Tether Investments — the investment arm of leading stablecoin issuer Tether — acquired additional shares in Juventus Football Club.

According to an April 24 announcement, with its latest investment, Tether brought its total participation in Juventus to over 10.12% of the issued share capital, representing 6.18% of the voting rights. The investment follows the firm’s initial acquisition of 8.2% of the issued shares.

Tether’s second Juventus investment announcement’s image. Source: Tether

Tether CEO Paolo Ardoino said that the investment is not only a short-term financial maneuver but “a commitment to innovation and long-term collaboration.” He added:

“We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience. We’re excited about the opportunities ahead.”

Founder of Obchakevich Research, Alex Obchakevich, told Cointelegraph that Tether’s Juventus stake increase is an “attempt to prove to non-crypto investors and users that the company is much more than just a stablecoin.” Investors may also not be the only target:

“It is also a way to improve your image with regulators (especially in the European Union) by demonstrating transparency and stability.“

Obchakevich added that he believes “Tether is trying to return to the European market” after losing access due to compliance issues with the local Markets in Crypto-Assets Regulation (MiCA). Leading crypto exchange Binance delisted Tether’s stablecoin, USDt (USDT), in the European Economic Area (EEA) earlier this month, and now a “stake in Juventus is one of the options for returning to the EU market.”

What is Juventus?

Juventus is a professional soccer club based in Turin, Italy, widely regarded as one of the most successful and popular teams in the history of Italian and European soccer. Founded in 1897, Juventus, commonly known as “Juve,” competes in Serie A, Italy’s top soccer league.

The club has won numerous national and international titles, including multiple Serie A championships, Coppa Italia trophies and UEFA competitions. Tether announced its intention to work closely with the soccer club’s leadership and stakeholders, as well as provide further financial support:

“As a further demonstration of its long-term commitment, Tether is also open to participating in any future equity injections to help strengthen Juventus’s financial foundation and avoid dilution of its position.“

Tether is on a shopping spree

This is just the latest in a long series of investments by Tether. According to reports from earlier this month, Brandon Lutnick, chair of investment banking firm Cantor Fitzgerald, is partnering with SoftBank, Tether and Bitfinex to create a $3 billion crypto acquisition company.

Tether is also involved in Bitcoin (BTC) mining. The firm recently announced the intention to deploy its existing and future Bitcoin hashrate to Ocean’s Bitcoin mining pool to strengthen the network’s decentralization.

Tether also just bought 8,888 Bitcoin in the first quarter of 2025. Data from the onchain analytics platform Arkham Intelligence shows that the firm currently holds 95,721 BTC, worth roughly $8.89 billion at the time of writing.

In late March, Tether also invested €10 million ($11.4 million) in the Italian media company Be Water. Some of the investments are already paying off, with Canadian YouTube alternative Rumble recently launching its wallet with support for Tether’s USDT stablecoin. This comes after Tether invested $775 million in Rumble in late 2024.

Tether’s recent spending spree is likely at least partly due to the company’s intention to hedge against a falling US dollar. Still, Obchakevich thinks this is not the whole story since “companies like Tether are playing for the long haul, and a situational drop in the dollar in the market due to tariffs would not be a reason to spend money quickly.” He said:

“The deal with Juventus is not a situational story, I’m sure it was prepared long before the tariffs and the dollar fell.“