Connect with us

Technology

Record surge in international skiers drive tourism growth in Japan: Visa

Published

on

International visitors account for nearly 50% year-on-year growth in visits and over 90% of overall spend[1]Niseko, Hakuba and Furano within Japan are top ski destinations across Asia Pacific, [2] as shown by cardholder spend Post ski activities show international visitors going beyond ski destinations, extending their stay in Japan and spending about 35% more daily[3]

SINGAPORE, March 27, 2025 /PRNewswire/ — With peak ski season transforming to Spring blossoms, Visa, a world leader in digital payments, today revealed data showing growing popularity of Japan as a ski holiday destination among international travellers as number of visitors surpassed pre-pandemic levels, setting a fresh record.

Based on analysis of Visa cardholders’ spending patterns during the winter peak (November 2024February 2025) in the top ski destinations in Japan,[4] the data shows around 40% year-on-year increase in number of domestic and international visitors as well as an uplift of about 25% in total spending. International visitors accounted for about 80% of total visitors and around 90% of total visitor spend.[1] 

Growing international allure of Japan as a ski destination 

Visa data shows ski tourism in Japan is on the rise with the overall number of visitors having almost doubled compared to pre-pandemic levels.

A popular ski destination for overseas travellers with international arrivals growing nearly 50% year-on-year, accounting for around 80% of all ski travellers during recent winter peak.[1]A substantial influx of visitors from the region and beyond: Australia tops the list accounting for around 30% of total international visitors, followed by the United States (around 20%) and Southeast Asia, especially from Singapore, Thailand and Malaysia, collectively accounting for around 12%.[2]Japan is now the preferred ski destination for Mainland Chinese travellers. For Australian travellers, Japan ranks second after New Zealand.[2]Niseko and Hakuba remain top picks (nearly 50% and approximately 35%, respectively) for international ski travellers, while Furano is shown as a preferred destination for local visitors yet sees the fastest growth with around 70% year-on-year increase in overseas visits.[1]

 

International travellers drive overall spend and venture beyond ski destinations

While on average domestic visitors show a slightly longer stay (about 5 days), international travellers spend more than 3 times as much per day, contributing to about 90% of overall spend.[1] The uplift in spend is extended beyond ski destinations as international travellers continue their journey to other locations and spend in dining and retail shopping.

Entertainment, lodging, and restaurants accounted for about 50 to 70 percent of spending by both overseas and local travellers.[1]Ski resort experience spending[5] takes up over 40% of overall spend by international travellers.Growing preference of contactless shown as they take up over 80% of total spend among international visitors. Nearly half of these transactions were mobile-based, showing a growth of about 30% from a year ago. [6]Over 90% of overseas travellers extend trips beyond the slopes by an average of 9 extra days in Japan, driving around 35% more post-ski spending per day in cities like Tokyo, Osaka, and Chiba, with the bulk of post-ski spending being on shopping such as at department stores, discount stores, and for groceries (around 40% in total) and dining (around 20%).[7]

Prateek Sanghi, Head of Visa Consulting and Analytics, Asia Pacific, said: “Our data not only indicates the growing appeal of Japan as a ski destination among international travellers but also can provide a powerful lens that can help better understand shifting travel and spending patterns of both domestic and overseas visitors. By leveraging data-driven consumer insights, governments and especially local businesses can better optimise their offerings, enhance traveller experiences, and modernise payment methods for the varying visitor segments.”

Visa’s payments data, consulting services and in-house data science capabilities enable organisations with key insights to help them enhance visitor experiences, optimise business strategies, and drive economic growth across the travel and commerce ecosystem. 

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at https://www.visa.com

###

[1] Identified by comparing both resident and non-resident cardholders who made in-person transactions at the ski destinations during two distinct periods: 16 November 2024 to 15 February 2025, and 16 November 2023 to 15 February 2024. For resident cardholders, only those who had not made any transactions at the same ski destination in the previous six months were included.

[2] Identified by examining the top outbound countries by number of cardholders based on international in-person card spending for countries in the Asia Pacific region between 16 November 2024 to 15 February 2025.

[3] Identified by comparing in-person transactions made by non-resident cardholders at ski destinations between 16 November 2024 and 15 February 2025, with their in-person transactions at non-ski destinations after visiting the ski destinations.

