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OverActive Media Reports Record Q4 and FY 2024 Results: Q4 Revenue Up 134%, FY Revenue Up 72%, $311,000 of Comprehensive Income

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Streamlined Operations and Solid Balance Sheet Position the Company for Sustainable Growth in 2025

TORONTO, April 24, 2025 /CNW/ – OverActive Media Corp. (“OverActive” or the “Company”) (TSXV: OAM) (OTC: OAMCF), a global esports and entertainment company for today’s generation of fans, released its results for the three and twelve-month periods ended December 31, 2024.

Financial Results Summary for Q4 and FY 2024

$CAD (000’s)

Three
months
ended
December 31, 
2024

Three
months
ended
December 31, 
2023

Variance 
(%)

Twelve
months
ended
December 31, 
2024

Twelve
months
ended
December 31, 
2023

Variance 
(%)

Revenue

$9,852

$4,212

134 %

$27,008

$15,704

72 %

Gross Profit

$5,323

$3,361

58 %

$16,811

$10,384

62 %

Gross Margin

54 %

80 %

-32 %

62 %

66 %

-6 %

Operating Expenses     

$6,646

$4,306

54 %

$23,394

$17,096

37 %

Adjusted EBITDAi

($554)

($699)

21 %

($3,593)

($6,207)

42 %

Comprehensive
Income (Loss)

($1,301)

($768)

-69 %

$311

($12,239)

103 %

Net Working Capital

$6,562

$8,602

-24 %

$6,562

$8,602

-24 %

Cash & Equivalents

$6,849

$13,933

-51 %

$6,849

$13,933

-51 %

(i) Adjusted EBITDA is a non-IFRS measures. Refer to “Non-IFRS Measures” at the end of this press release.

“2024 was a year of real progress for OverActive Media,” said Adam Adamou, CEO and Co-Founder of OverActive Media. “We completed two major acquisitions, expanded into new games and regions, and grew our revenue by 72 percent. Managing that kind of growth while integrating teams and operating across multiple markets required focus, coordination, and an incredible effort from our entire organization.”

Adamou continued, “We’re proud of what we’ve built, but we know we’re not finished. Our priority in 2025 is to continue growing responsibly, improving margins, staying disciplined, and making sure that every step we take adds lasting value. We’re entering this next chapter with momentum, a strong foundation, and a clear plan to keep building a great business in a growing global industry.”

Q4 2024 Financial Highlights

Revenue totaled $9.9 million, up 134% year-over-year, compared to $4.2 million in the same period in 2023. The increase was primarily driven by higher league share, expanded partnerships, and influencer agency revenue from the KOI and Riders acquisitions.Gross profit increased by $1.9 million to $5.3 million with a gross margin of 54%, compared to $3.4 million and 80% in 2023. Margins were impacted by the newly integrated influencer business.Operating costs increased by 54%, totaling $6.6 million, compared to $4.3 million in the same period in 2023. The increase was due to additional headcount, content production, and agency infrastructure tied to strategic expansion.Adjusted EBITDA improved to a loss of $554,000, compared to a loss of $699,000 in Q4 2023, reflecting positive impact of high-margin digital sales and improved operational leverage.Comprehensive loss for the quarter was $1.3 million, compared to a loss of $768,000 in Q4 2023, primarily driven by foreign currency translation losses.Net working capital (current assets less current liabilities) was $6.6 million. Cash and cash equivalents were $6.8 million, reflecting capital deployment into integration and growth. These amounts are net of an additional $782,000 invested in the venue project in Toronto. Total investments in the venue project to date are $2.1 million.

