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Triple Whale Unveils First Agent-Powered Intelligence Platform for Brands To Optimize Their Entire Business

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COLUMBUS, Ohio, April 2, 2025 /PRNewswire/ — Triple Whale, the leading intelligence platform for brands of all sizes, today unveiled the next generation of its platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.

The launch marks a major milestone in Triple Whale’s vision to help brands grow more efficiently, by transforming overwhelming data into strategic insights and automated action that ultimately drive profitable growth.

“The operating landscape for brands today has never been more complex — or more full of opportunity,” said Maxx Blank, co-founder and COO of Triple Whale. “With AI agents tailored to optimize customer acquisition, conversion, and retention — and even business operations — we’re not just giving brands tools. We’re giving them superpowers to move faster, spend smarter, and scale with confidence.”

Highlights from today’s launch include:

Moby Agents
Triple Whale introduced the first AI agents designed to accelerate every part of a brand’s business—including customer acquisition, conversion, and retention, plus business and inventory decisions. Moby Agents analyze massive volumes of data at scale, detect anomalies before they turn into revenue risks, deliver insights that would have gone unnoticed, and make real-time recommendations to optimize for profitability — saving brands hours of manual analysis every week, and providing insights that never would have been possible before.

A fully re-architected data platform
At the foundation of Triple Whale lies a fully-managed, AI-optimized data warehouse with real-time ingestion, universal schema, raw SQL access, and reverse ETL support. A new Data In API feature allows brands to future-proof their analytics by piping in data from any source — from Walmart orders to post-purchase surveys to TV spend.

New tools for customer acquisition 
From AI agents focused on acquisition strategies (like cross-platform creative analysis), to new advanced measurement models like Marketing Mix Modeling (MMM) and Incrementality Testing, marketers can now easily make faster decisions, backed by data.

With these enhancements, Triple Whale now offers three of the most advanced marketing measurement methods in one easy-to-use platform — empowering brands to quickly pinpoint which tactics and campaigns drive performance across channels and turn strategy into science. And with new ad platform controls, they can act on those decisions in real time — directly from Triple Whale.

The company also announced new tools to significantly improve ad platform targeting. This includes the expansion of their CAPI enrichment tool — Sonar Optimize — to integrate with Google and, coming soon, Sonar Optimize for TikTok. Triple Whale is also building a groundbreaking native analytics integration with Meta that automatically sends a brand’s Triple Whale attribution data to Meta’s optimization engine.

Conversion Add-On 
New advanced web analytics tools like Path & Funnel Analysis, Page Speed Monitoring, Site Search Analysis, and Custom Events, plus CRO-focused Moby Agents, make it easy to optimize site performance and identify potential conversion improvements.

Retention Add-On 
Turn anonymous traffic into high-value repeat customers with enhanced segmentation, Klaviyo Flow enrichment via Sonar Send, and Retention Agents that analyze email and SMS performance for ongoing optimization. Early users of Sonar Send are seeing a 22% average increase in Flow revenue.

Expanding integrations ecosystem 
Triple Whale announced nine new one-click integrations, including AppLovin, Reddit, LinkedIn Ads, StackAdapt, Rakuten, and Impact Radius — giving brands deeper insights across more channels and campaigns.

Triple Whale was founded with a clear mission: make it easier to run a profitable brand.

From the very beginning, AI has been at the heart of that vision — not as a feature, but as the foundation. What began as a single source of truth with advanced attribution and measurement models has evolved into a fully AI-native intelligence platform, now trusted by over 30,000 brands and 2,000 agencies worldwide.

“Triple Whale is no longer just for analyzing performance,” said Jenna Crane, VP of Marketing at Triple Whale. “It’s a command center — with agents that help you make better decisions, faster.”

Expanded early access to Moby Agents opens today, with 300 spots for brands and 200 for agencies. To request a demo, visit triplewhale.com.

About Triple Whale
Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth.

More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

View original content to download multimedia:https://www.prnewswire.com/news-releases/triple-whale-unveils-first-agent-powered-intelligence-platform-for-brands-to-optimize-their-entire-business-302418831.html

SOURCE Triple Whale

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FULTON FINANCIAL CORPORATION APPOINTS DAVID S. SCHULZ TO BOARD OF DIRECTORS

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LANCASTER, Pa., July 21, 2026 /PRNewswire/ — Fulton Financial Corporation (NASDAQ: FULT) (“Fulton”) today announced the appointment of David S. Schulz as a member of its board of directors (the “Board”) for a term commencing September 14, 2026 and expiring at Fulton’s 2027 annual meeting of shareholders.