[4] For simplicity in this analysis, ski destinations are defined by the specific city, town, village, or ward where popular ski resorts are located, using the most granular level available. The regions covered include: Niseko, Kutchan, Rankoshi, Yamanouchi, Yamagata, Furano, Nozawaonsen, Hakuba, and Yuzawa.

[5] Refers to spendings on entertainment like onsens (hot springs), childcare, and local tours unique to each ski resort.

[6] Identified by examining in-person contactless transaction volumes by non-resident cardholders at ski destinations during two distinct periods: 16 November 2024 to 15 February 2025, and 16 November 2023 to 15 February 2024.

[7] Identified by comparing in-person transactions made by non-resident cardholders at ski destinations between 16 November 2024 and 15 February 2025, with their in-person transactions at non-ski destinations after visiting the ski destinations.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/record-surge-in-international-skiers-drive-tourism-growth-in-japan-visa-302413024.html

SOURCE Visa Worldwide Pte Ltd

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Greater San Diego Science and Engineering Fair Students Win Big at the 75th California Science and Engineering Fair

Published

on

By

SAN DIEGO, April 26, 2026 /PRNewswire/ — The 75th California Science and Engineering Fair (CSEF) took place April 11–12 at California Lutheran University in Thousand Oaks, bringing together 900 of the best of 1st place winners from regional competitions covering 58 counties across the state, including the Greater San Diego Science and Engineering Fair (GSDSEF). GSDSEF students earned 40 awards at the event, including two of only six highly coveted spots to the prestigious Regeneron International Science and Engineering Fair (ISEF). Seven students earned 1st Place awards in the categories of Biochemistry and Molecular Biology, Chemistry, Cognitive Science, Microbiology, Physics and Astronomy, and Zoology. In addition, one student won the Saban Family Foundation Scholar Prize, while another won the South Coast AQMD Air Quality Award and A&WMA Environmental Leadership Award. CSEF is the oldest science fair west of the Mississippi River and the highest level competition in the state.

Top winners were:

Arya Bhatt, Grade 7, Oak Valley Middle School, South Coast AQMD Air Quality Award, A&WMA Environmental Leadership Award, “Context Aware Real Time Air Quality Prediction Using Machine Learning”.

Joie Green, Grade 8, Muirlands Middle School, 1st Place, “Soon I will be Invisible: How to Direct Energy with Topological Metamaterials”.

Maggie Hao, Grade 10, The Bishop’s School, 1st Place, “Harnessing Tardigrade Genes to Enhance Bacterial Biosensors for Heavy Metal Pollutant Detection”.

Uma Kattamuri, Grade 7, Oak Valley Middle School, 1st Place, “Elevated CO2 During Kalanchoe pinnata Growth Reveals Enhanced Antiproliferative and Synergistic Therapies”.

Sonika Dhenuva Konda, Grade 11, Del Norte High School, Saban Family Foundation Scholar Prize, “Adaptive Swarm Coordination for Wildfire Control via Q-Learning Tuned PSO with Quantum-Inspired Coupling”.

Emma Liu, Grade 11, The Bishop’s School, ISEF Finalist, 1st Place, “Defining 3D Phenotypic Cell States of Polymorphonuclear Neutrophils via Novel Computational Pipeline”.

Sharvi Mahajan, Grade 8, Bernardo Heights Middle School, 1st Place, “Evaluating Predictive EEG Theta/Beta Features in Adult ADHD via Machine Learning”.

Sydney O’Donnell, Grade 8, The Rhoades School, 1st Place, TFJIC, “Effects of Marigold Versus Chlorella Supplementation on Yolk Lutein Content”.

Ihan Sung, Grade 11, Eastlake High School, ISEF Finalist, 1st Place, “Renewable Ammonia Electrochemical Synthesis by Glow Discharge with an Iron Based Catalyst”.

Full results and project showcase available online.

About the GSDSEF

Since 1955, the Greater San Diego Science and Engineering Fair (GSDSEF) has provided an inspiring experience in science and engineering for tens of thousands of San Diego and Imperial County students, motivating them to pursue careers in science, technology, engineering, and mathematics. This regional competition challenges students to go beyond classroom studies to do independent research – to ask compelling questions, to design and implement innovative solutions, and to present and defend results to judges who are professionals in their fields. The GSDSEF brings together 800 of the best middle and high school students, 400+ judges who are professionals in their fields and over 60 professional societies and organizations, with $40k in prizes awarded.