Full Year 2024 Financial Highlights

Revenue reached $27.0 million, up 72%, compared to $15.7 million in FY 2023, driven by acquisitions and growth across team operations, digital merchandise sales (MTX), brand partnerships, influencer business and live events – broadening OverActive’s revenue mix and geographic reach.Gross profit totaled $16.8 million, a 62% increase. Margin declined to 62% from 66%, due to changes in product mix, including lower-margin revenue from the influencer agency and live events.Operating costs were $23.4 million, up 37%, driven by investments in talent, systems, and platform efficiency, along with a $2.3 million one-time restructuring and business development expense tied to acquisitions.Adjusted EBITDA loss improved by 42% to $3.6 million, compared to a loss of $6.2 million in 2023.Comprehensive income of $311,000, compared to a loss of $12.2 million in FY 2023, reflecting a 103% year-over-year improvement, driven by strong revenue growth, disciplined cost management, an $11.5 million gain from the elimination of franchise liabilities, and favorable foreign currency translation.

OverActive Media – Major Accomplishments 2024 To-Date

Financial & Strategic Growth

72% year-over-year revenue growth, reaching a record $27.0 million.Positive comprehensive income of $311,000, a 10% improvement from loss of $12.2 million in 2023.42% improvement in adjusted EBITDA loss, driven by stronger revenue and improved operating efficiency.$11.5 million gain from the elimination of long-term franchise obligations, significantly strengthening the Company’s balance sheet.

Mergers & Acquisitions

Acquired KOI and Movistar Riders, expanding the Company’s footprint across Europe and Latin America and introducing new business lines including influencer agency operations.OverActive was awarded a VALORANT Champions Tour EMEA (VCT EMEA) partnership by Riot Games.

Global Expansion

Entered Latin America via Movistar KOI’s participation in the Free Fire League in Mexico, strengthening the Company’s multiyear partnership with Telefónica and presence in Latin America.Invited into the inaugural Esports World Cup Foundation Partner Program 2024 and for the 2025 season.Announced expansion into China, world’s largest and fastest-growing esports market, with Movistar KOI launching localized content on Weibo and Bilibili.

Competitive Success

MAD Lions KOI qualified for League of Legends World Championships for the sixth consecutive year, reaching 2.5M peak concurrent viewers.Toronto Ultra won CDL Major I, continuing its run as one of the top Call of Duty teams in the world.Toronto Defiant won back-to-back-to-back-to-back North American Championships in the inaugural Overwatch World Championship Series.OverActive Media finished in 11th place globally in the inaugural Esports World Cup.

Live Events & Viewership

Hosted Call of Duty Major III in Toronto from May 16 to May 19, 2024, drawing an average of 116,400 viewers across 30 hours of airtime and totaling 3.5 million hours watch.Hosted the inaugural KOIKON in Madrid on December 6, 2024, drawing over 3,000 in-person attendees and more than 1 million livestream viewers.Hosted CDL Major I in Madrid with 12,000+ fans. This was the first CDL event hosted in Europe in five years and was produced in tandem as a joint Toronto Ultra and Movistar KOI event.Announced that the first ever LEC Roadtrip will be hosted by OverActive Media’s Movistar KOI at the Madrid Arena, with an expected 16,000 fans attending over two days, April 26 and 27.Announced as the host of the 2025 Call of Duty League® Championship Weekend powered by Bell in Ontario from June 26-29, expected to draw over 20,000 fans.

Commercial & Brand Partnerships

Renewed and expanded partnerships with Telefónica, AMD, Bell, SCUF Gaming.Signed new partnerships with Monster Energy, CUPRA, and Blacklyte.Announced LEC naming rights deal with Telefónica, the first of its kind in the LEC.

Sustainability & ESG

Partnered with Ecoembes to support sustainability initiatives and join the United Nations Sports for Climate Action Framework.

Subsequent to the Quarter

On April 19, 2025, Stewart Johnston stepped down from OverActive Media’s Board of Directors following his departure from Bell to pursue another opportunity. The Company extends its gratitude to Mr. Johnston for his valuable service and significant contributions.OverActive Media has retained Red Cloud Securities Inc. to provide market-making services in accordance with TSX Venture Exchange policies. The agreement commenced on April 15, 2025. Red Cloud will receive a monthly fee of $4,500 CAD for its services, which are intended to enhance the liquidity and trading activity of OverActive Media’s common shares. The engagement is open-ended and may be terminated by either party with 30 days’ written notice. No performance-based compensation or securities have been granted in connection with this arrangement.