“We’re excited to welcome Dave to Fulton’s board of directors,” said Curt Myers, Fulton Chairman, CEO, and President. “Dave brings extensive financial leadership experience gained through more than a decade of service with publicly traded companies. His expertise in finance, strategic planning, risk, and mergers and acquisitions will provide valuable perspective as we continue to execute our growth strategy and create long-term value for our shareholders, customers and communities.”

With the addition of Schulz, Fulton’s Board will have 11 members, and he will serve on the Audit and Risk committees. Schulz has also been appointed to the board of directors of Fulton’s banking subsidiary, Fulton Bank, N.A.

Schulz served as Senior Vice President and Chief Financial Officer of Wesco International, Inc. (“Wesco”) from 2016 to June 2020, Executive Vice President and Chief Financial Officer of Wesco from June 2020 to February 2026 and as Executive Vice President and Special Advisor to the CEO of Wesco from February 2026 until his retirement on May 31, 2026. 

Prior to joining Wesco, Schulz served as Senior Vice President and Chief Operating Officer of Armstrong Flooring, Inc. and was previously Senior Vice President and Chief Financial Officer of Armstrong World Industries, Inc. and Vice President of Finance of the Armstrong Building Products division.

Before joining Armstrong World Industries in 2011, he held various financial leadership roles with Procter & Gamble and The J.M. Smucker Company. He was also an officer in the United States Marine Corps.

In 2025, Schulz joined the board of Sterling Infrastructure, Inc., and he was appointed as chair of the audit committee in 2026. He also serves on the company’s compensation and talent development committee.

ABOUT FULTON FINANCIAL CORPORATION

Fulton, a $34 billion Lancaster, Pa.-based financial holding company, has more than 3,400 employees and operates more than 215 financial centers in Pennsylvania, New Jersey, Maryland, Delaware and Virginia through Fulton Bank, N.A. Additional information on Fulton can be found at https://investor.fultonbank.com.

Contact: Steve Trapnell
717-291-2739

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SOURCE Fulton Financial Corporation

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Octavio Marquez Elected to MSA Safety Board of Directors

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PITTSBURGH, July 21, 2026 /PRNewswire/ — The Board of Directors of MSA Safety Inc. (NYSE: MSA), a global leader in the development of advanced industrial safety technology products and solutions, today announced that Octavio Marquez, president and chief executive officer of Diebold Nixdorf, has been elected to the company’s Board of Directors. His election was part of the MSA Board’s regular succession plans.

“We are very pleased to have the opportunity to add Octavio to the MSA Board,” said Robert A. Bruggeworth, MSA chairman. “He brings a broad range of executive leadership experience, including strategy development, capital allocation, business transformation and serving international markets, which will serve MSA well.”

“Octavio’s perspectives will be an asset to me and our entire Executive Leadership Team,” said Steven C. Blanco, MSA president and CEO. “It is a pleasure to welcome Octavio to MSA, and I look forward to working with him.”

Mr. Marquez joined Diebold Nixdorf in 2014 and has held senior leadership roles across the company’s Global Banking organization and its Americas region, including as executive vice president of Global Banking and senior vice president of the Americas. Before joining Diebold Nixdorf, Mr. Marquez held leadership positions at Dell EMC, Hewlett Packard Enterprise, IBM and NCR.

Diebold Nixdorf automates, digitizes and transforms the way people bank and shop. As a partner to the majority of the world’s top 100 financial institutions and top 25 global retailers, its integrated solutions connect digital and physical channels conveniently, securely and efficiently for millions of customers every day. Headquartered in North Canton, Ohio, Diebold Nixdorf employs approximately 20,000 employees globally, supporting more than 100 countries.

Mr. Marquez holds a degree in business and finance from Universidad Iberoamericana and has completed executive education programs at MIT Sloan, The Wharton School and The University of Texas at Austin.