The GSDSEF fosters creativity and innovation through inquiry, celebrates students’ STEM achievements, and showcases how young minds can make an impact in the present and future. Many of these student scientists are conducting world-class research and conducting groundbreaking experiments in fields ranging from Astronomy to Zoology, such as the discovery of cures for diseases, formulations of new vaccines, cancer research, applying AI to enhance medical diagnoses, using biomimicry for water conservation, novel drone technology, advances in micro robotics and autonomous driving technology. The GSDSEF is the highest-level STEM competition in the region and one of the oldest, most respected and competitive in the world. The GSDSEF is a 501(c)(3) organization. Learn more at gsdsef.org and follow us on LinkedIn and Instagram.

Copyright © 2026 Greater San Diego Science and Engineering Fair. All rights reserved.

Media Contact:
Sany Zakharia
sany.zakharia@gsdsef.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/greater-san-diego-science-and-engineering-fair-students-win-big-at-the-75th-california-science-and-engineering-fair-302753744.html

SOURCE Greater San Diego Science and Engineering Fair

Continue Reading

Technology

Innowise Named to 2026 CRN Tech Elite 250 List By The Channel Company

Published

on

By

WARSAW, Poland, April 26, 2026 /PRNewswire-PRWeb/ — Innowise has officially secured a position on CRN’s 2026 Tech Elite 250. This annual ranking identifies IT solution providers across the US and Canada that have achieved top-tier status within the partner programs of the industry’s leading technology vendors. The inclusion follows a period of verified growth in technical proficiency and a focus on high-impact engineering.

“Innowise concentrates on creating scalable, resilient architectures that produce measurable benefits for our clients. The honor of being recognized by CRN highlights the commitment of our experts to maintain high standards in highly competitive markets,” said Dmitry Nazarevich, CTO at Innowise.

About the Tech Elite 250

The Tech Elite 250 is a directory of companies recognized as having the highest level of partnership and certifications within the global IT ecosystem. In order to reach the final list, the provider must hold the most advanced technical credentials from vendors like AWS, Cisco, Dell, HPE, IBM, Intel, Nutanix, and Nvidia.

This directory serves as a verified ledger for enterprise clients who need to orchestrate complex hardware and software stacks without letting legacy environments rot. Holding these certifications is mandatory to stop the cash bleed caused by inefficient infrastructure and unoptimized cloud usage.

About Innowise

Founded in 2007, Innowise is a global software engineering and IT consulting center. The company is focused on developing high-value technologies, including artificial intelligence, data engineering, and cloud computing. Innowise crafts technological solutions for companies across 40+ domains in order to assist them in updating, creating, and modernizing their digital ecosystems.

Innowise specializes in using established technologies and modular approaches to enable organizations to expand or shift their operations while retaining complete control over all their physical and intangible assets.

Media Contact

Lizaveta Piaskova, Innowise, 48 48 787 027 706, lizaveta.piaskova@innowise.com, innowise.com

View original content to download multimedia:https://www.prweb.com/releases/innowise-named-to-2026-crn-tech-elite-250-list-by-the-channel-company-302751951.html

SOURCE Innowise

Continue Reading

Technology

Neusoft Showcases Full-Stack & Global Innovations at Auto China 2026

Published

on

By

BEIJING, April 26, 2026 /PRNewswire/ — At Auto China 2026, Neusoft Corporation hosted a press conference on April 25th and announced three key strategic moves: the iteration of Neusoft OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0, the launch of Neusoft NAGIC.AI Cockpit Software Platform, and the strategic upgrade of its subsidiary, Neusoft Smart Go. By leveraging full-stack technology and a global ecosystem to drive innovation and empowerment, Neusoft is transforming vehicles into proactive, connected and collaborative mobile intelligent spaces.

OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0: An Evolved AI Companion for Global Intelligent Mobility

Intelligent mobility requires proactive perception, scenario integration, and global connectivity to meet personalized user needs and complex driving scenarios. Neusoft, whose products cover over 130 countries and regions worldwide, addresses these challenges with its OneCoreGo® Global In-Vehicle Intelligent Mobility Solution 7.0 through AI-driven innovation and global ecosystem collaboration. Powered by One Mate’s cross-agent collaboration and a sub-product matrix including One Map, One Sight, One Cloud, One Pay, One Store, One Link, and One Guard, the solution delivers full-link global mobility services spanning navigation, in-cabin AR, payment, app ecosystem services, connectivity and security. By breaking down functional silos, it streamlines multi-step operations into a single “depart” command, leveraging full-stack AI technology across perception, decision-making, interaction, and execution processes.