Conference Call Details

The Company will conduct a conference call on Friday, April 25, 2025, at 9:00 a.m. ET.

To access the call, register at https://emportal.ink/3XSQ1QW or dial 1-888-699-1199 (North America) or 416-945-7677 (International).

A replay will be available until May 2, 2025, at 1-888-660-6345 or 289-819-1450 using entry code 23519#.

A webcast will also be available at https://app.webinar.net/2XjxkN4wv8K and archived for three months.

ABOUT OVERACTIVE MEDIA 

OverActive Media Corp. (TSXV: OAM) (OTC:OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany, is a premier global esports and entertainment company for today’s generation of fan. OverActive owns team franchises in professional esports leagues, including the Call of Duty League, operating as the Toronto Ultra, the League of Legends EMEA Championship (LEC), operating as Movistar KOI, the VALORANT Champions League (VCT) EMEA, operating as Movistar KOI and other professional esports leagues and competitions.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This press release contains statements which constitute “forward-looking statements” and “forward-looking information” within the meaning of applicable securities laws (collectively, “forward-looking statements”), including statements regarding the plans, intentions, beliefs and current expectations of OverActive with respect to future business activities and operating performance. Forward-looking statements are often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding the anticipated financial and operating results of OverActive in the future.

Investors are cautioned that forward-looking statements are not based on historical facts but instead OverActive management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although OverActive believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed thereon, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the OverActive. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking statements include the following: the potential impact of OverActive’s qualifying transaction on relationships, including with regulatory bodies, employees, suppliers, customers and competitors; changes in general economic, business and political conditions, including changes in the financial markets; changes in applicable laws and regulations both locally and in foreign jurisdictions; compliance with extensive government regulation; the risks and uncertainties associated with foreign markets; the ability of the Company to continue to execute on its existing partnerships and business strategy; the ability of the MAD Lions and Call of Duty Leagues to maintain viewership; the successful completion of the Company’s new venue; and other risk factors set out in OverActive’s most recent annual information form and its other filings with Canadian securities regulators, copies of which may be found under OverActive’s profile at www.sedarplus.ca. These forward-looking statements may be affected by risks and uncertainties in the business of OverActive and general market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although OverActive has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended and such changes could be material. OverActive does not intend and do not assume any obligation, to update the forward-looking statements except as otherwise required by applicable law.

NON-IFRS MEASURES

This press release includes references to Adjusted EBITDA. This non-IFRS financial measure is not an earnings or cash flow measure recognized by IFRS and does not have a standardized meaning prescribed by IFRS. Our method of calculating this financial measure may differ from the methods used by other issuers and, accordingly, our definition of this non-IFRS financial measure may not be comparable to similar measures presented by other issuers. Investors are cautioned that non-IFRS financial measures should not be construed as an alternative to net income determined in accordance with IFRS as indicators of our performance or to cash flows from operating activities as measures of liquidity and cash flows.

Adjusted EBITDA is defined by the Company net income or loss before income taxes, finance costs, finance income, depreciation and amortization, decrease in net present value of franchise obligations, foreign exchange gains / loss, assistance payments from Franchise League and government assistance, restructuring and business development costs, impairment charges, and share-based compensation. We believe that Adjusted EBITDA is a useful measure of financial performance because it provides an indication of the Company’s ability to capitalize on growth opportunities in a cost-effective manner, finance its ongoing operations and service its financial obligations. A reconciliation of Adjusted EBITDA to net income/loss may be found in the Company’s Management’s Discussion and Analysis for the three and 12-month periods ended December 31, 2024.

The following tables presents a reconciliation of net loss to adjusted EBITDA for the three and twelve months ended December 31, 2024 and 2023:

Three months ended 
December 31,

Twelve months ended
December 31,

2024

2023

2024

2023

$

$

$

$

Net income (loss) for the period

(868)

(1,349)

(629)

(12,519)

Income tax expense (recovery)

122

(668)

(212)

(520)

Depreciation

550

487

2,238

1,800

Amortization and impairment

325

240

1,069

399

Decrease in net present value of franchise obligations

(1,701)

(1,059)

(11,539)

(1,059)

Finance income

(32)

(32)

(254)

(214)

Finance costs

89

1,208

1,692

5,050

Foreign exchange (gain) loss

(7)

(91)

896

28

Share-based compensation

347

207

715

152

Restructuring and development costs

621

358

2,431

676

  Adjusted EBITDA

(554)

(699)

(3,593)

(6,207)

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Overactive Media Corp.

