Strategy co-founder Michael Saylor hinted at an impending Bitcoin (BTC) purchase by Strategy and said that more than 13,000 institutions now have direct exposure to the company.

The company’s most recent acquisition of 3,459 BTC, valued at over $285 million at the time of purchase, on April 14, brought Strategy’s total holdings to 531,644 BTC, valued at over $44.9 billion.

Saylor followed up on the BTC chart, which he typically posts on Sundays to signal an imminent BTC acquisition, with a breakdown of investor exposure to the company. The executive wrote in an April 20 X post:

“Based on public data as of Q1 2025, over 13,000 institutions and 814,000 retail accounts hold MSTR directly. An estimated 55 million beneficiaries have indirect exposure through ETFs, mutual funds, pensions, and insurance portfolios.”

Strategy’s growing popularity among retail and institutional investors is significant due to the company siphoning capital from traditional financial markets and into Bitcoin. Increased capital flows translate into the company accumulating and holding more BTC, slowly increasing the price of the supply-capped digital asset.

Strategy’s chart of Bitcoin acquisitions. Source: SaylorTracker

Related: Has Michael Saylor’s Strategy built a house of cards?

Michael Saylor’s stock market-to-BTC pipeline

Strategy issues corporate debt and equity to finance its Bitcoin acquisitions, giving holders indirect exposure to BTC and feeding capital from traditional financial markets into the Bitcoin market.

In December 2024, Strategy was added to the Nasdaq 100, a weighted stock market index that tracks the 100 largest companies by market capitalization on the Nasdaq exchange.

The inclusion of Strategy in the Nasdaq 100 will draw in even more capital to BTC from passive investors holding the tech-focused index in their portfolios.

Strategy’s stock is currently trading at around $317. Source: TradingView

In February 2025, Bitcoin analyst Julian Fahrer reported that 12 US states had exposure to Strategy, including California, Florida, Wisconsin, North Carolina, Arizona, Colorado, Illinois, Louisiana, Maryland, New Jersey, Texas, and Utah.

Bloomberg exchange-traded fund (ETF) analyst Eric Balchunas recently said that inflows from Bitcoin ETFs and institutional inflows from companies like Strategy have shored up the Bitcoin market against dumping by short-term speculators.

The analyst added that Bitcoin ETFs recorded approximately $2.4 billion in capital flows year-to-date, helping to cushion the price of the digital asset.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

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