been successfully deployed at a major domestic financial holding company to boost the productivity of relationship managers and investment research teams.

Vulcan

Vulcan is an international AI security brand focused on generative and agentic AI security, providing AI red-teaming and real-time runtime protection to help enterprises identify risks
such as prompt injection and data leakage. Vulcan has expanded across Taiwan, Hong Kong, Singapore, Thailand, and the Middle East, serving 10+ major domestic and international
commercial banks and financial holding companies, Global high-tech manufacturers, and government agencies. Its solutions are recognized in the OWASP Agentic AI Security Landscape
and hold Panel Tester status with Singapore’s AI Verify Foundation, helping financial, insurance, manufacturing, and government organizations build trustworthy, governable, compliance-
ready AI environments.

FINNOVATION HUB (Kaohsiung)

New Asset Horizons: Digital & Sustainable Finance

AI PASS LINE

Founded in 2024, AI Pass Line focuses on AI, avatars, voice tech, and AR/MR/XR applications. Built on an “AI × MR” core, the company delivers comprehensive smart solutions spanning
healthcare, education, customer service, AI agents, and digital-twin training. Leveraging AI knowledge management, its enterprise AI Agent platform, and Azure cloud technology, AI Pass
Line helps clients integrate systems and data to boost operational efficiency. With proven experience across medical, financial, retail, and education sectors, it delivers efficient, secure,
and human-centric intelligent services.

CyCatena
Technology

CyCatena Technology provides secure digital asset infrastructure for financial institutions and enterprises. Its core product, CyCatena Vault, enables secure and self-controlled management
of digital assets and stablecoins. With HSM-based key protection, multi-level approval, access control, transaction risk monitoring, and comprehensive audit trails, CyCatena Vault meets
institutional security and compliance requirements. Supporting both on-premises and private cloud deployment, it allows institutions to retain control of their private keys, transaction data,
and infrastructure while integrating seamlessly with existing banking and enterprise systems.

Eureka
FinTech TW
Limited

Eureka aims to be a pioneer in providing innovative market & credit analysis, KYC and ESG solutions to manufacturers and financial institutions across Asia via its comprehensive AI
services platform and bespoke consulting services. Eureka’s comprehensive platform integrates into one single platform big data, vendor databases and customers’ internal data by
utilizing AI and graph technologies. Eureka’s AI services platform provides users with information including market analysis, industry analysis, meeting minutes, credit report, ESG report
and compliance & sanction report systems to assist them in analyzing supply chains, green energy and business relationships.

Root
Intelligent
Tech

Root Intelligent Tech is dedicated to making professional financial planning more accessible through AI. Its services include intelligent financial health assessments, wealth succession and
estate and gift tax planning, AI-powered advisory tools for financial professionals, and green consumption applications. By combining data visualization, scenario simulation, and professional

knowledge retrieval, Root Intelligent Tech helps financial institutions, advisors, and individuals identify financial risks, evaluate planning options, and make informed decisions. 

Synstream
Pte Limited

Shinchuan Technology offers an enterprise-grade AI data orchestration platform for financial institutions, enabling rapid AI adoption without replacing existing core systems. The platform
integrates data orchestration, AI vision computing, on-premises small language models (SLMs), and multimodal RAG technology to support KYC/AML compliance monitoring, automated
regulatory reporting, wealth management, and enterprise AI agents, all backed by bank-grade governance, access control, and auditability to improve operational efficiency and data security.

Synstream is an enterprise AI data orchestration platform designed for financial institutions, enabling rapid AI adoption without replacing legacy systems. Powered by three core engines –
Data Orchestration, Visual Intelligence, and Enterprise On-Prem SLM & RAG – Synstream delivers specialized FinTech modules including KYC/AML automation, regulatory reporting,
and wealth management modernization. Featuring banking-grade data governance, full auditability, and hybrid/on-prem deployment, Synstream reduces false positives by ~85% and cuts
case resolution times by ~90%.

 

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SOURCE FinTechSpace

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IBM Announces Winner of Sports Tech Startup Prize Challenge at Web Summit Lisbon 2026

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LivXP has been selected from a global field of innovators advancing the future of sports through AI.

LISBON, Portugal, Nov. 12, 2026 /PRNewswire/ — IBM (NYSE: IBM) today announced LivXP as the winner of the IBM Sports Tech Startup Prize Challenge at Web Summit Lisbon, recognizing the company for its innovative use of agentic AI to transform how fans engage with their favorite teams, organizations, and leagues.