About MSA Safety

MSA Safety Incorporated (NYSE: MSA) is the global leader in advanced industrial safety technology products and solutions. Driven by its singular mission of safety, the company has been at the forefront of safety innovation since 1914, protecting workers and facility infrastructure around the world across a broad range of diverse end markets while creating sustainable value for shareholders. With 2025 revenues of $1.9 billion, MSA Safety is headquartered in Cranberry Township, Pennsylvania, and employs a team of approximately 5,300 associates across its more than 40 international locations. For more information, please visit www.MSASafety.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/octavio-marquez-elected-to-msa-safety-board-of-directors-302831265.html

SOURCE MSA Safety

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BlueFolder Field Service Software Launches New AI-Powered Features to Transform How Teams Work

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New AI capabilities instantly surface customer insights and transform technician notes into actionable summaries to help field service teams work faster, stay aligned, and deliver better service

AUBURN, Ala., July 21, 2026 /PRNewswire/ — BlueFolder field service software recently announced the launch of two powerful new AI features: AI-Powered Customer Summaries and AI-Powered Field Notes Summarization. Together, these capabilities are designed to eliminate the time-consuming, manual work of reviewing fragmented customer records and lengthy technician notes—giving field service teams instant clarity to respond faster, make smarter decisions, and deliver exceptional service.

BlueFolder expands it’s field service and work order management suite with two exciting new AI field service features.

Built directly into the BlueFolder platform, both features leverage artificial intelligence to automatically compile and summarize complex, unstructured data into clear, easy-to-read overviews. The result: technicians, dispatchers, and managers always have the context they need, right when they need it.

AI-Powered Customer Summaries

As field service organizations grow, customer information becomes increasingly scattered across emails, service request logs, and communication histories. BlueFolder’s AI Customer Summary feature addresses this challenge head-on by consolidating those interactions into a single, actionable snapshot.

Instead of manually digging through multiple records before a service call or customer interaction, teams can now access a real-time summary highlighting key concerns, past service activity, and recent updates. The feature goes beyond basic summarization and surfaces critical business insights such as equipment past due for maintenance, approaching warranty expirations, and proactive revenue opportunities, empowering teams to recommend follow-ups or upgrades directly from the customer record.

Built-in traceability links each summary back to its original source communications, so users can validate insights with confidence, ensuring both speed and accuracy in every customer interaction.

AI-Powered Field Notes Summarization

In many service organizations, technicians log updates across multiple visits, often resulting in long, fragmented notes that are difficult to review at a glance. BlueFolder’s AI Field Notes Summarization feature solves this by automatically condensing multiple technician entries into a structured summary that highlights key milestones, actions taken, and next steps.

Rather than scrolling through pages of updates, managers and dispatchers can immediately understand job status and determine what needs to happen next, improving alignment between field and office teams, accelerating decision-making, and reducing miscommunication. The feature is especially valuable for complex or multi-day jobs, where clear continuity and smooth technician handoffs are critical to delivering consistent service. It’s another featuring making BlueFolder’s work order management software capabilities stronger every day.

“History is one of the most powerful tools a service team has — the problem is it’s usually buried. BlueFolder’s new AI features fix that. Your team walks into every interaction already knowing the customer, knowing the equipment, and exactly where things stand. That changes the entire experience,” says John Shaw, VP, Technology, Service Operations.

AI as a Core Part of the BlueFolder Platform

The launch of these two features reflects BlueFolder’s broader commitment to embedding AI throughout its field service management software as an integrated layer of intelligence that makes every workflow smarter. Rather than requiring teams to change how they work, BlueFolder’s AI capabilities are designed to surface the right information at the right moment automatically, within the tools that technicians, dispatchers, and managers already use every day.

“AI is transforming what’s possible in field service, and BlueFolder is answering that call. These features are the result of deep platform expertise and a clear vision for where the industry is headed. We’re embedding intelligence throughout the platform because we know it makes our customers more competitive, more efficient, and better positioned to grow,” says Stephen Myslicki, Group President of Field Services.

Availability

Both AI-Powered Customer Summaries and AI-Powered Field Notes Summarization are available now to BlueFolder customers as optional, easy-to-enable features within the platform. They are part of BlueFolder’s growing suite of AI-driven capabilities designed to help field service organizations operate more efficiently and scale with confidence.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bluefolder-field-service-software-launches-new-ai-powered-features-to-transform-how-teams-work-302831320.html

SOURCE BlueFolder

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