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Disrupting Digital Identity: Sentry’s Biometric Solution to Stop Fraud

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Traditional security measures are failing as identity theft skyrockets. Mark Bennett, CEO of Sentry Enterprises, reveals how biometric authentication is replacing passwords with their fingerprint-activated smart card—eliminating fraud, enhancing security, and redefining digital identity in an AI-driven world.

TAMPA BAY, Fla., March 25, 2025 /PRNewswire-PRWeb/ — With identity theft reaching an all-time high—over 1.1 million cases reported in 2024—it’s clear that traditional security measures are no longer enough. Credit card fraud alone accounted for 458,538 cases last year, a 7% increase from 2023. (1-2) Mark Bennett, Co-Founder and CEO of Sentry Enterprises, joins host Karla Jo Helms (KJ) in this week’s episode of the Disruption Interruption podcast to discuss why traditional identity systems are broken and how his biometric-embedded smart card is disrupting digital security. “We started with usernames and passwords, and at the time, they seemed sufficient,” explains Bennett. “But as cyber threats evolved, so did our attempts to counter them.”

“We need digital identity solutions that are truly about your identity.” — Mark Bennett, Co-Founder and CEO of Sentry Enterprises.

The Password Paradox and the Cryptographic Identity Revolution
For decades, passwords have been the foundation of digital security, evolving from simple logins to complex multifactor authentication systems. This never-ending cycle has led to a paradox: the more layers of security we add, the more unmanageable and ineffective they become, much like 35-character passwords that change every 90 days. “If you go back into large enterprises today and flip over keyboards, you’ll find Post-it notes again,” Bennett points out.

In a world where deepfakes and AI-generated content are eroding trust in digital interactions, real-time identity verification could be a game changer. “Let’s take our call from today as an example. If this was fully implemented with Zoom when we started the call, I might get a pop-up notification on my phone asking for proof of identity,” illustrates Bennett.

With Sentry’s biometric card, you could authenticate yourself instantly, ensuring that every frame of the video call is cryptographically signed and validated in real time. “The challenge is mass adoption,” Bennett explains. “It’s cumbersome for users to install. If you’re not tech-savvy, registering your public keys is relatively difficult.”

Sentry’s Biometric Card: The Future of Secure Authentication
Using biometrics instead of passwords isn’t new, but its implementation has been slow. While facial recognition and voice authentication have been widely adopted, they come with risks. “Those are the very things that generative AI is being trained on,” Bennett warns. “We believe the fingerprint is the key biometric data at this point.”

Unlike traditional authentication methods, biometric credentials are tied to an individual in a way that can’t be duplicated. That’s why Sentry is redefining digital identity by prioritizing biometric authentication. “We need digital identity solutions that are truly about your identity,” says Bennett.

Sentry’s approach involves a biometric-activated physical card, where a user’s fingerprint is securely stored and encrypted within the card itself. Unlike traditional methods, this card ensures that only the rightful owner can access their credentials. “Our technology creates a three-dimensional topographical map of the user’s finger. To authenticate, they simply place their finger on the sensor, triggering a real-time verification process,” concludes Bennett.

Links
Disrupting the Digital Identity Game: Mark Bennett’s Biometric Breakthroughs
https://omny.fm/shows/disruption-interruption/disrupting-the-digital-identity-game-mark-bennett

LinkedIn: https://www.linkedin.com/in/markwbennett
Company Website: https://sentryenterprises.com/

Disruption Interruption is the podcast where you will hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about innovation and how they overcame opposition to adoption.
Disruption Interruption can be listened to in Apple’s App Store and Spotify.

About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at http://www.disruption-interruption.com.

About Mark Bennett
Mark Bennett is a visionary technology executive redefining the future of digital identity as the CEO of Sentry Enterprises. With over 25 years of experience in cybersecurity, digital transformation, and technology leadership, he has built and managed world-class operations, pioneering secure authentication solutions that challenge outdated security models.
At Sentry, Mark is leading the charge in biometric authentication, introducing cutting-edge solutions that eliminate the vulnerabilities of traditional passwords and key phrases. His work spans from developing space-based systems to designing global electronic trading platforms that handle billions of secure transactions. Under his leadership, Sentry is setting a new standard for identity security with its biometric-activated smart card, ensuring trust and protection in an increasingly digital world.
A recognized New Frontier Leader and futurist, Mark is actively involved in global innovation circles such as Abundance360, Strategic Coach, and the Planetary Society. His expertise and strategic vision continue to shape the next frontier of secure digital identity, driven by his passion for solving complex challenges and making trusted authentication accessible for all.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References
1.    Federal Trade Commission. “New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024.” Federal Trade Commission, 10 Mar. 2025, ftc.gov/news-events/news/press-releases/2025/03/new-ftc-data-show-big-jump-reported-losses-fraud-125-billion-2024.
2.    Caporal, Jack. “Identity Theft and Credit Card Fraud Statistics for 2025.” Motley Fool Money, 13 Apr. 2025, fool.com/money/research/identity-theft-credit-card-fraud-statistics/.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

