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UnitedMasters Expands Commitment to Independent Artists in Brazil with Key Brand Partnerships

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2 years ago

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The American distribution platform is amplifying its presence in Brazil with an exclusive event in partnership with The Coca-Cola Company, featuring selected artists performing at the event and at Coke Studio at Lollapalloza Brasil.

SÃO PAULO, March 26, 2025 /PRNewswire/ — UnitedMasters, one of the leading software and services platforms for independent artists, is celebrating three years of operation in Brazil. Through its unique mix of music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. Founded by American entrepreneur Steve Stoute, the company fuels the careers of artists like Brent Faiyaz, BigXThaPlug, Floyymenor, and Tobe Nwige—and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. The company connects over 2M+ independent artists on its platform with global brands like ESPN, NBA, NFL, Visa and Coca-Cola.

“Brazil is at a cultural tipping point—its artists and creatives are shaping global culture like never before. At UnitedMasters, we see the power of this movement and are here to amplify it. Brazil is one of the fastest-growing music markets in the world, and independent artists have a massive opportunity to take control of their careers on a global stage. By stepping into this space, we’re not just entering a market—we’re building a bridge for Brazilian artists to connect with international audiences, brands, and opportunities that will define the future of music,” says Steve Stoute, UnitedMasters’ founder and CEO.

In Brazil, UnitedMasters has already attracted tens of thousands of artists to its platform and directly supports over 150 partner artists. Among them is Veigh, the first Brazilian artist to reach the top spot on Spotify’s Global Debut chart, with Novo Balanço, the most-streamed Trap song in Brazilian history. Veigh has amassed over 3 Billion streams with his albums and headlined major festivals such as Rock in Rio. The company also represents artists such as Mahmundi, Nagalli, Slipmami, Zudizilla, JOCA, Ashira, and Nego Gallo.

UnitedMasters’ is also spearheading an ongoing local initiative called Sala Vermelha. The audiovisual project is in partnership with Rock Danger, featuring exclusive live sessions showcasing the best of Brazilian urban music. The project releases new singles and videos every two weeks, featuring UnitedMasters artists like Major RD, Sain, Cynthia Luz, and Froid.

As part of a joint effort with The Coca-Cola Company, UnitedMasters will celebrate Brazil’s independent music scene in March with a major event in São Paulo. This partnership reinforces UnitedMasters’ commitment to supporting promising artists in their careers while demonstrating its ability to connect artists with brands and audiences worldwide. Additionally, Coca-Cola and UnitedMasters have selected independent artist Alee to perform at Coke Studio at Lollapalooza Brasil, in addition to Zudizilla confirmed to take the main stage.

UnitedMasters was created by Steve Stoute, one of the most influential music executives in the U.S., known for helping shape the careers of artists such as Jay-Z, Mariah Carey, and Nas, and also played a crucial role in the rise of hip-hop in the 1990s. As music transitioned to streaming and disrupted traditional models, UnitedMasters emerged as an alternative to major labels, giving artists control over their releases and copyrights. The company has attracted global talent by providing access to distribution tools, licensing, and strategic partnerships.

Independent artists need new opportunities to monetize their music while maintaining ownership of their future and their records. UnitedMasters’ mission is to help musicians reach new audiences and explore brand partnerships and alternative revenue streams. This model aims to strengthen the independent scene and make careers more sustainable in the long run.

“We’re thrilled to celebrate this new chapter in UnitedMasters’ journey in Brazil, with Coca-Cola as our partner in the mission to amplify voices, tell stories, and bring independent artists to new stages. This is also a milestone for Brazil’s independent music scene, which now has more than just a distributor—it has a business platform that connects artists with brands and fans,” says Taisa Rennó, Country Manager for the Brazilian market.

Brazil highlights:

VEIGH – The first Brazilian artist to reach #1 on Spotify’s Global Debut Chart. His song Novo Balanço is the most-streamed Trap track in Brazil’s history. He is also the top hip-hop artist on Amazon Music Brazil and has headlined major festivals like Rock in Rio.

NAGALLI – Over 250 million streams with his debut album Magic Show. He is currently the most sought-after Brazilian music producer on social media.

SLIPMAMI – Over 50 million streams with her debut albums Malvatrem and Malvatrem Deluxe, which achieved Gold Record status. She also performed at Rock in Rio 2024.

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SOURCE UnitedMasters

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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