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GlobalTix Partners with Mavic to Help Attractions Grow with AI-Powered Marketing

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Partnership gives GlobalTix partners access to AI-powered tools and marketing support designed to help teams create more, move faster and drive demand.

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — GlobalTix, Asia-Pacific’s leading reservation and distribution platform for attractions, tours and activities, today announced a partnership with Mavic, an AI brand marketing platform, giving its partners new capabilities to market their experiences and reach travellers more effectively.

The partnership is part of GlobalTix’s broader commitment to support partners’ growth, including building demand before a booking happens.

GlobalTix works with businesses of all sizes, from major attractions with dedicated marketing teams to independent operators managing bookings, operations and marketing all at once. For smaller businesses especially, keeping up with social media, content and changing traveller trends can be challenging.

Mavic is designed to make modern marketing more accessible, going beyond AI content generation to bring the entire marketing workflow together — from planning and creating on-brand images, videos and copy to publishing across social channels, tracking performance and optimising results.

For smaller operators, this offers a more accessible way to build a consistent digital presence without a large marketing team. For established teams, AI can take on more day-to-day workload, freeing them to focus on higher-value work. Businesses needing more support can also tap Mavic’s managed marketing services.

“Attractions should be focused on what they do best — creating great experiences for their guests, not worrying about their next social media post,” said Chan Chee Kong, COO of GlobalTix. “Through our partnership with Mavic, we want to take the complexity out of marketing, using AI to help our partners reach more travellers and grow their businesses without adding to their workload.”

“AI should make marketing easier, not give businesses another tool to manage,” said Jess Tang, Founder & CEO of Mavic. “We’ve built Mavic to take care of the heavy lifting, from understanding what content works to creating, publishing and optimising it. That means attractions can stay focused on delivering great experiences, while AI helps them stay visible, engage travellers and drive demand.”

The partnership is now available to GlobalTix partners. Those interested in exploring Mavic’s AI-powered marketing solutions can get in touch with their GlobalTix account manager to learn more.

For multi-media assets, please refer to this link.

About GlobalTix

GlobalTix is Asia-Pacific’s leading reservation and distribution platform, providing end-to-end solutions for attractions, tours, and activities while connecting operators with travel sellers worldwide. GlobalTix supports more than 180,000 experiences and over 15,000 reseller partners.

Visit www.globaltix.com.

About Mavic

Founded in 2023 and headquartered in Singapore, Mavic is an AI brand marketing platform that makes brand-quality marketing accessible to every business. Mavic turns a company’s brand into an AI-ready system that plans, creates, publishes and optimises on-brand marketing, with access to leading AI models in one place and managed services for teams that need extra support. Mavic has powered almost 10,000 brands worldwide.

Visit www.mavic.ai.

Media contact: partners@mavic.ai 

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/globaltix-partners-with-mavic-to-help-attractions-grow-with-ai-powered-marketing-302915357.html

SOURCE Mavic.ai

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Samsung: Australian The Frame TV Owners Consume Almost 60 Million Hours of Art from Home in Six Months

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The Frame owners in NSW and Victoria display more living-room masterpieces than all other Australian states combined[1].

The Northern Territory is Australia’s fastest-growing base for The Frame lovers with Art Store[2] bringing the best of The Louvre to the Aussie outback[3].

Samsung Australia is offering up to 1,300 one year Samsung Art Store Vouchers for eligible The Frame or The Frame Pro purchases between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026. Conditions apply[4]. 