View original content to download multimedia:https://www.prweb.com/releases/disrupting-digital-identity-sentrys-biometric-solution-to-stop-fraud-302410182.html

SOURCE JOTO PR™

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Regulators and audit leaders discuss audit quality and confidence in Canada’s financial reporting

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OTTAWA, ON, May 4, 2026 /CNW/ – Last week, the Office of the Superintendent of Financial Institutions (OSFI), together with the Canadian Public Accountability Board (CPAB) and the Canadian Securities Administrators (CSA) co-hosted a roundtable that brought together senior representatives from audit firms, accounting professional bodies, standard setters, and regulators.

The event provided an opportunity for participants to share perspectives on risks affecting audit quality and the importance of high-quality financial statement audits to maintaining Canada’s trusted and credible capital markets. The dialogue focused on emerging trends, the evolving risk environment, and ways to strengthen public confidence in financial reporting.

Topics discussed this year included:

Current and emerging risks and their implications for audit quality.Rapid technological developments, including Artificial Intelligence (AI).Governance, culture, and ethics within audit firms and across the reporting ecosystem.Fraud risks linked to financial crimes, geopolitical tensions, technological change, and third-party reliance.Expectations and challenges in auditing and assessing financial statement disclosures in a volatile environment.

The roundtable underscored the importance of continued collaboration between regulators and the audit profession to support high-quality audits and maintain public trust in financial reporting across the Canadian capital markets.

Key takeaways

Canada’s financial system remains resilient, but a more complex and dynamic risk environment makes it essential to identify and prioritize the current and emerging risks that matter most.External auditors play an essential role in maintaining integrity, trust, and confidence in financial reporting, particularly amid heightened uncertainty and expanding volumes of information.Regulatory coordination and clear guidance in relation to current and emerging risks help reduce regulatory overlap, promote strong risk management, and lay the groundwork for sustainable growth.Technology is advancing quickly. Areas like AI are changing how decisions are made–creating both opportunities and new risks. Regulators continue to modernize their approaches to keep pace, and audit firms are rapidly adopting new technologies that can enhance audit quality while keeping a high level of skepticism.Gaps in governance, culture, and ethics can lead to breaches in trust in any organization. Given that auditors play a key gatekeeper role, strong oversight, clear accountability, and ethical judgment are essential.As fraud becomes more sophisticated, organizations need to strengthen prevention and detection strategies. With management leading prevention efforts, and regulators and auditors applying a risk-focused lens, technology provides an opportunity to strengthen defences.Financial statement disclosures, particularly those involving estimates, judgments and uncertainty, remain an area where improvements are needed. Auditors play an important role in challenging the clarity and robustness of these disclosures to support better decision-making and reinforce market confidence.

Quotes

“High quality audits are essential to financial system resilience. As risks evolve, from technology to geopolitics to market uncertainty, strong collaboration between regulators and audit professionals helps ensure Canadians can continue to rely on transparent and trustworthy financial reporting.”

– Peter Routledge, Superintendent of Financial Institutions

“Strong audit quality depends on continuous dialogue and a shared understanding across the regulatory and audit ecosystem. Forums like this roundtable help ensure CPAB’s work remains responsive to emerging risks while staying firmly anchored in our mandate to protect investors and support confidence in Canada’s capital markets.”

– Sonny Randhawa, CEO, Canadian Public Accountability Board

“Today’s roundtable serves as an important forum for collaboration, enabling the CSA and the accounting profession to exchange views on emerging risks and further strengthen confidence in Canada’s capital markets. The CSA appreciates the significant collaboration with audit firms, other regulatory agencies, standard setters and professional bodies to date, and we look forward to building on this strong foundation.”