Guan Xin, Vice President of Neusoft and General Manager of Neusoft Automotive Innovative Solutions Division, said, “Adhering to the core principles of AI and globalization, OneCoreGo® 7.0 keeps innovating, evolving into a globally intelligent mobility companion that truly understands user needs.”

To enhance driving safety and mobility efficiency, OneCoreGo® 7.0 has also comprehensively upgraded its sub-products: One Map Global Navigation newly introduces 3D city effects, 3D lane-level maps, and traffic light guidance, offering dedicated solutions for two-wheelers and commercial vehicles as well. One Sight AR For Car improves navigation display effects, reducing instances of taking wrong routes. One Pay In-Vehicle Payment achieves over 90% payment coverage for parking services across core European cities. Combined with One Cloud’s global compliance cloud monitoring platform and One Guard’s full-stack vehicle networking security services, it creates a truly comprehensive OneCoreGo® Global In-Vehicle Intelligent Mobility Solution.

Neusoft NAGIC.AI Cockpit Software Platform: Dual-track Architecture for AI Integration in Every Vehicle

Amid the AI-driven transformation of the automotive industry, the market faces two challenges: limited computing power in legacy vehicles and high adaptation difficulties for next-gen models. Neusoft’s NAGIC.AI Cockpit Software Platform adopts a flexible “distributed + centralized” dual-track architecture approach. For existing vehicle models, it introduces the AI BOX solution, rapidly boosting computing power via external AI computing units, significantly reducing upgrade costs and timelines. For new vehicle models built on next-gen central computing platforms, Neusoft provides a full-stack AI cockpit software product suite, meeting automakers’ stringent requirements for system stability, reliability, and full-domain control.

Pang Hongyan, Vice President of Neusoft and General Manager of the Automotive Intelligent Software Division, said, “Our dual-track architecture enables every vehicle to embrace AI and enjoy an intelligent future. Both existing models and new-generation vehicles can find the most suitable path to intelligentization.”

Moreover, Neusoft’s NAGIC.AI Cockpit Software Platform features scenario-based, human-centric AI Agents seamlessly integrating driving safety, occupant care services, intelligent assisted driving and in-cabin entertainment. Neusoft also collaborates with global ecosystem partners to drive intelligent upgrades of in-cabin interaction products, fostering a more open and dynamic intelligent cockpit ecosystem.

Strategic Upgrade of Neusoft Smart Go: A World-leading Provider of Full-Domain Upper-Body Electronics Solutions for Intelligent Vehicles

Aligning with the trend of E/E architecture evolution from distributed control to “central computing + zonal control”, Neusoft Smart Go, a subsidiary of Neusoft in the field of intelligent vehicle connectivity, has completed a strategic upgrade, aiming to become a global leader in full-domain upper-body electronics solutions for intelligent vehicles.

This strategic upgrade positions Neusoft Smart Go to focus on full-domain scenarios in upper-body electronics, building a product matrix covering full-category in-vehicle electronics solutions, including central computing platforms, cockpit-driving-parking integration, intelligent cockpits, intelligent communications, intelligent audio systems, and zonal control units, and pioneering the integration of large model algorithms.

Jian Guodong, Senior Vice President of Neusoft and CEO of Neusoft Smart Go, said, “This strategic upgrade represents a significant leap from partial focus to comprehensive layout. Through our dual-track strategy of high-end cutting-edge solutions and mature standardized products, we can flexibly meet the mass production needs of vehicle models across different regions and price segments worldwide.” Neusoft Smart Go will provide mass-producible, adaptable hardware-software integrated solutions, empowering global automakers in achieving intelligent transformation.

Neusoft’s President, Mr.Gai Longjia stated, “In the future, Neusoft Smart Go will create stronger synergy with Neusoft Corporation by sharing internal technologies and capabilities while responding jointly to external demands. This specialized yet collaborative model will preserve business unit’s agility and expertise while enhancing Neusoft’s full-stack technological advantages.”

As a trusted partner in a smarter world, Neusoft is committed to collaborating with global automakers and ecosystem partners to build an open and inclusive intelligent automotive community together for the future of global mobility.

For more information about Neusoft, please visit www.neusoft.com.

 

View original content:https://www.prnewswire.com/apac/news-releases/neusoft-showcases-full-stack–global-innovations-at-auto-china-2026-302753701.html

SOURCE Neusoft Corporation

Continue Reading

Trending