SYDNEY, Oct. 22, 2026 /PRNewswire/ — As Australia continues to rank among the top five countries in the world for The Frame TV consumption per capita[5], new insights from Samsung reveal Australians have a preference for the classics. Vincent van Gogh, Claude Monet, and Winslow Homer collections are highly popular artists amongst Australian The Frame owners[6] while Leonardo Da Vinci’s Mona Lisa is amongst new works added via an expanded Louvre Collection.

According to Simon Howe, Director – Visual Display, Samsung Australia, Samsung’s Art Store has helped make world-class art a meaningful part of everyday life for Australians, with The Frame TV owners across the nation, spending close to 60 million hours displaying art on their TVs in the first half of 2026 alone[7].

“It is no secret that Australians love art, however our continent’s geographic size and distance from many of the world’s leading cultural institutions can make accessing the classics challenging. Even within Australia, many people live considerable distances from the museums and galleries that bring significant international collections to our shores. Via The Frame and Art Store[8], Samsung has spent almost a decade helping to close that accessibility gap by giving Australians on-demand access to a curated collection of works, from world renowned galleries direct to their homes via their TV,” said Mr Howe.

Almost a decade on from landing in the first Australian living room[9], Samsung’s original Art TV, The Frame, continues to grow in demand. New South Wales and Victoria are Australia’s art capitals, collectively accounting for over half of Australia’s entire The Frame fleet[10]. Demand for The Frame is growing fastest in the Northern Territory, home to Art Store Gurindji Waanyi artist, Sarrita King[11], who is bringing uniquely Australian pieces to homes spanning from the Australian outback across the world.

“Our partnerships with leading galleries and institutions are central to this experience. We work closely with them to ensure artworks are reproduced with a high degree of fidelity, while Samsung’s glare-free certified[12] displays work to minimise reflections, maintain colour, and depict canvas texture even in the brightest of Australian living spaces. The experience comes remarkably close to how you would see the work in a gallery.”

With Samsung’s 2026 The Frame available in 43-inches to 98-inches[13], Australians may even experience the art on a near-lifelike sized digital canvas in their home. For example, Vincent van Gogh’s The Starry Night (1889) which hangs in MoMA, New York measures 73.7 x 92.1 cm – approximately three inches larger than a 43-inch The Frame[14]. Storm at Sea off the Norwegian Coast (1815–1910) by Andreas Achenbach which hangs in Städel Museum, Frankfurt measures 179 × 272 cm – with a 98-inch TV covering approximately two-thirds of the canvas’ width and size[15].

These new insights land as Samsung offers up to 1,300 one-year Samsung Art Store Vouchers to Australians who make an eligible purchase of a new The Frame or The Frame Pro between 9.00am AEDT 22 October and 11.59pm AEDT 18 November 2026[16]. 

The Samsung Art Store offers access to more than 5,000 artworks from over 800 of the world’s leading artists[17] and is now accessible beyond The Frame and The Frame Pro, via Samsung Micro RGB, OLED S95H, Neo QLED, QLED, Mini LED, and Movingstyle ranges. Via The Art Store, Australians can explore and display art from renowned institutions, including The Metropolitan Museum of Art, the Museum of Modern Art (MoMA), and Musée d’ Orsay.

For more information on Samsung’s range of TVs and the Samsung Art Store, please visit https://www.samsung.com/au/.

ENDS

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

[1] Based on Samsung insights. The two states account for 57% The Frame TV fleet in Australia, as measured between January – June 2026.

[2] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[3] Based on Samsung insights, measured between January – June 2026.

[4] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[5] As at August 2026 based on Samsung Electronics sales data.

[6] As at 31 June 2026.

[7] Based on Samsung insights. Includes all TVs where the Art Store was used for 15 minutes or more from Jan to Jun 2026.

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

[9] The Frame launched in Australia in 2017

[10] Based on data from Samsung Australia as at August 2026.

[11] Based on data from Samsung Australia as at August 2026.

[12] Select Samsung TVs have been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions). Certificates available on request

[13] The Frame is available nationwide in sizes 43”, 55”, 65”, 75”, 85”, 98”.

[14] “Starry Night” canvas measures 73.7 x 92.1 cm or 46.4″ diagonally. This is approx. 3.4″ difference to 43″ The Frame TV.