– Stan Magidson, Chair of the Canadian Securities Administrators

SOURCE Office of the Superintendent of Financial Institutions

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All-in-One, AI-Powered Fleet Innovations Unveiled at Annual Lytx Protect Conference

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Next-Generation Fleet Management Solutions Unify AI with Best-In-Class Telematics, Video Safety, and Operational Insights

SAN DIEGO, May 4, 2026 /PRNewswire/ — Lytx® Inc., the industry pioneer of video and safety-driven efficiency, has introduced a suite of integrated technologies designed to transform fleet operations. Announced at the Lytx Protect Conference®, Lytx’s annual customer conference, the new solutions set a new benchmark for all-in-one platforms that empower fleets to achieve clarity, control, and actionable results. Highlighted at the event, LytxOne™ joins Lytx+™ as two all-in-one solutions built to deliver industry-leading video safety and telematics with equal depth, intelligence, and integrity.

“LytxOne is a purpose-built platform designed from the ground up,” said Chris Cabrera, Chief Executive Officer at Lytx. “We created a unified architecture where video safety, telematics, maintenance, compliance, and asset tracking work seamlessly together. We’re deeply committed to providing our customers with multiple all-in-one pathways that deliver a new standard for fleet technology, transforming operational complexity into total clarity and scalable control for fleets of every size.”

All-in-One Platforms
Developed as an all-in-one solution, LytxOne merges video safety, telematics, maintenance, compliance, and asset tracking into a single platform. No more juggling fragmented systems – the new solution delivers simplicity, scalability, and direct access to essential tools for fleets of any size. LytxOne is currently available for purchase through direct and reseller partner channels, with Lytx’s Driver Safety Program to be integrated in Q3/Q4 2026.

Launched in 2025, Lytx+ provides fleets with another innovative, all-in-one fleet management solution powered by video. It combines award-winning video safety features with leading telematics technology, removing the need for multiple systems or vendors.

Also announced at Protect ’26, Lytx is further expanding its all-in-one footprint through a new collaboration with Platform Science. The integration brings Lytx’s video technology to Platform Science’s Virtual Vehicle, connecting drivers, solutions, data, and devices into a single system built for enterprise trucking.

Supporting each of the all-in-one platforms, the Lytx AI Assistant is designed to transform safety, maintenance, and compliance data into concise, actionable insights as needed. Users no longer need to search through reports or wait for data to be retrieved. Currently in beta with select customers, the AI Assistant synthesizes fleet information, enabling organizations to make timely and well-informed decisions.

AI-Powered Visibility
Bringing intelligence to every angle, Auxiliary Cameras and Lytx’s 360 Hub Kit integrate up to eight HD views across sides, rear, cargo, and blind zones. All footage is cloud-synced and enhanced with AI for instant detection and response to safety events, empowering operators to more closely monitor and protect their assets, vehicles, and worksites. The Lytx 360 Hub Kit will be available in Q3 2026.

With planned support for fixed-site cameras at yards, job sites, and facilities coming in Q1 2027, Lytx extends its all-in-one AI-powered platform beyond vehicles, providing operators with a unified view of moving and stationary assets. More details will be revealed closer to launch, highlighting Lytx’s commitment to enabling true operational unity.

Unified Asset Management
Lytx introduces a comprehensive, platform-native asset tracking portfolio that offers battery-powered and vehicle-powered trackers for a wide range of fleet assets, including forklifts, loaders, trailers, containers, and other high-value equipment. Designed to provide real-time visibility and insights, these trackers enable fleets to efficiently locate, utilize, and protect their assets, with all data seamlessly integrated into dashboards for unified operational management. Several options are available now, with more planned for release throughout 2026.

“At Lytx, we’re redefining fleet management by unifying advanced AI and all-in-one architecture to deliver unmatched clarity, control, and operational insight,” said Cabrera. “From the launch of LytxOne, to AI-powered safety innovations, to integrated asset tracking, our purpose-built solutions empower fleets of every size to simplify complexity, anticipate risk, and connect their people and assets like never before.”

About Lytx
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations. For nearly three decades, Lytx has given fleets the tools to manage and protect all the assets they have in motion — helping them stay connected with their field operations so they can focus on delivering value and growing their businesses. Using proprietary machine vision and artificial intelligence technology to power our video safety and video telematics solutions, Lytx helps protect and connect more than 6.3 million drivers and thousands of fleets, including more than half of the 10 largest carriers in North America. Lytx’s powerful network of partners and resellers further extends the reach and impact of our technologies across more than 90 countries. For more information about Lytx or to connect with us, visit www.lytx.com, LinkedIn@lytx on X, Facebook or YouTube.