The challenge marks the culmination of the IBM Sports Tech Startup Challenge, a year-long global initiative created to identify and evaluate growth-stage startups building enterprise-ready technologies for sports organizations, teams, media companies, and fans. Launched at Web Summit Lisbon 2025, IBM has engaged founders through showcases at Web Summits in Vancouver, Rio de Janeiro, and Lisbon, alongside a16z Tech Weeks in New York and San Francisco, and in virtual forums. These showcase activities were designed to provide visibility and engagement opportunities and did not confer eligibility, ranking, priority, or advancement in the invitation-only Prize Challenge held this week. The invite-only challenge featured seven finalists selected from a broad field of sports technology innovators. Finalists pitched their solutions before a distinguished judging panel that included Sarah Meron, Chief Communications and Brand Officer, IBM; Marc Gené, Ferrari Ambassador, Scuderia Ferrari HP; Brad Smith, Headlines Anchor at CNN; and Frederico Gil, founder and CEO of FREDGIL Academy. 

LivXP, a Swiss-American company accelerated at the Harvard Innovation Labs, is an AI-powered impulse commerce infrastructure for sports: auctions, experiences, and sponsor activations that land at the fan’s emotional high. From the Tour de Suisse to Boston College Athletics, federations, clubs, international events, and U.S. college sports programs use its white-label platform to reach fans in 150 countries.

“We were incredibly impressed by both the technical innovation and practical application of LivXp’s solution,” said IBM Chief Communications and Brand officer Sarah Meron. “At IBM, we’re always looking for new ways AI can help our clients create more engaging, personalized experiences, and we see exciting potential for technologies like this to enhance the work we do alongside our global sports and entertainment partners.”

Upon being announced the winner, LivXP CEO and Co-Founder Ashima Saxena stated, “Every emotional moment in sport revenue is waiting to happen, and AI finally lets sports organizations capture it at scale, without adding staff. We’re proud to have won the IBM Sports Tech Startup Challenge, and we look forward to working with IBM’s Sports & Entertainment Partnerships Team to bring impulse commerce to more clubs, sponsors, and fans worldwide.”

The Lisbon finale capped a year-long series of startup showcases and judging sessions bringing together influential voices from sports, media, and venture capital, including Maria Sharapova, and representatives from a16z, USTA Ventures, Sony Ventures, Comcast Ventures, Maple Leaf Sports & Entertainment (MLSE), FIFA, and Powerhouse Capital.

Finalists

The seven startups participating in the 2026 IBM Sports Tech Startup Prize Challenge were:

Fanory – Fan intelligence platform transforming live sports experiences into memories, assets, and behavioral data.Neuron Systems – Multi agent AI platform for live sports and entertainment that generates real-time commentary, insights, and content for sports fans and creators.LivXP – Fan engagement marketplace that connects sports fans with exclusive experiences, auctions, and interactions with teams, athletes, and sports organizations.PressBox – AI-powered content platform that enables sports leagues, teams, and media organizations to create and personalize content and marketing.NTangible – Verbal cognitive assessment platform that measures how athletes perform under pressure.Proximity Works Inc. – AI engineering company that builds real-time intelligence and fan engagement systems for sports, media, and entertainment organizations.Noiz – Sports-matching platform making it easier to find courts, try new sports, and build player connections.

The Prize Challenge Grand Prize includes up to $100,000 to support an eligible proof-of-concept project with IBM’s Sports and Entertainment Partnership Team, subject to separate review and agreement requirements, up to $20,000 in IBM credits to be applied toward services and technology, mentorship opportunities, and evaluation opportunities described in the Official Rules.

About the IBM Sports Tech Startup Challenge

Launched in partnership with Web Summit, the IBM Sports Tech Startup Challenge is a global initiative designed to spotlight startups applying AI and other emerging technologies to solve challenges across the sports industry. Building on IBM Ventures’ mission to connect cutting-edge innovation with enterprise clients, the Challenge extends this approach to IBM’s sports portfolio, using our sports partnerships as a proving ground to showcase technologies with real-world potential for both the sports landscape and broader business applications. The 2026 program included startup showcases at Web Summit Vancouver, Rio, and Lisbon, events during a16z Tech Weeks in New York and San Francisco, and in virtual forms, culminating with the invite-only Prize Challenge at Web Summit Lisbon. These showcase activities provided opportunities for visibility and engagement but did not confer eligibility, ranking, priority, or advancement in the Prize Challenge.

About IBM in Sports

For more than 30 years, IBM has partnered with some of the world’s most iconic sports organizations, including Wimbledon, the US Open, the Masters Tournament, Scuderia Ferrari HP, and UFC. Together, IBM and its partners create AI-powered experiences designed to deliver deeper insights, smarter engagement, and richer digital experiences for sports fans around the globe.

About IBM Ventures

As the corporate venture capital arm of IBM, IBM Ventures invests in startups across enterprise AI and quantum software. A strategic investor, IBM Ventures works closely with startups and founders to bring innovative technologies into IBM and help drive value for IBM clients. Through IBM’s technology, expertise and global client network, IBM Ventures helps portfolio companies build strategic relationships and accelerate their growth.

Media Contact:

Rebeccah Propp

IBM

Rebeccah.Propp@ibm.com

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SOURCE IBM

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