[15] Storm at Sea off the Norwegian Coast (1837) measures 179 × 272 cm or 128″ diagonally. This is closest to a 98″ The Frame TV.

[16] Entrants must purchase an eligible Samsung Frame or Frame Pro TV from a participating retailer or online store between 9:00am AEDT 22 October 2026 and 11:59pm AEDT 18 November 2026, then register at https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/ by 11:59pm AEDT 2 December 2026 to receive a 1-year Samsung Art Store voucher (valued at $59.90). Limited to the first 1,300 registrations. Registrations will close once 1,300 have been received, which may occur before 2 December 2026. Registration does not guarantee a voucher. Proof of purchase is required and all registrations are validated. Successful entrants will receive their code by the end of the validation period on 31 December 2026. T&Cs apply, see https://www.samsung.com/au/offer/tv-art-store-coupon-promotion/.

[17] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams. Collections on the Art Store are subject to change.

View original content:https://www.prnewswire.com/apac/news-releases/samsung-australian-the-frame-tv-owners-consume-almost-60-million-hours-of-art-from-home-in-six-months-302916159.html

SOURCE Samsung Australia

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Forrester’s 2027 Asia Pacific Predictions: One In Three Large Enterprises Will Face A Shadow AI Agent Governance Problem

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As AI deployments transcend organizational, geopolitical, and human boundaries, APAC leaders must strengthen governance to scale AI responsibly

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 Asia Pacific predictions, one in three large Asia Pacific (APAC) enterprises will uncover at least 10 employee-built shadow AI agents for every officially sanctioned agent. The rapid proliferation of shadow AI, combined with embedded SaaS capabilities, business-funded experiments, and locally selected AI platforms, will outpace institutional controls and create a new class of AI-driven technical debt: unmanaged risk, weakened governance, duplicated capabilities, and undocumented dependencies.

In 2027, the defining imperative for APAC leaders will be to shift their focus from how quickly they can deploy AI to how effectively they can control it, govern it, and remain accountable for its use. Forrester’s Predictions reports offer forward-looking insights into trends to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key predictions for APAC in 2027 include:

One in five large, regulated enterprises will approve Chinese open-weight models. Minimum viable sovereignty is expanding beyond data residency to model and inference control. More visibility into model weights and biases gives enterprises more control over where and how AI runs. As a result, a self-hosted Chinese model will gain approval because it meets operational sovereignty requirements, even as its provenance raises broader geopolitical concerns.An employee’s personal AI agent will trigger an incident at a Fortune 500 company. As consumer AI adoption accelerates, employees will increasingly bring personal AI agents into the workplace, blurring the lines between personal and professional boundaries to access corporate devices, credentials, and data to perform work-related tasks. Since existing security controls verify identity and access rather than intent, an agent pursuing a benign task could misuse its access or expose sensitive company information.Ten of APAC’s largest consumer-facing brands will differentiate on human assurance. To deliver personalized experiences in an AI-led world, leading brands will make human oversight the norm in high-consequence interactions involving financial risk, emotional vulnerability, or complex decisions. In high-trust industries such as financial services and healthcare, brands will continue to pair AI-powered experiences with access to human experts and licensed advisors.

“In 2027, the challenge for Asia Pacific organizations will be to establish AI governance protocols in a region with distinctly diverse markets, regulatory requirements, and levels of AI readiness,” said Frederic Giron, vice president and senior research director at Forrester. “Organizations that adapt their governance to local sovereignty requirements while investing in building long-term trust and resilience with their customers will be better positioned to capture AI’s value.”

Resources:

Register to attend Forrester’s Predictions 2027 APAC webinar covering technology and security topics.Download Forrester’s 2027 Predictions guides for B2B go-to-market leaders; B2C marketing, CX, and digital leaders; and technology and security leaders.Visit Forrester’s Predictions 2027 hub to access additional complimentary resources.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/forresters-2027-asia-pacific-predictions-one-in-three-large-enterprises-will-face-a-shadow-ai-agent-governance-problem-302915229.html

SOURCE Forrester

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