Contact:
Jason Andersen
press@lytx.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/all-in-one-ai-powered-fleet-innovations-unveiled-at-annual-lytx-protect-conference-302761024.html

SOURCE Lytx, Inc.

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Fractal EMS Cuts Pricing and Streamlines Contracting to Help Developers Move Faster

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New “Customer-First Pricing” and “Rapid Contracting” make it easier than ever to deploy the industry’s leading EMS platform.

AUSTIN, Texas, May 4, 2026 /PRNewswire/ — Fractal EMS, the market leader in front-of-the-meter solar, BESS, and data center EMS and SCADA, today announced two major customer-focused improvements: meaningfully reduced pricing across its product portfolio and a streamlined contracting process designed to shorten the path from award to notice-to-proceed. Together, the changes are intended to lower the total cost and complexity of deploying projects at a moment when developers, IPPs, and utilities are racing to bring gigawatts of new capacity online.

What’s Changing for Customers
1) Lower Pricing: Fractal EMS has reduced pricing by up to 25%, with additional volume-based discounts for portfolio customers. Through a strategic combination of supply chain optimization and breakthroughs in control architecture, Fractal EMS has unlocked efficiencies that position Fractal as the market’s price leader. These technical and operational advancements enable Fractal to deliver a premium, high-performance platform at the industry’s most competitive price point, maximizing profitability for our partners without compromising on quality or security.

2) Streamlined Contracting: The new contract is less than 50% in length. Working directly with customer legal and procurement teams, Fractal has consolidated its agreement, scope of work, and warranty terms into a single, plain-language package. The combined effect is straightforward: less time spent in red lines and procurement cycles, more time spent commissioning megawatts.

“Our customers told us two things very clearly: bring the price down and make it easier to do business with you. So, we did both. We rebuilt our pricing from the ground up, and we tore up the old contracts in favor of something a customer can read in an afternoon. The goal is simple – make Fractal the lowest-friction way to put a high-performance, U.S.-made EMS on a project.” – Daniel Crotzer, CEO, Fractal EMS

3) New “A La Carte” Flexible Scope: While remaining the only provider capable of delivering full, turnkey vertical controls, Fractal EMS is introducing a flexible, A La Carte approach. Partners can now select a core EMS offering or customize the scope by choosing from: networking, BMS, SCADA, PPC/MPC, cybersecurity, analytics, and monitoring. This modularity ensures that Fractal EMS can integrate seamlessly into any project configuration and be the best partner for OEMs and EPC providers.

4) Global Partnerships: Fractal EMS continues to expand its global footprint, having successfully deployed 15+ GW of advanced control solutions across Europe, South America, Australia, Canada, and the United States. We are actively seeking to forge lasting, high-impact partnerships with utilities, developers/IPPs, suppliers, and EPCs who require bankable performance and seamless integration. At the core of every collaboration is a deep commitment to customer success and long-term reliability, ensuring that our partners’ critical energy assets operate with maximum uptime and security, regardless of geography or grid complexity.

These changes also reinforce Fractal’s open, multi-OEM approach. Because Fractal’s controls work across battery and PCS suppliers, customers can adopt the new pricing, contracting, and scoping framework without changing the rest of their project stack — and without sacrificing cybersecurity, U.S.-made hardware, and investment-grade controls that have made Fractal the choice for utility-scale developers.

Availability
The new pricing and streamlined contracting framework are effective immediately for all new requests and are being offered to existing customers on a project-by-project basis. Customers and prospective customers can request the updated pricing sheet and master agreement template at fractalems.com or by contacting their Fractal account representative.

About Fractal EMS
Fractal EMS delivers a comprehensive, fully integrated energy management and SCADA platform that combines advanced software, hardware controllers, seamless system integration, robust cybersecurity, and powerful analytics for storage, solar, hybrid, and data center projects. Supported by a 24/7 remote operations center (NERC-CIP Medium), Fractal EMS offers hardware-agnostic, turnkey controls across BMS, EMS/PPC, MPC, and SCADA—all unified on a single, flexible, and scalable architecture. Fractal EMS confirms that its control hardware meets Non-Prohibited Foreign Entity (Non-PFE/FEOC) and domestic designations. This ensures that projects utilizing Fractal EMS are fully compliant with the latest federal requirements and domestic content incentives. For more information, visit www.fractalems.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/fractal-ems-cuts-pricing-and-streamlines-contracting-to-help-developers-move-faster-302761449.html

SOURCE Fractal EMS Inc.

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